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Voluum

Voluum

All your advertising. One ad tracking tool

#3 dans Affiliate Tracking
1 min di lettura · Aggiornato 10/6/2025
Screenshot della homepage di Voluum

At a glance

Quick overview for Voluum: rating, pricing summary, key features, and highlights.

Ciroapp review

2.0
Advanced tracking, serious ethical concerns.

Voluum provides robust tools for advanced marketing analytics, specializing in high-volume traffic tracking and powerful automation features like Automizer. We found that the extensive feature set is completely undermined by widespread user reports citing extremely poor customer support and predatory billing practices. Overall, we cannot recommend Voluum due to persistent ethical and financial concerns raised by its paying customers.

Pro

  • Pro:Specialized software built for tracking high-volume affiliate sales and campaigns.
  • Pro:Includes anti-fraud features for detecting and blocking invalid traffic.
  • Pro:Offers comprehensive features like API conversion tracking on high tiers.
  • Pro:Provides team collaboration tools via Workspaces and user access management.

Contro

  • Con:Extremely rigid and inflexible no-refund policy, even for unused subscriptions.
  • Con:Users report difficulty and confusion during initial setup and configuration.
  • Con:Crucial features are locked behind expensive, high-tier subscription plans.
  • Con:Customer support is widely reported as unhelpful, inflexible, and unresponsive.
Gamma: $119–$7,999/month (billed annually)Monthly subscription, Yearly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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Recensione di Voluum, prezzi, funzionalità, pro e contro

Are you tired of switching between dashboards to monitor native, display, and social campaigns? 🤯 It's frustrating when tracking demands too much manual effort. Voluum is the marketing analytics solution built to track everything you run.

You get superfast, real-time reporting right away.

Cos’è Voluum?

Voluum is powerful marketing analytics software designed for serious advertisers. It lets you monitor over 30 metrics for every visit, click, and conversion. Whether you run paid traffic—like video, search, or native ads—or organic campaigns, you can track it all reliably.

✨ This tool works across all your advertising, not just specific platforms like Google or Meta Ads.

Voluum Funzionalità chiave

✨ Universal Ad Campaign Tracking and Real-Time Reporting

Voluum is built to track every type of advertising you run. This includes native, display, video, search, social, and even email campaigns. You can reliably track both your paid advertisements and your organic traffic sources using this single tool.

Monitoring your performance is superfast thanks to our real-time reporting engine. You gain immediate access to over 30 key metrics concerning every visit, click, and conversion. This speed allows you to start making swift, data-backed optimization decisions right away.

✨ Automated Budget Optimization with AI

You can automatically improve campaign performance and maximize your budget efficiency using Traffic Distribution AI. This sophisticated feature constantly analyzes the real-time data flow from your campaigns. It identifies which elements are delivering the highest returns for you.

The AI determines which offers, landing pages, or entire campaign flows perform best. It then automatically sends a greater portion of your existing traffic volume to those top-performing options. This process optimizes your spending while requiring minimal manual effort from you.

✨ Centralized Campaign Control via Automizer

Stop wasting time switching between multiple ad platform dashboards. The Automizer feature integrates directly with your traffic sources, letting you control all your digital marketing campaigns straight from Voluum. This streamlines your workflow significantly.

Automizer helps you put routine management on autopilot. You can set auto-rules and alerts, pause or activate campaigns, instantly change bids, and automatically update traffic costs. It even lets you pass conversions back to the source platform without ever leaving the tracking dashboard.

✨ Protect Your Ad Spend with Anti-Fraud Kit

Securing your advertising funds means filtering out low-quality traffic sources. Voluum’s Anti-Fraud Kit is designed to protect your hard-earned budget against waste. You gain a powerful defense mechanism right within your campaign flows.

This kit easily detects various forms of invalid traffic and proactively identifies and blocks bot activity. Blocking fraudulent clicks ensures that your monetary investment is reserved for genuine visitors, preventing fake activity from skewing your statistics and damaging your analytics.

✨ Advanced Tools for Teamwork and Collaboration

Voluum offers essential features designed specifically for teams, agencies, and partners. You can organize complex projects effectively using Workspaces. These are separate, manageable groups that help you keep different campaigns or clients neatly segregated.

Workspaces allow you to manage various access levels to your data efficiently. If you need partners to collaborate, you can grant them custom permissions through Additional Users. This ensures your team can work together on campaigns using a single, unified Voluum account.

✨ Enterprise-Grade Infrastructure and Reporting

We help you speed up your decisions by ensuring rapid data access. Voluum utilizes VIP Servers dedicated to storing your data, ensuring you can access high-volume campaign statistics in a blink of an eye. This speed is crucial for timely optimization.

Agencies and teams can easily maintain transparency with clients and partners. You can generate Shared Reports that update automatically. A white-label solution is also available, ensuring the reports you share appear professional and cohesive.

