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AnyTrack

AnyTrack

Unify Ad Tracking & Attribution. Fuel better ROAS.

#1 dans Conversion Tracking
1 min read · Updated 10/6/2025
AnyTrack homepage screenshot

At a glance

Quick overview for AnyTrack: rating, pricing summary, key features, and highlights.

Ciroapp review

4.0
Precise attribution for complex marketing funnels.

We find AnyTrack an incredibly powerful tool for marketers needing accurate, server-side data synchronization. The platform effectively closes tracking gaps caused by modern privacy constraints, driving real ROAS improvements. Overall, AnyTrack is technically sophisticated, but potential users should be diligent about the trial cancellation policy based on recurring external complaints.

Pros

  • Pro:Achieves highly accurate, real-time attribution via server-side and cookieless syncing.
  • Pro:Effectively solves fragmented data issues and privacy gaps in modern advertising.
  • Pro:Simplified installation using a single tag for multi-channel integration.
  • Pro:High capacity for tracked sessions, supporting up to 3 million monthly on top tiers.

Cons

  • Con:Significant issues reported regarding free trial cancellation and unwanted billing charges.
  • Con:Some users cite a steep learning curve and report difficulties during initial setup.
Free trial
Yes — 14 days
Range: $100–$300/monthFree plan, Free trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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AnyTrack review, pricing, features, pros & cons

Are you grappling with fragmented conversion data and rising ad costs? Accurate tracking across complex platforms feels incredibly challenging today.

AnyTrack provides the solution by automating attribution and data sync. You get real-time, enriched data that instantly feeds platforms like Meta and Google. The result is better ROAS and smarter, automatic campaign optimization. ✨

What is AnyTrack?

AnyTrack is an automated attribution platform built specifically for sophisticated marketers. It removes the need for complex tracking scripts and technical guesswork. The system unifies data tracking across your entire marketing ecosystem.

This includes your eCom, affiliate, and lead-gen stacks. It is engineered so you don't need a data science degree to manage your conversion data effectively. The platform requires just one tag for a quick, plug-and-play setup across all channels.

✅

AnyTrack Key Features

✨ Effortless Plug-and-Play Integration

This is a no-code tracking solution designed to be simple and accessible. You achieve full tracking coverage by dropping a single tag onto your website. This quick, one-click process immediately launches real-time tracking across your entire marketing ecosystem.

There’s no need for complex developer work or technical friction to manage your e-commerce, affiliate, or lead generation stacks.

🛑 Achieving 100% Data Coverage 🛑

We use both server-side and client-side tracking simultaneously for maximum data capture. This combined approach is smart. It’s essential for overcoming modern marketing challenges like ad blockers and common browser limitations.

You get comprehensive data coverage and capture all possible events automatically without requiring manual setup actions.

✨ Real-Time Customer Journey Mapping

Attribution matters, and we give you real clarity. You can see every click, lead, checkout, and conversion in one unified timeline. We track every step of the customer journey, ensuring that no touchpoint goes unseen.

Knowing what drives revenue in real time simplifies your optimization strategy across all channels.

✨ Powering the Self-Optimizing Ad Engine

AnyTrack automates the core optimization loop for you. Our platform tracks, enriches, matches, and feeds your high-quality data back to ad platforms in real time. This crucial function uses the Conversion API to continuously fine-tune audiences and campaign performance.

The result is better ROAS and automatic optimization, allowing you to focus on strategy instead of scripts and guesswork.

✨ Smart Data Enrichment and Identity Resolution

A proprietary algorithm works hard behind the scenes to process and enrich all collected data. This powerful process is necessary to reconstruct fragmented user journeys and ensure high match rates. We help connect first-party data and user behavior across multiple sessions and devices.

This intelligence is vital for creating effective advertising strategies:

✨ Privacy Compliance by Design

Compliance shouldn't mean sacrificing attribution accuracy. AnyTrack is built with privacy in mind, engineered for GDPR, iOS 14.5, and future requirements. We leverage first-party data delivery through server-side tagging.

This helps you remain fully compliant while still maintaining unparalleled tracking accuracy.

