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Motive

Motive

AI for safer, more efficient fleet operations.

#1 dans Fleet Management
1 min read · Updated 10/4/2025
Motive homepage screenshot

At a glance

Quick overview for Motive: rating, pricing summary, key features, and highlights.

Ciroapp review

2.2
Powerful fleet AI, problematic contracts.

Motive offers a highly sophisticated, AI-powered platform focusing on fleet efficiency and safety, evidenced by industry recognition and numerous awards. We must advise extreme caution, however, due to widespread reports of predatory contract demands, automatic renewals, and non-existent customer support. Overall, we see significant operational benefits paired with severe risks related to long-term financial commitment.

Pros

  • Pro:Unified AI-powered platform for fleet, safety, and workforce management
  • Pro:Recognized as an industry leader in fleet management technology
  • Pro:Features designed to automate key operations and gain superior visibility
  • Pro:Equipment and dashcam technology are sometimes noted as good or functional

Cons

  • Con:Widespread reports of predatory and difficult contract renewal terms
  • Con:Near-impossible cancellation process, often involving refusal of refunds
  • Con:Allegations of deceptive sales practices and misleading onboarding
  • Con:Persistent billing issues, including charging for unused or removed vehicles
Range: Not explicitly stated (Custom quote)
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Motive review, pricing, features, pros & cons

Running complex operations often means struggling with safety risks and fragmented visibility that impacts profitability. Motive addresses this pain point head-on by offering cutting-edge technology designed to improve your bottom line. It’s one connected platform focused on enhancing safety and boosting organizational productivity.

💡

What is Motive?

Motive delivers AI that makes your operations both safer and more efficient. It functions as a single, consolidated platform for managing fleet, spend, safety, and workforce. Used by the most complex operations in the world, Motive helps improve visibility and automate numerous processes.

They are an officially recognized leader, voted best in class across the board and named #1 in Fleet Management across every segment. ✨

Motive Key Features

✨ A Unified Platform for Complete Control

Motive delivers one interconnected platform designed for comprehensive operations management. This single, consolidated system addresses the issue of fragmented visibility that often impacts organizational efficiency and safety. It brings together all critical functions onto one seamless platform.

You gain integrated control over four key areas: fleet management, spend management, organizational safety, and workforce management. Complex operations, especially those with large fleets, rely on this unified view. This centralization drives significant performance improvements and enhances your overall bottom line.

✨ AI Transforms Fleet Safety

Your safety operations are enhanced by Motive's cutting-edge AI technology. This AI is specifically designed to make your operations safer and more efficient than ever before. It acts as an advanced tool to identify potential risks quickly before they become severe issues.

Once potential hazards or problematic behaviors are flagged, the platform takes action. Motive uses this AI to automate crucial driver coaching interventions. This automated process ensures that drivers receive essential feedback swiftly and consistently.

This proactive approach to safety allows your organization to boost profitability while protecting your valuable assets and employees.

✨ Superior Visibility Across Fleet and Spend

Gaining deep awareness of your fleet's activity and related costs is essential for efficiency. Motive's platform significantly improves visibility across your entire operation. It offers a clear, superior understanding of thousands of moving parts.

Users benefit from a consolidated, real-time view that includes both fleet activity and associated spend management records. For organizations running highly complex operations, this level of insight is invaluable for strategic decision-making.

This enhanced visibility helps automate key operations, streamlining administration and reducing the need for fragmented data sources.

💡 Automation Drives Operational Excellence

Motive uses technology to automate numerous operational processes across your enterprise. This focus on automation is the foundation for achieving operational excellence rather than just managing daily tasks. Automating many key functions significantly enhances results and boosts organizational productivity.

As processes become automated, you can reclaim thousands of work hours annually. These time savings allow your workforce to focus on high-value tasks instead of burdensome manual administration. Ultimately, automating these processes helps your organization thrive.

✨ Simplified Compliance Management

Managing demanding industry rules and regulations can often become a major operational burden. Motive helps simplify the complexity of remaining compliant. The platform is built to ensure you can easily maintain compliance with all relevant industry regulations.

