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Hootsuite

Hootsuite

Save time, simplify, and drive real business impact on social media.

#1 dans Social Media
2 min read · Updated 10/4/2025
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At a glance

Quick overview for Hootsuite: rating, pricing summary, key features, and highlights.

Ciroapp review

2.8
Powerful tools marred by reliability issues.

We find Hootsuite offers powerful centralized scheduling and analytics, particularly on the web platform, yet these benefits are often overshadowed by inconsistent billing practices and frequent technical problems. Overall, while the feature set is comprehensive, users should be prepared for potential unreliability in post-delivery and documented issues with customer support responsiveness.

Pros

  • Pro:Fantastic for centralized post scheduling using the web interface.
  • Pro:Useful tools for delving into comprehensive post analytics.
  • Pro:Considered one of the best platforms for core posting functions.
  • Pro:Supports scheduling across all major social networks.

Cons

  • Con:Frequent reports of billing inconsistencies and unauthorized charges (e.g., after free trials).
  • Con:Scheduled posts often fail to send, and accounts constantly disconnect.
  • Con:Customer support is frequently described as unresponsive to direct queries.
  • Con:Lacks support for key features like user tagging in carousel posts or story scheduling.
Free trial
Yes — 30 days
Range: Not explicitly statedFree trial, Monthly subscription, Yearly subscription, Per seat pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Hootsuite review, pricing, features, pros & cons

Juggling multiple platforms and tracking performance takes immense effort and time. It's frustrating to post, analyze, and engage across various networks. Hootsuite helps you stop the chaos and simplifies this entirely.

It puts scheduling, engagement, monitoring, and analysis into one user-friendly dashboard. Now you can drive real business impact with crucial, real-time social insights. ✨

What is Hootsuite?

Hootsuite is the comprehensive platform designed to manage your entire social media presence faster and smarter. For 17 years, over 25 million users have relied on Hootsuite to streamline their workflow and outperform competitors. It centralizes all your essential social tools into just one single tab.

You'll save hours creating, posting, and analyzing content, leaving you more time for strategic growth. The platform includes OwlyGPT, a social-first AI assistant trained on live feeds, helping you create trend-informed content and strategize smarter. ✅

Hootsuite Key Features

✨ Your AI-Powered Content Strategist

Introducing OwlyGPT, a powerful social-first AI assistant dedicated to your success. This tool scours real-time social feeds to ensure your strategy is always relevant and informed. OwlyGPT drafts trend-informed content, helping you instantly create campaigns and posts based on what is happening online right now. You’ll save time while ensuring you know what people think and feel about your brand and competitors.

This system can instantly generate brand-approved captions, helpful video scripts, and even creative briefs. You’ll get personalized strategy advice that helps you anticipate future trends. Use the AI to stay ahead of the curve and maximize the chances of content going viral.

✨ Simplified Scheduling and Content Creation

You can schedule and publish social media posts across all platforms from a single, centralized dashboard. Hootsuite helps you visualize your full content calendar so you can manage your deadlines effortlessly. This capability means you can schedule posts to go live anytime, even when you're offline or fast asleep.

Creating compelling content is faster using built-in Canva templates and professional stock photos. When you need to publish large volumes of content, the platform simplifies this process. Teams relying on the Advanced plan can bulk schedule up to 350 posts at once. You also have the tools to build a stylish link in bio right inside the platform.

✨ Unified Communication Hub

Eliminate the stress of checking private and public messages across numerous social platforms. Hootsuite brings all your engagements—DMs, comments, and mentions—into one single unified inbox. This streamlined view helps you deliver a better, faster customer experience every time.

Your team can reply quickly using saved and suggested responses, ensuring a consistent brand voice. For team collaboration, you can assign messages to specific members and use internal notes to tackle high-volume inboxes efficiently. The system even supports automated Instagram DMs and message routing.

💡 Advanced Social Listening and Monitoring

Protect your brand and discover new opportunities by staying on top of conversations. Social listening tools track brand mentions, critical keywords, and trending topics instantly. You can easily search by topic, company, and hashtag to see what is getting the most action in your niche.

This intelligence helps you keep an eye on competitor sentiment and get ahead of negative feedback. If a potential crisis or unexpected opportunity arises, Hootsuite allows you to quickly suspend scheduled posts. You'll never miss a crucial chance to engage with your audience or discover a new trend.

✨ In-Depth Analytics and Reporting

Strategize smarter by tracking hundreds of social media metrics in one place. Hootsuite provides custom reports and templates that help you measure exactly how you are performing. You will also receive personalized suggestions on how to improve your approach and win in your specific industry.