Use Cases

🛒 Optimizing E-Commerce Campaigns Post-iOS 14.5

E-commerce brands often struggle with unreliable purchase data due to browser restrictions and new privacy controls. This makes platform optimization challenging. You need precise data to turn an ad click into a verified sale.

AnyTrack provides server-side tracking, ensuring maximum data capture for your Shopify or other e-commerce store. This high-resolution data instantly feeds platforms like Meta via the Conversion API. The result is better targeting and smarter campaign optimization automatically, transforming your store’s data into a continuous optimization feed.

🔗 Future-Proofing Affiliate Tracking

Affiliate marketers need reliable tracking across complex networks without losing attribution due to redirects or ad blockers. Technical issues often severely impact reported commissions and optimization efforts.

Approach Flow:

  1. Install the single AnyTrack tag for plug-and-play integration.
  2. Leverage redirectless tracking and server-side capture to bypass browser limitations.
  3. AnyTrack pulls conversion data from the affiliate network, matching it with the original ad click.
  4. Send the enriched data to Google Ads for enhanced conversions and precise targeting.

Expected outcome: You increase revenue by ensuring every commission is accurately attributed and used to boost ad precision.

📈 Streamlining Multi-Channel Lead Generation

If you drive leads from multiple sources, like Google Ads and TikTok, you need a single, unified view of which channels deliver the best leads. Manually syncing performance data is slow and prone to errors.

AnyTrack connects your entire lead-gen stack quickly with no-code integration. We track every lead conversion precisely across channels. This rich, processed data is then powered directly into ad platforms, empowering their AI to find more potential customers matching your best leads. You save man-hours while significantly lowering your total Cost Per Acquisition.

🛡️ Achieving Privacy-First Data Coverage

Maintaining accurate attribution while staying compliant with standards like GDPR has become critical. Using only client-side pixels is no longer enough nor is it compliant for the cookieless future.

AnyTrack is built for this environment. The system implements both server-side and client-side tracking simultaneously, providing 100% data coverage. By leveraging first-party data via server-side tagging, you stay compliant without sacrificing the detailed attribution accuracy needed for successful ad spend.

Tip: Use Identity Matching & Resolution to connect first-party data and user behavior across sessions, allowing you to build high-intent audiences for retargeting.

🤝 Delivering Performance Intelligence for Agencies

Ad Agencies require a robust system to manage accurate tracking, campaign visibility, and automatic optimization across dozens of clients. Delivering consistent reporting can consume vast resources.

Agency adoption begins with dropping one tag per client site. This provides a single-source of performance visibility across all campaign channels. The automated system continuously optimizes clients’ ad spend and ROAS by ensuring all platforms receive the highest quality conversion data in real-time. This efficiency helps the agency scale faster while providing better results.

🗺️ Mapping the Complete Customer Journey

Marketers need to see every step a user takes, from the initial ad click to the final conversion event. Fragmented data prevents a clear understanding of the customer path and revenue drivers.

AnyTrack provides Customer Journey Mapping, collecting data instantly and automatically. You see every click, lead, checkout, and conversion in one unified timeline. Knowing exactly what is driving revenue simplifies optimization across all your channels, removing the technical guesswork from tracking.

Pricing Overview for AnyTrack

Pricing range
$100–$300/month
Pricing types
Free plan, Free trial, Monthly subscription, Yearly subscription

AnyTrack uses tiered pricing that scales based on your required session volume and the number of websites you manage. Paid plans start at $100 per month and increase to $300 per month, with options for monthly or annual billing that includes a discount equivalent to two months free.

