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Fairing

Fairing

Attribution Surveys to Measure Your Marketing

#2 dans Survey
1 min read · Updated 11/17/2025
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At a glance

Quick overview for Fairing: rating, pricing summary, key features, and highlights.

Ciroapp review

4.2
Flexible, Insightful Attribution Scaling Tool

We found Fairing provides an essential solution for closing modern marketing attribution gaps using direct customer feedback. Its flexible, volume-based pricing fits businesses from startups to enterprise level, offering impressive clarity for growth. Overall, this is a highly valuable tool for validating marketing spend across channels usually difficult to track.

Pros

  • Pro:Completely free plan available for low-volume users (up to 100 transactions).
  • Pro:Pricing scales transparently based on monthly transaction volume.
  • Pro:Effectively measures difficult channels (CTV, Podcasts, TikTok, Influencers).
  • Pro:API access and 25+ integrations, including Meta, GA4, and Segment.

Cons

  • Con:Monthly transaction volume limits can rapidly increase plan costs.
  • Con:Data Sync add-on (for warehouse integrations) costs an extra $99 monthly.
  • Con:Explicit money-back guarantee policy is not clearly defined.
  • Con:External user reviews specific to the marketing software platform are unavailable.
Free trial
Yes — 14 days
Range: $0–Custom/monthFree plan, Free trial, Monthly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Fairing review, pricing, features, pros & cons

Are you struggling to understand the true source of your customers when relying only on click data? Traditional analytics can often leave a gap between metrics and meaning. Fairing closes that gap with in-moment attribution surveys ✨, providing insights that reveal the real drivers of your brand's growth.

What is Fairing?

Fairing offers powerful in-moment attribution surveys purpose-built to improve your marketing measurement. It helps thousands of marketing teams gather authentic customer insights right as conversion happens. Fairing's mission is to move beyond simple click data, revealing the true drivers of customer decisions at scale 💡.

This platform ensures you build smarter marketing strategies based on real customer understanding.

Fairing Key Features

✨ Capture Authentic Customer Insights

Fairing helps you get the full story behind every purchase, moving past simple metrics. We use category-defining attribution surveys designed specifically for accuracy. These tools are purpose-built to reveal the complete details of how customers find you.

Our intelligent platform includes robust response validation. This feature ensures the data you collect is clean and reliable. You also gain deep insights using contextual follow-ups that fully map the customer discovery journey.

✨ Flexible Implementation That Fits Your Stack

You need attribution data flowing smoothly, regardless of your current infrastructure. Fairing makes deployment easy across all major platforms. Our flexible options ensure you collect data whether you run consumer or B2B applications.

Shopify users benefit from a simple, one-click setup for post-purchase surveys. For custom setups or complex B2B applications, you can integrate seamlessly using Google Tag Manager (GTM). This ensures your attribution data flows accurately from day one.

✨ Validate Spend and Measure Elusive Channels

Stop making critical investment decisions based only on pixel data. Now you can validate your overall marketing spend using direct customer responses. This approach merges crucial attribution feedback with existing behavioral data.

Fairing is essential for measuring channels that traditional analytics often miss entirely. Using customer insights reveals the true performance of these complex marketing investments. You can improve measurement dramatically for key growth areas like:

✅ Seamless Data Integration and Sync

Ensure your valuable attribution data is immediately accessible where your teams need it most. Fairing provides native integrations that guarantee a continuous data flow. This data flows instantly back into your existing analytics tools and marketing platforms.

Sync your insights directly to popular destinations like Meta, GA4, and Segment. This allows your entire organization to leverage authentic customer feedback immediately. You get full control over your attribution journey without complex manual exports.

✨ Transform Measurement Beyond Clicks

Traditional reliance on click data creates measurement gaps that limit growth. Fairing's mission is to bridge that divide between simple metrics and real meaning. We help you decode customer minds to understand their actual purchase decisions.

By leveraging in-moment surveys, you capture authentic data right as conversion happens. This allows you to build smarter, data-grounded marketing strategies. You will understand the true drivers of your brand's growth at scale.

Use Cases

🎧 Measuring Non-Click Channels (CTV and Podcasts)

Your marketing team invests significantly in channels that lack traditional click tracking, like CTV advertising and podcasts. It feels almost impossible to justify this spending using only pixel data. Fairing helps you accurately measure these hard-to-track investments for the first time.

Problem: You struggle to assign revenue credit to offline or non-trackable channels. Approach: Deploy the 'How did you hear about us?' survey instantly after a purchase. The customer provides the source directly, validating the investment. Outcome: You transform previously elusive channels into measurable, scalable growth drivers, providing clear ROI data to stakeholders.

✅ Validating Paid Media Efficiency

Relying strictly on platform data (like Meta or Google) can often show an incomplete picture. You need unbiased confirmation about which channels truly drove revenue instead of just assisting. Fairing provides the direct customer feedback necessary to validate your spending.

