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MonsterInsights

The #1 Google Analytics Plugin for WordPress that’s Easy and Powerful

#1 dans WordPress Analytics Plugin

2 min read · Updated 10/3/2025

Ciroapp review

4.4

Essential Analytics Plugin for WordPress.

We find MonsterInsights successfully achieves its goal of simplifying complex Google Analytics tracking for WordPress users. The ease of advanced setup and accessible reports in the WP dashboard are incredibly powerful for making data analysis routine. Overall, we recommend this tool highly for businesses that require quick, actionable insights without needing to hire a developer.

Pros

Pro:Extremely easy setup for Google Analytics tracking.
Pro:Phenomenal customer support that responds quickly.
Pro:View actionable stats directly inside the WordPress dashboard.
Pro:Pro version includes a wide array of helpful add-ons.

Cons

Con:Payment requires an upfront annual commitment.
Con:No monthly subscription plan is available.
Con:Users must dedicate time to maximize use of all features.

Money-back guarantee

Yes — 14 days

Range: $99.50–$299.50/yearYearly subscription

Visit Website See Pricing

Read full review

Ciroapp review

4.4

Essential Analytics Plugin for WordPress.

Pros

Pro:Extremely easy setup for Google Analytics tracking.
Pro:Phenomenal customer support that responds quickly.
Pro:View actionable stats directly inside the WordPress dashboard.
Pro:Pro version includes a wide array of helpful add-ons.

Cons

Con:Payment requires an upfront annual commitment.
Con:No monthly subscription plan is available.
Con:Users must dedicate time to maximize use of all features.

Money-back guarantee

Yes — 14 days

Range: $99.50–$299.50/yearYearly subscription

MonsterInsights review, pricing, features, pros & cons

Name: MonsterInsights
Price: 99.5

Are you tired of needing a developer just to set up basic website tracking? Many business owners feel they are just "winging it" when making key strategic decisions. MonsterInsights changes this immediately.

✨ It lets you set up proper Google Analytics tracking without writing any code. Now you can see powerful, actionable stats right inside your WordPress dashboard.

What is MonsterInsights?

MonsterInsights is recognized as the best and most popular Google Analytics plugin available for WordPress. Over 3 million professionals currently use it to grow their business with confidence. It simplifies the way you handle website data.

Instead of digging through complex analytics interfaces, you see useful visitor information directly in your WordPress dashboard. 💡 This powerful tool is designed for smart business owners, marketers, and developers who need user-friendly insights. You can finally make informed decisions without needing to write any code.

MonsterInsights Key Features

✨ Effortless Setup and Seamless Dashboard Integration

You don't need a developer or custom code to set up proper website tracking. MonsterInsights makes setting up Google Analytics effortless using just a few clicks. This setup ensures you correctly track data across all your campaigns and devices immediately.

Once connected, you can see all your website analytics right inside the WordPress dashboard. The plugin transforms complex data into actionable insights so you can stop guessing and start making informed decisions. This allows you to focus on strategy instead of struggling with setup.

Plus, you can always check your Real-time Stats directly in WordPress. This feature lets you monitor who is currently online and what activities they are performing on your site right now.

✨ Deep Audience Reporting

It's easy to get to know your website visitors in a whole new way. Our comprehensive Audience Report delivers useful information right inside your dashboard.

You can see which countries your visitors come from and what primary interests they have. Furthermore, the report shows you the device they are using, their age, and gender. You can use these insights to quickly improve your overall web strategy for better results.

🛒 Simple, Powerful eCommerce Tracking 🛒

MonsterInsights eliminates hurdles in tracking critical store performance. We offer 1-click Google Analytics eCommerce tracking for platforms like WooCommerce, Easy Digital Downloads, MemberPress, and others.

Our specialized report answers all your top eCommerce questions from one single location. You can view essential metrics like total revenue, conversion rate, average order value, top products, and your best referral sources. Use this information to significantly increase your sales.

The User Journeys feature is great for store owners. It lets you easily see which pages each customer visited and how long they spent there before successfully making a purchase in your store.

✨ Behavior and Content Optimization

The Behavior Report shows you exactly how people found your website. You see the keywords they searched for, who referred them to you, and what they clicked on site. You can use these insights to uncover new partnership opportunities and the right areas to focus on first.

