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Interact

Interact review

Build lead-capture quizzes that feed subscribers straight into your email tools.

By Ciroapp Editorial Team · Updated Sep 17, 2026
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At a glance

Quick overview for Interact: rating, pricing summary, key features, and highlights.
Vendor page checked Sep 30, 2026

Ciroapp score

4.2/ 5

Interact makes quiz-based lead capture approachable: AI drafts your questions, four quiz formats cover list growth, sales, and support, and leads flow straight into your email platform or CRM. The free plan is genuinely usable, but paid prices and refund terms aren't shown up front. Overall, it's a solid pick for quiz-driven list building if your tools are supported.

Pros

  • Pros:AI quiz maker drafts business-tailored questions, cutting first-quiz setup from days to minutes
  • Pros:Four distinct quiz formats in one builder — lead magnets, product recommendations, assessments, and customer support quizzes — so the same tool serves list growth, sales, and service
  • Pros:Integrations deliver new leads directly into your existing email platform, CRM, or marketing stack with no manual export or copy-paste cleanup

Cons

  • Cons:Headline metrics — the 40% average conversion rate and 100 million leads generated — are company-reported rather than independently audited, so your own results may differ
  • Cons:Specific paid plan names, prices, and tier limits aren't shown up front; you have to dig into the plans page to budget accurately
  • Cons:Value depends heavily on integrations — if your email platform or CRM isn't supported, you're left handling leads manually
Best for
  • Coaches and consultants growing a paid audience
  • Creators turning social, YouTube, or podcast followers into subscribers
  • E-commerce brands recommending products through quizzes
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.

What is Interact?

Getting website visitors to join your email list is tough. Static opt-in forms often underperform. Interact takes a different angle: it helps you build quizzes that capture leads instead.

You can draft one with AI, connect it to your email tools, and start collecting subscribers — and you can make your first quiz for free.

Interact is a web-based quiz and assessment builder designed for lead generation. It's built for coaches, creators, e-commerce brands, service providers, educators, and enterprises that want to convert audience attention into email subscribers. You create a quiz, publish it to your site or channels, and Interact sends new leads to your email list, CRM, or marketing platform.

The company, The Quiz Collective, has operated since 2014.

Should you choose Interact?

Quick buyer guidance before you compare plans or click through.

Choose it if

  • You want a lead magnet that feels more engaging than a downloadable PDF
  • You already run an email platform or CRM and want quiz leads delivered there automatically
  • You want to try quiz marketing without paying first
  • You value a long operating history (since 2014) and public customer case studies
  • You'd like AI help writing quiz questions so setup doesn't stall

Skip it if

  • If your lead-capture strategy doesn't involve quizzes, a dedicated quiz builder will feel like overkill compared with a standard form tool
  • Its value depends on integrations; if your email, CRM, or marketing platform isn't supported, you'll face manual lead handling
  • Headline figures like the 40% average conversion rate and 100 million leads are company-reported rather than independently audited, so set expectations from your own results

Next steps before buying

  1. 1Check the pricing page first so you know what the free option includes and where paid plans begin
  2. 2Confirm your email platform, CRM, or marketing tool appears in Interact's integrations list
  3. 3Browse the quiz gallery and live examples for your industry to see typical formats and quality
  4. 4Build a free quiz — with or without AI — and run it with real traffic to judge results yourself
  5. 5Compare Interact against one or two alternatives, and review any trial or refund terms before committing

Ease of use

Interact's site signals an approachable setup: free quiz creation, an AI maker for fast drafts, a gallery of examples to model from, plus tutorials, a help center, chat support, and a demo request. We haven't tested the editor hands-on, so the exact building experience is best confirmed by trying the free version yourself.

Interact Key Features

🎯 Quizzes that capture leads, not just clicks

Most opt-in forms ask for an email and hope for the best. Interact flips that: visitors answer questions first, then hand over their details. The quiz experience does the convincing, so you turn website, Instagram, YouTube, and podcast traffic into subscribers who've already engaged with you.

✨ AI gets you past the blank page

Staring at an empty quiz draft isn't fun. Interact's AI quiz maker drafts questions tailored to your business, so setup takes minutes instead of days. Review what it generates, tweak the wording, and publish when it sounds like you.

🧩 One builder, four quiz formats

Different goals need different quiz formats. Interact builds them all in one place:

  • Product recommendation quizzes match offers to each visitor's wants and needs
  • Assessments show customers a clear starting point with your business
  • Support quizzes answer customer questions automatically, around the clock

✨ Your leads arrive where you already work

A quiz is only useful if its leads reach your list. Interact connects to the email platforms, CRMs, and marketing tools you already use, then delivers each new subscriber automatically. No exports, no spreadsheets, no copy-paste cleanup after a busy week.

✨ You're never building blind

It helps to see what good looks like before you start. Browse the quiz gallery and live examples, follow step-by-step tutorials, or ask the help center and chat support when you're stuck. Prefer a walkthrough?

Request a demo and see the platform in action.

