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WPML

WPML

The WordPress Multilingual Plugin simplifies building and running translated websites.

#3 dans Multilingual WordPress plugins
2 min de lecture · Mis à jour 10/4/2025
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At a glance

Quick overview for WPML: rating, pricing summary, key features, and highlights.

Avis Ciroapp

2.8
Feature-rich, but users report instability.

We note that WPML is packed with robust features essential for deep WordPress integration and effective multilingual SEO management. However, user experiences frequently cite crippling performance issues, frustrating setup complexity, and non-existent customer support responsiveness. Overall, the significant reported instability and poor service make us cautious despite its powerful translation toolset.

Avantages

  • Pro:Fully featured solution designed for complex WordPress translation needs.
  • Pro:Includes built-in tools for managing multilingual SEO effectively.
  • Pro:Seamlessly integrates with WooCommerce and Full Site Editing features.
  • Pro:Offers choice between manual, team, or high-context AI translation.

Inconvénients

  • Con:Customer support is widely reported as extremely poor or unresponsive.
  • Con:Creates significant impact on website loading speed and database performance.
  • Con:Users must purchase extra credits for machine translation, even with paid licenses.
  • Con:Reports of serious incompatibility issues causing site crashes (WooCommerce/RankMath).
Garantie satisfait ou remboursé
Yes — 30 jours
Fourchette: €39–€199/yearYearly subscription, Usage-based pricing
This section is a summary. Detailed sections about features, use cases, pricing, and reviews follow below.
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WPML avis, prix, fonctionnalités, avantages et inconvénients

Creating a truly multilingual WordPress site can often feel disorganized and complex. WPML, The WordPress Multilingual Plugin, eliminates this struggle. It makes translations smooth, whether you are managing a simple blog or a large corporate site.

You gain full control and reliable function with ease. ✨

Qu’est-ce que WPML ?

WPML is the trusted solution for making WordPress sites easily navigable in multiple languages. It efficiently translates core elements like pages, posts, menus, and even text buried within your theme 💡. Designed to be flexible, WPML integrates seamlessly with any theme or plugin that respects the standard WordPress API, ensuring your site remains functional and cohesive.

WPML Fonctionnalités clés

✨ Comprehensive Content Translation

WPML lets you translate every single part of your WordPress site. This includes all core elements like pages, standard posts, and menus. You can also translate custom content types and taxonomies easily.

Even text that is buried deep within your theme gets translated properly. This ensures your entire website looks professional and complete in every language.

✨ Unmatched Compatibility and Stability

WPML is famous for its broad compatibility across the WordPress ecosystem. It works smoothly with any theme or plugin that follows the standard WordPress API. Developers run rigorous QA testing before every major release.

Automated tests constantly check compatibility with popular plugins. This high commitment means you get a stable and reliable solution you can trust.

✨ Flexible Translation Workflows

WPML offers multiple ways to handle your site's translation projects efficiently. The simplest route is translating content yourself directly within WordPress. If you have an internal team, you can add members as designated "translators" for collaboration.

For projects needing outside help, the platform offers convenient integration with top professional translation agencies. You select the method that best fits your project’s scale and timeline.

✨ Advanced AI Translation Technology

You can achieve high-quality translation quickly using WPML’s powerful AI integration. It uses the custom-built PTC system for superior machine translation results. This AI uses the full context of your content during translation.

It ensures accurate results while fully maintaining your brand’s unique tone and terminology. Higher-tier plans include substantial bundles of AI translation credits to help you get started.

✨ Optimized Multilingual SEO

WPML is built to significantly improve your global search engine performance. You gain complete control over how localized URL structures look. You can set the correct SEO meta information accurately for all translated content.

All language versions are correctly linked together for indexing. This structure helps search engines understand your site easily, driving the right traffic globally.

🚀 E-commerce and Complex Builds

If you manage complex WordPress installations, WPML easily supports them. It includes comprehensive e-commerce support for popular platforms like WooCommerce. Advanced users benefit greatly from the specialized Visual Advanced Translation Editor.

WPML also fully supports the latest Full Site Editing features, offering powerful control for professional site owners.

Cas d’usage

✍️ Localizing Basic Blog Content

You run a popular specialized blog and want to reach Italian and Spanish readers. Instead of using messy copy-pasting, WPML lets you translate pages, posts, and navigation menus easily. You handle all translations yourself for complete control.

This keeps your WordPress dashboard simple while the content is perfectly aligned across languages.

