Square Marketing: Your One-Stop Shop for Smarter, More Effective Customer Engagement!
Revolutionize Your Marketing in a Click! Boost Your Brand with Square Marketing: One Platform, Endless Possibilities. Square Marketing offers personalized campaigns, automated features, and a CRM tool that puts your customer data to work. Don’t just market—market smarter.
From boosting your online reputation with automated Google Reviews to saving time with marketing automations, Square Marketing is a game-changer for businesses big and small.
But is it the right fit for you?
Dive into our comprehensive review to discover the pros, cons, and everything in between. Don’t miss out on maximizing your marketing potential!
Read further to learn more about Square Marketing, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Square Marketing is a comprehensive marketing automation platform designed to help businesses engage with their customers and attract new ones. The software offers personalized email and text message campaigns, both one-time and automated, to keep customers engaged.
It also provides tools for building stronger customer relationships and driving repeat business. With features like automations, Square Marketing allows businesses to set up recurring campaigns for various purposes such as welcoming new customers or sending abandoned-cart reminders.
The platform integrates with Square’s free Customer Directory CRM tool, enabling a 360-degree view of customer interactions. Additionally, it offers capabilities to collect Google Reviews automatically, helping businesses improve their online presence.
Square Marketing specifications
Features
100% Customer Support / Automated Email Campaigns / Automated Emails / Automation and Email Templates / Customer Relationship Management / Email and SMS Marketing / Email marketing / Integration with CRM Systems / Multiple Marketing Automation / Text Messaging
Square Marketing pricing: How much does Square Marketing cost?
Square Marketing offers tiered pricing plans based on the number of customer contacts you have, ranging from $15 per month for up to 500 contacts to custom pricing for more than 75,000 contacts.
Each plan comes with a 30-day free trial and includes features like unlimited email sends, automated campaigns, and Square Dashboard integration. The monthly cost increases as your customer base grows, making it scalable for businesses of all sizes.
Ideal for small businesses or startups with a limited customer base.
501 – 1,000 Contacts: $30 per month
Suitable for businesses that have started to grow their customer list.
1,001 – 2,000 Contacts: $40 per month
Designed for medium-sized businesses with a more extensive customer reach.
2,001 – 4,000 Contacts: $55 per month
For businesses that have a significant customer base and need more extensive marketing efforts.
4,001 – 9,000 Contacts: $90 per month
Aimed at larger businesses that have a substantial number of customers.
9,001 – 15,000 Contacts: $150 per month
For businesses entities that have a large customer base and require robust marketing solutions.
15,001 – 30,000 Contacts: $225 per month
Suitable for enterprises with a very large customer base.
30,001 – 50,000 Contacts: $350 per month
Designed for large-scale operations with extensive marketing needs.
50,001 – 75,000 Contacts: $425 per month
For very large enterprises with a massive customer base.
More than 75,000 Contacts: Contact for pricing
Custom pricing options are available for businesses with exceptionally large customer bases.
Additional Information
All plans come with a 30-day free trial.
Features included in every subscription are unlimited email sends, Square Dashboard and POS integration, automated email collection, automated campaigns and prebuilt templates, seamless coupon redemption, and sales and campaign data.
Square Marketing features: What can you do with it?
Square Marketing offers a robust suite of features designed to optimize customer engagement and drive business growth. From personalized email and text campaigns to automated marketing solutions, the platform provides an array of tools to build stronger customer relationships.
Integrated CRM capabilities, Google Reviews collection, and multi-channel engagement options further enhance its utility. Whether you’re looking to re-engage lapsed customers or expand your audience reach, Square Marketing has you covered.
Personalized Email and Text Campaigns
Square Marketing allows businesses to create and send personalized email and text message campaigns. These campaigns can be one-time or automated, and they are designed to keep customers engaged with your brand.
Customer Relationship Building
The platform focuses on building stronger customer relationships and driving repeat business. It offers various campaign types and templates that can be tailored to your business goals, such as promoting in-store events, new products, or seasonal offers.
Marketing Automations
With a one-time setup, Square Marketing automates recurring campaigns for various purposes.
These include welcoming new customers, wishing customers a happy birthday, re-engaging lapsed customers, and sending abandoned-cart reminders. You can easily track the success of each campaign from your Square Dashboard.
Integrated CRM Tools
Square Marketing integrates with Square Customer Directory, a free CRM tool. This tool provides a 360-degree view of your customers, allowing you to store their information, view their interactions with your business, and create custom groups based on their purchasing habits.
Google Reviews Collection
The software enables automatic collection of Google Reviews after a sale. This feature helps businesses rank higher in search results and build a strong online presence, thereby converting prospective buyers into customers.
Email Marketing
Square Email Marketing is a specific feature that allows you to create, send, and track email marketing campaigns in minutes. It aims to increase repeat business by effectively reaching out to your customer base.
Text Message Marketing
Square Text Message Marketing enables businesses to reach customers directly and easily with one-time and automated text message campaigns. This feature is particularly useful given that text messages have a 98% open rate.
Multi-Channel Engagement
The platform encourages using both email and text message campaigns together for a complete marketing solution. Following up an email campaign with a text message can boost customer engagement and drive traffic to both your online and physical stores.
Audience Reach
Square Marketing emphasizes the importance of reaching a broader audience. By using text and email marketing campaigns together, you can engage customers wherever they are, leveraging the high open rate of text messages for maximum impact.
With its personalized email and text campaigns, automated marketing solutions, and integrated CRM tools, it’s designed to save you time and increase your ROI. The software also allows you to collect Google Reviews automatically, enhancing your online presence.
However, the pricing can get steep as your customer base grows, and the platform may require a learning curve for those new to digital marketing.
Overall, it’s a comprehensive solution for businesses looking to streamline their marketing efforts and build stronger customer relationships.
Pros
Personalized Campaigns: Tailor email and text messages to individual customer needs.
Marketing Automations: Set up recurring campaigns for various customer engagement goals.
Integrated CRM: Seamlessly integrates with Square’s free Customer Directory.
Google Reviews: Automatically collect reviews to boost online presence.
Multi-Channel Engagement: Utilizes both email and text for a complete marketing solution.
Cons
Pricing: Costs can escalate with a growing customer base.
Learning Curve: May require some time to fully understand and utilize all features.
Limited Customization: May not offer as many customization options as specialized marketing platforms.
No Money-Back Guarantee: Lacks a money-back guarantee, although a 30-day free trial is available.
