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Typeform review

Conversational forms and AI automation that turn answers into action.

Typeform costs from $39/mo · 7 plans · Free plan available

By Ciroapp Editorial Team · Updated Sep 17, 2026

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Ciroapp score

4.3/ 5

Typeform turns plain forms into conversations people finish, with AI building questions, logic, and workflows in minutes. Payments, e-signatures, and scheduling sit inside the form, and Growth Flow automates follow-ups. Response caps and tiered pricing from $28 to $266 monthly can add up. Overall, it's a strong pick for teams that depend on form data and have the budget.

Pros

Pros:Conversational, one-question-at-a-time format measurably improves completion rates — DIE ZEIT reported 90% completion, and Typeform claims 3.5x more data from AI-built forms.
Pros:AI form generation builds questions, logic, and workflows from a text prompt, so non-technical users can go live in minutes without touching code.
Pros:Transactions happen inside the form — e-signatures, Stripe and PayPal payments, and meeting booking via Calendly or Google Calendar remove the extra steps that cost conversions.

Cons

Cons:Response caps can bite — Basic allows only 100 responses/month (750 max), so growing campaigns force an upgrade sooner than expected, and prepaid subscriptions can't be paused.
Cons:The conversational format is the core experience, so teams that prefer traditional grid-style or multi-question-per-page forms don't have a natural fit.
Cons:Growth Flow and Research Flow sit in separate plans, so you pay again for automation and research features even if you're already on a core tier.

Best for

Marketing teams generating and qualifying leads
Product and UX teams running surveys and research studies
HR teams handling applications, onboarding, and pulse surveys

Free trial: Yes — 14 days

What is Typeform?

Plain forms lose people halfway through. Typeform swaps them for conversational forms that adapt to every answer. The company says its AI-built forms collect 3.5x more data, with completion rates traditional forms can't match.

You can start free and publish in minutes.

Typeform is a form, survey, and quiz builder with AI built in. You describe what you need or pick from 3,000+ templates, and the drag-and-drop editor handles the rest. It's aimed at marketing, product, HR, and customer success teams that collect leads, feedback, registrations, and research data.

Beyond forms, it offers Growth Flow automations and AI-moderated research studies. More than 150,000 businesses use it, including Slack, HubSpot, and WeTransfer.

Should you choose Typeform?

Quick buyer guidance before you compare plans or click through.

Choose it if

Teams that want higher completion rates than standard forms deliver
Non-technical users who'd rather prompt AI or start from a template than build from scratch
Businesses that need responses pushed into tools like Slack, Klaviyo, Calendly, or Zapier
Researchers who need thousands of moderated interviews done quickly
GTM teams that want automated enrichment and follow-up after every submission

Skip it if

Teams that only need simple forms and won't use Growth Flow or Research Flow, which sit in separate plans
Buyers who depend on one specific integration — confirm it's supported before committing
Anyone set on traditional grid-style forms; the conversational format is the core experience here

Next steps before buying

1Check the integrations directory to confirm your key tools connect; Zapier can bridge most gaps if needed.
2Use the free signup to build one real form from a template and test the full flow end to end.
3Read Typeform's own comparison pages for Jotform and Formstack, then check an independent alternative or two.
4Review plan limits, trial terms, and refund policies in the help center before you upgrade.

Ease of use

Setup looks simple. Typeform advertises a no-code, drag-and-drop builder, and you can start from a prompt or one of 3,000+ templates to go live in minutes. Support includes a help center, community forum, tutorials, and webinars. There's also a free way to start, so you can test the workflow before paying.

Typeform Key Features

✨ Conversational forms people actually finish

Plain forms lose people halfway through. Typeform asks one question at a time, and its logic adapts to every answer. Describe what you need and Typeform AI builds the questions, logic, and workflows — or pick from 3,000+ templates.

Either way, you're live in minutes. DIE ZEIT saw 90% completion rates with this approach.

✨ Richer answers, sharper analytics

Text-only answers only tell you so much. Collect video, audio, and voice responses, and let AI follow-up questions dig deeper as people answer. On the back end, analytics cover sentiment, topics, and drop-off points, so you see not just what people said, but where they left.

✨ Close deals inside the form

Why send people elsewhere to finish? Capture e-signatures, book meetings through Google Calendar and Calendly, and take payments with Stripe and PayPal — all inside the form. It suits order forms, registrations, and lead gen, where every extra step costs you conversions.

✨ Automations that pick up where forms end

When someone submits, Growth Flow keeps working. It enriches lead data, creates segments, and triggers personalized messages the moment opportunities appear:

Enrich profiles with match rates up to 92% for B2B
Follow up instantly by personalized email or SMS
Route responses into Slack, Klaviyo, Calendly, and more

✨ Research at survey scale

Research Flow runs thousands of AI-moderated text, video, and voice interviews at once. AI handles recruiting, moderating, and synthesizing, so insights arrive in hours rather than weeks. With 400+ targeting criteria and built-in incentive management, you reach the right audience without juggling extra tools.

