OptinMonster offers four plans — Basic, Plus, Pro, and Growth — starting at $7/month, all billed annually and currently 60% off for your first 12 months. Pricing scales by supported sites and monthly campaign impressions, with optional monthly billing if you'd rather not commit to a year.
OptinMonster costs between $7 and $49 per month (billed annually) with four plans: Basic at $7/month, Plus at $19/month, Pro at $29/month, and Growth at $49/month.
Every plan is currently 60% off for 12 months, and all of them include unlimited campaigns, unlimited subscribers, and free access to OptinMonster University. Here's what each tier offers.
Basic
Price: $7/month, billed annually ($84 for your first year)
Websites Supported: 1 site
Best For: First-timers who want a simple way to start
Refund Policy: 14-day money-back guarantee
Other Features:
- All campaign types and 700+ easy-to-personalize templates
- Page targeting, time-on-site, and scroll/interest triggers
- MonsterLeads™ and basic marketing integrations
- Real human support
- 2,500 campaign impressions per month
Basic is the easiest way in. You get the core builder and targeting tools without extras you might not need yet. If you run one site and mainly want to grow your email list, start here.
Plus
Price: $19/month, billed annually ($228 for your first year)
Websites Supported: Up to 2 sites
Best For: Fast-growing brands ready to experiment and grow
Refund Policy: 14-day money-back guarantee
Other Features:
- Everything in Basic
- A/B testing and device targeting
- Content locking and yes/no forms with multiple views
- Full analytics reporting and advanced integrations
- 10,000 campaign impressions per month
Plus adds the testing layer. You can compare offers, see what actually converts, and read full reports instead of guessing. It's a smart pick once you've outgrown the basics.
Pro
Price: $29/month, billed annually ($348 for your first year)
Websites Supported: Up to 3 sites
Best For: Converting abandoning visitors into leads and sales
Refund Policy: 14-day money-back guarantee
Other Features:
- Everything in Plus
- Exit Intent® technology and countdown timers
- Revenue attribution and Google Analytics
- Campaign scheduling, webhooks, Zapier, and 2 sub-accounts
- 25,000 campaign impressions per month
Pro is where OptinMonster's signature feature shows up. Exit Intent catches people the moment they're about to leave, and revenue attribution ties campaigns to real sales. Most growing businesses feel at home on this tier.
Growth
Price: $49/month, billed annually ($588 for your first year)
Websites Supported: Up to 5 sites
Best For: Online stores and agencies managing client sites
Refund Policy: 14-day money-back guarantee
Other Features:
- Everything in Pro
- Geolocation and new vs. returning visitor targeting
- OnSite Retargeting® and follow-up campaigns
- Shopify, WooCommerce, Magento, MemberPress, and more
- Coupon wheels, custom branding, unlimited sub-accounts, and 100,000 impressions per month
Growth is the full toolkit, and it's billed as a must-have if you sell anything on your website. eCommerce integrations, coupon wheels, and retargeting campaigns work together to lift revenue. Agencies get unlimited sub-accounts and client-ready branding, too.
A few things worth knowing before you buy. There's no free trial on the pricing page, but every purchase is covered by a 14-day money-back guarantee — if you don't see positive ROI, you get 100% back. The WordPress plugin also lets you show campaigns 500 times for free. Annual billing is the default and runs 50% less than monthly subscriptions, though monthly plans exist if you'd rather explore first. 💡 Pick a plan with 20–30% more impressions than your pageviews, and confirm license limits before checkout. Renewals happen at full price: $210/year for Basic, $570 for Plus, $870 for Pro, and $1,470 for Growth. You can change plans or cancel anytime, and going over your impression limit never shuts your campaigns off — you're auto-upgraded instead. Need more than 5 sites or 100,000 impressions? Enterprise plans come with a custom quote.
