Gumroad Review, Pricing, Features with Pros and Cons

In this Gumroad review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
9/10 (Expert Score)
Product is rated as #15 in category Ecommerce
9Expert Score
Go from zero to $1

Unlock the power of seamless digital selling with Gumroad’s user-friendly interface, built-in membership platform, and diverse payment options. From hosting your digital treasures to offering flexible sales models and discount codes, Gumroad puts you in the driver’s seat of your online business. It’s the ultimate toolkit for creators aiming to monetize their passion effortlessly.

Customer support
Value for money
Ease of use
  • Built-in membership platform
  • Discount codes
  • Easy to navigate
  • Payment flexibility
  • Multiple sales option
  • Limited customer support
  • No upsells or downsells
  • Limited advanced features

Dive into the world of Gumroad, the one-stop-shop platform that’s revolutionizing the way creators sell digital and physical products. Gumroad is the game-changing solution you’ve been searching for!

Whether you’re a novice looking to break into the online market or an expert seeking a streamlined selling experience, this comprehensive guide unpacks Gumroad’s standout features, payment flexibility, and even its limitations.

Read further to learn more about Gumroad, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is Gumroad?

Gumroad is an e-commerce platform designed to simplify the process of selling digital products, memberships, and more. The platform empowers individuals to earn money online by allowing them to start small and experiment with various ideas and formats.

Gumroad cover

It offers features like email newsletters, automated workflows, and multiple payment options to build a loyal customer base.

Gumroad also provides the flexibility to sell through a customized storefront or integrate with other apps using Zapier. Whether you’re selling video lessons, physical products, or monthly subscriptions, Gumroad aims to be a versatile solution for online sellers.

Gumroad specifications

FeaturesAdvanced Analytics / Audience Insights / Automated Workflows / Broadcasts / Built-in page editor / Custom Fields / Digital products / Memberships / Multi-Currency / Multiple Payment Options / Online Store / Performance Reports / Real-time analytics / Regular Updates / Security and encryption / Store Builder / Templates library / Various subscription models
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressSan Francisco, California
Year founded2011


Gumroad pricing: How much does Gumroad cost?

Discover the simplicity of Gumroad’s pricing—no monthly fees, just a 10% flat fee per sale.

Whether you’re selling digital art, eBooks, or memberships, you only pay when you earn. It’s a hassle-free, budget-friendly approach to online selling.

Pricing rangeFrom 10% per sale
Pricing typesCommission based
Free planNo
Free trialNo
Money back guaranteeYes, 90 days
Pricing page linkSee plans

Gumroad pricing plans


10% Flat Fee

Gumroad’s 10% flat fee structure is one of its most appealing features, especially for those who are just starting out or operate on a smaller scale. Unlike other platforms that charge monthly or annual fees regardless of your sales, Gumroad only takes a cut when you make a sale.

This fee includes all the features Gumroad offers, from customizable storefronts to analytics. Essentially, you’re not incurring any costs to maintain your store; you only share a small percentage of your earnings with the platform.

Payment Methods

When it comes to receiving your hard-earned money, Gumroad offers two primary methods: direct deposit and PayPal. The availability of these methods can vary based on your country, providing a level of flexibility for international sellers.

This means you don’t have to worry about currency conversions or international fees, as Gumroad handles that complexity for you. You get to choose the most convenient way to access your funds, making the financial aspect of online selling less cumbersome.


If your business model includes recurring revenue streams like memberships or subscriptions, Gumroad has you covered. The platform allows you to easily set up and manage memberships for a variety of content types, be it podcasts, online courses, or SaaS products.

This feature is included in the 10% flat fee, so you won’t incur additional charges for offering subscriptions. It’s an all-in-one solution for creators who want to offer more than just one-time products.


Gumroad features: What can you do with it?

Gumroad offers a comprehensive suite of features designed to empower sellers in the digital space.

From customizable storefronts and diverse payment options to robust analytics and audience growth tools, the platform provides an end-to-end solution for anyone looking to sell digital products, memberships, or subscriptions.

Customizable Options

Gumroad customizable options

Gumroad’s customizable options are designed to give sellers complete control over the look and feel of their online storefront. The platform’s built-in page editor is both powerful and user-friendly, offering a wide range of customization features.

Sellers can choose from various templates, color schemes, and typography options to create a store that aligns perfectly with their brand identity. Beyond visual customization, you can also add custom fields to collect additional information from your customers, such as their preferences or feedback.

If you already have an existing website, you’re not limited to using Gumroad’s storefront; you can embed Gumroad’s payment gateway and ‘follow’ button directly onto your own site.

This ensures that your customers have a consistent and seamless shopping experience, regardless of the platform they use to access your products.

Payment Integrations

Gumroad payments

When it comes to facilitating transactions, Gumroad offers a plethora of payment options designed to suit various business models. For instance, if you’re offering a service that requires ongoing access to content, you can set up simple membership plans.

