Dive into the world of informed decision-making with QuestionPro, a robust survey platform that transforms the way you gather and analyze data.
Whether you’re a small business owner seeking customer feedback, a researcher conducting in-depth market analysis, or an organization aiming to enhance employee engagement, QuestionPro stands out as a versatile tool. Its intuitive design, coupled with powerful analytics, breaks down the complexities of data collection into actionable insights.
With a suite of customizable features, real-time reporting, and global reach, QuestionPro is more than just a survey tool—it’s your partner in unlocking the true potential of feedback to steer your strategies and objectives. Discover how QuestionPro can elevate your data-driven decisions to new heights.
Read further to learn more about QuestionPro, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.
Click on “open” if you want to see exactly what we will talk about in the rest of this article.
Overview
What is QuestionPro?
QuestionPro is a comprehensive survey software platform that enables users to create, distribute, and analyze surveys online. It offers a suite of tools for market research, customer experience management, and employee engagement.
The platform is designed to be user-friendly and accessible, allowing for the creation of surveys with a variety of question types, logic, and customization to align with brand identity. QuestionPro supports data collection with real-time analytics and reporting, and it integrates with multiple platforms.
It also provides offline survey collection capabilities and supports multilingual surveys to cater to a global audience. With over 5.3 million users and founded in 2005, QuestionPro has established itself as a trusted solution for gathering insights and making informed decisions through data.
QuestionPro specifications
Features | Distribution / Offline App / Reports and Analytics / SAML / Survey Builder / Survey Design / Survey Logic / Zapier Integration |
Best suited for | Individuals, Freelancers, Small businesses, Mid size businesses, Large enterprises |
Website languages | Arabic / Deutsch / English / Portuguese / Spanish |
Website URL | Visit official website |
Support link | Support page |
Live chat | Yes |
Company address | Austin , Texas |
Year founded | 2005 |
Pricing
QuestionPro pricing: How much does QuestionPro cost?
Pricing range | From $83 to $99 per month |
Pricing types | Monthly subscription |
Free plan | Yes |
Free trial | Yes, 10 days |
Money back guarantee | No |
Pricing page link | See plans |
QuestionPro pricing plans
Essentials:
- This is a free plan aimed at providing basic survey tools.
- It includes:
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- 1 user
- 300 responses per survey
- Basic surveys, logic, integrations, and analysis
- 30 question types
- Global data center access
- 24/7 chat and email support
Advanced:
- Priced at $99 per user/month (billed annually), this plan is designed as a complete survey solution for businesses.
- It offers:
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- 25,000 responses per year
- Standard branding
- 38 question types
- Enhanced survey logic and integrations
Team Edition:
- At $83 per user/month, this plan is for teams
- It offers:
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- 5 or more users
- 100,000 responses per year
- Standard+ branding
- Collaboration tools
- 39 question types
- Regional data centers
- A dedicated account manager
Research Edition:
- This enterprise-grade plan is for extensive research needs and offers custom response pricing.
- Features include:
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- 10 or more users
- Advanced security options
- 52 question types
- A dedicated success manager
- Additional research tools like conjoint, MaxDiff, and A/B testing
For Customer Experience and Employee Experience platforms, pricing starts at $5,000 per year, focusing on sentiment analysis, promoter amplification, detractor recovery, and API integration.
QuestionPro also has special pricing for Academic and Nonprofit organizations, which requires contacting them for more details.
Features
QuestionPro features: What can you do with it?
Step into the realm of endless possibilities with QuestionPro’s feature set, where each tool is a building block for your perfect survey. From the nuanced tailoring of survey logic to the vibrant customization of design, these features are crafted to enhance engagement and enrich analysis.
Whether it’s seamless distribution across platforms or the meticulous gathering of global responses, the features of QuestionPro are designed to elevate your research to a benchmark of excellence.
Survey Logic
QuestionPro’s survey logic capabilities are designed to create a dynamic and responsive survey experience. Skip logic, also known as branching logic, allows the survey to skip certain questions based on previous answers, effectively tailoring the survey path for each respondent.
This ensures that participants only see questions relevant to them, reducing survey fatigue and improving the quality of data collected. Extraction logic takes this personalization further by using answers from one question to populate options in subsequent ones, creating a conversational and engaging experience.
Looping logic is particularly useful for detailed feedback on multiple items, as it can repeat a block of questions for each item in a list. Quota management ensures that survey responses are balanced across different segments, which is crucial for market research that requires representation across various demographics.
Dynamic text comments can be used to insert text from previous answers into new questions or thank you pages, providing a personalized touch that can increase respondent engagement.
Question Types
QuestionPro’s diverse range of question types allows for the collection of a wide array of data. Multiple-choice questions can be configured for single or multiple responses, and drop-down questions help to save space on the survey page.
Matrix questions enable the collection of data on several attributes at once, while text boxes allow for open-ended responses, providing rich qualitative data. Thumbs up/down and Likert scales are perfect for gauging opinions and attitudes, and star and image ratings can make the survey more interactive and visually appealing.
Drag and drop questions not only engage respondents but also provide a more intuitive way to rank or sort items. Sliders offer a dynamic method for respondents to indicate their level of agreement or satisfaction.
For advanced data collection, conjoint and MaxDiff analyses help in understanding preferences and the trade-offs respondents make, while heatmap questions reveal how respondents interact with visual stimuli, such as website layouts or product designs.
Survey Design
With QuestionPro, the survey design process is both flexible and powerful, allowing for a fully branded and customized survey experience. Custom headers and footers can contain images, text, or HTML content, and navigation buttons can be styled to match the survey’s theme.