Use the competitive tools to benchmark your brand against up to 20 competitors. To boost your reach, the platform gives you precise reports on the best time to post for every network. These detailed reports can be scheduled, exported, and emailed to stakeholders easily.

✨ Seamless System Integration

Hootsuite helps you connect your entire digital ecosystem right inside the dashboard. We offer the industry's largest library of integrations, simplifying your workflow significantly. You can centralize over 100 of your favorite tools directly within the platform.

This means you won’t have to hop-scotch between dozens of tabs just to manage your social presence effectively.

Use Cases

🗓️ Streamlining Content Creation and Workflow

Your social media team needs to publish content consistently across five or more platforms every week. Juggling separate scheduling tools for each channel wastes valuable time. Hootsuite solves this by letting you schedule posts for all your networks in one centralized place.

You can visualize the entire content calendar easily. Use built-in Canva templates or stock photos to quickly polish your visuals. Then, let the OwlyGPT AI assistant draft your captions and hashtags instantly. If you're managing multiple campaigns, the Advanced plan allows you to bulk schedule up to 350 posts at one time, freeing up countless hours for strategic tasks.

💬 Boosting Team Efficiency in Customer Care

Problem: Customer service queries and comments arrive across various social channels, leading to missed messages and slow response times. Your team is constantly hop-scotching between tabs just to manage the influx.

Approach: Hootsuite pulls all private DMs and public comments into one unified inbox. Team members can use internal notes and easy message assignments to handle the workload together efficiently. You can also deploy saved and suggested replies to answer common questions in seconds.

Expected outcome: Your team reduces clutter and eliminates ‘DM dread’ by replying faster and delivering a superior customer experience.

🚨 Protecting Brand Reputation During a Crisis

Social listening tools allow you to track mentions, keywords, and conversations about your brand in real time. This is critical for getting ahead of negative feedback or unexpected trends. You can monitor sentiment and track hot topics by industry.

If a sudden crisis arises, you need fast action. Hootsuite allows you to quickly suspend all scheduled posts with a single click. This feature safeguards your reputation and ensures no inappropriate content is published during a sensitive period.

💡 Creating Trend-Informed, Engaging Content

It’s tough to stay relevant when social media trends change hourly. You need content that captures attention and boosts engagement right now. Hootsuite helps you discover precisely what's getting action in your niche.

Use trend tracking and discovery streams to view hot topics by industry or search by hashtag. Then, OwlyGPT, the social-first AI assistant trained on live feeds, instantly drafts posts based on those current trends. Hootsuite also provides personalized suggestions for the best time to post across different networks, maximizing your reach automatically.

Tip: Use competitive benchmarking to see how your content performs against up to 20 industry rivals.

📈 Proving Social Media Return on Investment (ROI)

Management often asks for proof that social media efforts are worthwhile. You need data that goes beyond basic engagement metrics. Hootsuite provides the necessary tools for deep analysis and clear reporting.

  1. Track hundreds of important social metrics for both paid and organic performance.
  2. Create custom reports or use pre-built templates to visualize what matters most.
  3. Benchmark your performance against competitors and industry standards.
  4. Export and schedule detailed reports to email automatically to stakeholders.

🔗 Scaling Social Management for Enterprise Teams

Agencies and large enterprises often manage dozens of sophisticated social accounts across massive teams. They require heightened security and scalable workflows. Hootsuite offers tools like team approval workflows and single sign-on (SSO) integration for maximum security.

Since Hootsuite offers the largest library of integrations, you can connect over 100 of your favorite external tools right into the dashboard. Choosing a custom enterprise plan ensures you have scale, security, and specialized add-ons like External Listening to maximize your investment.

Pricing Overview for Hootsuite

Pricing range
Not explicitly stated
Pricing types
Free trial, Monthly subscription, Yearly subscription, Per seat pricing

Hootsuite offers three primary plan tiers—Standard, Advanced, and Enterprise Custom—all billed per user monthly, with significant savings available for annual commitments. While exact pricing isn't publicly listed, all paid plans begin with a 30-day free trial.