These plans grant customers access to a specific library of content for as long as they maintain their subscription. If you prefer a more flexible payment schedule, Gumroad also supports various subscription models, allowing you to offer monthly, quarterly, biannual, or annual payment plans.

A unique feature that sets Gumroad apart is the ‘pay what you want’ pricing model, which allows customers to set their own price for your product, within limits that you define. This can be particularly useful for digital products like eBooks or software, where the cost of production per unit is low.

Additionally, Gumroad supports multiple currencies and takes care of VAT collection for EU-based customers, removing the hassle of tax compliance from the seller’s responsibilities.

Comprehensive Platform

Gumroad comprehensive platform

Gumroad aims to be a one-stop-shop for all your digital selling needs. It supports a wide array of product types, from digital downloads, eBooks, and online courses, to physical goods and monthly memberships.

The platform is designed to be as inclusive as possible, allowing you to import your existing email lists to jumpstart your customer base.

Once your store is up and running, Gumroad offers a suite of analytics tools that provide deep insights into various aspects of your business. These tools can track sales trends, monitor customer engagement, and even identify which products are performing well and which may need improvement.

All of this data is presented in an easy-to-understand format, making it simple to make data-driven decisions to grow your business. Security is also a top priority; all transactions are encrypted to ensure that your customers can make purchases without any concerns.

Audience Growth

Gumroad audience growth

Audience engagement and growth are critical for the long-term success of any online business, and Gumroad offers a range of tools to help you excel in this area.

The platform allows you to post regular updates to keep your audience engaged, whether it’s news about upcoming product releases, special offers, or educational content.

You can also send out targeted email broadcasts to specific segments of your audience to promote new products or offers. One of the standout features is the ability to set up automated workflows.

These can be configured to send out a series of emails or content at specified intervals, helping to nurture leads and guide them through the customer journey from awareness to purchase.

These automated workflows can be incredibly powerful for increasing customer retention and maximizing lifetime value.


Gumroad review: Why you should use it?

Gumroad is an ideal choice for beginners and experts alike who want to sell digital or physical products. The platform is user-friendly, allowing you to set up your online store quickly. It offers a built-in membership platform that hosts audio, image, and video files, making it a one-stop-shop for content creators.

With Gumroad, you can accept payments through major credit cards and PayPal, and even offer discount codes. The platform is flexible enough to let you sell one-time products, subscriptions, and payment plans.

However, it’s worth noting that it lacks some advanced features like A/B testing and multiple payment gateways.

Gumroad features

Pros and Cons


  • User-Friendly Interface: Easy to navigate, making it great for those just starting out.
  • Built-in Membership Platform: Hosts your digital content, saving you the hassle of third-party integrations.
  • Payment Flexibility: Accepts major credit cards and PayPal.
  • Multiple Sales Options: Offers one-time, subscription, and payment plan options.
  • Discount Codes: Allows you to create and offer discount codes to customers.


  • Limited Advanced Features: No A/B testing or multiple payment gateways.
  • No Upsells or Downsells: Lacks advanced sales funnel capabilities.
  • Limited Customer Support: Support is mainly via email, with no live chat or phone support available.


Frequently Asked Questions

Who is Gumroad for?

Gumroad is ideal for content creators, freelancers, and small business owners who want to sell digital products, memberships, or subscriptions online. It’s user-friendly, making it suitable for both beginners and experts.

Does Gumroad offer analytics?

This platform provides a comprehensive analytics suite that offers insights into sales trends, customer behavior, and other key metrics. This data can help you make informed decisions to grow your business.

Is Gumroad secure?

Yes, Gumroad prioritizes security and ensures that all transactions are encrypted. This ensures a safe shopping experience for your customers.

What types of products can I sell on Gumroad?

This platform supports a wide array of product types, from digital downloads, eBooks, and online courses to physical goods and monthly memberships.

Can I import my existing email list to Gumroad?

Yes, Gumroad allows you to import your existing email list, making it easier to kickstart your customer base and engage with your audience right away.

Can I customize the look of my Gumroad store?

Yes, Gumroad offers a flexible page editor that lets you customize your storefront’s colors, layout, and overall look to match your brand’s aesthetic.

Can I embed Gumroad on my own website?

Yes, you can embed Gumroad’s payment gateway and ‘follow’ button directly onto your existing website for a seamless customer experience.

What is the ‘pay what you want’ feature on Gumroad?

The ‘pay what you want’ feature allows your customers to set their own price for your product, within limits that you define. This can be particularly useful for digital products where the cost of production per unit is low.

Is there a limit to the number of products I can sell?

No, the platform does not impose a limit on the number of products you can list in your store.

Does Gumroad offer any third-party integrations?

While Gumroad itself is a comprehensive platform, it also allows for integration with other apps using Zapier, expanding its functionality even further.

Gumroad Review, Pricing, Features with Pros and Cons
Gumroad Review, Pricing, Features with Pros and Cons