Use Cases

🧲 Turn traffic into subscribers

Coaches and creators convert Instagram, YouTube, podcast, and website visitors into email subscribers with a lead magnet quiz. New leads flow straight into your email platform through integrations.

Expected outcome: Subscribers who arrive engaged and pre-segmented.

Tip: Browse the quiz gallery for proven examples to model.

🛍️ Recommend the right product

E-commerce shoppers answer a few questions, then see products matched to their wants and needs. Henry's House of Coffee reports a 68% conversion rate with this approach.

Expected outcome: Shoppers find fitting products faster, and you capture their details.

✅ Qualify and segment leads

Service providers use assessments to identify each prospect's needs and recommend a clear starting point. You'll know who's ready and how to help before the first call.

Expected outcome: Warmer conversations with leads who already see where they fit.

💬 Answer questions around the clock

A customer support quiz gives every visitor a specific answer to complex questions, 24/7, without a human on standby.

Expected outcome: Fewer repetitive inquiries and customers who help themselves.

Tip: Make your first quiz free before choosing a paid plan.

Interact pricing

Prices not verified yet — see the vendor page.

Interact's pricing page

Interact pricing page screenshotView pricing page screenshot

Price history

Tracking prices since Sep 8, 2026. No price change detected yet.

Pricing range: Free (paid tiers available)

Pricing types: Free plan

Pricing notes

Interact offers a free plan for creating and using lead-generation quizzes, with paid subscription plans available on its plans page. You can build a quiz, publish it, and send leads to your email list or CRM without spending anything to start.

Interact offers a free plan for creating and publishing lead-generation quizzes, and it sells paid plans on its website for businesses that need more room to grow.

Here's what we can confirm from Interact's own site.

Free Plan

Price: Free Other Features:

  • Create and use quizzes for lead generation at no cost
  • Quiz types include lead magnets, product recommendations, assessments, and customer support
  • Send new leads to your email list, CRM, or marketing platform through integrations

Interact doesn't treat its free tier like a throwaway demo. The company invites you to "make a free quiz" and calls itself free quiz software for lead generation. You can build a quiz, publish it on your site, and see how it converts before spending anything.

That makes the free plan a smart starting point if you're new to quiz marketing. Test a lead magnet with your audience, watch your completion and conversion numbers, and decide whether quizzes earn a place in your funnel.

Paid plans exist too. Interact links to a plans page from its main navigation, and its homepage reports 500k customers served and 100 million leads generated since 2014. That scale tells you plenty of businesses run quizzes on this platform, but the specific plan names and prices weren't captured in the content we reviewed.

If you're evaluating Interact today, here's our advice: confirm current plan pricing, renewal terms, and usage limits on Interact's official plans page before you buy. Prices and plan structures change over time, and that page will always have the final word.

Bottom line: You can start free today, because Interact promotes that option right on its homepage. When your quizzes bring in steady leads and you need more capacity, that's the moment to compare paid tiers. Interact holds a 4.7 rating on G2 as the #1 rated quiz maker, so you're working with a tool that has a long track record either way.

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User Reviews

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Why use Interact?

Quizzes turn passive browsers into active leads — and few tools have refined that motion longer than Interact. The company has served quiz makers since 2014, and its public customer list includes recognizable names like Gretchen Rubin, Jenna Kutcher, and Lush.

Here's what stands out from its published materials:

  • You can start free. The site offers free quiz creation, so you can test whether quizzes suit your audience before committing to a paid plan.
  • AI speeds up the blank page. The AI quiz maker drafts a quiz tailored to your business, which shortens setup time considerably.
  • Leads flow into your existing stack. Interact connects to email platforms, CRMs, and marketing tools, so new subscribers land where you already work.
  • The track record is measurable. The company reports 500,000 customers served, 100 million leads generated, and a 40% average conversion rate — self-published figures, but backed by detailed case studies such as Henry's House of Coffee reaching a 68% conversion rate.
  • Buyers rate it highly. It holds a 4.7 rating on G2 and is positioned as the top-rated quiz maker in its category.
  • You're not left guessing. A quiz gallery, live examples, tutorials, a help center, and a demo request option give you reference points at every stage.

If your growth plan depends on email list building, a quiz is one of the stronger lead magnets you can add — and Interact is built specifically for that job.

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Interact FAQ

Does Interact connect to my email platform or CRM?

Yes. Interact sends new quiz leads to your email list, CRM, or marketing platform through its integrations. Check its integrations page first to confirm your specific tools are supported.

Is Interact actually free to use?

Yes. You can create and use quizzes at no cost, including lead magnets, product recommendations, assessments, and support quizzes. Paid plans also exist; see Interact's plans page for current options.

How hard is it to set up my first quiz?

Setup is meant to be fast. The AI quiz maker drafts a quiz for your business, and a gallery of examples plus tutorials guide you. You can also request a demo before diving in.

What support does Interact offer if I get stuck?

Interact offers a help center, tutorials, chat support, and a demo request, plus a public system status page. If guaranteed response times matter to you, confirm those with their team before buying.

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