Plans & Pricing

Free

Monthly$0
Yearly$0
5,000 sessions/month
  • Limited to 5000 sessions per month
  • Excludes Conversion API and GA4 integrations
  • No credit card required
Start tracking free

Starter

Monthly$100
Yearly$1000
100,000 sessions/month on 1 website
  • 1 website property
  • Unlimited conversion sources
  • All major ad integrations
  • Real-time Conversion API sync and Audience sync
  • Server-side and cookieless delivery
  • Ad-level ROAS insights
Start tracking free 14 day trial

Personal

Monthly$150
Yearly$1500
500,000 sessions/month on 3 websites
  • All Starter features included
  • 3 Websites
  • Google Analytics (GA4) integration
  • 2 Webhooks integrations
  • Cross domain tracking
  • Custom integrations
Start tracking free 14 day trial

Advance

Monthly$300
Yearly$3000
3,000,000 sessions/month on 10 websites
  • All Personal features included
  • 10 Websites
  • Unlimited Conversion API integrations
  • 10 webhook configurations
  • Dedicated support
  • Priority Beta Access
  • Option to add extra websites ($30/mo each)
Start tracking free 14 day trial

AnyTrack costs between $100 and $300 per month with three paid plans: Starter at $100, Personal at $150, and Advance at $300. Annual billing options are available for all plans, offering a discount equivalent to two months free.

These flexible plans are designed to accommodate your growth, scaling based on the number of websites and the massive volume of tracked sessions you require.

Starter

Price: $100/mo Websites Supported: 1 Best For: Marketers who need plug-and-play integrations and real-time attribution. Refund Policy: Not explicitly stated Other Features:

  • Includes 100,000 sessions/mo
  • Unlimited conversion sources
  • Real-time Conversion API sync
  • Server-side and cookieless delivery
  • All major ad integrations

This plan is ideal for individual marketers or small businesses focused on getting hyper-accurate tracking operational quickly on a single property. You get essential Conversion API features and a robust set of attribution tools right away.

Personal

Price: $150/mo Websites Supported: 3 Best For: Growing companies that need more in-depth analytics and custom tracking strategies. Refund Policy: Not explicitly stated Other Features:

  • Includes 500,000 sessions/mo
  • Google Analytics (GA4) integration
  • 2 Webhooks configurations
  • Cross domain tracking
  • Custom integrations

Choose the popular Personal plan if you manage a small portfolio of websites or require significantly more throughput and advanced analytics. It expands your session capacity fivefold compared to Starter and adds vital tools like GA4 and webhooks for deeper data correlation. 🚀

Advance

Price: $300/mo Websites Supported: 10 Best For: Established businesses needing advanced analytics, A/B testing, and integrations with third-party tools. Refund Policy: Not explicitly stated Other Features:

  • Includes 3 million sessions/mo
  • Unlimited Conversion API integrations
  • 10 webhook configurations
  • Dedicated support
  • Priority Beta Access

If you are running a large agency or established business, the Advance plan provides massive capacity and premium features. You benefit from extensive customization options, dedicated support, and enough session volume for multiple high-traffic sites.

AnyTrack also offers a permanently Free plan, which is limited to 5,000 sessions per month and excludes advanced features like Conversion API. For the paid plans, you can try AnyTrack risk-free with a generous 14-day trial period. You can cancel your free trial or any subscription "no questions asked" directly from your dashboard.

User Reviews

AnyTrack receives high marks from users who successfully implemented the platform, praising its ability to solve the critical "fragmented data" problem common in affiliate and e-commerce marketing. Users report that the system delivers hyper-accurate attribution and real-time conversion monitoring, which empowers marketers to make better, informed decisions and improve ROAS.

Specifically, the customer support team and detailed guides were helpful for users wrestling with complicated tracking setups. However, we note a stark division in experience surrounding billing practices and initial usability.

Several negative reviews highlight serious issues with the free trial cancellation process, claiming they were charged even after attempting to cancel within the 14-day window. Some setup experiences were described as difficult and lacking guidance.

While the core technology is viewed as a "game changer 🏆," potential users should be aware of the reported challenges regarding CS responsiveness on financial issues.

What users say elsewhere

Mark F.
· Trustpilot
5.0 / 5

AnyTrack was truly transformative for my marketing campaigns. I manage multiple ad networks and funnels, and fragmented data was my biggest challenge. This tool solved those attribution blind spots better than I expected, handling gaps caused by browser privacy changes.

David P.
· Trustpilot
5.0 / 5

As a media buyer, having a perfect tracking setup is never easy. AnyTrack is the best solution I’ve found, making my life much easier. I had a very complicated client setup, and their customer service and guides helped me tremendously through the integration process. Thank you!

