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OptinMonster

OptinMonster

Turn More Visitors Into Leads and Sales

#1 dans Popup Builder
2 min read · Updated 11/17/2025
OptinMonster homepage screenshot

At a glance

Quick overview for OptinMonster: rating, pricing summary, key features, and highlights.

Ciroapp review

4.0
Powerful conversion tool with exceptional support.

OptinMonster is an extremely powerful toolkit designed for maximizing onsite conversions, especially for lead capture and reducing cart abandonment. We found the feature set, including specialized targeting and A/B testing, to be comprehensive and highly effective. Overall, the platform offers significant potential for growth, although users must remain mindful of the non-transparent renewal pricing structure and reported billing issues.

Pros

  • Pro:Exceptional customer support, often providing personalized video tutorials.
  • Pro:Highly effective for lead generation and reducing cart abandonment.
  • Pro:Campaigns are performance-focused, ensuring fast website load times.
  • Pro:User-friendly platform with a large template library (no coding needed).

Cons

  • Con:Users report issues with unauthorized auto-renewals and billing transparency.
  • Con:Introductory pricing significantly increases upon renewal.
  • Con:Cancellation/offboarding flow is reportedly difficult or confusing.
Money-back guarantee
Yes — 14 days
Range: $14–$44/monthMonthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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OptinMonster review, pricing, features, pros & cons

Are you frustrated by losing valuable website visitors before they convert? It’s tough to turn traffic into lasting customers. OptinMonster is the #1 conversion optimization toolkit designed to fix this frustration.

It helps you instantly grow your email list and dramatically increase sales. You can get up to twice the results in half the time! ✨

What is OptinMonster?

OptinMonster is the most powerful lead generation software available today. It serves as a comprehensive toolkit built specifically to maximize your website conversions. This essential tool is perfect for marketing agencies, dedicated bloggers, eCommerce shops, and all small businesses.

If your key goal is improving conversions or reducing cart abandonment, you need this software. It works on virtually any type of website, including popular platforms like WordPress and Shopify. OptinMonster also integrates seamlessly with every major email marketing service.

✅

OptinMonster Key Features

✨ Uncompromised Website Performance

You never have to worry that conversion tools will slow down your site. OptinMonster is carefully built with performance in mind.

Its embed code loads in a non-blocking, asynchronous way. This unique technology ensures that using OptinMonster has absolutely no negative impact on your website speed. You can easily start converting more visitors into subscribers while maintaining excellent site performance.

✨ Code-Free Design and Optimization

Getting started is simple because you don't need to hire a developer. We offer a large template library that helps you quickly build beautiful lead capture forms. The interface is extremely user-friendly, meaning you can customize everything without any coding knowledge.

You can also easily A/B test your high-converting forms right within the platform. This key feature ensures that you are always optimizing your strategy. Stop guessing what works and start maximizing your successful results.

✨ Deep WordPress Integration

OptinMonster has a dedicated popup plugin to extend functionality specifically for WordPress users. This powerful extension allows you to target campaigns much more precisely. For example, you can choose to show popups exclusively to logged-in users.

You gain incredible control over where your campaigns appear on the site. You can also target content based on specifics like categories, tags, or custom post types. This integration also works deeply with other popular WordPress tools, including WooCommerce, WPForms, and MemberPress.

✨ Advanced Shopify eCommerce Targeting

If you use Shopify, our dedicated app delivers highly specific eCommerce solutions. You can display campaigns targeted by user cart statistics. For example, you can target users based on the total or subtotal amount in their cart.

This is excellent for encouraging users to add a little more to qualify for free shipping. You can also easily create upsells and cross-sells. Just show popups based on the specific products or the number of items already present in the cart.

💡 Smart Visitor Segmentation

Use smart targeting capabilities to ensure the right message reaches the right person. You can easily segment your audience based on their history with your site. This includes targeting visitors based on whether they are new or returning.

If you need maximum precision, use Geolocation Targeting. This powerful feature allows you to speak directly to customers in specific geographical locations. This level of targeting helps make your offers more relevant and engaging.

