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SurveySparrow

SurveySparrow

Turn Customer Voice Into Business Growth

#5 dans Survey
2 min read · Updated 11/17/2025
SurveySparrow homepage screenshot

At a glance

Quick overview for SurveySparrow: rating, pricing summary, key features, and highlights.

Ciroapp review

3.5
Modern surveys, messy execution.

SurveySparrow offers highly engaging, conversational surveys supported by powerful AI features and extensive integrations. However, we note significant recurring concerns regarding unstable software performance and critically slow or non-responsive customer support. Overall, while the platform's design is excellent for capturing feedback, operational reliability and pricing transparency pose a definite risk.

Pros

  • Pro:Creates engaging, conversational, and mobile-first surveys.
  • Pro:High potential response rates (up to 40% reported).
  • Pro:Offers extensive integration options (2000+ platforms).
  • Pro:AI-powered tools assist with design and insightful data analysis.

Cons

  • Con:Customer support is frequently reported as extremely slow or unavailable.
  • Con:Users experience critical bugs and system unreliability (e.g., data sync failures).
  • Con:Pricing structure is perceived as misleading and lacks true monthly billing options.
  • Con:Core features can be locked behind mandatory, costly upgrade tiers.
Free trial
Yes — 14 days
Range: Not explicitly statedFree trial, Monthly subscription, Yearly subscription, Per seat pricing, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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SurveySparrow review, pricing, features, pros & cons

Many businesses struggle to handle the sheer volume of customer feedback, making it hard to find actionable steps. SurveySparrow changes this by offering a unified VOC platform that extracts powerful, measurable insights. It tunes into the customer voice, giving you the clarity needed to successfully drive growth at scale.

✨

What is SurveySparrow?

SurveySparrow works as your smart partner for creating genuinely impactful customer experiences. It provides an end-to-end platform designed to capture feedback from every channel where your customers interact. This consolidation of data helps you move quickly from review collection to smarter decision-making.

Driving much of this power is Wings, a suite of AI-powered tools. Wings assists in making memorable experiences by streamlining tasks like survey design, polishing the voice and tone of communications, and swiftly responding to incoming reviews. You can truly ‘Wing’ it when perfecting your customer interactions.💡

SurveySparrow Key Features

✨ Intelligent Insights with Wings and CogniVue

SurveySparrow introduces Wings, a powerful suite of AI-powered tools designed to simplify and enhance the feedback process. This AI works as your smart partner, helping you create genuinely memorable customer experiences. It assists with everyday tasks like effortlessly creating new surveys and polishing the voice and tone of your customer communication.

Wings also speeds up the action phase; for instance, you can use it to swiftly respond to incoming reviews. It helps you generate widgets with a single click, further streamlining your operations. You can truly ‘Wing’ it when perfecting your customer interactions, saving time while maintaining quality.

Additionally, the platform features CogniVue, a dedicated AI tool for deep analysis. CogniVue helps you derive meaningful insights from voluminous amounts of data. This specific capability ensures your decisions are smarter, more focused, and strictly grounded in clear evidence.

✨ Maximizing Engagement with Conversational Surveys

Boost participation rates dramatically by using modern, engaging survey designs that people actually want to complete. Standard, static surveys often result in low engagement, but SurveySparrow changes this by offering conversational surveys.

This engaging format feels natural and easy for respondents to use. By shifting to conversational surveys, businesses can achieve up to a 40% increase in their response rates. Higher response rates mean you have more data points and a richer view of your customer base, fueling better decisions.

✨ Capturing Contextual Feedback Across Channels

To truly understand your audience, you need to collect data wherever they are. SurveySparrow helps you capture feedback seamlessly across every channel, ensuring you’re present in all customer touchpoints. This flexibility includes collecting data via email, social media, and more.

You can even engage customers directly on their favorite messaging platform, collecting authentic, real-time feedback using WhatsApp. This omnichannel approach ensures you never miss an opportunity to tune into the customer voice.

A key capability is SpotChecks, which focuses on highly contextual micro-feedback. You deploy these checks across your websites and mobile apps. By targeting specific segments, SpotChecks guarantees you gain precise insights into customer needs at key moments in their journey.

✨ Actively Closing the Feedback Loop

Collecting feedback is only the first step; acting on it is how you build loyalty and drive growth. SurveySparrow helps you manage and leverage online reviews across over 100 different platforms. This robust reputation management helps you build lasting brand trust within your industry.

