WordStream Review, Pricing, Features with Pros and Cons

In this WordStream review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
8.9/10 (Expert Score)
Product is rated as #2 in category Advertisement
8.9Expert Score
Stop waisting money in Google Ads

Elevate your digital advertising game with WordStream, the ultimate platform that demystifies online promotion. From its transformative Google Ads Performance Grader to the unparalleled insights of its Free Keyword Tool, WordStream is your ticket to mastering the digital realm. With WordStream, you’re not just advertising; you’re leading the revolution.

Customer support
Value for money
Ease of use
  • Ad optimizations recommendations
  • Real-time bid management
  • Duplicate removal tool
  • Feature-rich
  • Poor customer service
  • Limited platform support
  • Overwhelming features

In the ever-evolving realm of digital advertising, WordStream emerges as a beacon, guiding businesses through the intricate maze of online promotion. This dynamic platform doesn’t just simplify online advertising—it transforms it.

Whether you’re auditing your Google Ads performance, delving deep into keyword research, or seeking to elevate your SEO game, WordStream’s suite of tools is your ultimate arsenal.

And with offerings like the Google Ads Performance Grader and the Free Keyword Tool, it’s not just about getting the job done; it’s about mastering it. Join us as we unravel the myriad features of WordStream and discover how it’s reshaping the digital advertising landscape.

Read further to learn more about WordStream, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is WordStream?

WordStream is a digital advertising platform designed to simplify online advertising. The software offers tools and resources to help businesses master digital advertising and enhance their online presence.

With features like the Google Ads Performance Grader, users can get an instant audit of their Google Ads account, identifying areas of improvement across various metrics such as wasted spend, quality score, and click-through rate.

WordStream cover

Additionally, WordStream provides a Free Keyword Tool that aids in keyword research, offering relevant keyword suggestions tailored to specific industries and locations, complete with keyword volume and cost-per-click data.

The platform also emphasizes the importance of mobile optimization and long-tail keywords in advertising strategies.

From the Google search results, it’s evident that WordStream offers three free SEO keyword research tools, granting users access to a vast keyword database.

This suite of tools is designed to assist SEO marketers in enhancing their search engine rankings without the need for external SEO consultants.

Furthermore, WordStream Advisor, another product offering, is an online advertising management solution that allows advertisers to manage their Google AdWords campaigns efficiently.

WordStream specifications

FeaturesAnalytics and Insights / Content Analytics and Performance Tracking / Facebook Advertisement / Google Ads Integration / Impression share / Keyword Suggestions / Keyword research / Listing Optimization / Mobile Optimization / Quality Score / Reporting and Insights / SEO Keyword Analysis
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressVirginia, US
Year founded2016


WordStream pricing: How much does WordStream cost?

Unlock the power of optimal online presence with our tailored pricing plans. From free to $14.99/month, the offerings are designed to cater to diverse business needs, ensuring you get the best value for your investment.

Whether you’re looking to grow your business or drive even more engagement, this pricing range has got you covered.

Pricing rangeFrom $0 to $14.99 per month
Pricing typesMonthly subscription
Free planYes
Free trialNo
Money back guaranteeNo
Pricing page linkSee plans

WordStream pricing plans


Free tools :

  • This free pricing model ensures that even small businesses and startups can benefit from its features without straining their budgets.
  • By providing a comprehensive assessment of business listings across top online directories, including giants like Google and Facebook, the tool ensures that businesses are not missing out on potential opportunities.
  • While it’s free, users might wonder about any advanced features or premium plans.

Business Listings Grader :

Listings Pro

  • Price: $9.99/month
  • Features:
    • Get found on top business directories
    • Increase Google Rankings
    • Increase website traffic
    • Grow your reviews and get more customers

Pro + Management

  • Price: $14.99/month
  • Features:
    • Everything included in the Pro plan
    • Manage and respond to reviews from one dashboard
    • Receive review notifications
    • Grow your social media presence with posting management


WordStream features: What can you do with it?

Navigating the digital advertising landscape can be intricate, but with the right tools, the journey becomes more manageable.

WordStream offers a suite of features tailored to enhance online advertising efforts, from keyword research and campaign optimization to detailed reporting.

Google Ads Performance Grader

WordStream performance

Designed specifically for small businesses and agencies, WordStream’s Google Ads Performance Grader is a free assessment tool that evaluates the effectiveness of your Google Ads.

By grading your account against 17 crucial metrics, it provides profound insights, actionable recommendations, and an overall account score.

One of its standout features is the ability to improve your Quality Score. Users can compare their scores with industry standards, gaining knowledge on how to enhance it, which in turn can elevate their Ad Rank and diminish the cost per click.

Additionally, the tool emphasizes the importance of maintaining your Impression Share, ensuring that ads receive the necessary exposure for profitability through budget-weighted impression share metrics.

Another significant feature is its capability to identify and eliminate Wasted Spend. By leveraging negative keywords, users can save substantial amounts and bolster their return on investment.

Lastly, to ensure users remain competitive, the tool offers the means to monitor Account Activity, allowing them to stay updated with specific actions and changes within their account.

Facebook Ads Performance Grader

WordStream facebook

For small businesses and agencies aiming to harness the power of Facebook Ads, WordStream offers a Free Facebook Ads Grader, crafted to provide invaluable insights without any cost.