✨ Agency and Client Management Tools

OptinMonster supports marketing agencies and those who manage client websites. The Growth Plan offers critical features for delivering a top-notch experience. You get Account Management tools that help you organize multiple projects seamlessly.

This plan includes Sub-Accounts, which are perfect for team organization or granting clients limited access. You can also take advantage of Custom Branding. These features help you deliver professional results under your agency's name.

Use Cases

🚥 Reduce Abandonment with Exit Intent 🚥

Is a customer leaving items in their cart right before clicking away? You are about to lose that revenue forever. OptinMonster uses advanced exit-intent technology to detect when a visitor is preparing to navigate off your page. This triggers a targeted campaign, capturing the visitor's attention at this critical moment.

Approach: Display a strong incentive, like a time-sensitive coupon code or a valuable free download. You convert the sale immediately or capture their email for crucial follow-up marketing. This feature is perfect for any business focused on recovering lost sales.

🛒 Boost Sales with Smart Shopify Targeting

E-commerce sites need tools that handle complex shopping behavior. OptinMonster’s Shopify app extends functionality far beyond standard popups. You can target specific customers based on what is actually in their cart.

Scenario: A customer adds a specific product, like a coffee maker, to their cart. Use the targeting feature to immediately promote related items, such as filters or cleaning supplies. This capability helps you increase the average order value (AOV) by seamlessly driving upsells and cross-sells to engaged buyers.

🧫 Guaranteed Optimization Through A/B Testing

Guessing rarely leads to sustainable growth in conversions. To maximize your results, you must constantly test your campaign elements. OptinMonster allows you to easily create and run high-converting forms using simple tools.

Here’s how you optimize your strategy:

    1. Build two variations of your form using the visual campaign builder.
    1. Split your traffic equally between the two versions (A and B).
    1. Measure the performance to determine which variation converts better.

Expected outcome: Identify the winning campaign and deploy it to maximize subscription and sales growth, ensuring you always use the best design.

💸 Incentivize Higher Cart Totals

It’s hard to encourage customers to spend just a little more to qualify for a promotion. Many visitors quit because they haven't met your free shipping threshold.

Approach: Target users based on their current cart subtotal. You can display a discrete message telling them the exact dollar amount they need to add to their order to qualify for the incentive. This specific, immediate feedback helps you boost cart values effortlessly.

🏢 Managing Multiple Client Websites (Agency Use)

If you manage conversion marketing strategies for clients, you need robust account tools. The Growth Plan is essential for agencies and consultants looking to streamline their workflow. It provides crucial additions for professional client management.

These additions include Account Management, separate Sub-Accounts, and Custom Branding capabilities. This lets you deliver separate, organized conversion strategies for each client quickly and professionally, all under your agency’s brand.

🔌 Deploying Targeted Campaigns on WordPress

WordPress users need specific control over when and where campaigns appear. OptinMonster’s dedicated plugin extends core functionality for deep integrations. You can segment site visitors based on their user status or their browsing behavior on the site.

For example, you can choose to show popups exclusively to logged-in users or only to users viewing a specific category or custom post type. This ensures every user sees only the most relevant, context-aware campaigns.

Pricing Overview for OptinMonster

Pricing range
$14–$44/month
Pricing types
Monthly subscription, Yearly subscription
Money-back guarantee
Yes — 14 days

OptinMonster offers subscription plans starting at $14/month, based on special introductory annual pricing. These plans are usage-based, focusing on campaign impressions rather than confusing website pageviews.

Plans & Pricing

Plus

Monthly$14
Yearly$168
Not explicitly stated (Impressions-based)
  • A simple way to get started with OptinMonster
Get Started

Pro

Monthly$24
Yearly$288
Not explicitly stated (Impressions-based)
  • Perfect for converting abandoning visitors to sales!
  • Includes '+' features
  • Technology MUST HAVE!
Get Started

Growth

Monthly$44
Yearly$528
Not explicitly stated (Impressions-based)
  • Must-have if you sell ANYTHING on your website.
  • All the Best We Have To Offer
  • Geolocation Targeting
  • New vs. Returning Visitor
  • Account Management, Sub-Accounts, Custom Branding (client features)

OptinMonster costs between $14 and $44 per month (billed annually) with 3 introductory plans: Plus at $14/month, Pro at $24/month, and Growth at $44/month.