Crucially, the platform includes simple, hassle-free ticketing functionality. This feature ensures faster issue resolution by turning negative feedback directly into service recovery action items. By connecting feedback collection to rapid ticket resolution, you effectively close the feedback loop and improve overall customer satisfaction.

✨ Seamless Workflow Integration and Security

Your feedback platform needs to work in harmony with your existing business ecosystem. SurveySparrow connects effortlessly with over 2000+ different platforms, including key CRMs and various automation tools. This integration ensures all your critical systems remain in perfect sync.

This wide connectivity allows you to streamline processes, save valuable administrative time, and guarantee your workflows remain uninterrupted across departments. While facilitating these extensive connections, SurveySparrow protects your organization by guaranteeing end-to-end security for all your valuable customer data.

Use Cases

📈 Maximize Feedback Collection

Traditional, boring surveys often result in very low participation. This prevents you from getting a full picture of your customers' needs. Instead, you can deploy SurveySparrow’s modern, engaging conversational surveys. These are much more user-friendly and actively capture attention. You can look forward to seeing up to a 40% increase in your overall response rates.

This high participation ensures the data you gather truly reflects your entire customer base. You transform a passive task into a powerful driver of insight collection.

💡 Transforming Data into Smarter Decisions

When you handle a huge volume of feedback, finding clear next steps can feel impossible. SurveySparrow uses advanced AI tools like CogniVue to process this large amount of data efficiently. The platform extracts meaningful insights, not just raw scores. This capability means your resulting business decisions are grounded in solid, objective evidence.

Problem → Approach → Outcome

  • Problem: Too much data obscures true pain points.
  • Approach: Use CogniVue to derive meaningful insights.
  • Outcome: Smarter decisions resulting in successful business growth.

✅ Closing the Feedback Loop Quickly

Brand trust strengthens when customers feel heard and their problems are solved fast. SurveySparrow manages and leverages online reviews from over 100 platforms. When a negative review or critical feedback arrives, the platform uses hassle-free ticketing almost instantly. This dedicated system ensures swift service recovery time.

This quick response effectively closes the feedback loop and builds lasting loyalty. Fast issue resolution prevents small problems from escalating.

🎯 Capturing Hyper-Specific User Needs

You often need to understand why a user takes a specific action inside your app or on a webpage. Use SpotChecks to collect highly contextual micro-feedback right at that moment of interaction. You can target specific segments to gather extremely precise data.

This unique approach gives you deep insights only into what matters to that user segment. It stops you from relying on generalized feedback that may not apply.

Tip: Use SpotChecks to target users who abandon their shopping cart to immediately diagnose friction points.

🔗 Streamlining Operations with Integration

Capture feedback data seamlessly across every channel where your customers interact. This includes email, social media, and platforms like WhatsApp. You won't miss important input from any channel. Then, keep all your critical systems in perfect sync.

SurveySparrow connects effortlessly with over 2000+ platforms, including key CRMs and automation tools. This integration means data flows automatically, streamlining processes and saving your teams valuable time.

✨ Creating Memorable Customer Experiences

To enhance truly impactful customer experiences, you need efficiency right from the start. SurveySparrow provides Wings, a suite of AI-powered tools assisting your team. Wings helps streamline content creation and communication.

Wings assists your team by:

  1. Effortlessly creating and designing professional surveys.
  2. Polishing the voice and tone of your communications.
  3. Swiftly responding to incoming reviews and feedback.

Pricing Overview for SurveySparrow

Pricing range
Not explicitly stated
Pricing types
Free trial, Monthly subscription, Yearly subscription, Per seat pricing, Usage-based pricing

SurveySparrow offers tiered subscription plans designed for individuals and teams, scaling primarily based on the number of users and annual responses allowed. Although exact costs are not visible, all standard plans are billed annually, with options available for quarterly payments.

Plans & Pricing

Basic

MonthlyNot explicitly stated ($**)
YearlyNot explicitly stated (Billed yearly)
1 User, 2,500 responses
  • Send Surveys via Email
  • Collect Partial Responses
  • Display and Skip Logic
  • Notify Respondents via Email
  • Slack, 5+ integrations
Try for free

Starter

MonthlyNot explicitly stated ($**)
YearlyNot explicitly stated (Billed yearly)
1 User, 15,000 responses
  • Everything in Basic
  • Embed Survey in Email
  • Survey Translation
  • Redirect post Survey Completion
  • Hubspot, 10+ integrations