Plans & Pricing

Standard

MonthlyNot explicitly stated
YearlyNot explicitly stated
Up to 5 social accounts allowed
  • Up to 5 social accounts
  • Unlimited post scheduling
  • AI assistant with image and caption generator
  • One centralized inbox for all social accounts
  • DM automations
  • Search the past 7 days for brand and competitor mentions
Free 30-day trial

Advanced

MonthlyNot explicitly stated
YearlyNot explicitly stated
Unlimited social accounts allowed
  • Unlimited social accounts
  • Customizable analytics reports and templates
  • Team approval workflows
  • Bulk schedule up to 350 posts at once
  • Benchmark against 20 competitors
  • Search the past 30 days for brand and competitor mentions
Free 30-day trial

Enterprise Custom

MonthlyContact for pricing
YearlyContact for pricing
Customized user and feature limits
  • A fully customized plan
  • Add as many users as you need (5+ minimum users)
  • Enterprise customer support
  • Single sign-on (SSO)
  • Access to add-ons like Employee Advocacy and Listening powered by Talkwalker
Request a Demo

Hootsuite costs between Not explicitly stated and Not explicitly stated per Not explicitly stated with 3 plans: Standard at Not explicitly stated, Advanced at Not explicitly stated, and Enterprise Custom at Not explicitly stated.

Since the specific dollar amount for each tier is not visible, let's focus on the value each plan provides. All published plans—Standard and Advanced—include a generous 30-day free trial. You can also save 10% if you opt out of the trial and choose annual billing right away.

Standard

Price: Not explicitly stated (per user/mo*, billed annually) Websites Supported: Up to 5 social accounts Best For: Small teams or individuals managing a few channels Refund Policy: Not explicitly stated Other Features:

  • Unlimited post scheduling
  • Best practice posting recommendations
  • AI assistant for image and caption generation
  • One centralized inbox for all social accounts
  • Search the past 7 days for brand mentions

This plan is a fantastic starting point when you need robust scheduling and engagement tools for a minimal number of channels. It offers essential AI help and time-saving features without overwhelming your workflow.

Advanced

Price: Not explicitly stated (per user/mo*, billed annually) Websites Supported: Unlimited social accounts Best For: Growing businesses with comprehensive reporting needs and team workflows Refund Policy: Not explicitly stated Other Features:

  • Customizable analytics reports and templates
  • Team approval workflows (requires multiple users)
  • Bulk schedule up to 350 posts at once
  • Benchmark against up to 20 competitors
  • Export, email, and schedule detailed reports

Choose the Advanced plan if you manage many social profiles or need powerful collaboration tools like team approval workflows. This tier unlocks advanced reporting and allows you to look back 30 days for brand mentions, improving competitive analysis.

Enterprise Custom

Price: Contact for pricing Websites Supported: Unlimited Best For: Large organizations needing maximum scale, security, and specialized add-ons Refund Policy: Not explicitly stated Other Features:

  • A fully customized plan for maximizing investment
  • Add as many users as you need (5+ minimum)
  • Single sign-on (SSO) and compliance integrations
  • Access to specialized add-ons like Listening powered by Talkwalker
  • Dedicated Enterprise customer support

If you're part of a large enterprise or a highly regulated industry, this customized plan gives you the specific tools and support you require. It's built for scale, security, and achieving maximum performance across expansive teams. 🚀

Getting started with Hootsuite is easy, as both Standard and Advanced tiers offer a free 30-day trial to test out the features. Remember, you can cancel your trial anytime before the 30 days are up to avoid being charged at the start of regular billing.

User Reviews

Hootsuite receives high praise from some users for its fundamental capabilities, often being called the best platform for centralized scheduling and analytics on the desktop. However, overwhelming feedback exposes crucial issues regarding reliability and billing integrity.

Users frequently report unauthorized charges, including bills exceeding £1,200 after trials end without notice, and dramatic, unprompted price increases. Functionally, many find the platform severely unreliable—scheduled posts may fail up to 40% of the time, and social accounts constantly disconnect, rendering the core scheduling feature useless for critical business needs.

Furthermore, customer support is consistently criticized for being unresponsive to direct billing and technical queries, often only addressing concerns publicly on review sites. Integrations are also noted to be lacking key features like story scheduling or user tagging.

💔 This combination of functional problems and poor customer handling severely impacts user trust.

What users say elsewhere

M. G.
· Trustpilot · Mar 9, 2023
5.0 / 5

Hootsuite is fantastic for scheduling and delving into analytics on the desktop site. However, the mobile app is quite clunky, and I wish it had all the same features as posting directly to the social network.

Jess S.
· Trustpilot · Mar 11, 2023
1.0 / 5

The free trial transitioned into a massive £1,200 bill without any prior warning. As a small business, I was left struggling to cover the unexpected charge. I received no resolution or response from the team regarding the refund request.