Here is a closer look at the available subscription tiers.

Plus

Price: $14/month (Billed Annually, introductory rate) Websites Supported: Not explicitly stated Best For: A simple way to get started with OptinMonster Refund Policy: 14-day money-back guarantee Other Features: Not explicitly stated beyond introductory description

The Plus plan is ideal if you are just starting your conversion efforts. It provides a straightforward path to begin capturing leads with OptinMonster's powerful tools. You'll receive 41% off the normal annual price for the first year. This makes the Plus plan a very accessible starting choice.

Pro (Most Popular!)

Price: $24/month (Billed Annually, introductory rate) Websites Supported: Not explicitly stated Best For: Converting abandoning visitors to sales! Refund Policy: 14-day money-back guarantee Other Features:

  • Includes features in the Plus plan
  • Advanced 'Technology' features (Must Have)

If you want to reduce cart abandonment and increase sales, Pro is often the perfect fit. This tier includes key advanced features for better conversion rates. It's the most popular plan and offers an impressive 52% off the normal price for your first 12 months. Go for the Pro plan if you value powerful, essential lead generation technology. 🚀

Growth

Price: $44/month (Billed Annually, introductory rate) Websites Supported: Not explicitly stated Best For: Must-have if you sell ANYTHING on your website Refund Policy: 14-day money-back guarantee Other Features:

  • Includes all the best features offered
  • Popular Geolocation Targeting
  • Targeting based on New vs. Returning Visitor
  • Account Management, Sub-Accounts, and Custom Branding (client features)

The Growth plan provides the full spectrum of OptinMonster features for advanced users and agencies. This plan is necessary if you manage client websites or need highly specific visitor targeting technology. You get everything OptinMonster offers, including agency-specific tools like sub-accounts and custom branding. This introductory offer saves you a hefty 47% for the first year.

OptinMonster wants you to feel secure and happy with your choice. While there is no free plan specifically mentioned, all subscriptions are backed by a 14-day money-back guarantee. You can upgrade at any time right from your account menu. Remember that the listed prices are introductory offers, and the renewal price will be the full annual rate.

User Reviews

OptinMonster users consistently praise the platform's outstanding customer support. Reviewers frequently describe the support team as prompt, friendly, and incredibly competent, often going above and beyond by creating personalized video tutorials (Loom) to explain complex solutions and guide setup steps.

Customers also find the application user-friendly, feature-rich, and highly effective for boosting marketing efforts and generating leads. The ease of campaign creation allows users to optimize their conversion strategy without a steep learning curve.

However, feedback is not universally positive regarding administrative concerns. A critical recurring theme involves the subscription and billing process.

Several users report issues with unexpected auto-renewals or unauthorized charges, labeling them as "subscription traps." Furthermore, the flow for cancellation or account offboarding has been criticized as being confusing or difficult ("confirmshaming"). Despite these billing frustrations, the effectiveness of the tool and the quality of the support team lead to an overall strong recommendation from most users.

✅

What users say elsewhere

Emily R.
· Trustpilot
5.0 / 5

Optinmonster, in offering to build our first campaign, went above and beyond expectations. Anton even added a Loom video explaining what he did and what I needed to do for the campaign to go live. Easy peasy!

Alex M.
· Trustpilot
5.0 / 5

I’ve been a client since 2022 and this is a fantastic tool that helps me generate leads every single day. Danielle’s support was simply impeccable and efficient when I needed assistance.

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Why use OptinMonster?

Why rely on hope when you can use the world’s most powerful conversion toolkit? OptinMonster makes converting traffic into long-term revenue sources easy and predictable.

