Etsy vs Payhip

Digital creators are torn between renting space on a marketplace or building their own store. Etsy offers instant access to millions of established buyers immediately. Payhip gives you complete brand control and powerful selling tools internally. It often comes down to owning the customer relationship versus renting market space.

Etsy
Etsy

Unique finds, operational headaches.

Ciroapp review
1.3
#12 in Ecommerce

We recognize Etsy’s powerful concept of offering unique, handmade goods and strong personalization options. However, external reviews reveal chronic operational issues, particularly concerning system stability and customer care responsiveness. Overall, the platform’s valuable market niche is severely undermined by widespread failures impacting key reliability factors for both buyers and sellers.

Pros

  • Access to a vast selection of unique, handmade, and vintage items.
  • Enables strong product personalization (engraving, embroidery).
  • Pricing model uses low listing fees rather than mandatory monthly subscriptions.
  • Effective platform for supporting independent and small businesses.

Cons

  • Customer support is widely reported as unhelpful, inadequate, or entirely nonexistent.
  • Both buyer and seller accounts are frequently suspended without clear reason or explanation.
  • High incidence of misleading product listings and scam sellers (poor accuracy).
  • Widespread reliability issues concerning delivery, shipping delays, and faulty tracking.
Pricing
$0.20 per listing
Free trial
Money-back
Best for
New sellers of handmade goods seeking immediate traffic, Hobbyists keeping upfront costs minimal, Vintage sellers relying on broad marketplace searches
Payhip
Payhip

Exceptional value for digital creators.

Ciroapp review
4.8
#1 in Ecommerce

We find Payhip delivers an outstanding value proposition: it eliminates feature-gating across all tiers and handles complex global tax compliance automatically. User feedback consistently validates the platform's ease of use and the quality of its human support staff. Overall, we recommend Payhip highly for anyone selling digital goods, courses, or coaching.

Pros

  • Access to all features is included even on the Free Forever plan.
  • Customer support is prompt, responsive, and provided by real people.
  • Setup is remarkably user-friendly with a clean, easy-to-customize interface.
  • Automatically handles complex EU and UK VAT calculation and compliance.

Cons

  • Does not permit the sale of Private Label Rights (PLR) products.
  • Some specialized functions required by highly ambitious course creators may be absent.
Pricing
$0/mo
Free trial
Money-back
Best for
Digital creators selling ebooks and software, Coaches monetizing 1:1 sessions and courses, High-volume sellers aiming to eliminate transaction fees
Quick verdict
Choose Etsy if you prioritize instant access to millions of existing shoppers and mainly sell handmade or vintage physical goods.
Choose Payhip if you sell digital products like online courses, ebooks, or coaching and need automated EU+UK VAT compliance and responsive support.

AboutEtsy

Etsy is a vibrant online marketplace dedicated to all things distinctive and handmade or vintage. It is where you find items beyond the typical store purchase, ensuring your shopping feels personal. This destination is perfect for shoppers looking for original items, spanning from mugs and home goods to jewellery and apparel. Etsy focuses on delivering gifts as special as the recipient, prioritizing unique craftsmanship. It's a great place to discover essential items tailored to specific hobbies too. 💡

AboutPayhip

Payhip is a user-friendly platform designed for creators who want to turn their passion into profit. It makes selling online easy and accessible for everyone. You can create a free, fully customizable website within minutes, with absolutely no coding required ✨. Whether you sell ebooks, software, online courses, or physical inventory, Payhip provides the robust features you need. This platform helps you start, scale, and manage your business effectively, joining over 130,000 trusted creators.

