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SE Ranking

SE Ranking

Powerful agency-tailored SEO software for pros

#2 dans SEO
2 min read · Updated 10/6/2025
SE Ranking homepage screenshot

At a glance

Quick overview for SE Ranking: rating, pricing summary, key features, and highlights.

Ciroapp review

4.6
Excellent Value and Agency-Focused SEO Toolkit

We found SE Ranking to be an extremely robust and flexible platform, offering substantial agency features like White Label reporting and consistently exceptional technical support. Overall, the tool provides market-leading value by bundling essential metrics and innovative tracking capabilities into highly scalable plans.

Pros

  • Pro:Offers an exceptionally high cost-to-value ratio compared to larger competitors.
  • Pro:Customer support is consistently praised as responsive, friendly, and highly efficient.
  • Pro:Highly intuitive and user-friendly interface simplifies the management of complex SEO data.
  • Pro:Comprehensive toolkit includes reliable keyword tracking, audits, and competitor analysis.

Cons

  • Con:Some users found that the subscription cancellation process required additional clarity.
  • Con:Certain advanced features (like On-page analysis) may require add-ons, depending on the plan.
  • Con:Interface design occasionally receives comments suggesting further refinement.
Free trial
Yes
Range: $52.00–$207.20/monthFree trial, Monthly subscription, Yearly subscription
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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SE Ranking review, pricing, features, pros & cons

Are you tired of juggling multiple SEO tools to service your clients? SEO pros need reliable data and seamless workflows. ✨

SE Ranking offers powerful, agency-tailored software designed to streamline your daily tasks. Get reliable insights and enjoy an exceptional user experience right away.

What is SE Ranking?

SE Ranking is robust, agency-tailored SEO software built specifically for professional users. It's an all-in-one platform providing crucial support for your core SEO activities. The entire tool is designed to embrace innovation.

It helps you build winning strategies using unique keyword, traffic, and backlink datasets. This data is powered by advanced AI and machine learning technologies. SE Ranking quickly positions itself as a tool that can replace several others in your existing SEO toolbox. đź’ˇ

SE Ranking Key Features

✨ Agency Branding and Client Trust

You can boost your agency's credibility and strengthen customer trust instantly. SE Ranking allows you to create a seamless client experience using the robust White Label feature. This means you can customize the platform to perfectly match your specific brand book and domain name.

Keep your customers fully informed with compelling reporting capabilities. You can design automated reports that are highly customizable and flow effortlessly to clients. This feature helps you efficiently showcase the measurable value of your essential SEO services.

When you use this tailored platform, you provide clients access to our SEO software that looks completely like your own. This unified approach enhances loyalty and improves overall professional standing.

✨ Advanced SEO Research and Data

Build powerful and winning SEO strategies using unique data insights. SE Ranking provides crucial datasets focused on traffic, keywords, and vital backlinks. This information is specifically tailored for professional SEO users.

Great data reliability comes from using advanced technology and innovation. All unique datasets are powered by sophisticated AI and machine learning (ML) technologies. This robust capacity means the tool can effectively replace several others in your complex SEO toolbox.

Use these deep insights to analyze campaigns and make adjustments quickly. The platform helps you embrace innovation in your strategy planning and daily SEO activities.

✨ Strategic Client Acquisition and Growth

Grow your reliable lead pipeline directly from your existing website visitors. SE Ranking offers customizable lead generation solutions that you can easily embed onto your own website. These solutions help you quickly convert passive visitors into new, high-quality customers while simultaneously expanding your professional email list.

Agencies can also jump into the spotlight with the exclusive Agency Catalog. Securing a spot here ensures your services take center stage in front of new prospects. Leveraging the Agency Catalog helps your leads soar and allows your professional agency to thrive and grow.

This dedicated support helps you manage every phase of the client relationship. The Agency Success Kit supports you from generating that initial lead to achieving strong client loyalty.

✨ Content and Local Marketing Toolkits

Improve your ranking performance quickly with the dedicated Content Marketing tools. You can create brand new content faster while maximizing its efficiency. The platform actively offers AI-powered optimization tips to help your existing pages truly rock the SERP.