This tool is designed to pinpoint missed opportunities, enabling businesses to expand their reach, generate more leads, and achieve higher conversions.

One of its core features is the ability to understand Audience Performance. With this, users can gain clarity on the exact demographics they’re targeting across platforms like Facebook, Instagram, and Messenger, and gauge the effectiveness of their outreach.

Additionally, the tool aids in ensuring that Campaign Goals align with and support overarching business objectives. To further enhance ad performance, it offers insights on optimizing Audience Types, ensuring users leverage Facebook’s advanced audience targeting capabilities to the maximum.

Moreover, to maintain a competitive edge, the tool facilitates the monitoring of Account Activity, allowing businesses to stay updated with pivotal aspects of their account and stay a step ahead in the market.

Keyword Tool

WordStream keyword research

The Free Keyword Tool by WordStream is designed for speed, accuracy, and comprehensiveness. It’s been revamped to provide more accurate results.

Users can input a keyword or search term, and optionally a specific webpage URL, to view keyword data for that page.

The tool also allows users to specify their industry and country for more tailored results. The output data includes Google Search Volume, Competition, CPC, and Opportunity Score. This tool aims to simplify keyword research and provide actionable insights for marketers.

WordStream offers additional resources to help marketers maximize the benefits of their keyword research :

  • Keyword Niches: This resource guides users on identifying the most relevant and profitable keyword niches for both PPC advertising and SEO.
  • Keyword Grouping: Emphasizing the importance of keyword organization, this resource educates users on the impact of proper keyword grouping on both paid and organic search marketing. It provides insights on sorting keywords into manageable clusters.
  • Negative Keywords: This resource highlights the significance of negative keywords in PPC campaigns. Negative keywords prevent ads from appearing on irrelevant searches, ensuring ads are more targeted and reducing ad spend.

Business Listings Grader

Business Listings Grader offers a comprehensive solution for businesses aiming to expand their online presence and reach new customers.

By instantly checking over 20 of the top online directories, including industry giants like Google and Facebook, this tool identifies potential missed opportunities that could hinder a business’s online visibility.

Ensuring accurate and consistent listings across these platforms is crucial for businesses to be easily found online. Business Listings Grader simplifies this process, making it hassle-free for users.

Moreover, to cater to varying needs, it offers two distinct plans, each designed to support and foster business growth. Through its intuitive features and user-friendly approach, businesses can effectively enhance their online reach and tap into new customer segments.


WordStream review: Why you should use it?

WordStream Advisor is a robust tool designed to optimize online advertising campaigns, making it an essential asset for businesses aiming to maximize their online advertising results.

The software offers a unique blend of features that simplify the management of platforms like Google AdWords, Bing, and Facebook Ads.

By providing actionable insights, recommendations, and detailed reporting, WordStream Advisor empowers users to streamline their Search Engine Marketing (SEM) campaigns, improve return on investment (ROI), and stay updated with industry best practices.


  • Duplicate Removal Tool: This feature allows users to identify and pause duplicate keywords across campaigns, ad groups, and accounts, enhancing quality scores and overall account performance.
  • Real-time Bid Management: Offers insights on current keywords and allows adjustments in real-time, saving time and improving campaign performance.
  • Ad Optimizations Recommendations: Scans paid search accounts and provides suggestions for creating new ads and pausing underperforming ones, leading to improved ad performance.


  • Difficulty Adding Keywords and Customizing URLs : Some users find it challenging to add new keywords and customize keyword level URLs, especially those using custom tracking parameters.
  • Limited Integration and Platform Support : Currently, WordStream only supports AdWords, Bing, and Facebook, leaving users wanting more platform integrations.
  • Unsatisfactory Customer Service : Some users have reported issues with customer service, including non-responsive support emails and challenges in canceling contracts.


Frequently Asked Questions

How does WordStream help improve Quality Scores ?

The software includes a Duplicate Removal Tool that identifies and pauses duplicate keywords across campaigns, ad groups, and accounts, which can lead to improved quality scores and better account performance.

Can I manage my bids in real-time with WordStream ?

Yes, WordStream offers real-time bid management, allowing users to gain insights on current keywords and make adjustments instantly.

Does WordStream provide ad optimization recommendations ?

Absolutely. WordStream scans your paid search accounts and suggests actions such as creating new ads or pausing underperforming ones to enhance ad performance.

I use custom tracking parameters. Can I easily add keywords and customize URLs in WordStream ?

Some users have reported challenges in adding new keywords and customizing keyword level URLs, especially when using custom tracking parameters. It’s recommended to consult with WordStream’s support for guidance.

Which advertising platforms does WordStream support ?

Currently, WordStream Advisor supports Google AdWords, Bing, and Facebook Ads. However, users looking for integrations with other platforms might need to explore additional tools.

Is WordStream suitable for small businesses ?

Yes, WordStream Advisor is designed with both small businesses and agencies in mind, making it a versatile tool for various business sizes and advertising needs.

How can WordStream help me achieve better ROI on my ad campaigns ?

By providing detailed reporting, actionable insights, and recommendations, WordStream Advisor can help streamline your SEM campaigns, leading to improved ROI and alignment with industry best practices.

WordStream Review, Pricing, Features with Pros and Cons
WordStream Review, Pricing, Features with Pros and Cons