  • Performance Focused: You never need to worry about slow load times or site bottlenecks. OptinMonster is carefully built with performance in mind. Our specific embed code loads in an asynchronous way, ensuring absolutely no negative impact on your website speed.
  • No Code Expertise Required: You can start immediately without needing to hire a developer. Use the large template library to create and customize beautiful lead capture forms. It’s extremely user-friendly, allowing you to build forms without any coding knowledge.
  • Smart Targeting Capabilities: Whether you use WordPress or Shopify, OptinMonster provides specialized platform extensions. This means you can target based on specific criteria like cart totals, item counts, individual product pages, or even if the user is already logged in.
  • Test for Guaranteed Success: Guessing doesn't drive sustainable growth. The platform allows you to easily build and A/B test high-converting forms. This key feature ensures you are always optimizing your strategy and maximizing your results.
  • Built for Agencies and Clients: If you manage client websites, OptinMonster supports you too. The Growth Plan offers valuable additions like Account Management, Sub-Accounts, and Custom Branding so you can deliver a top-notch experience. 💡

OptinMonster is trusted by leading figures like Neil Patel and Michael Hyatt. If you want better results today, it’s time to start converting those visitors!

Ready to transform your workflow with OptinMonster?

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Frequently Asked Questions

How exactly does OptinMonster calculate its usage charges?

OptinMonster uses a usage-based model focused on 'impressions.' An impression is counted every time a visitor actually sees an OptinMonster campaign. They purposefully avoid charging based on confusing general website pageviews.

What happens if I exceed the impression limit on my selected plan?

If you exceed your impression limit, OptinMonster will not turn off your campaigns. Instead, the system is designed to automatically upgrade you to the next appropriate subscription tier.

Are the advertised monthly plan prices the final price I will pay every year?

No. The lowest prices shown are special introductory rates and are billed annually. Subsequent automatic renewals will be charged at the full, non-discounted annual retail price.

Can I choose to pay monthly instead of committing to an annual plan?

Yes, monthly subscriptions are available for those who want to explore the tool. However, choosing the annual option is highly recommended because it saves you approximately 50% on the cost.

Does OptinMonster offer a free trial before I need to purchase a plan?

No, the official site does not mention a free plan or trial. All paid subscriptions are protected by a generous 14-day money-back guarantee, letting you test the service risk-free.

Which plan is best if I manage multiple client websites or run an agency?

The Growth Plan is specifically designed for agencies and client management. It includes useful client features like Account Management, Sub-Accounts, and Custom Branding capabilities.

What is the main technical requirement for installing OptinMonster on my website platform?

The only requirement is that your website must allow you to add custom JavaScript code into the body of the page. This is true for nearly every website platform.

Does OptinMonster integrate with my existing email marketing tools?

Yes, the service is built to integrate seamlessly with every major email marketing service. It also offers specialized extensions for popular platforms like WordPress and Shopify.

How do I cancel my subscription, and is it a difficult process?

You can change plans or cancel your account at any time. The upgrade or cancellation controls are typically found quickly within your easy-to-use account menu.

Will using OptinMonster impact my website's page speed performance?

No, the developers prioritize performance. The system's embed code loads asynchronously, which means it will not negatively affect your overall website load time.

How many websites am I allowed to use OptinMonster on with one plan?

Not explicitly stated on the official site. The number of supported websites often varies by the tier you select, so you should check with support for plan-specific details.

What kind of support is offered for users who need a custom enterprise solution?

OptinMonster offers all-inclusive Enterprise plans designed to scale with large businesses. These plans include dedicated support and options for specialized needs like SSO login.

What are the details regarding the support team's guaranteed responsiveness or Service Level Agreement (SLA)?

Not explicitly stated on the official site. While customer feedback consistently praises the team's prompt and helpful responses, a formal response SLA is not detailed.

Does OptinMonster provide details on data security and compliance (like GDPR)?

Not explicitly stated on the official site. Users requiring specific compliance information should consult the full privacy policy or terms of service documentation.

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