🤖 Maintaining Brand Voice with AI

Problem: Your large corporate website needs quick, high-quality localization into three new languages. Maintaining consistent branding and specific terminology is critical. Approach: You deploy WPML's advanced AI system called PTC.

This tool translates content using the full context, helping preserve your unique brand tone. Outcome: You gain speed without risking translation quality, launching your global sites successfully.

💼 Seamless Professional Outsourcing

If machine translation isn't right for highly specialized documents, relying on human expertise is simple. WPML provides seamless integrations with top professional translation agencies. You can send batches of content directly for processing from your WordPress dashboard.

Tip: This feature streamlines the handoff process significantly, eliminating the need for manual file imports or exports.

🧩 Managing Complex Site Structure

You are launching a complex corporate site that uses custom post types, taxonomy, and a specialized theme. WPML integrates smoothly with the standard WordPress API. It translates all core elements like pages, posts, and even theme texts hidden deep in the code.

This means every element, from sidebars to custom fields, displays correctly in every language.

🛡️ Ensuring Continuous Stability for Agencies

As an agency managing multiple client sites, you need guaranteed long-term stability. WPML performs rigorous, automated QA checks with popular themes and plugins. This proactive testing guarantees that when you or other plugin developers release updates, nothing breaks on your translated sites.

You can safely deploy new features across all client portfolios.

📈 Optimizing for International SEO

Achieve better international search engine visibility with WPML's built-in SEO controls. You maintain full control over localized URL structures for clarity and search engine indexing. Translations are correctly linked, and sitemaps validate perfectly for Google Webmasters.

This drives the right international traffic to your site in the preferred language.

Aperçu des tarifs pour WPML

Fourchette de prix
€39–€199/year
Types de tarification
Yearly subscription, Usage-based pricing
Garantie satisfait ou remboursé
Oui — 30 jours

WPML offers three distinct annual plans, catering to single blogs, complete CMS solutions, and agencies managing multiple client sites. Pricing ranges from €39 to €199 per year, with all plans including a one-year license and a 30-day money-back guarantee.

Pricing

WPML costs between €39 and €199 per year with 3 plans: Multilingual Blog at €39, Multilingual CMS at €99, and Multilingual Agency at €199.

Let's explore what each plan offers for your multilingual WordPress needs.

Multilingual Blog

Price: €39 per year Websites Supported: 1 production website, 3 development websites Best For: Multilingual WordPress blogs Refund Policy: 30 days money-back guarantee Other Features:

  • Standard translation controls (Unlimited)
  • One year of support and updates

This entry-level package is the perfect choice if you run a simple blog and require only essential translation functionality. It’s affordable and gives you the tools needed to start building your multilingual content immediately.

Multilingual CMS

Price: €99 per year Websites Supported: 3 production websites, 9 development websites Best For: The complete solution for multilingual WordPress Refund Policy: 30 days money-back guarantee Other Features:

  • Advanced Translation Editor
  • AI Translation (90,000 credits included)
  • E-Commerce support (WooCommerce)
  • Full Site Editing support
  • Translation Management and Service Integration

The Multilingual CMS plan is the most popular option because it unlocks all the key professional tools. Choose this plan if you need features like supporting an online store or migrating complex page builder layouts. It's the ideal balance of power and value for serious website owners. 🎉

Multilingual Agency

Price: €199 per year Websites Supported: Unlimited websites Best For: Agencies building many multilingual websites Refund Policy: 30 days money-back guarantee Other Features:

  • Advanced Translation Editor
  • AI Translation (180,000 credits included)
  • E-Commerce support (WooCommerce)
  • Unlimited translation feature usage

If you manage many client projects or build several multilingual sites annually, the Agency plan is your best option. It provides the freedom of unlimited website installations and comes with the largest credit allowance for AI translation.

Remember that all account types include one year of access to support and updates. Plus, if you’re unsure, you're protected by a generous 30-day money-back guarantee.

Avis des utilisateurs

WPML's external sentiment presents a polarized view, though it leans heavily negative on Trustpilot, where it holds a very low rating. Users frequently acknowledge its powerful ability to handle complex multilingual needs when functioning correctly.

However, recurring themes highlight several significant frustrations essential to note. Support responsiveness is a major issue; many reviews describe service as rude, non-existent, or extremely slow, often stalling for days.

Performance is another critical fault, with reports linking WPML to massive website slowdowns and database bloat. Furthermore, pricing feels restrictive to some; while paying an annual fee (up to €199), users often report being forced to purchase proprietary credits to use external machine translation tools like DeepL within the Advanced Translation Editor.