Casi d’uso

📊 Unifying Multi-Channel Campaign Tracking

Are you tired of switching dashboards to monitor display, native, and social campaigns? Voluum eliminates this frustration by centralizing all your advertising data within one place. This includes tracking performance for video, search, pop, push, and even organic traffic sources reliably.

You monitor over 30 critical metrics for every click, visit, and conversion in real-time. This comprehensive view gives you an immediate performance comparison across all platforms. Consolidating your data means you make faster, more confident decisions without the manual effort.

Tip: Use fast, high-volume statistics access to speed up optimization decisions.

🤖 Automated Budget Optimization with AI

Problem: Manually shifting traffic away from poor-performing offers is time-consuming and often delayed, wasting budget.

Approach: Use Voluum’s Traffic Distribution AI feature. We set up the AI to monitor which landing pages or campaign offers achieve the best conversion rates.

Outcome: The system automatically sends more of your valuable paid traffic to the highest-performing elements. This ensures your spending is always focused on proven winners, maximizing your profitability without constant manual checks.

🛡️ Shielding Ad Spend from Bot Traffic

Bot activity and fraud can quickly drain substantial advertising budgets. You need proactive tools to protect your investments immediately. Voluum includes our powerful Anti-Fraud Kit designed specifically for this challenge.

This feature instantly detects sources of invalid traffic and helps you identify automated bot activity. You can then easily block these fraudulent visits directly within your campaign flows. Knowing your budget targets real users lets you spend with greater confidence.

⚙️ Hands-Free Campaign Management via Automizer

Serious advertisers often need to update bids or pause campaigns across different ad networks hourly. The Automizer feature integrates directly with your ad platforms, giving you control without leaving Voluum.

This integration allows for major time savings, letting you update traffic costs and pass conversion data automatically.

Here’s how you streamline daily tasks:

  1. Integrate ad platforms using Automizer.
  2. Set auto-rules and performance alerts.
  3. Automatically pause or activate campaigns based on criteria.
  4. Change bids or costs across various sources remotely.

Expected outcome: Optimized workflows and reduced risk of human error.

👥 Streamlined Teamwork and Client Reporting

If you work on a team or manage clients, collaboration should be simple and secure. Voluum helps you organize complex work efficiently. You can use Workspaces to separate different client campaigns or traffic groups, ensuring your data stays organized and manageable.

For team members or partners, you can grant custom permissions so they only access necessary data within your main account. When reporting to clients, use the white-label solution to share auto-updating reports directly. This keeps clients informed quickly and professionally.

Panoramica prezzi di Voluum

Pricing range
$119–$7,999/month (billed annually)
Tipi di prezzo
Monthly subscription, Yearly subscription, Usage-based pricing

Voluum pricing is organized into six primary tiered subscription plans, ranging from $119/mo (Profit) up to $7,999/mo (Executive) when billed annually. Pricing scales primarily based on your required event volume and the included technical features.

Piani e prezzi

Profit

Yearly$119
1,000,000 events maximum, $0.06/1000 event overage charge
  • 20 Active campaigns
  • 1,000,000 events included
  • 3 Custom domains with SSL
  • 24-hour support SLA
  • PPC campaign tracking
  • Basic rule-based traffic distribution
Sign Up Now

Scale

Yearly$299
5,000,000 events maximum, $0.05/1000 event overage charge
  • 60 Active campaigns
  • 5,000,000 events included
  • 5 Custom domains with SSL
  • 12-hour support SLA
  • Advanced rules for traffic distribution
  • 5 Big Data Reports
Sign Up Now

Start-up

Yearly$539
10,000,000 events maximum, $0.05/1000 event overage charge
  • 100 Active campaigns
  • 10,000,000 events included
  • 9 Custom domains with SSL
  • 4-hour support SLA
  • 3 Workspaces and 5 additional users
  • 1-1 onboarding + 2 months of chat support
Sign Up Now

Agency

Yearly$799
10,000,000 events maximum, $0.05/1000 event overage charge
  • Technical Account Management included
  • 10 Workspaces and 10 additional users
  • Advanced Facebook Integration
  • Fully integrate your traffic sources
  • Automizer ad spend up to $15,000
Sign Up Now

Enterprise

Yearly$1,599
25,000,000 events maximum, $0.035/1000 event overage charge
  • 25,000,000 events included
  • 2-hour support SLA + Account Management
  • 20 Custom domains with SSL
  • Up to $30,000 Automizer ad spend
  • Technical Account Management
Sign Up Now

Executive

Yearly$7,999
60,000,000 events maximum, $0.03/1000 event overage charge
  • 60,000,000 events included
  • 1-hour support SLA + Account Management
  • 50 Custom domains with SSL
  • Unlock API capabilities for higher performance
  • Up to $65,000 Automizer ad spend
  • 40 Workspaces
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Voluum costs between $119/mo and $7,999/mo (when billed annually) with six tiered plans: Profit at $119/mo, Scale at $299/mo, Start-up at $539/mo, Agency at $799/mo, Enterprise at $1,599/mo, and Executive at $7,999/mo.