The progress bar can be customized to show respondents how far they have come in the survey, providing a visual cue that can help reduce dropout rates.
HTML support allows for embedding multimedia content directly into the survey, which can be particularly effective for educational or feedback surveys where visual or auditory content is being evaluated.
Multilingual surveys can be created with ease, ensuring that the survey can reach a global audience without language barriers.
Customizable themes and CSS provide complete control over the look and feel of the survey, and the option to use a branded subdomain gives a professional appearance while also enhancing brand recognition.
Offline App
The offline app capability of QuestionPro is a significant feature for data collection in environments without reliable internet access.
Kiosk mode enables the setup of survey stations in various locations, allowing for continuous data collection without supervision. The app’s customization features ensure that the survey experience is consistent with online branding and design.
Device audit features provide administrators with the ability to track and manage survey data collection devices, ensuring data security and integrity. This offline functionality is particularly useful for field research, trade shows, and any situation where live data capture is necessary but online connectivity cannot be guaranteed.
Distribution
Effective distribution is key to reaching a broad and appropriate audience, and QuestionPro offers a suite of options to achieve this. Live survey URLs can be shared directly with respondents or embedded into websites and social media platforms for wider reach.
Email distribution is made easy with customizable templates and scheduling options, and SMS distribution is available for reaching respondents on mobile devices. Reminder emails and follow-up messages can be automated to improve response rates.
For targeted audience reach, QuestionPro’s panel integration connects surveys with a large pool of participants who match specific demographic criteria.
Custom survey URLs and domain branding ensure a seamless respondent experience, reinforcing brand identity and trust in the survey process. These distribution tools work together to maximize the reach and effectiveness of the survey, ensuring that the data collected is both high in quantity and quality.
Reports and Analysis
QuestionPro’s reporting and analysis features are robust, providing users with a comprehensive toolkit for understanding their data. The real-time response collection ensures that data is always up-to-date, allowing for immediate analysis and decision-making.
The dashboard offers a visual representation of data, with participant statistics and response maps that give geographic insights into survey responses. Custom report themes allow for the visual styling of reports to match organizational branding or presentation needs.
The response editor is a crucial feature for maintaining data integrity, enabling users to clean and edit responses post-collection.
For advanced data analysis, QuestionPro includes tools for trend analysis, which tracks changes over time, GAP analysis for identifying expectations versus perceptions, and TURF analysis for understanding the reach of various combinations of product features.
Integration with Tableau enhances these capabilities, allowing for even more sophisticated data visualization and analysis.
Security
Security in QuestionPro is taken seriously, with multiple features ensuring the protection of data and respondent privacy. Surveys can be password protected to control access, and settings can ensure that each respondent can only submit one response, preventing data skewing.
Compliance with international standards such as ISO 27001:2013 and HIPAA demonstrates QuestionPro’s commitment to data security and privacy. SAML and HMAC-SHA1 provide secure single sign-on and data transfer capabilities, ensuring that access is both easy and secure.
Custom branded login portals not only reinforce branding but also contribute to a secure survey environment. Anonymity assurance features protect respondent privacy, an essential aspect of ethical survey practices.
Integration & API
Integration and API are central to QuestionPro’s offering, facilitating seamless data management and workflow automation. The Google Sheets integration allows for real-time data syncing, which is invaluable for teams needing to collaborate on data analysis.
The API opens up extensive possibilities for customization and integration with other systems, allowing for a tailored survey experience and backend processes.
CRM integrations with Salesforce, HubSpot, and Microsoft Dynamics are particularly valuable for sales and marketing teams looking to align survey data with customer relationship management activities.
Marketo integration supports marketing automation, while Zapier and webhooks enable connections to a vast array of apps and services, automating workflows across the tech stack.
Support
Support services provided by QuestionPro are comprehensive, ensuring that users have access to assistance whenever they need it. The 24/7 live chat and phone support offer immediate help for urgent inquiries, a critical service for time-sensitive survey projects.
A dedicated support manager and customer success manager are available for personalized service, providing expert guidance and support for more complex survey setups or issues.
For organizations undergoing significant changes, such as system migrations or integrations, QuestionPro offers project management services to ensure a smooth transition and successful deployment of the survey platform. These support options underscore QuestionPro’s commitment to customer success and satisfaction.
Conclusion
QuestionPro review: Why you should use it?
QuestionPro is a comprehensive survey platform that offers a suite of tools for creating, distributing, and analyzing surveys. It is designed to be user-friendly and accessible, making it suitable for a wide range of users from individuals to large enterprises.
The platform supports over 30 question types and intelligent survey logic, ensuring that surveys are both engaging and capable of capturing complex insights. Real-time reporting and multi-platform integrations streamline the analysis process, while the offline app allows for data collection in any environment.
QuestionPro’s multilingual capabilities make it an excellent choice for global research, with support for over 100 languages to avoid misinterpretation errors.
Pros:
- User-Friendly Interface: The platform is intuitive, making it easy for beginners and professionals alike to create surveys.
- Multilingual Support: With over 100 languages, it caters to a global audience, eliminating language barriers.
- Diverse Question Types: Offers a variety of question types to capture different data forms.
- Real-Time Analysis: Instant reporting helps in making timely, data-driven decisions.
- Offline Data Collection: The offline app ensures data can be collected without internet access.
Cons:
- Complex Features: Some advanced features may have a steep learning curve for new users.
- Response Limits: The free version has a cap on the number of responses, which may be limiting for larger surveys.
- Cost: While there is a free tier, more advanced features require a paid subscription, which may be a barrier for some users or small businesses.
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