By unifying your processes, the system helps you move smoothly and efficiently within demanding legal frameworks. This capability reduces the stress and risk associated with non-compliance. You can confidently focus on growth knowing your operations meet all required standards.

Use Cases

🚨 Boosting Fleet Safety Through AI Coaching

Complex operations must constantly focus on reducing risks and preventing accidents. Motive uses powerful AI to proactively identify safety risks within your fleet data. When a risk is found, the platform automatically facilitates crucial driver coaching. This approach helps you quickly address issues and improve your drivers' behaviors.

Tip: Use the automated coaching feature to ensure consistent, timely feedback for every high-risk event, saving your safety managers significant time.

⚖️ Achieving and Maintaining Industry Compliance

Staying compliant with demanding industry rules and regulations can be a major headache for fleet managers. Motive helps you simplify this complex task effectively. It is designed to ensure you comply across all necessary operating standards.

This focus on compliance automation reduces your administrative burden and minimizes the risk of costly violations.

🔗 Consolidating Disparate Operations

Problem: Operations often struggle with fragmented visibility because fleet, spend, safety, and workforce systems are separated. This leads to inefficient decision-making and wasted effort.

Approach: Motive unifies these critical functions onto a single, connected platform. This provides managers with a holistic view of the entire operation.

Outcome: You gain superior visibility and can automate numerous daily administrative tasks. This streamlined process drives efficiency across everything you manage.

📈 Driving Profitability and Tangible Results

Motive improves your bottom line by deploying cutting-edge technology that enhances productivity. For example, one major customer, Cascade, reported highly measurable improvements after adopting Motive. They achieved a remarkable safety improvement of 50%. Furthermore, they reclaimed about 10,000 work hours every year, which they could reinvest elsewhere.

Expected outcome: Significant performance improvements and increased work productivity for your organization.

⚙️ Automating Visibility and Operational Tasks

Managers need clear data to make good decisions, but gathering that data manually wastes a lot of time. Motive automates essential operations, giving you better insight into vehicle locations and driver activities. This automation ensures your team focuses on high-value tasks, not data entry.

Motive transforms raw data into actionable intelligence, making your organization more responsive and agile.

Pricing Overview for Motive

Pricing range
Not explicitly stated (Custom quote)

Motive does not publicly list its subscription costs, suggesting a customized, quote-based pricing model. Customers must contact the sales team directly for specific details.

Pricing

Motive costs between Not explicitly stated and Not explicitly stated per Not explicitly stated with Not explicitly stated plans.

Since Motive provides custom solutions for large, complex operations, specific pricing details are often handled through direct consultation.

Plan 1

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Not explicitly stated Refund Policy: Not explicitly stated Other Features: Not explicitly stated

Because we don't have concrete information on named plans, we cannot detail audience specifics for any particular tier.

Plan 2

Price: Not explicitly stated Websites Supported: Not explicitly stated Best For: Not explicitly stated Refund Policy: Not explicitly stated Other Features: Not explicitly stated

This platform helps large fleets manage safety, operations, and efficiency. We recommend speaking with their team to find the best fit.

Because specific pricing is not publicly listed, it implies a customized, quote-based approach for each customer. It's unclear whether Motive provides a free plan, a free trial, or a money-back guarantee based on the information provided. If you want to learn exactly how much Motive will save your organization, we recommend reaching out to their team directly for a tailored quote for your business needs. 🤝

User Reviews

The sentiment regarding Motive on Trustpilot is overwhelmingly negative, reflecting significant distress among customers who feel trapped by the provider. Users frequently cite predatory contract practices, including automatic, often unannounced, contract renewals, and mandatory multi-year subscription periods that are nearly impossible to cancel.

There are numerous accusations of deceptive sales tactics and deliberate lying during the onboarding process regarding crucial terms. Complaints about billing practices are persistent, revolving around charging for trucks removed or unused, unexpected price increases, and refusal to issue refunds even on services paid far in advance.

While some users sparsely acknowledge that the equipment or software itself is functional (e.g., AI dashcams or the ELD), the company's customer service and billing responsiveness are repeatedly described as a “joke.” These severe issues surrounding customer lifecycle management, transparency, and financial practices result in a highly critical 1.8-star average rating. 🤯

What users say elsewhere

J. S.
· Trustpilot
1.0 / 5

The software itself is good, but you must stay away from this company. They have crafty renewal contracts and procedures. Our one-year contract expired, and they immediately turned off all my trucks, demanding a quick signature to continue operating.