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Why use AnyTrack?

Why spend time guessing about your ad performance when you can have complete clarity? AnyTrack provides the critical automation necessary to thrive in today's complex digital environment.

  • Achieve Unrivaled Data Coverage. By implementing both server-side and client-side tracking, AnyTrack ensures maximum data capture. This smart approach helps overcome ad blockers and common browser limitations.
  • Maintain Full Privacy Compliance. The system leverages first-party data via server-side tagging. It’s built for compliance with GDPR and iOS 14.5, maintaining accuracy without sacrificing trust.
  • Deploy a Self-Optimizing Engine. Collected data is processed and matched, feeding continuously back to ad platforms via the Conversion API. This fine-tunes audiences and automatically increases your overall ROAS.
  • Get Reliable Attribution. Track every click, lead, checkout, and conversion in one unified timeline. You know exactly what is driving revenue across channels to simplify optimization.
  • Enjoy Effortless, No-Code Integration. Set up tracking across your entire stack—eCommerce, affiliate, and lead-gen—in minutes. This streamlined process eliminates developer work and friction. 💡

Ready to transform your workflow with AnyTrack?

Try it nowView pricing

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Frequently Asked Questions

When does the 14-day free trial period officially begin?

Your 14-day free trial starts the moment you select any paid plan and click 'Start Free Trial.' We won't charge you until the trial period is over, and we'll send a reminder five days before billing begins.

How do I cancel my subscription or end the free trial?

You can cancel your free trial or any active subscription instantly and easily from your dashboard. This process is designed to be automatic, requiring just one click with no questions asked.

What exactly counts as a 'Tracked Session' for billing purposes?

A tracked session is counted every time a visitor enters your site, whether they are new or returning. Viewing multiple pages during that visit doesn't increase the total number of tracked sessions.

What happens if I go over my monthly tracked session limit?

Your tracking won't stop if you exceed your limit. Instead, additional sessions are billed at an overage rate, applied at the beginning of your next billing cycle. These overage rates fall between $0.40 and $0.20 per 1,000 extra sessions, depending on your current plan.

How many integrations or conversion sources can I connect?

You get unlimited conversion sources across all paid plans, meaning you aren't capped on where you pull data from. AnyTrack also offers one-click integrations with over 100 platforms.

Which plan is the first to include Google Analytics (GA4) or custom webhooks?

The Personal plan, starting at $150 per month, is where you first gain access to the Google Analytics (GA4) integration. This plan also includes two outgoing webhook configurations.

How does AnyTrack handle data compliance with regulations like GDPR?

AnyTrack uses privacy-first tracking methods like server-side tagging to ensure compliance with GDPR and iOS 14.5. This focus on first-party data helps maintain attribution accuracy without sacrificing privacy.

What level of customer support is included with the paid plans?

Only the Advance plan includes dedicated support and priority beta access. The official site does not explicitly state a specific Service Level Agreement (SLA) for Starter or Personal plan users.

Is your pricing based on the number of team members or tracking volume?

Pricing scales primarily based on your tracked session volume and the number of websites you connect. Details about per-user or per-seat limits are not explicitly stated on the official site.

What major features are excluded from the permanently Free plan?

The permanent Free plan is limited to 5,000 sessions per month and excludes several key features. You won't get access to the Conversion API sync or the Google Analytics (GA4) integration.

Can I connect tools that aren't part of the 300+ listed integrations?

Yes, both the Personal and Advance plans include the ability to use custom integrations. Additionally, all paid plans offer the flexibility of webhook configurations to connect various third-party tools.

What if I need to track more websites than my paid plan allows?

If you reach your site limit on the Starter or Personal plan, you'll be prompted to upgrade to the next tier. Advance plan users have the option to add extra websites for $30 per month each.

Does AnyTrack offer a money-back guarantee or refund policy after the trial ends?

Not explicitly stated on the official site. You can cancel your subscription at any time, but the pricing details mention no specific money-back guarantee for paid billing periods.

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