Step Flow:

  1. Observe high conversion rates reported by your paid media pixel.
  2. Use Fairing to deploy an in-moment survey capturing the initial source.
  3. Compare the customer's stated source against the platform's attribution report.
  4. Determine the true effectiveness of your ad spend based on authenticated responses.

Expected outcome: Confidently pause underperforming campaigns and reallocate budget to verified high-impact sources.

💡 Gaining Deep, Contextual Customer Insight

Vague answers like 'Social Media' don't help your team make specific marketing decisions. Fairing is purpose-built to capture highly detailed and accurate data responses. This is done through intelligent validation and contextual follow-ups.

For example, if a customer selects 'Influencer,' the system immediately prompts them to name the specific creator. If they select 'Google,' it asks if it was organic search or a paid ad. This progressive questioning reveals the complete customer journey, ensuring you build strategies based on granular truth.

🛒 Easy Implementation for E-commerce Growth

If you use Shopify, getting attribution data should be fast and simple. You can use the one-click implementation to deploy the attribution survey immediately after checkout. This integration requires almost no development time, so you start collecting authentic insights right away.

Tip: Sync your collected data directly to Klaviyo to personalize your email flows and segment your customers based on their true acquisition channel.

🔗 Integrating Data into Your Existing Stack

Attribution data is only valuable if it lives where your analysts work. Fairing ensures continuous data flow into your current reporting ecosystem. The system syncs all validated insights into platforms like Segment, GA4, Meta, and marketing automation tools.

This means your Brand Analyst can merge the 'why' (survey response) with the 'what' (behavioral data). This seamless integration helps you deliver accurate, connected performance reports without manual exports or complex data cleanup.

⚙️ Attribution for Custom B2B Funnels

Your business might use custom applications, B2B sign-up flows, or unique conversion events outside standard e-commerce platforms. The platform's flexibility, including GTM and custom SDK implementation, supports these needs. This lets you place the survey at any point in your unique conversion journey.

This broad application ensures that whether you're collecting insights on a simple Shopify purchase or after a complex B2B demo signup, your attribution data remains consistent and high-quality.

Pricing Overview for Fairing

Pricing range
$0–Custom/month
Pricing types
Free plan, Free trial, Monthly subscription, Usage-based pricing

Fairing's pricing is structured based on your monthly transaction volume, starting with a free option for low-volume users. Paid plans start at $15/month and include all core features, scaling incrementally as your business grows.

Plans & Pricing

Free

Monthly$0
0 - 100 Monthly transaction volume
  • All features included
  • No credit card required to start
  • Attribution Surveys
  • Live Chat and Email support
Get started for free

Core

Monthly$15
101 - 200 Monthly transaction volume (Base Tier)
  • All features included
  • Analytics & Reporting tools (LTV, Trend Analysis)
  • API Access and 25+ Integrations
  • Remove Fairing Branding
Get started for free

Enterprise

MonthlyCustom
+30,000 Monthly transaction volume
  • Dedicated Slack Channel
  • Dedicated CSM
  • Quarterly Business Reviews (QBRs)
  • All features included
Book Demo

Fairing costs between $0 and Custom per month with 3 plans: Free at $0, Core at $15/month, and Enterprise at Custom pricing.

These plans are primarily differentiated by your monthly transaction volume, ensuring the platform scales efficiently with your business needs.

Free

Price: $0/month Websites Supported: Not explicitly stated Best For: Businesses generating 0–100 monthly transactions Refund Policy: Not explicitly stated Other Features:

  • All core features included
  • No credit card needed to begin
  • Includes Attribution Surveys and Templates
  • Live Chat and Email support

This plan is perfect for new or smaller merchants who want to leverage powerful HDYHAU surveys without obligation. You get access to all core features right away. It's a great, risk-free way to start capturing vital customer insights.

Core

Price: $15/month Websites Supported: Not explicitly stated Best For: Businesses handling 101–200 monthly transactions Refund Policy: Not explicitly stated Other Features:

  • All core features included
  • Full access to Analytics & Reporting tools (LTV, Trend Analysis)
  • Predictive Auto-suggest
  • API Access and 25+ Integrations
  • Option to Remove Fairing Branding

When your volume surpasses the free tier, the Core plan offers scalable access to measurement tools for just $15 per month. You receive full functionality for accurate attribution data. This tier is excellent for growing businesses ready to analyze deeper trends and integrate their data.

Enterprise

Price: Custom Websites Supported: Not explicitly stated Best For: High-volume brands processing +30,000 transactions monthly Refund Policy: Not explicitly stated Other Features:

  • Dedicated Customer Success Manager (CSM)
  • Quarterly Business Reviews (QBRs)
  • Dedicated Slack Channel
  • Full feature set and premium support

For high-growth companies dealing with massive transaction volume, the Enterprise plan provides essential support and dedicated resources. This custom solution ensures service scaling alongside your business needs. You also gain strategic support for your marketing measurement goals.