Take complete control of your online local presence and visibility. Local Marketing features ensure your business gets placed strongly on the map. This focused effort helps attract potential client leads right to the doorstep of your business or client's location.

✨ AI Visibility and Strategy Monitoring

You need to track your SEO progress and strategy adjustments must be timely. The SEO Monitoring function quickly provides actionable insights based on critical data. This helps you actively adjust your overall strategy whenever necessary.

Analyze your brand’s crucial visibility across all major AI search engines. You can easily track mentions and crucial inbound links using these advanced tools. Benchmark your direct competitors to aggressively foster your growth in this emerging search space.

✨ Transparent Client Communication Tools

SE Ranking supports open communication by offering dedicated Client Seats. You can quickly provide extra seats so clients can openly monitor project progress. This tool ensures high transparency throughout the entire client engagement lifecycle.

Maintain full control over access settings at all times using this feature. You can choose precisely which SEO tools specific clients will have permission to use. Adjust these detailed access settings instantly without disrupting your project workflows.

Use Cases

🤝 Boosting Client Trust with White Label Reporting

When you manage client SEO, maintaining your brand identity is crucial. SE Ranking helps you enhance credibility and strengthen customer trust instantly. You can fully white label the SEO platform using your agency's domain name.

This creates a seamless and professional client experience. You can also design automated, customizable reports. These reports effortlessly showcase the ongoing value of your SEO services, keeping every stakeholder informed and happy.

đź’ˇ Streamlining Core SEO Research Strategy

Starting new projects requires fast, reliable data gathering. SE Ranking utilizes advanced AI and machine learning to power its research tools. You get access to unique, crucial datasets covering traffic, keywords, and competitor backlinks.

This powerful research helps you build winning SEO strategies that are grounded in actionable, up-to-date insights. You can use these tools to replace several others in your existing SEO toolbox, simplifying your entire workflow.

đź’° Converting Website Traffic into New Leads

Agencies constantly need new, qualified prospects to grow. You can leverage the customizable Lead Generator solutions by embedding them right on your website. This is an efficient way to expand your email list and convert casual visitors into high-quality new customers.

Simultaneously, secure a strategic position in the expert Agency Catalog. This feature places your services center stage, ensuring you gain visibility in front of prospects actively looking for expert SEO solutions.

Tip: Use the Agency Pack add-on to maximize lead generation tools and client management features.

✍️ Optimizing Content Performance and Creation

SEO professionals need to create impactful content while optimizing existing pages. The Content Marketing toolkit helps you achieve both objectives efficiently. You can create new drafts faster and receive AI-powered optimization tips for current articles.

These insights help your pages rock the SERP and improve visibility. If you have the Pro plan, you can also access the comprehensive Content & Local Marketing toolkit for deeper optimization.

đź“Ť Managing Visibility for Local Businesses

Local clients rely on you to attract customers right to their doorstep. Use the Local Marketing features to take complete control of their online local presence. You can effectively put your clients’ business on the map.

This focuses marketing efforts on driving immediate, relevant local attention.

⚙️ Scaling Operations with Fair Pricing and API Automation

As your agency scales, you need flexible tools that keep costs manageable. SE Ranking offers solutions that scale affordably, from the Essential plan supporting individual pros to the Business plan for enterprises. The Business plan provides maximum scalability with support for unlimited projects.

This tier includes crucial API access with 100k credits. This allows large teams to automate SEO workflows and seamlessly integrate data, ensuring frictionless operation across all client accounts.

🤖 Improving Visibility Across AI Search Engines

The search landscape is changing with increasing AI visibility. You can proactively analyze your brand’s visibility across major AI search engines. Use the AI Visibility feature to track specific mentions and links. This allows you to benchmark your competitors and make timely adjustments to your strategy.

Expected outcome: Grow your presence successfully in emerging AI search environments.

Pricing Overview for SE Ranking

Pricing range
$52.00–$207.20/month
Pricing types
Free trial, Monthly subscription, Yearly subscription

SE Ranking offers three main subscription tiers: Essential, Pro, and Business. Pricing starts at $52.00 per month when choosing an annual billing cycle, which includes a 20% discount (or free migration).

