Pabbly Email Marketing offers a Free plan ($0, 100 subscribers), a Standard plan at $17/month (normally $19/mo) for 10,000 subscribers, and an Unlimited plan at $69/month (normally $79/mo) with unlimited subscribers. Yearly billing saves 12-25%, and INR pricing is ₹1,499/month for Standard and ₹6,249/month for Unlimited.
Pabbly Email Marketing costs between $0 and $59 per month with 3 plans: Free Plan at $0, Standard Plan at $14/month, and Unlimited Plan at $59/month.
Here's what each plan includes.
Free Plan
Price: $0
Best For: Testing the platform with a small list
Other Features:
- 100 subscribers
- No credit card required
- Unlimited email sending via external SMTP
- Drag & drop email builder
- Inbuilt SMTP included
The free plan gives you the same core features as the paid tiers, just capped at 100 subscribers. It's a real way to test deliverability and the builder before spending anything. If you're still deciding, start here.
Standard Plan
Price: $14 per month (normally $19/month)
Best For: Growing lists up to 10,000 subscribers
Refund Policy: 30-day money-back guarantee
Other Features:
- Unlimited email sending via external SMTP
- Email automations & auto-followups
- Unlimited tags & segmentation
- Unlimited team members
This plan suits small businesses and creators whose lists sit under 10,000 subscribers. You get every core feature plus unlimited team members, so there's no per-seat cost. The current $14 price (down from $19) makes it an easy entry point.
Unlimited Plan (Most Popular)
Price: $59 per month (normally $79/month)
Best For: Larger lists and fast-growing businesses
Refund Policy: 30-day money-back guarantee
Other Features:
- Unlimited subscribers, subject to a fair usage policy
- Add up to 50 SMTPs for routing
- Lead scoring & subscriber activity tracking
- Open & click tracking with email analytics
Pick this one if your list keeps climbing and you're tired of forced upgrades. Pabbly's own comparison shows rival tools charging $1,000+/month at 50,000+ subscribers, while this stays flat at $59. Keep in mind the inbuilt SMTP emails per day and can grow to 100,000 per day based on your sending history. Connect your own SMTP, and sending is unlimited.
INR billing is also available if you prefer paying in rupees. On any plan, you can delete and replace up to 50% of your subscribers each month, which keeps list hygiene simple.
The easiest way in costs nothing: the Free Plan gives you 100 subscribers with no credit card required. And if you pay for a plan and change your mind, there's a 30-day money-back guarantee — just email [email protected] within 30 days for a full refund.