Say goodbye to guessing which content performs well. Our Content Report helps you find out what visitors are most interested in. You get detailed page-level analytics showing the most popular posts, pages, and overall site sections. This allows you to optimize your high-traffic content for higher conversions.

✨ Precision Tracking for All Interactions

We help you go beyond simple pageviews by accurately tracking specialized links and media. Our Affiliate and Link Tracking feature accurately tracks clicks on all your affiliate links and other outbound links automatically.

You can instantly measure the performance of all your WordPress forms with Form Tracking. Plus, we offer Video Engagement tracking for all embedded media. This includes YouTube, Vimeo, and standard HTML embedded videos, showing you which video content is most popular.

✨ Compliance and Advanced Customization

You can automatically ensure Google Analytics remains compliant with major privacy regulations. MonsterInsights handles the required setup to be fully GDPR Friendly and compliant with other strict privacy regulations.

We also offer powerful Custom Dimensions so you can tailor your data. You can set up unique tracking for:

Authors and Categories
Tags and Searches
Custom post types and Users

Use Cases

✨ Simplifying Analytics Setup and Compliance

Before MonsterInsights, setting up proper Google Analytics often meant hiring a developer or spending days writing custom code. This plugin makes the setup effortless. You can install it and correctly configure tracking for campaigns and devices within minutes, without writing any code at all. This saves resources and ensures accuracy right from the start.

The tool is also designed to help you achieve automatic compliance. It handles GDPR and other tough privacy regulations for you. This means you are fully covered, allowing your team to focus on strategy instead of worrying about legal requirements.

🛒 Optimizing Your Online Store Performance

Store owners need immediate answers about revenue, products, and user actions. MonsterInsights provides 1-click eCommerce tracking for platforms like WooCommerce and Easy Digital Downloads. You see crucial metrics like total revenue, conversion rate, and top-performing products right in your dashboard.

Use the User Journeys feature to easily see the path a customer took before purchasing. You gain the necessary insights to reduce cart abandonment and ultimately double your overall store sales.

💡 Uncovering Which Content Drives Traffic

Publishers and bloggers must stop guessing what their audience wants to read. The Content Report shows you exactly which posts and pages get the most visits. Review this data to focus your efforts on creating more high-impact material and writing better content for your audience.

When you combine this report with the Search Console and Custom Dimensions tracking, you can quickly identify the keywords visitors searched for. This deep focus is key to SEO domination and achieving higher ranking positions.

🎯 Targeting Visitors and Maximizing Conversions

How can you truly get to know your website visitors? MonsterInsights provides a deep Audience Report right inside your WordPress dashboard. You instantly learn their location, age, gender, device used, and primary interests.

Approach: You use these insights to quickly adjust your marketing strategies and uncover easy-win opportunities. For example, if the report shows high mobile usage, you know to prioritize mobile site optimization immediately.

⏱️ Boosting Agency and Developer Efficiency

Agencies often need to deploy analytics quickly and reliably across many client sites. MonsterInsights allows you to save substantial time on setup, ensuring proper tracking is implemented in less than five minutes, which reduces manual errors.

Steps for Client Reporting:

Use the plugin to set up deep Google Analytics tracking instantly.
Leverage features like Multisite Support (Elite) for large-scale management.
Provide the client easy access to actionable reports directly in their dashboard.
Raise your hourly rate efficiency by saving dozens of hours on tedious setup tasks.

📊 Measuring Specific User Actions and Engagement

Traditional analytics often miss the specific activities that lead to growth, such as form fills or affiliate clicks. MonsterInsights instantly measures the performance of your WordPress forms, helping you maximize value from each visitor. You can also accurately track clicks on your affiliate and other outbound links for precise revenue attribution.

Furthermore, you can track embedded YouTube or Vimeo videos to see which ones are the most popular with your audience.

Pricing Overview for MonsterInsights

Pricing range

$99.50–$299.50/year

Pricing types

Yearly subscription

Money-back guarantee

Yes — 14 days

MonsterInsights offers three annual subscription plans: Plus, Pro, and Elite. Pricing ranges from $99.50 to $299.50 per year, reflecting a current 50% promotional discount.