Plans & Pricing

Essential

Monthly$65.00
Yearly$52.00
Does not include On-page and SERP analysis, AI Data Insights, or AI Results Tracker.
  • 1 manager seat
  • 5 projects
  • 500 keywords to track daily
  • Rank Tracker
  • Website Audit
  • Competitive & Keyword Research
  • Backlink Checker & Monitor
Start free trial

Pro

Monthly$119.00
Yearly$95.20
Does not include API access.
  • 3 manager seats
  • 30 projects
  • 2,000 keywords to track daily
  • AI Results Tracker
  • Looker Studio integration
  • Share of Voice metric
  • Content & Local Marketing toolkit
  • On-page and SERP analysis
  • + 1 more features
Start free trial

Business

Monthly$259.00
Yearly$207.20
Not explicitly stated.
  • 5 manager seats
  • Unlimited projects
  • 5,000 keywords to track daily
  • Maximized data reach
  • Audit websites of any size
  • Dedicated Customer Support
  • Team Training
  • Historical data (all time)
  • + 1 more features
Start free trial

SE Ranking costs between $52.00 and $207.20 per month when billed annually, with three plans: Essential at $52.00/mo, Pro at $95.20/mo, and Business at $207.20/mo.

These prices reflect a valuable 20% discount applied when selecting an annual subscription.

Essential

Price: $52.00 per month (Billed annually; regular price $65.00/mo) Websites Supported: 5 projects Best For: Individual SEO professionals Refund Policy: Not explicitly stated Other Features:

  • 1 designated manager seat.
  • 500 keywords tracked daily.
  • Standard access to Rank Tracker and Website Audit.
  • Includes Competitive & Keyword Research tools.

This plan is highly effective if you are an individual SEO professional handling a small handful of client websites. You get important core SEO tools, but be aware that advanced features like On-page analysis and AI tools require purchasing additional add-ons.

Pro (Agencies' Choice)

Price: $95.20 per month (Billed annually; regular price $119.00/mo) Websites Supported: 30 projects Best For: Agencies and small teams Refund Policy: Not explicitly stated Other Features:

  • 3 designated manager seats.
  • 2,000 keywords tracked daily.
  • Adds the AI Results Tracker and Looker Studio integration.
  • Includes the Content & Local Marketing toolkit and Share of Voice metric.

The Pro plan is positioned as the “Agencies’ Choice” because it offers a significant increase in capacity for growing teams. With 30 projects and increased keyword tracking, it supports extensive client management. This tier unlocks advanced features like the Content & Local Marketing toolkit, crucial for comprehensive agency reporting and strategy.

Business

Price: $207.20 per month (Billed annually; regular price $259.00/mo) Websites Supported: Unlimited projects Best For: Large agencies and enterprises Refund Policy: Not explicitly stated Other Features:

  • Comes standard with 5 manager seats.
  • 5,000 keywords tracked daily.
  • Features Maximized data reach and allows website audits of any size.
  • Includes API access with 100k credits and dedicated customer support.

For large agencies and enterprises, the Business plan delivers maximum scalability and integrated professional services. The provision for unlimited projects and all-time historical data ensures frictionless operations for large-scale operations. It also includes team training and prioritized customer support.

SE Ranking provides a valuable free trial for all subscription levels; notably, no credit card is required to begin. Additionally, if you select an annual plan, you qualify for a complimentary data migration service from your previous SEO tools. ✨

User Reviews

SE Ranking consistently garners high praise across external review platforms, maintaining an “Excellent” TrustScore. Users frequently highlight its exceptional value and affordability, noting that it provides powerful features for a fraction of the cost of larger competitors, making it ideal for freelancers and mid-level agencies.

Reviewers appreciate the platform's user-friendly nature; its intuitive interface makes complex data easy to understand and navigate. The software is widely considered comprehensive, offering robust features like accurate keyword tracking, competitive analysis, and detailed website audits that streamline campaign management.