Fairing offers a completely free plan with no credit card required to get started. You can also begin with a 14-day free trial on paid tiers to test advanced platform capabilities. While a refund policy isn't explicitly defined, the setup implies flexibility, and the FAQ suggests you can cancel anytime.

User Reviews

External feedback for the Fairing attribution platform is currently challenging to synthesize. While a Trustpilot page exists (4.4 out of 5 stars), the associated reviews overwhelmingly concern a separate entity, “Fairing Express,” which sells aftermarket motorcycle parts.

Users highly praise the quality, perfect fit, and fair pricing of these physical products, alongside positive comments on delivery time and customer service 🏍️. However, these specific comments offer no measurable insight into the software's performance, reporting accuracy, ease of use, onboarding experience, or support for the attribution platform itself.

Since Capterra reviews are unavailable and the Trustpilot data is unrelated to the marketing software, we cannot provide accurate external user sentiment for Fairing’s attribution tool. The rating and review conclusions must therefore rely solely on the platform's stated features and pricing structure.

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Why use Fairing?

You can transform how your brand grows by using attribution data that answers the tough questions. Fairing helps you close those frustrating attribution gaps by prioritizing real customer feedback over simple behavior tracking.

  • Validate Marketing Spend: Stop relying only on pixel data. You can validate your investments using direct customer responses, showing true channel performance.
  • Measure Hard-to-Track Channels: Easily improve how you measure previously elusive channels like CTV, Podcasts, LLMs, TikTok, and Influencers.
  • Deploy Across Any Stack: Implementation is flexible and works anywhere, whether you need one-click Shopify surveys or custom integration with GTM.
  • Deep Customer Insight: Capture accurate data using surveys with intelligent validation and contextual follow-ups that fully reveal the customer journey.
  • Integrate Data Instantly: Ensure continuous data flow. Sync all your attribution insights directly into platforms like Segment, GA4, Meta, and Klaviyo ✅.

Ready to transform your workflow with Fairing?

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Frequently Asked Questions

If I need to stop using Fairing, am I locked into a long-term contract?

The platform structure implies flexibility regarding commitment. While a specific cancellation clause is not detailed, the FAQ suggests that you can cancel anytime.

Can I connect Fairing data directly to my major data warehouse, like BigQuery?

Yes, Fairing offers a Data Sync add-on specifically for data warehouse integrations, including BigQuery. This feature requires an additional recurring fee.

How much does the Data Sync integration add-on cost?

The Data Sync feature, which enables integration with data warehouses, costs an additional $99 per month. This fee applies regardless of whether you are on the Core or Enterprise plan.

Is Fairing priced based on the number of users or our monthly activity?

Pricing is utilization-based, determined entirely by your monthly transaction volume. The Free plan covers 0–100 transactions, and the Core plan covers 101–200 transactions.

Does Fairing provide a money-back guarantee if I am unsatisfied with the service?

A defined money-back guarantee or refund policy is not explicitly stated on the official site. Check the terms of service for billing details after the trial period.

What is included in the 14-day free trial?

The 14-day free trial allows you to test the advanced capabilities available on the paid tiers. You can use it to evaluate features like advanced analytics and integration capabilities.

Is implementing Fairing complicated if we don't use Shopify?

Implementation is highly flexible and works across various platforms. You can integrate Fairing using custom code, Google Tag Manager (GTM), or the one-click Shopify setup.

Does the $0 Free plan include all the core survey creation features?

Yes, the Free plan generously includes all core features, such as attribution surveys and templates. The limitations are strictly based on the transaction volume limit of 100 per month.

Can I use the attribution surveys for customers speaking different languages?

Fairing lists 'Translations' as an available feature across all plans. However, the official site does not specify which languages are currently supported.

How quickly can I expect a response from the support team?

Users on the Free and Core plans receive Live Chat and Email support. Specific service level agreements (SLAs) or guaranteed response times for these tiers are not explicitly stated.

What kind of premium support does the Enterprise plan offer?

High-volume Enterprise clients receive a Dedicated Customer Success Manager (CSM). They also get Quarterly Business Reviews (QBRs) and access to a Dedicated Slack Channel.

Where can I find details about Fairing's data security protocols and practices?

Detailed data security information or compliance standards are not explicitly posted on the overview pages. You should refer to the Privacy Policy and Terms of Service linked at the bottom of the site.

If our transaction volume exceeds 200, which plan should we choose?

The Core plan covers up to 200 transactions, and the next listed plan, Enterprise, starts at 30,000 transactions. The official site does not detail tiered pricing structure for the transaction volume range between 201 and 29,999.

Can I remove the Fairing branding from the customer surveys?

Yes, the option to remove Fairing branding is listed as a feature included starting with the Core plan, which is priced at $15 per month.

Ready to try Fairing? Check out the official site or pricing.
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