Popup Builder Review, Pricing, Features with Pros and Cons

In this Popup Builder review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9.2/10 (Expert Score)
Product is rated as #2 in category Popup Builder
9.2Expert Score
WordPress Popup Builder

Elevate your online presence with Popup Builder, the all-in-one solution for turning website visitors into loyal customers. With its 100% customizable design, intuitive targeting options, and seamless third-party integrations, this software is your secret weapon for skyrocketing sales and building a robust subscriber list.

Customer support
Value for money
Ease of use
  • Third-Party Integrations
  • Sales Generation
  • Highly Customizable
  • Intuitive Targeting
  • Potential for Overuse
  • Learning Curve

Unlock the full potential of your website with Popup Builder, the ultimate tool for creating high-converting popups that not only capture attention but also drive action.

Dive into this comprehensive guide to discover how this feature-rich software can revolutionize your online strategy, from customizable designs that amplify your brand to smart targeting options that put your message right in front of the right eyes.

Whether you’re looking to boost sales, collect subscribers, or simply engage your audience, find out why Popup Builder is the game-changer you’ve been waiting for. Experience the power of unlimited popups, fine-tuned to your brand and audience, all designed to deliver results that matter.

Read further to learn more about Popup Builder, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Popup Builder?

Popup Builder is a WordPress plugin designed to create and deploy a variety of popups on your website. It offers a 100% customizable design, allowing you to align the popups with your brand’s aesthetic.

Popup Builder cover

The software aims to convert website traffic into sales and increase conversion rates by collecting subscribers and running automated campaigns. It offers unlimited popup power, integrating with third-party services like Mailchimp and AWeber for enhanced functionality.

The software also features intuitive and smart targeting options, enabling you to display popups based on geographic segmentation, demographics, user behavior, and device type.

You can set display rules to show popups on specific pages, posts, or even WooCommerce products, and trigger them based on various events like page load, scroll, or user inactivity.

Popup Builder specifications

FeaturesAdvanced Customization Options / Contact Form 7 / Customizable Templates / Divi Builder / Drag & Drop Editor / Get reports and analytics / Google Maps / In-Depth Analysis / Increase Conversion Rates / Integration with Mailchimp and Other Apps / No Coding Skills Needed / Pop-up Widget / Ready to use templates / Review Builder / TablePress / Templates and Customization / WooCommerce Integration
Best suited forFreelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressN/A
Year founded2016


Popup Builder pricing: How much does Popup Builder cost?

Step into the world of endless possibilities with Popup Builder’s flexible pricing plans, designed to fit every need and budget. Whether you’re just starting out or running a full-scale agency, there’s a plan for you.

With pricing ranging from $49.95 to $145.95 per year, you’re not just buying a service; you’re investing in a tool that can significantly amplify your online strategy!

Pricing rangeFrom $49.95 to $145.95 per year
Pricing typesAnnual subscription
Free planNo
Free trialNo
Money back guaranteeYes, 30 days
Pricing page linkSee plans

Popup Builder pricing plans


Starter Plan

    • Websites: License for 2 websites
    • Price: $49.95 per year
    • Features: All extensions included
    • Support: 1 year of unlimited support and updates

Business Plan

    • Websites: License for 10 websites
    • Price: $89.95 per year
    • Features: All extensions included
    • Support: 1 year of unlimited support and updates

Agency Plan

    • Websites: License for unlimited websites
    • Price: $145.95 per year
    • Features: All extensions included
    • Support: 1 year of unlimited support and updates


Popup Builder features: What can you do with it?

In today’s digital landscape, a popup builder needs to be more than just functional—it should be a versatile tool that aligns with your brand and engages your audience effectively.

From high conversion rates to 100% customizable design, the features of a robust popup builder are designed to offer you complete control over how you interact with your visitors.

High Conversion Rates

A popup builder with high conversion rates is designed to effectively turn website visitors into leads or customers.

It employs psychological triggers like urgency or scarcity and offers something of value to the visitor. The design and copy are optimized to make the CTA stand out, encouraging the user to take action.

Highly Customizable Drag and Drop Editor

A popup builder with 100% customizable design offers complete control over every aspect of the popup’s appearance, from the layout and color scheme to fonts and images.

This feature is crucial for maintaining brand consistency across all customer touchpoints. By customizing the design to align with your brand’s visual identity, you not only create a cohesive user experience but also increase brand awareness and trust.

Popup Builder customization

The customization options are usually extensive, allowing you to add or remove elements like text boxes, images, and buttons.

You can also adjust the size and positioning of these elements, change their color, and choose from a variety of fonts. Some advanced options may even allow for custom CSS styling for those who have the technical skills.

The goal is to create a popup that not only serves its functional purpose—be it lead capture, sales promotion, or user engagement—but also looks and feels like an integral part of your website. This level of customization ensures that the popup enhances, rather than disrupts, the user experience.

No Coding Skills Needed

User-friendliness is key for those who may not have a technical background. A good popup builder will offer a range of features that are easy to use and understand, eliminating the need for coding skills. This opens up the tool to a wider audience, from marketing professionals to small business owners.

Ready-Made Templates

A library of pre-designed templates can significantly speed up the popup creation process. These templates are often categorized by their use-case, such as ‘Lead Capture’ or ‘Special Offer,’ and are fully customizable.