Moreover, customer support is mentioned consistently as a major strength. Reviewers describe the assistance as quick, efficient, and genuinely helpful—often responding to urgent queries within hours.

While the platform evolves rapidly (with new features like AI tools emerging), a few minor critiques relate to occasional interface adjustments or necessary clarity regarding the subscription cancellation process. Overall, the sentiment reinforces SE Ranking as a high-quality, constantly improving SEO tool.

đź‘Ť

What users say elsewhere

Sarah P.
· Trustpilot
5.0 / 5

I'm consistently impressed with this platform. The interface is highly intuitive, making it extremely easy to dive into SERP and keyword research immediately. The content editor is also incredibly simple to learn and use.

Alex D.
· Trustpilot
5.0 / 5

SE Ranking offers significantly more value for less cost than comparable competitors. The developers are constantly improving the system. When I needed support, they ensured my issues were corrected quickly.

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Why use SE Ranking?

Choosing the right SEO platform is key to sustainable growth. SE Ranking offers reliable, up-to-date data and continuous product development. This makes it an incredibly valuable part of your agency toolset.

Here’s why it’s time to upgrade your operations and delight your clients:

  • Boost Client Trust with White Label: Enhance credibility and provide a seamless client experience. You can customize the platform to match your brand book and domain name.
  • Automate Reporting Efficiently: Design customizable, automated reports that flow effortlessly. Showcase the value of your SEO services easily to keep every customer in the loop.
  • Grow Your Lead Pipeline: Embed customizable lead generation solutions right on your website. This helps you expand your email list and convert visitors into new quality customers.
  • Gain Visibility in the Agency Catalog: Secure a spot in the expert Agency Catalog to place your services center stage. Watch your leads soar and your professional agency thrive and grow.
  • Scale Affordably: Benefit from fair and flexible pricing that genuinely scales with your growth goals. You get essential tools packed with more than you'd expect. âś…

Ready to transform your workflow with SE Ranking?

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Frequently Asked Questions

What are the terms of the free trial?

You can start a free trial for any subscription level offered. Importantly, no credit card is required to begin accessing the platform's features.

How much can I save by choosing an annual subscription?

Choosing annual billing provides a valuable 20% discount. This saves you money compared to the standard monthly rate for all plans.

Does SE Ranking help with migrating data from my current SEO tool?

Yes, if you select any annual subscription plan, you qualify for a complimentary data migration service. This helps ensure a seamless transfer from your previous platform.

Is pricing based on the number of users or usage limits?

Pricing uses a combination of capacity and user seats. Each plan includes fixed manager seats, for instance, three seats for the Pro plan. You must also abide by usage metrics, such as your daily tracked keyword limits.

Which third-party tools or applications can SE Ranking integrate with?

The Pro plan and above include the Looker Studio integration for streamlined reporting. Business users also gain API access to deliver SE Ranking data to third-party applications.

If my team grows, how do I add more manager seats?

The plans include a fixed number of manager seats, ranging from one to five. You can buy extra 'client seats' for others who only need to view specific project data.

What level of customer support should I expect with my plan?

All users can access the Online Help Center for guides and information. The comprehensive Business plan uniquely includes dedicated customer support, prioritized assistance, and team training.

Is there a money-back guarantee or official refund policy available?

Not explicitly stated on the official site regarding a money-back guarantee. You should contact the sales team directly to understand their official refund policy.

Which plan is best suitable for individual SEO professionals or freelancers?

The Essential plan is specifically designed for individual professionals and is the entry-level offering. It supports five website projects and includes 500 keywords tracked daily.

Are there limits on how many reports I can run daily?

Yes, each plan sets a specific quota for the number of reports you can generate daily. This limit is shared between the Competitive Research tool and the Keyword Research tool.

What kind of data can I move using API access?

API access is included in the Business plan with 100k API credits. This allows you to integrate data points like keywords, domains, and backlinks into external custom applications.

How do I cancel my subscription?

Not explicitly stated on the official site. Some external reviewers indicated the cancellation process needed clarity, so you should contact their support team for definitive instructions.

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