Business

MonthlyNot explicitly stated ($**)
YearlyNot explicitly stated (Billed yearly)
3 Users, 50,000 responses
  • Everything in Starter
  • Custom Branding
  • Advanced Question Types
  • Workflows and Webhooks
  • Track Respondents Location
  • Zendesk, 12+ integrations
Contact us

Professional

MonthlyNot explicitly stated ($**)
YearlyNot explicitly stated (Billed yearly)
5 Users, 100,000 responses
  • Everything in Business
  • Sentiment Analysis
  • Customize Surveys with CSS
  • Auto Translate to 130+ Languages
  • HIPAA Compliance Available
  • Excel online, 15+ integrations
Contact us

Enterprise

MonthlyNot explicitly stated
YearlyNot explicitly stated (Custom pricing)
Custom limit, 5+ Users
  • Everything in Professional
  • Option Display Logic
  • Key Driver Analysis (CogniVue)
  • Survey Throttling
  • PowerBI, 25+ integrations
  • Dedicated CSM
Contact us

SurveySparrow costs between Not explicitly stated and Not explicitly stated per year with 5 plans: Basic, Starter, Business, Professional, and Enterprise.

These comprehensive plans offer solutions for individuals and teams, accommodating different user counts and response volumes.

Basic

Price: Not explicitly stated (Per month • Billed yearly) Websites Supported: Not explicitly stated Best For: Individuals (1 User, to get started) Refund Policy: Not explicitly stated Other Features: 2,500 responses limit, Send Surveys via Email, Collect Partial Responses, Display and Skip Logic, Slack and 5+ integrations.

This entry-level plan is designed for individuals just starting out with surveys, offering essential tools to collect small amounts of feedback efficiently.

Starter

Price: Not explicitly stated (Per month • Billed yearly) Websites Supported: Not explicitly stated Best For: Individuals needing higher capacity Refund Policy: Not explicitly stated Other Features: 15,000 responses limit, 1 User, Everything in Basic, Embed Survey in Email, Survey Translation, Redirect post Survey Completion, Hubspot and 10+ integrations.

If you are an individual running more extensive survey campaigns, the Starter plan boosts your response capacity significantly and adds key features like email embedding and translation. 🚀

Business

Price: Not explicitly stated (Per month • Billed yearly) Websites Supported: Not explicitly stated Best For: Teams utilizing collaboration and advanced branding Refund Policy: Not explicitly stated Other Features: 50,000 responses limit, 3 Users, Everything in Starter, Custom Branding, Advanced Question Types, Workflows and Webhooks, Track Respondents Location, Zendesk and 12+ integrations.

The popular Business plan is built for small teams focusing on growth, providing necessary collaboration tools and giving you greater control over survey delivery and branding.

Professional

Price: Not explicitly stated (Per month • Billed yearly) Websites Supported: Not explicitly stated Best For: Large teams requiring deep analysis and compliance Refund Policy: Not explicitly stated Other Features: 100,000 responses limit, 5 Users, Everything in Business, Sentiment Analysis, Customize Surveys with CSS, Auto Translate to 130+ Languages, HIPAA Compliance Available, Excel online and 15+ integrations.

This tier supports larger operations that need powerful analytical capabilities like sentiment analysis, extensive language support, and critical features like HIPAA compliance.

Enterprise

Price: Not explicitly stated (Custom pricing) Websites Supported: Not explicitly stated Best For: Organizations with custom logistical or scale requirements Refund Policy: Not explicitly stated Other Features: 5+ Users, Everything in Professional, Option Display Logic, Key Driver Analysis (CogniVue), Survey Throttling, PowerBI and 25+ integrations, Dedicated Customer Success Manager.

If your organization requires custom limits, specialized plugins, or dedicated management resources, the Enterprise plan offers a scalable solution tailored to maximize your survey potential.

While exact pricing is hidden until you enter your details, SurveySparrow does provide a 14-day free trial on all features. You can test connectivity and functionality extensively before requesting a personalized quote for your chosen plan. ✨

User Reviews

The user sentiment for SurveySparrow is sharply divided. While many reviewers praise the platform for its ability to create sleek, conversational surveys and its easy sharing options across various platforms, critical issues centered around reliability and support are frequently raised.

Users often describe the software as "bug-ridden," noting significant delays in data syncing (like Google Sheets) and frustration with complex logic/piping functions 🛠️. A major concern is customer service: numerous complaints cite extremely slow or non-existent support, with resolution times stretching into weeks.

Furthermore, the pricing structure is highly criticized for being misleading, as the advertised low monthly rate often requires an annual commitment. This leads to unexpected costs and confusion over response quota limitations, causing users to feel pressured into continuous upgrades.