You'll find flexible plans designed for individual users up to large management teams. Here’s a detailed look at what each subscription level offers.

Profit

Price: $119/mo (billed annually) Websites Supported: 3 with SSL Best For: Not explicitly stated Refund Policy: Not explicitly stated Other Features:

  • 1,000,000 events included
  • 24-hour support SLA
  • 20 active campaigns and 5 campaign flows
  • Basic rule-based traffic distribution

The Profit plan is great for individual marketers just starting out or managing smaller operations. You get essential tracking functions like PPC campaign tracking and cookieless solutions right away. This tier includes a $1,000 limit for Automizer ad spend, helping you automate management early on.

Scale

Price: $299/mo (billed annually) Websites Supported: 5 with SSL Best For: Not explicitly stated Refund Policy: Not explicitly stated Other Features:

  • 5,000,000 events included
  • 12-hour support SLA with chat
  • 60 active campaigns
  • 5 Big Data Reports

If your campaigns are growing, the Scale plan offers considerably higher limits and faster support responses. You'll gain access to advanced rule-based targeting and five Big Data Reports for deeper analysis. We think this plan is designed to handle increased traffic volume efficiently.

Start-up

Price: $539/mo (billed annually) Websites Supported: 9 with SSL Best For: Grow your business. Protect it from ad fraud. Refund Policy: Not explicitly stated Other Features:

  • 10,000,000 events included
  • 4-hour support SLA with chat
  • 3 Workspaces and 5 additional users
  • 1-1 onboarding + 2 months of chat support

The Start-up plan moves into team collaboration territory, adding up to five user accounts and three separate workspaces. It provides excellent infrastructure for rapidly expanding businesses, focusing on protecting your growth with built-in anti-fraud features. The quicker 4-hour support response time minimizes downtime.

Agency

Price: $799/mo (billed annually) Websites Supported: 9 with SSL Best For: Scale faster with direct integrations & VIP support. Refund Policy: Not explicitly stated Other Features:

  • 10,000,000 events included
  • Technical Account Management
  • 10 workspaces and 10 additional users
  • Advanced Facebook Integration

This Agency plan shares the same generous 10 million events limit as Start-up, but focuses heavily on high-touch support and collaboration features. You benefit from Technical Account Management and more workspaces to separate client work easily. This package is ideal for agencies managing multiple accounts and traffic sources.

Enterprise

Price: $1,599/mo (billed annually) Websites Supported: 20 with SSL Best For: Get the best value for your agency or media-buying team. Refund Policy: Not explicitly stated Other Features:

  • 25,000,000 events included
  • 2-hour support SLA + Account Management
  • 20 unique workspaces
  • Up to $30,000 Automizer ad spend

Enterprise dramatically boosts your tracking capacity, providing 25 million events per month and accelerating support with a 2-hour SLA. Key benefits include massive Automizer spending limits and 20 custom domains. This plan is tailored for large media-buying teams needing maximum scale and dedicated collaboration tools.

Executive

Price: $7,999/mo (billed annually) Websites Supported: 50 with SSL Best For: Not explicitly stated Refund Policy: Not explicitly stated Other Features:

  • 60,000,000 events included
  • 1-hour support SLA + Account Management
  • Unlock API capabilities for high performance
  • 40 Workspaces and 50 Read-only users

The Executive plan is the highest tier, designed for peak performance and massive scale. You're set up for incredibly high volume with 60 million events and 50 custom domains. Crucially, this plan includes enhanced API capabilities and the fastest possible support response time of one hour.

Voluum explicitly states that if your needs exceed the Executive plan, they can create a custom plan specifically for your requirements. While the core plans don't mention a free plan or free trial, cancellation is straightforward. You can unsubscribe anytime; charges cease after the end of the current billing cycle.

Recensioni utenti

User feedback concerning Voluum is overwhelmingly negative, centered primarily on billing ethics and poor customer support. Many reviewers report that the company has an extremely rigid and inflexible no-refund policy, often refusing money back even if cancellation occurs seconds after a renewal charge or if the service hasn't been used.

Several customers, after investing thousands, called the practices “scandalous” and unethical. Another key pain point is the complexity of setup; users described Voluum as “needlessly complicated” and “difficult to configure,” noting that documentation is dense and outdated.

Furthermore, support is often characterized as terrible, unresponsive, and non-solution-oriented, with one user reporting they were asked to pay $149 for basic setup assistance. Crucially, essential features, like Google Ads conversation tracking via API, are often buried deep in the documentation and locked behind significantly more expensive tiered plans, leading users to feel they were subject to “bait and switch” tactics.