Use Cases

🎯 Generate and qualify leads

Marketing teams capture signups and qualify prospects with questions that adapt to each answer. Growth Flow enriches lead data, then sends personalized email or SMS follow-ups automatically. Expected outcome: richer lead profiles and instant follow-up, with no manual work.

💬 Turn feedback into action

Customer success teams run CSAT, NPS, and pulse surveys on a set schedule. Detractors reach the right team the moment they answer, and dashboards track sentiment and topics live. Expected outcome: you spot and fix problems before customers close the tab.

🤝 Speed up hiring and onboarding

HR teams handle job applications, onboarding check-ins, and engagement surveys in one place. The Talent plan adds video answers, multi-language support, and AI clarification. Viva cut its time to hire by 75%.

Tip: Use short pulse surveys to keep a steady read on morale.

🔍 Run research at survey scale

Product and research teams run thousands of AI-moderated text, video, and voice interviews at once with Research Flow. Use 400+ targeting criteria to reach the right people, and get insights in hours, not weeks. Expected outcome: deep, data-backed answers without the long wait.

Typeform pricing

From$39/mo

7 plans
Free plan available
Save up to 30% with annual billing

Prices not verified yet — see the vendor page.

Typeform's pricing page

View pricing page screenshot

Plan	Billed monthly	Billed annually	Includes
Free	Free	Free	Basic features Limited responses per month
Basic	$39/mo	$28/mo $336 per year Save up to 28% with annual billing	100 responses/month base (750 max), 1 user Unlimited typeforms and questions AI-powered form creation Conditional logic Webhooks and integrations Accept payments via Stripe
Plus	$79/mo	$56/mo $672 per year Save up to 29% with annual billing	1,000 responses/month base (2,500 max), 3 users Everything in Basic 1,000 responses/month Remove Typeform branding Custom subdomain
Business	$129/mo	$91/mo $1,092 per year Save up to 29% with annual billing	10,000 responses/month base (50,000 max), 5 users Everything in Plus 10,000 responses/month Drop-off rates and conversion tracking Priority support and live chat
Growth Flow	$379/mo	$266/mo $3,192 per year Save up to 30% with annual billing	10,000 responses/month base (50,000 max), 5 users, 1,500 enrichments/month (5,000 max) 10,000 responses/month 1,500 contact enrichments/month Smart Insights Contacts & Automations add-on included Salesforce integration +1
Talent	$169/mo	$119/mo $1,428 per year Save up to 30% with annual billing	3,000 responses/month base (7,500 max), 3 users Unlimited typeforms and questions Video questions and answers ReCAPTCHA Multi-language support Clarify with AI
Enterprise	See vendor page	See vendor page	Custom responses and seats; designed for 6+ users Custom response and seat limits SSO, HIPAA, and GDPR compliance Dedicated Customer Success Manager Custom domains and white-label branding Tailored onboarding and priority expert support

Pricing types: Free plan, Free trial, Monthly subscription, Yearly subscription

Pricing notes

Typeform's core plans run from $28 to $266 per month on yearly billing: Basic $28, Plus $56, Business $91, and Growth Flow $266. There's also a free plan, a $119/month Talent plan for HR teams, and custom Enterprise pricing.

Typeform costs between $28 and $266 per month with four core plans: Basic at $28/month, Plus at $56/month, Business at $91/month, and Growth Flow at $266/month, all on yearly billing.

A free plan, a Talent plan for HR teams at $119/month, and custom Enterprise pricing round out the lineup. Here's what each tier includes.

Basic

Price: $28/month billed yearly ($39 month-to-month) Best For: individuals and small projects Other Features:

100 responses/month and 1 user
Unlimited typeforms and questions
AI-powered form creation
Conditional logic, webhooks, and integrations

Basic is the simplest way into Typeform's AI forms. You still get unlimited forms and questions, plus payment questions through Stripe. If you're just getting started, this covers the essentials.

Plus

Price: $56/month billed yearly ($79 month-to-month) Best For: small teams that want on-brand forms Other Features:

1,000 responses/month and 3 users
Everything in Basic
Remove Typeform branding
Custom subdomain

Plus adds the polish. Taking Typeform branding off your forms and using your own subdomain makes every form feel like yours. It suits teams of up to three people.

Business

Price: $91/month billed yearly ($129 month-to-month) Best For: teams focused on conversion data Other Features:

10,000 responses/month and 5 users
Everything in Plus
Drop-off rates and conversion tracking
Priority support and live chat

Business is built for optimization. Drop-off analysis shows where respondents leave, and priority support means faster answers when you're stuck. If Plus's 1,000 responses a month already covers you, you can safely stay there.