What users say elsewhere

User L.
· Trustpilot
5.0 / 5

I found SurveySparrow, a platform that lets you create engaging surveys in minutes. It was so simple and fun to use. I highly recommend it to anyone who needs to collect feedback from customers or employees.

Scott
· Trustpilot · Oct 23, 2025
1.0 / 5

The software used to work well but is now a bug-ridden, unreliable piece of crap. Data now takes an age to sync with Google Sheets. Logic within surveys is painful to use.

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Why use SurveySparrow?

If you need feedback collection that is simple, comprehensive, and action-oriented, SurveySparrow delivers concrete results. The platform helps your organization move beyond simply gathering data to actively fueling business growth through focused action.

  • Boost Response Rates: You can drastically boost participation. Achieve up to 40% increased response rates by using the engaging, modern conversational surveys.
  • Get Actionable Insights with AI: Utilize tools like CogniVue to derive meaningful insights efficiently from voluminous data. This capability helps ensure your decisions are smarter and grounded in evidence.
  • Capture Feedback Everywhere: Collect data seamlessly across all channels, including email, social media, and WhatsApp. Use SpotChecks to gather highly contextual micro-feedback from specific segments on your websites and mobile apps.
  • Close the Feedback Loop: Build lasting brand trust by managing and leveraging online reviews across over 100 platforms. Their simple, hassle-free ticketing ensures faster issue resolution, effectively closing the feedback loop.
  • Seamless Integration and Security: Keep all your critical systems in perfect sync ✅. SurveySparrow connects effortlessly with over 2000+ platforms, including key CRMs and automation tools. This integration streamlines your processes while guaranteeing end-to-end security for your data.

Ready to transform your workflow with SurveySparrow?

Try it nowView pricing

Frequently Asked Questions

Does the free trial include all features, and how long does it last?

Yes, SurveySparrow offers a 14-day free trial that unlocks access to all features available across the platform. This lets you test connectivity and functionality before selecting a paid plan.

Is the pricing structure based on the number of users, response volume, or both?

The pricing utilizes a hybrid model; your cost depends on both the number of allotted users and the total annual response volume. For example, the Professional plan allows 5 users and up to 100,000 yearly responses.

What kind of customer support is included with the main paid plans?

Support varies significantly by tier. Basic and Starter plans offer 24x5 email support, while Business users receive 24x5 chat support. The Professional plan upgrades you to 24x5 call support.

Is SurveySparrow HIPAA compliant for handling sensitive data?

HIPAA compliance is featured, but it is only available starting at the Professional plan level. Generally, the platform promises end-to-end security for your data across all plans.

If I choose a standard paid plan, am I required to commit to an annual contract?

Yes, the advertised pricing for Basic, Starter, Business, and Professional plans is primarily based on annual billing. Quarterly payment options are also available if you commit yearly.

Why can't I see the exact monthly subscription cost for the plans shown?

SurveySparrow obscures the exact pricing details for all plans. You must enter your contact information on the pricing page to unlock your personalized quote based on your requirements.

Can I get a refund if I decide to cancel my annual subscription early?

The official website does not explicitly state the terms for refunds or cancellations on annual plans. You should contact their sales team directly to confirm specific money-back guarantees before purchasing.

How many integrations does SurveySparrow offer and how does that vary by plan?

The platform claims to integrate with over 2000 external systems like CRMs and automation tools. The number of bundled integrations increases from 5+ in the Basic plan up to 25+ in the Enterprise tier.

Which plan is best suited for small teams requiring collaboration features?

The Business plan is designed for small teams needing collaboration and advanced branding controls. This plan supports three users and includes 50,000 annual responses.

How large of a response quota do I receive on the individual Starter plan?

The Starter plan allows a single user to collect up to 15,000 responses per year. This plan is aimed at individuals who run more extensive survey campaigns than the Basic tier supports.

Does the platform support automatic translation for international surveys?

Yes, extensive language support is available starting with the Professional plan. This high-tier option includes auto-translation features for over 130 languages.

What happens if my business exceeds the annual response limit for my plan?

Not explicitly stated on the official site. Annual plans have fixed response limits, so organizations should contact support for clarification on specific overage policies or potential upgrades.

Does SurveySparrow offer dedicated support to help with setup or migration?

Only the custom Enterprise plan explicitly includes a Dedicated Customer Success Manager (CSM). Specific migration or onboarding services are not mentioned for the self-service lower tiers.

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