Many unhappy affiliates now strongly recommend competitors that are cheaper and offer better functionality. 🚩

Cosa si dice altrove

Alex D.
· Trustpilot
1.0 / 5

I canceled my subscription less than one hour after being charged for the renewal. Despite promising zero platform usage, Voluum flatly refused to issue any refund. Their rigid no-refund policy is completely unreasonable, and I don't recommend them.

Joris V.
· Trustpilot
1.0 / 5

I invested over $1,000 and spent a full week trying to set up tracking. I finally discovered that the basic feature I needed—passing back Google Ads conversions—was locked in the €577 per month tier. This feels definitely like a scam.

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Perché usare Voluum?

Achieving better performance and saving budget starts with excellent tracking. Voluum gives you the insights and automation necessary to optimize your workflows and stay ahead of the curve. You can stop jumping between platforms and control your campaigns from a single dashboard. 💡

Here is why Voluum helps you perform better:

  • Optimize Campaigns Automatically: Use Traffic Distribution AI to optimize your spending. It automatically sends more of your traffic to the best-performing offers or landing pages.
  • Protect Your Budget: Secure your funds with the Anti-Fraud Kit. You can easily detect invalid traffic and block bot activity before it wastes your money.
  • Automate Daily Tasks: The Automizer feature lets you integrate with ad platforms and control your campaigns directly. Set auto-rules, change bids, and update traffic costs without leaving Voluum.
  • Speed Up Decisions: Access your high-volume statistics in a blink.
  • Enhance Teamwork: Organize your work using Workspaces and grant custom permissions to partners or additional users. A white-label solution is also available for sharing auto-updating reports with clients.

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Domande frequenti

Is there a free trial or a money-back guarantee available for Voluum plans?

Voluum does not openly advertise a standard free trial or a money-back guarantee for its subscriptions. However, historical data suggests a very basic tier exists with limited 1,000 events to help you evaluate the platform. Once you subscribe, the policy on refunds for early cancellation is notably rigid. You should plan to use the service through the end of your billing cycle.

How is Voluum priced? Is it based on users or traffic volume?

Voluum pricing is primarily based on usage, calculated by the total volume of tracked 'events.' This includes visits, clicks, conversions, and impressions, where ten impressions equal one event. Higher tiers introduce team features like multiple workspaces and additional user accounts.

What happens if I exceed the event limit included in my subscription plan?

If you exceed your plan’s monthly event limit, tracking continues automatically, but you will incur overage charges. These fees vary by tier, starting at $0.06 per 1,000 excess events on the Profit plan. Overage costs decrease as you move up to the Enterprise and Executive plans.

What is Voluum’s promised support response time (SLA)?

The maximum support response time is determined by your subscription level. SLAs range from 24 hours for the entry-level Profit plan down to just one hour for Executive users. In-panel chat access is included starting with the Scale plan.

Which ad platforms integrate with Automizer for automated cost synchronization?

The Automizer feature enables fully integrated control and cost synchronization with several major platforms. This powerful automation uses postback technology compatible with Google Ads, Facebook Ads, TikTok, Bing, and Yahoo. The higher Agency plan offers Advanced Facebook Integration.

How long does Voluum retain my historical tracking data?

Voluum explicitly states that all submitted tracking data is permanently stored and never deleted from their servers. Access to view that historical data in your reports, however, is limited by the time range included in your current subscription tier.

Can I automatically migrate existing campaigns from another tracking platform?

Yes, Voluum offers automatic campaign migration tools from several popular trackers. These currently include Binom, AdsBridge, Thrive, and BeMob. If you use a different tracker, a custom migration solution may be available upon request.

How do I cancel my Voluum subscription?

You can unsubscribe anytime, directly within your account settings. If you choose to cancel during a paid billing cycle, the plan will stay active until the cycle ends, and you will not be charged for the following month.

When do I gain access to team collaboration tools like Workspaces and additional users?

Collaboration tools become fully available starting with the Start-up plan. This tier provides three separate Workspaces for organization and includes five additional user accounts with specific permissions. Higher tiers offer even more generous limits for large teams.

Do I need a special plan to access the Voluum REST API?

Essential API functionalities for managing entities and generating reports are available in the base Profit and Scale plans. Users on the Executive tier benefit from unlocked API capabilities, supporting more requests per second for scaling their business faster.

What types of payment does Voluum accept?

Voluum accepts most globally recognized payment cards, including Visa, MasterCard, Maestro, American Express, Diners Club International, Discover Network, and JCB. You can also pay using PayPal.

What kind of onboarding help is provided when I sign up?

All new users receive onboarding emails and are offered a webinar. Users on the Start-up plan and higher often receive a dedicated one-hour onboarding call and up to two months of chat support from specialists.

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