Growth Flow

Price: $266/month billed yearly ($379 month-to-month), with a 14-day free trial Best For: growing go-to-market teams automating marketing workflows Other Features:

10,000 responses/month and 5 users
1,500 contact enrichments/month and Smart Insights
Contacts & Automations add-on included free
Salesforce integration plus email and SMS follow-ups

Growth Flow is the automation tier. It enriches and scores leads, then follows up by email or text without manual work. It's the priciest core plan, so it makes the most sense if you'll actually use the enrichment and automation features. A credit card is required for the trial.

Talent

Price: $119/month billed yearly ($169 month-to-month) Best For: HR and people teams Other Features:

3,000 responses/month and 3 users
Unlimited typeforms and questions
Video questions and answers
Multi-language support, ReCAPTCHA, and Clarify with AI

Talent bundles the features HR teams use most, like video Q&A for richer employee feedback. If onboarding and engagement surveys are your focus, this is your lane.

Enterprise

Price: Custom — contact sales Best For: larger organizations with 6+ users Other Features:

Custom response and seat limits
SSO, HIPAA, and GDPR compliance
Dedicated Customer Success Manager
Custom domains, white-label branding, and tailored onboarding

Enterprise fits organizations that need security, scale, and hands-on help, with a choice of US or EU data centers. Typeform recommends this route if you collect more than 50,000 responses a month.

A few practical notes: response bases reset monthly, and each plan has a maximum too — 750/month on Basic, 2,500 on Plus, and 50,000 on Business and Growth Flow. You can add Contacts & Automations to eligible plans for $25/month (2,400 actions) or $75/month (12,000 actions). Yearly billing saves real money: $132/year on Basic, $276 on Plus, $456 on Business, and $600 on Talent. You can upgrade, downgrade, or switch plans anytime, though prepaid subscriptions can't be paused.

Good news if you're not ready to commit: Typeform has a free plan with basic features and limited monthly responses, and Growth Flow offers a 14-day free trial. If you cancel, changes take effect at the end of your prepaid period, and your forms and collected responses stick around.

Cost calculator

Estimate what Typeform costs for your team.

PlanSeats (users)

Billing

MonthlyAnnual

Basic allows up to 1 users: pick a larger plan for 5 users.

Estimate based on published list prices, before taxes, add-ons and discounts.

How to pay less for Typeform

Pay annually: saves up to 30% compared with monthly billing.
Start on the free plan and upgrade only when you hit its limits.
Use the 14-day free trial before you pay.

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Why use Typeform?

If your forms feel like homework, people quit halfway. Typeform makes answering feel like a conversation, and that changes what you get back.

Higher completion rates. Conversational logic adapts to each response. Typeform reports 3.5x more data from AI-built forms, and DIE ZEIT saw 90% completion rates.
Build fast, no code needed. Describe the form you want and Typeform AI generates the questions, logic, and workflows. You're live in minutes.
Richer answers. Collect video, audio, and voice responses. AI follow-up questions adapt as people answer, and analytics cover sentiment, topics, and drop-off points.
Close deals inside the form. Capture e-signatures, book meetings through Google Calendar and Calendly, and accept payments with Stripe and PayPal.
Automate what happens next. Growth Flow enriches lead data (up to 92% match rates for B2B) and triggers personalized email or SMS follow-ups automatically.
Research at survey scale. Research Flow runs thousands of AI-moderated text, video, and voice interviews at once, using 400+ targeting criteria, with insights in hours rather than weeks.

Try it now View pricing

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Typeform FAQ

How much does Typeform cost?

Typeform's cheapest paid plan, Basic, costs $39 per month. Paid plans range from $39 to $379 per month.

Does Typeform have a free plan?

Yes. Typeform has a free plan (Free); paid plans start at $39 per month.

Does Typeform offer a free trial or a money-back guarantee?

Typeform offers a 14-day free trial.

How much do you save with annual billing on Typeform?

Paying annually saves up to 30% compared with monthly billing, based on Typeform's list prices.

How does Typeform protect the data I collect?

Your data lives on AWS, encrypted with TLS 1.2 in transit and AES-256 at rest, with redundant backups. Two-factor authentication adds login security, and Enterprise plans include SSO, HIPAA compliance, and a choice of US or EU data centers.

What support does each plan include?

Every plan comes with email support, plus the help center and community forum. Business and Growth Flow unlock live chat and priority responses, while Enterprise adds a dedicated Customer Success Manager. Factor support speed into your tier choice.

Which tools does Typeform connect with?

Natively, it syncs with Slack, HubSpot, Salesforce, Google Sheets, Mailchimp, Pipedrive, Calendly, and Stripe. If a tool you need isn't listed, Zapier bridges Typeform to 500+ apps, and webhooks plus an API cover custom setups.

How big can file uploads be on forms?

It depends on your plan: 1 GB on Basic, 2 GB on Plus, and 4 GB on Business and above. If you collect resumes or portfolios, compare that headroom to your typical file sizes before picking a tier.