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Why use Hootsuite?

Tired of hop-scotching between dozens of tabs just to manage your social presence? Hootsuite helps you automate every critical part of social management, making your workflow significantly easier and reducing clutter instantly. You’ll save time, boost engagement, and deliver a superior customer experience across all networks.

Here is what sets Hootsuite apart:

  • Streamline Your Workflow: Manage scheduling, engagement, monitoring, and analysis all in one user-friendly dashboard. You can even bulk schedule posts and visualize your entire content calendar easily.
  • Leverage AI for Growth: Introducing OwlyGPT, the ultimate AI assistant. It scours real-time social trends to help you instantly draft content and campaigns, ensuring you stay relevant and informed.
  • Handle Customer Care Swiftly: Bring private and public messages into one unified inbox. Reply faster using suggested responses, and easily assign messages to tackle your inbox efficiently as a team.
  • Measure Everything That Matters: Strategize smarter with custom reports, industry benchmarking, and competitor analysis. Get personalized suggestions and find the best time to post for every network.
  • Protect Your Brand: Utilize social listening tools to track mentions, keywords, and competitor sentiment. This helps you get ahead of feedback and quickly suspend scheduled posts if a crisis arises. 💡
  • Connect Your Ecosystem: Hootsuite offers the largest library of integrations, connecting over 100 of your favorite tools directly within the dashboard platform.

Ready to transform your workflow with Hootsuite?

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Frequently Asked Questions

How many external tools can Hootsuite integrate with in the dashboard?

Hootsuite offers the largest library of integrations in the industry. It permits connecting over 100 of your favorite third-party tools directly within the Hootsuite dashboard.

Is Hootsuite's pricing based per user (per seat) or based on the number of social accounts I need?

All paid plans are billed per user on a monthly basis. The plan tiers then determine various feature limits, including the maximum number of social accounts you can connect.

What is the maximum number of posts I can schedule at once with the bulk scheduling feature?

If you are on the Advanced plan or higher, you can utilize the bulk scheduling tool. This feature allows you to upload a CSV file and schedule up to 350 posts simultaneously.

How long is the free trial, and how can I avoid being charged once it ends?

The platform offers a 30-day free trial on the Standard and Advanced plans. To avoid any charges, you must cancel your subscription anytime before the 30-day trial period is complete.

Are there discounts available if I choose to pay for a full year upfront?

Yes, committing to an annual billing cycle allows you to save up to 38% compared to paying monthly. You can also receive an additional 10% discount if you skip the 30-day trial and commit to an annual plan immediately.

What is the look-back period for searching brand mentions and social conversations?

The look-back period depends on your plan. Standard plans allow you to search the past 7 days for brand mentions and trends. The Advanced and Enterprise plans extend this search capacity to the past 30 days.

What payment methods are accepted for subscriptions?

Hootsuite accepts major credit cards, including Visa, Mastercard, Discover, and JCB, as well as PayPal. Enterprise clients can be invoiced and pay via credit card, check, wire, or ACH.

Does Hootsuite offer specialized security features like Single Sign-On (SSO)?

Yes, SSO capability is included only with the Enterprise Custom plan. This customized tier is designed for organizations requiring maximum security and compliance integrations.

Who should choose the Standard plan over the Advanced plan?

The Standard plan is best for individuals or small teams managing minimal activity. It allows you to connect up to five social accounts total and is perfect for core scheduling and engagement needs.

Is there a minimum number of users required to purchase the Enterprise Custom package?

Yes, the Enterprise Custom plan is designed for large-scale operations. This plan requires a minimum commitment of five users.

Does Hootsuite provide formal training or onboarding support when starting a plan?

Hootsuite offers extensive resources for social media professionals, including official webinars and blogs. They also run the Hootsuite Social Media Academy, offering certification courses.

If I need to cancel, what is the refund policy for annual contracts?

Not explicitly stated on the official site. Review the terms of service or contact Hootsuite sales directly for specific details regarding refunds after purchasing an annual plan.

Does Hootsuite provide discounts for nonprofit organizations?

Yes, Hootsuite offers a discounted rate for qualifying nonprofits on some plans. You must apply through their website to determine if your organization meets the eligibility criteria.

Do all plans include dedicated customer support or a guaranteed support SLA?

Only the custom Enterprise plan explicitly includes dedicated ‘Enterprise customer support.’ Other tiers provide standard access to resources and services to help meet business objectives.

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