Hippo Video has two product lines. Sales plans range from a Free tier up to $80/user/month billed annually, while Text-to-Video plans range from Free up to $69/user/month, with monthly billing available at higher rates and a custom-priced Enterprise option.
Hippo Video costs between $0 and $89 per user/month with 8 plans: a free Sales plan, Pro at $20, Teams at $60, and Sales Enterprise at $80 per user/month (all billed annually), plus Text-to-Video plans starting free with Starter at $24, Creator at $69, and a custom-priced Enterprise.
Here's what each plan includes and who it's built for.
Free (Sales)
Price: $0
Best For: Testing video prospecting before you commit
Other Features:
- 2 Video Flows and 2 Sales Page Templates
- 50 automated personalized videos per month
- 10 minutes of closed captions
- Basic editing, analytics, and teleprompter
- Gmail, Outlook, and LinkedIn integrations
It's the easiest way to record and share videos, and you don't need a credit card. Solo sellers and curious teams can learn the platform here before upgrading.
Pro (Sales)
Price: $20/user/month billed annually ($30 billed monthly)
Best For: Individual sellers who want polished outreach
Other Features:
- 5 Video Flows and 5 Sales Page Templates
- 100 automated personalized videos per month
- Unlimited Full HD recordings
- Virtual backgrounds and interactive CTAs
- Custom branding and URL
Pro adds chapters, virtual backgrounds, and advanced analytics on top of the free tier. Monthly billing costs $10 more per user, so the annual rate is the better deal if you're staying put.
Teams (Sales)
Price: $60/user/month billed annually ($75 billed monthly)
Best For: Sales teams working inside their CRM
Other Features:
- 15+ Video Flows and 15 Sales Page Templates
- 300 automated personalized videos per month
- 200 minutes of closed captions
- Native integrations with Outreach, Salesloft, and HubSpot
- Advanced Sales Pages and Team Reports
This tier brings video directly into your sales platforms so reps don't switch tools. Solo users probably don't need the CRM-native integrations here.
Enterprise (Sales)
Price: $80/user/month billed annually (minimum 10 seats)
Best For: Larger organizations needing security and support
Other Features:
- Unlimited video flows, captions, and AI Editor videos
- 500 automated personalized videos per month
- Role-based access and Single Sign-On
- Salesforce integration
- Dedicated account manager, video coaching, and solution engineering
With a 10-seat minimum, this tier isn't for individuals. It's designed for companies that need admin controls, tighter security, and hands-on guidance.
Free (Text-to-Video)
Price: $0
Best For: Trying AI avatar video creation
Other Features:
- 3 video downloads or shares per month
- Single-user workspace
- AI trust and safety
You can experiment with AI-generated videos at no cost. Extra creations use pay-as-you-go pricing at $5 per video.
Starter (Text-to-Video)
Price: $24/user/month billed annually ($29 billed monthly)
Best For: Individuals creating videos regularly
Other Features:
- 10 video downloads or shares per month
- $5 pay-as-you-go per video creation
- Included free with the Sales Enterprise plan
Starter more than triples your monthly downloads compared to the free tier. It's a simple step up for creators who publish often.
Creator (Text-to-Video)
Price: $69/user/month billed annually ($89 billed monthly)
Best For: Individuals and teams scaling content production
Other Features:
- 30 video downloads or shares per month
- Multi-user workspace
- Video translation
- Discounted $50/user rate with the Sales Enterprise plan
Collaboration and translation make this the natural fit for teams producing multilingual content. Heavy users get real value from the higher download cap.
Enterprise (Text-to-Video)
Price: Custom ("Let's talk")
Best For: Companies producing studio-quality content at scale
Other Features:
- Custom avatars and themes
- Enterprise-grade security and data privacy
- Fastest video generation
- Priority support and an account manager
Everything here is tailored to your brand, so you'll need to contact sales for a quote.
You can also buy add-ons separately: a Custom Avatar or Custom Theme, each a $1,000 one-time fee you own forever.
Both suites include a free plan with no credit card required, and Pro and Teams come with a 7-day free trial. No money-back guarantee is listed on the pricing page, so confirm refund terms and seat minimums with sales before committing to an annual contract. Every plan carries zero setup fee and 24x5 live support worldwide. 🎥