They serve as a great starting point for those who may not have the time or skills to design a popup from scratch.

In-Depth Analytics

Analytics tools within the popup builder allow you to track a variety of metrics, from the number of times a popup has been viewed to the conversion rate.

This data is crucial for understanding how effective your popups are and where improvements can be made. Some software even offers A/B testing to compare the performance of different popup designs.

Popup Builder

Numerous Integrations

Popup Builder is engineered to be highly compatible and integrated with a wide array of popular third-party WordPress plugins.

This enhances the software’s utility by extending its capabilities, particularly in the areas of lead generation and nurturing. Here are some of the key plugins with which Popup Builder is designed to integrate:

Key Integrations:

  • WooCommerce: For e-commerce functionalities and targeting based on shopping behavior.
  • MailChimp: For email marketing and subscriber list management.
  • Contact Form 7: To embed contact forms within popups.
  • WPML & Polylang: For multilingual support.
  • Ninja Forms & Gravity Forms: For advanced form functionalities.
  • TablePress: To display tables within popups.
  • Formidable Forms: For more complex form structures and data collection.
  • WP Google Maps & HTML5 Maps: To integrate map functionalities.
  • Review Builder: To showcase reviews within popups.
  • Divi Builder: For advanced design and layout options.

The Popup Builder team is committed to continually improving and extending existing integrations. They are also open to increasing the number of integrations with other third-party plugins and services. If you have a specific plugin or service you’d like to see integrated, the team encourages users to reach out with their suggestions.

Display Rules

This feature allows you to choose where on your website the popups will be displayed. You can opt for a blanket approach by showing them on the entire website or be more specific by selecting individual pages, posts, categories, tags, archive pages, search pages, or even WooCommerce products.

This level of granularity ensures that your popups are shown in the most contextually relevant locations.


Events dictate when a popup will be triggered. You have the flexibility to set various triggers such as page load, scrolling to a particular element, exiting the page, hovering, scrolling, user inactivity, adding products to the cart, or clicking.

This feature allows you to capture user attention at the most opportune moments, thereby increasing the chances of conversion.

Advanced Conditions

Popup Builder subscription

For those who require even more precise targeting, advanced conditions offer a range of options. You can show popups after a user has visited a certain number of pages, when using a specific device or operating system, or based on URL query string detection.

Additionally, you can target users coming from referral links, by geographic location (country, state, city), by user roles, or even based on cart conditions. This ensures that your popups are not just timely but also highly relevant to the user’s current context.

Advanced Triggering Options

This feature allows you to set specific conditions under which a popup will appear. For example, an exit-intent trigger detects when a user is about to leave the page and displays a popup at that moment.

Other triggers could be time-based, appearing after a user has spent a certain number of seconds on the page, or activity-based, such as when a user scrolls down to a specific section of the website.

Advanced Targeting Options

Advanced targeting enables you to display popups to a segmented audience. You can set criteria like geographic location, the device used, or even the referral source. This ensures that your popups are highly relevant to the viewer, increasing the likelihood of conversion.


Popup Builder review: Why you should use it?

Using Popup Builder can significantly elevate your website’s performance by converting passive visitors into active customers or subscribers. The software offers a 100% customizable design, allowing you to create popups that align perfectly with your brand’s aesthetic.

It’s not just about looks; the software is engineered for more sales generation by converting website traffic into sales and increasing conversion rates. With its unlimited popup power, you can integrate with third-party services like Mailchimp and AWeber for even more functionality.

The software also comes with intuitive and smart targeting options, enabling you to display popups based on various factors like geographic segmentation, user behavior, and device type.

Pros and Cons


  • Highly Customizable: Offers complete control over the design, allowing for brand consistency.
  • Sales Generation: Built to convert website traffic into sales and subscribers effectively.
  • Intuitive Targeting: Provides smart targeting options based on geography, user behavior, and more.
  • Third-Party Integrations: Allows integration with services like Mailchimp and AWeber for extended functionality.


  • Learning Curve: While the software is feature-rich, it may take some time for beginners to get accustomed to all the functionalities.
  • Potential for Overuse: With unlimited popup power comes the responsibility to not overwhelm the user, which could be a downside if not managed carefully.


Frequently Asked Questions

Where can I display My Popups on My Website?

With Popup Builder’s Display Rules, you can choose to display your popups across your entire website or target specific pages, posts, categories, tags, archive pages, search pages, and even WooCommerce products.

What Trigger options does Popup Builder offer?

Popup Builder provides a variety of event triggers such as page load, scrolling to an element, exiting the page, hovering, user inactivity, adding products to the cart, and clicking.

Can I target specific Audiences with My Popups?

Absolutely. Popup Builder’s Advanced Conditions allow you to target users based on a range of factors like the number of page visits, device or OS used, geographic location, and even specific user roles.

How does Popup Builder help in Increasing Sales?

The software is engineered for sales generation by converting website traffic into sales and increasing conversion rates through targeted popups.

Can I track the Performance of My Popups?

While the official website doesn’t specify, tracking performance is a standard feature in popup builders. It’s advisable to check the dashboard or settings for analytics features.

Popup Builder Review, Pricing, Features with Pros and Cons
Popup Builder Review, Pricing, Features with Pros and Cons