For revenue teams that want every sales call turned into clean CRM data
Claap costs from $32/mo · 4 plans · Free plan available · prices checked Oct 13, 2026
Commission may apply at no extra cost
Turns sales calls into CRM-ready data
Claap records Zoom, Meet and Teams calls, then writes next steps and deal fields straight into Salesforce and HubSpot. Scorecards follow your own methodology, and history migrates from other recorders. Setup is quick and Basic is free, though paid tiers need annual billing. Overall, a strong pick if you want filled CRM records without rep admin.
Claap is a revenue platform for sales and customer success teams. It captures calls, meetings and emails, then reads them for qualification fields, risks, next steps and a score against your own methodology. Those details land in Salesforce and HubSpot on their own, and the same structured data is open to agents you build, including through an MCP connector.
It suits teams from startups to enterprises, multilingual ones included.
Best for Revenue teams, RevOps leads and sales managers at startups through enterprises who want conversations turned into CRM-ready data..
Claap targets teams tired of empty CRM fields and transcripts nobody reads, and it closes that gap by writing structured deal data back on its own. Standouts are methodology-based scorecards, an MCP path for your own agents, and migration from other recorders. Test on the free Basic plan with one team, then decide on an annual tier once CRM write-back proves useful.
Pricing trap for Claap: Paid tiers carry annual commitments: Pro is $32 and Business is $60 per user per month, billed annually, with Enterprise custom priced. Basic is free, which is the low-risk way to test fit first.
Recording runs from the desktop app, so Claap never has to join your call as a participant. Nothing changes about how a Zoom, Google Meet or Microsoft Teams meeting feels. Prefer a visible bot?
It's available on every plan. In-person meetings get captured from the mobile app, and dialer calls plus the surrounding emails land in the same deal timeline.
Claap reads each conversation and writes what matters into Salesforce or HubSpot. Reps don't fill a form. Calls get auto-classified as Discovery, Demo or Negotiation, and you decide what syncs and when.
Scorecards run against MEDDIC, MEDDPICC, BANT and SPICED, and you can edit them or write your own criteria. Managers see how each rep scores on every call, so coaching points to a specific gap. Different scorecards fit AEs, SEs and CS teams.
Risks and next steps hit the deal record when the call ends.
Before an agent reads a transcript, Claap labels the context. Competition, Objection and Feature Request fields get structured first, so agents read clean fields, not raw text. Teams run Claap from Claude or ChatGPT through the MCP connector, or wire it up with Zapier, Make, n8n or a webhook, then deliver results to Slack, a CRM or a dashboard.
Switching recorders shouldn't cost you your history. Claap migrates transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari. For teams facing a security review, GDPR, SOC 2 Type II and a DPA on request are covered, and your data is never used to train models.
Separate recorder and reviewer seats keep costs in line with how people actually work.
Your reps run discovery on Zoom, Google Meet or Teams. Claap reads the call and writes next steps, blockers and budget into Salesforce or HubSpot. No forms, no typing notes at 8pm.
Expected outcome: deal records stay current without rep admin.
Every rep gets scored on every call against MEDDIC, MEDDPICC, BANT or SPICED, or criteria you write. Managers see gaps per rep and per deal, so coaching gets specific instead of generic. Risks and next steps land on the deal record the moment the call ends.
Most teams arrive replacing something expensive or brittle. Claap migrates transcripts, recordings and metadata from Gong, Modjo, Fathom and Clari. > Tip: request the DPA and security documents early if your review needs SOC 2 Type II or GDPR evidence.
Connect Claap through its MCP connector and run agents from Claude or ChatGPT, or wire them via Zapier, Make, n8n or a webhook. Competition, objection and feature request fields arrive labelled, so agents retrieve clean data instead of parsing raw transcripts.
| Plan | Billed monthly | Billed annually | Includes |
|---|---|---|---|
Basic | — | Free |
|
Pro per user | — | $32/mo $384 per year |
|
Business per user | — | $60/mo $720 per year |
|
Enterprise | See vendor page | See vendor page |
|
Tracking prices since Oct 9, 2026. No price change detected yet.
Pricing types: Free plan, Yearly subscription, Per seat pricing
Claap offers four plans: a free Basic tier, Pro at $32 per user per month, Business at $60 per user per month, and custom Enterprise pricing. The paid rates shown are per user and billed annually, so the free plan is the simplest way to test the product first.
Claap costs between $32 and $60 per user per month on annual billing, with four plans: Basic free, Pro at $32, Business at $60, and Enterprise priced on request.
Here's how each plan compares.
Price: Free Best For: teams that want to start on their own, with no sales call Other Features: record Zoom, Google Meet and Microsoft Teams calls, capture in-person meetings from the mobile app, and transcribe 99+ languages
Basic gives you the recorder itself, so you can run it on real calls and judge the transcripts for yourself. Setup takes about 15 minutes for you and your team, and a bot never has to join your meetings.
Price: $32 per user per month, billed annually Best For: sales teams that want their CRM filled in without manual notes Other Features: write next steps and blockers into Salesforce and HubSpot, classify calls by meeting type, and score reps against MEDDIC, MEDDPICC, BANT or SPICED
Pro is where the automation kicks in. Choose it when you want deal fields and scores to land in your CRM on their own, rather than a summary dumped into a note.
Price: $60 per user per month, billed annually Best For: revenue orgs running coaching and forecasting across several teams Other Features: custom objects and fields, scorecards split for AEs, SEs and CS, and agents that run through the Claap MCP connector in Claude, ChatGPT, Slack, Zapier, Make or n8n
Business fits companies where managers, not just reps, work inside the tool every week. It's also the natural step once you want your own agents reading structured call data instead of raw transcripts.
Price: Custom pricing Best For: buyers with security reviews or procurement requirements Other Features: GDPR and SOC 2 Type II, a DPA on request, and no training on your data
Bigger teams usually arrive here through a demo on their own pipeline. It's worth confirming seat minimums and contract length before you commit.
There's no need for a credit card to get going, and the Basic plan is free, so you can test recording and transcription before you pay anything. If you do move up, remember the Pro and Business rates above are annual figures — monthly billing and per-seat limits are worth checking with the team before you budget for a full year.
Estimate what Claap costs for your team.
Pro has no published price for this billing cycle.
Pro is priced per user: price × 5 seats. Estimate based on published list prices, before taxes, add-ons and discounts.
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Most call recorders hand you a transcript and stop there. Claap goes further: the same conversation becomes structured data your CRM and your AI agents can actually use.
Other tools in the AI Sales Agent category
Claap's cheapest paid plan, Pro, costs $32 per month. Paid plans range from $32 to $60 per month. Prices checked on Oct 13, 2026 from the vendor's pricing page.
Yes. Claap has a free plan (Basic); paid plans start at $32 per month.
No. We have not detected a price change since we started tracking on Oct 9, 2026.
Capture covers Zoom, Google Meet and Microsoft Teams. Salesforce and HubSpot receive CRM write-back fields. Your own agents can read structured data through the Claap MCP connector, plus Zapier, Make, n8n or webhooks.
It holds SOC 2 Type II and GDPR compliance, offers a DPA on request, and states it never trains on your data. Ask for the documents before your review starts.
Paid Pro and Business tiers bill annually, at $32 and $60 per user per month. Basic is free. No refund or cancellation terms are published, so confirm them in your contract first.
Setup reportedly takes about 15 minutes for you and your team. Migration from Gong, Modjo, Fathom and Clari is handled, covering recordings, transcripts and metadata. Pilot on real deals first, since CRM mapping depth isn't published.
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