The setup is also criticized as clunky and confusing, sometimes leading to site corruption or crashes, particularly with high-traffic WooCommerce sites or plugins like RankMath. Overall, the reported instability, complexity, and very poor customer support are dominant drawbacks.

🛠️

Avis d’ailleurs

G. V.
· Trustpilot
5.0 / 5

For me, WPML is the best solution for translation. I purchased it five years ago, and it still provides the correct tools to make the best translation with 100% success! I can't understand some of the low ratings here.

P. H.
· Trustpilot
1.0 / 5

Despite paying €99 annually, they block me from using DeepL unless I buy extra credits. Customer service is very poor, and they prevent external tool use. If you have heavy translation needs, seriously look at alternatives.

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Pourquoi utiliser WPML ?

Choosing WPML means investing in stability and global readiness. With over a million active installations, the platform proves itself reliable and secure. They run rigorous QA testing before any major release, meaning you don't face stability risks when updating your site content.

Here are the key reasons users rely on WPML:

  • Adaptable Translation Options: You can manage translations yourself, collaborate with your team as dedicated "translators," or harness the power of AI.
  • High-Quality AI Translation: WPML offers PTC, their AI translation system. This tool provides accurate translation using the full context of your content, maintaining your brand's unique tone and terminology.
  • Seamless Professional Integration: If you prefer outside help, WPML provides convenient connections to top professional translation agencies.
  • Built for Multilingual SEO: Achieve great search engine visibility globally. WPML ensures translations are linked correctly, sitemaps pass Google validation, and you control localized URL structures.
  • Guaranteed Compatibility: Extensive automated testing is conducted regularly with many popular themes and plugins. This guarantees that nothing breaks when new updates roll out.

Ready to expand your reach? WPML offers a transparent 30-day “no questions asked” refund policy if you are not completely satisfied. Start building your accessible, global site today! 🚀

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Foire aux questions

Does WPML offer a free trial, or how can I thoroughly test it first?

WPML does not explicitly offer a free trial period. However, they provide a 30-day money-back guarantee. You can buy the license, install it, and request a full refund within 30 days if you aren't completely satisfied.

How many production and development sites can I use the license on?

The allowance depends on your plan. The Multilingual Blog license supports 1 production and 3 development websites. The Multilingual CMS plan allows installation on 3 production and 9 development sites. The Agency plan covers unlimited websites.

What happens if I don't renew the annual subscription?

Your translated content will continue to display correctly on your site. However, you will lose access to software updates and technical support, which could put your site at risk over time as WordPress evolves.

If I install the plugin on a development site, will it be watermarked?

Yes. WPML clearly states that any installation marked as a 'Development' site will prominently display a banner on the front-end. This is standard practice to encourage purchasing production licenses.

Are the included AI Translation credits part of the annual fee, or are they a separate subscription?

The Multilingual CMS (90,000 credits) and Agency (180,000 credits) plans include a one-time bundle of credits with the annual fee. Once those are used, you buy additional credits as needed for pay-as-you-go machine translation services.

Can I use AI services like DeepL or Google Translate through WPML?

Yes, WPML integrates with external services like DeepL, Google Translate, and Microsoft Translator, along with their internal PTC engine. These external services consume your translation credits at varying rates.

How do different AI translation providers impact my credit usage?

The cost varies significantly. WPML's PTC engine costs 4 credits per word. Using Google or DeepL costs 2 credits per word. Microsoft Azure is the most economical at just 1 credit per word.

What is WPML's promise regarding website speed and performance?

WPML guarantees that it should never slow down your website. If you encounter performance issues they cannot fix, they offer a full refund up to 12 months after your purchase date.

Which plans include support for e-commerce and full site editing?

Advanced features like E-Commerce support (WooCommerce) and Full Site Editing (Gutenberg) are exclusive to the mid-tier Multilingual CMS plan and the top-tier Multilingual Agency plan.

What is the guaranteed support response time?

For active accounts, WPML guarantees a response to your support questions within 12 hours. This coverage operates from Monday through Friday.

Can I upgrade my license later if my site grows?

Absolutely. You can upgrade your WPML plan at any time. When you upgrade, you are only required to pay the difference in price between your current and new plan.

How can I obtain a tax invoice for my purchase?

After purchasing, you can log into your WPML account. From there, you can enter your company details and generate a printable tax invoice in your company's name.

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