Plans & Pricing

Plus

Yearly$99.50

Use on 1 Site, Unlimited Pageviews, Unlimited Users

Standard Analytics Features
EU Compliance Addon
AI Insights

GET STARTED

Pro

Yearly$199.50

Use on 5 Sites, Unlimited Pageviews, Unlimited Users

Everything in Plus
Advanced Analytics Features
AI Conversations

GET STARTED

Elite

Yearly$299.50

Use on 5 Sites, Unlimited Pageviews, Unlimited Users

Everything in Pro
Exceptions Reports
Site Notes Automations
WordPress Multisite Support
Advanced Access Control
Client License Management
UserFeedback Elite

GET STARTED

MonsterInsights costs between $99.50 and $299.50 per year with three annual plans: Plus at $99.50, Pro at $199.50, and Elite at $299.50.

These price points reflect current promotional savings of 50% off the normal annual rates. You can review the features and limits of each plan below to decide which option best fits your requirements.

Plus

Price: $99.50 / year Websites Supported: 1 Site Best For: Small businesses and publishers who want to do more. Refund Policy: 14-day money-back Other Features: Standard Analytics Features, EU Compliance Addon, AI Insights, Unlimited Pageviews, Unlimited Users

Plus is the entry-level annual plan, ideal for small businesses and publishers ready to boost their efforts. It supports tracking for one site, offering core analytics and ensuring GDPR compliance automatically. This plan helps you quickly get started with key performance metrics right inside your WordPress dashboard.

Pro

Price: $199.50 / year Websites Supported: 5 Sites Best For: eCommerce sites and businesses who want huge results, fast! Refund Policy: 14-day money-back Other Features: Everything in Plus, Advanced Analytics Features, AI Conversations, Use on 5 Sites, Unlimited Pageviews, Unlimited Users

Pro is the Most Popular tier, specifically targeting eCommerce sites and serious businesses striving for fast results. Upgrading from Plus gives you five site licenses and powerful advanced analytics tools. This tier ensures you have the detailed data needed to quickly optimize sales and conversions.

Elite

Price: $299.50 / year Websites Supported: 5 Sites Best For: Sites that want insights into both WHAT and WHY. Refund Policy: 14-day money-back Other Features: Everything in Pro, Exceptions Reports, Site Notes Automations, Advanced Access Control, WordPress Multisite Support, Client License Management, UserFeedback Elite

Elite is perfect for large operations needing maximum control or agencies managing multiple clients. This plan is designed for sites seeking deeper insights into what is happening and why. It includes everything in the Pro plan, plus advanced features for client management and large-scale deployment, like Multisite Support.

MonsterInsights does not explicitly state a free plan or trial. However, all paid plans come with a generous 14-day unconditional money-back guarantee. If you decide MonsterInsights isn't the right fit within two weeks, you can simply request a full refund.

User Reviews

Users widely praise MonsterInsights for making Google Analytics setup effortless directly within the WordPress dashboard. Reviewers frequently describe the tool as a useful, all-in-one plugin that saves significant time and simplifies achieving advanced tracking goals, like eCommerce funnels and form submissions.

The Pro version, in particular, is noted for its powerful and helpful add-ons. Customer support receives exceptional feedback across the board; users consistently call the help team PHENOMENAL, noting they respond quickly and are exceptionally helpful.

These factors contribute to the strong overall user satisfaction. However, the recurring criticism centers entirely on the pricing model.

📊 Several prospective customers note a significant drawback is that the company requires an upfront annual payment and does not offer a monthly billing option. Despite this rigid structure, the consensus remains that the plugin delivers excellent functionality and value by making complex website data actionable.

What users say elsewhere

Chris K.

· Trustpilot

5.0 / 5

MonsterInsights makes Google Analytics setup very easy. The Pro version is loaded with helpful add-ons depending on your specific needs. Their support is truly PHENOMENAL and quick to respond.

David L.

· Trustpilot

5.0 / 5

This is truly an all-in-one tool for WordPress analytics! The service and dashboard reports have been completely awesome. I appreciate the focus on continuous updates.