Michael G.
· Trustpilot
1.0 / 5

The onboarding process is extremely deceptive. Sales staff deliberately lie on the phone about the contract terms to get you signed up. When you finally try to cancel, they put you through a fake, unnecessary 'audit' process.

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Why use Motive?

If your goal is achieving operational excellence, Motive offers a holistic solution backed by industry recognition and proven results. This platform integrates critical functions into one streamlined system, driving significant performance improvements.

Here’s why you should consider Motive for your enterprise:

  • Improve your bottom line by deploying cutting-edge technology that drives profitability and enhances results.
  • Automate key operations and gain superior visibility into your entire fleet and associated spending.
  • Easily maintain compliance with demanding industry rules and regulations.
  • Use AI to identify risks quickly and automate crucial driver coaching.
  • Trust the platform used by high-performing companies like Cascade, which reported a safety improvement of 50% and reclaimed thousands of work hours annually.
  • Partner with an industry leader recognized by 5 G2 Best Software Awards. ✅

Ready to see the savings? Learn more today!

Ready to transform your workflow with Motive?

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Frequently Asked Questions

Does Motive offer a free trial period or a way to test the platform before purchase?

The official site does not specify any free trial period or money-back guarantee. You can request a personalized demonstration of the platform using the 'Watch demo' option. We strongly recommend asking the sales team about any available trials during your initial consultation.

How can I find out the subscription cost for my business?

Motive does not publicly list its subscription costs, pricing tiers, or standard rates. You must contact their sales team directly to receive a quote. Pricing is customized based on the scale and complexity of your fleet and operational needs.

Is Motive priced per vehicle, per user, or based on usage volume?

Details about the specific pricing metrics are not publicly available. Since pricing is quote-based for complex enterprises, the exact structure is likely determined during their personalized consultation. Be sure to clarify if charges relate to assets, users, or data use.

Does Motive integrate with other third-party software or enterprise resource planning (ERP) systems?

Motive is advertised as one connected platform for managing fleet, spending, and workforce. However, the official website does not explicitly list any specific third-party software integrations, APIs, or established partner connections.

What is the typical contract length or minimum commitment Motive requires?

The documentation does not specify required minimum contract lengths or general renewal terms. Given the customized enterprise focus, all commitment periods and renewal clauses should be negotiated and reviewed thoroughly before signing the contract.

Is the Motive platform available or supported internationally?

Motive states that it is trusted by 'the most complex operations in the world.' While this implies global reach, the website does not list specific supported countries, regions, or available interface languages.

What is Motive’s official policy regarding refunds and cancellation procedures?

The policy for refunds, general cancellation processes, or fees for early contract termination is not described in the publicly available information. It is essential to review the contract terms regarding these policies very carefully.

Who is Motive’s integrated platform best suited for?

The platform is designed for large enterprises dealing with 'complex operations.' Motive focuses on providing unified solutions and AI tools for companies needing to improve safety and management across thousands of vehicles.

What information is available regarding Motive’s data security practices or compliance standards?

The official content emphasizes utilizing AI to automate operations and improve safety. Specific details about data handling, security protocols, or adherence to industry compliance standards are not explicitly stated on the public site.

When implementing Motive, what type of dedicated migration or onboarding support is provided?

The website invites users to 'Get started' and mentions resources like bootcamps and expert webinars. However, specific information regarding dedicated, hands-on migration support or managed onboarding services for new customers is not detailed.

What kind of customer support availability or service level agreements (SLAs) does Motive provide?

Details regarding guaranteed service levels, support hours, or expected response times are not included in the public sales material. We advise clarifying these crucial support details during your initial contract discussion.

Are there any volume limits or quotas on the AI capabilities, like data storage or video retention?

While the platform heavily utilizes AI for risk identification and coaching, specific quotas, limitations, or usage caps on features like video storage, data volume, or alert frequency are not publicly specified.

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