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Why use MonsterInsights?

Join over 3 million website owners who rely on accurate data, not just on "best guesses." MonsterInsights provides the actionable insights you need to take control and grow faster. ✨

It eliminates the high learning curve often associated with analytics programs. By placing the most crucial data points where you already work, MonsterInsights helps you focus on strategy immediately. This means less time struggling with setup and more time optimizing for growth.

Setup is Effortless: Install the plugin and set up Google Analytics properly within minutes, completely eliminating the need for custom coding or hiring a developer.
Know Your Audience: Instantly access a deep Audience Report showing visitor location, device used, age, gender, and primary interests right within WordPress.
Master User Behavior: See exactly how people found your site—including keywords they searched and who referred them—to uncover new partnership opportunities and focus areas.
Boost Sales Confidence: Easily track crucial eCommerce metrics like total revenue, conversion rates, and top products from one simple report inside WordPress.
Achieve Compliance: Automatically make Google Analytics compliant with GDPR and other strict privacy regulations, helping you remain fully covered.

Ready to transform your workflow with MonsterInsights?

Try it now View pricing

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Frequently Asked Questions

Does MonsterInsights offer monthly payment options for subscriptions?

No, the official site only offers annual subscription plans across all tiers: Plus, Pro, and Elite. All pricing requires an upfront yearly commitment. However, every plan is covered by a 14-day money-back guarantee.

Is there a free trial offered to test MonsterInsights before buying?

While there isn't a traditional free plan or trial explicitly stated, your purchase is covered by an unconditional 14-day money-back guarantee. You can request a full refund if you decide the plugin isn't the right fit within two weeks.

What happens to the price when my 50% promotional discount ends?

The current pricing reflects a 50% promotional discount off the standard annual rate. Not explicitly stated on the official site whether this introductory rate guarantees perpetual renewal pricing.

Which eCommerce platforms does MonsterInsights support for tracking?

The plugin offers 1-click eCommerce tracking for several major platforms. These integrations include WooCommerce, Easy Digital Downloads, MemberPress, MemberMouse, GiveWP, LifterLMS, and Restrict Content Pro.

How does MonsterInsights handle data privacy compliance, especially in Europe?

MonsterInsights is GDPR friendly. All paid plans include the EU Compliance Addon, which helps automatically make your Google Analytics setup compliant with strict privacy regulations.

Are there any limits on the number of pageviews or users I can track?

No, all three paid plans—Plus, Pro, and Elite—include unlimited pageviews and support for unlimited users. The limits apply only to the number of WordPress site installations.

Is the pricing structure based on the number of users or website traffic volume?

The pricing is based on the license tier and the maximum number of WordPress sites you connect. Since users and pageviews are unlimited across all plans, those metrics do not affect the cost.

How complicated is the technical setup process for adding Google Analytics tracking?

Setup is designed to be effortless and takes only minutes. You can properly configure Google Analytics tracking and event tracking without writing any custom code or needing to hire a developer.

What features are offered specifically for agencies or developers managing clients?

The Elite plan is designed for large operations and agencies. It includes Advanced Access Control, WordPress Multisite Support, and Client License Management tools.

What is the typical response time if I need customer support?

Support responsiveness is not explicitly stated on the official site as a guaranteed service-level agreement (SLA). However, external reviews consistently describe the help team as phenomenal and quick to respond.

If I need to cancel my subscription after the refund period, how do I do that?

Cancellation details for renewal periods are not explicitly stated on the official site. You should check their specific support or billing terms page for policy details regarding future cancellations.

Does the plugin offer language support beyond English?

Not explicitly stated on the official site. The feature set focuses heavily on EU compliance, but no specific language options or international regions are listed.

Do I need a separate Google Analytics account to use this plugin?

Yes. MonsterInsights is a plugin that simplifies setting up and viewing Google Analytics tracking data. You must have an existing Google Analytics property linked to use its reports.

Which plan is best for a serious eCommerce store looking for fast results?

The Pro plan is the most popular tier, specifically targeting eCommerce and serious businesses. It includes advanced analytics features, AI conversations, and supports up to five websites.

Ready to try MonsterInsights? Check out the official site or pricing.

Visit Website See Pricing