Highlights

Quick winners by category at a glance.
Ease of Use
Payhip is incredibly simple to set up and manage, especially for digital products. The interface is clean and user-friendly for creators.
Market Visibility
Etsy is a massive marketplace with millions of active buyers built-in. Payhip requires the seller to generate all their own traffic.
Value for Money
Payhip offers a Free Forever plan with all features and affordable options that eliminate transaction fees for growing businesses.
Customer Support
Payhip includes dedicated, highly praised 24/7 technical and advisory support. Etsy support is widely reported as poor or nonexistent.
Feature Set (Digital)
Payhip includes specialized features like course builders, coaching integration, and automatic VAT handling. Etsy lacks these modern tools.
Branding & Control
Payhip lets sellers connect a custom domain and build a unique, branded storefront. Etsy limits branding within their marketplace template.

Feature Comparison

Compare key features side by side
Core Business Model
Etsy:Massive Buyer Marketplace
Payhip:Standalone Owned Storefront
Tie
Monthly Shop Subscription Fee
Etsy:$0 (Usage fees apply)
Payhip:$0 - $99/month (Tiered)
Tie
Platform Transaction Fee Range
Etsy:6.5%
Payhip:0% - 5% (Decreases with paid plans)
Etsy
Listing Fee to Publish Item
Etsy:$0.20 USD per item
Payhip:No ($0 on all plans)
Etsy
Unlimited Product Listings
Etsy:Per listing fee required
Payhip:True (On all plans)
Tie
Sell Digital Downloads/Ebooks
Etsy:Yes (Secondary focus)
Payhip:True (Primary focus)
Tie
Dedicated Online Course Builder
Etsy:Basic/None
Payhip:True (Drip, Quizzes, Certificates)
Tie
Membership/Subscription Sales
Etsy:No explicit feature
Payhip:True (Recurring revenue)
Payhip
1:1 Coaching/Service Sales
Etsy:No explicit feature
Payhip:True (Integrated scheduling)
Payhip
Custom Store Branding/Domain
Etsy:Marketplace design only
Payhip:True (Fully customizable, free custom domain)
Tie
Embed Checkout on Existing Site
Etsy:False
Payhip:True
Payhip
Automated EU/UK VAT Handling
Etsy:No explicit feature
Payhip:True (Automated Compliance)
Payhip
Responsive Customer Support
Etsy:Widely reported as inadequate
Payhip:Dedicated 24/7, highly praised
Tie
Free Forever Plan (Full Features)
Etsy:False (Only free to register)
Payhip:True (Includes all features)
Tie
Risk of Account Suspension/Holds
Etsy:High incidence reported
Payhip:Low incidence reported
Tie
Offsite Ads Management
Etsy:Yes (Mandatory for high sellers)
Payhip:No (Requires external integration)
Etsy
Feature Comparison Summary
3
Etsy
9
Ties
4
Payhip

Features Overview

We highlight the main differences and pick a winner for each feature.

Access to Buyers

Etsy provides instant visibility to millions of existing shoppers. Payhip requires you to drive your own traffic externally.

Etsy

Etsy functions as a colossal search engine for handmade goods and vintage items. Sellers immediately benefit from huge organic marketplace traffic and built-in visibility tools. This makes it easier to get your first few sales without external marketing efforts initially. Payhip provides only the store infrastructure, meaning zero guaranteed traffic at launch. You must manage all SEO, social media marketing, and email efforts yourself entirely. You retain 100% of the customer data for future remarketing campaigns. The trade-off is traffic versus ownership: Etsy brings the buyers, but Payhip lets you keep the relationship. If you depend on organic browsing traffic, Etsy is unmatched for scale. If you already have an audience (e.g., social media followers), Payhip is perfect for converting them immediately. You route your hard-earned traffic directly to your branded site.

Pricing Structure

Etsy has $0/month fees but high transaction costs. Payhip optimizes costs for high-volume sellers.

Payhip

Etsy’s fees start low with a $0.20 listing fee and 6.5% transaction fee per sale. This minimal upfront investment is fantastic for hobbyists and sellers testing the market slowly. You only pay when you list or when you sell items successfully. Payhip uses a subscription-based model ranging from $0 to $99 per month. Critically, their platform transaction fee drops from 5% (Free plan) to 0% (Pro plan). For low-volume or sporadic sellers, Etsy is usually cheaper due to no monthly commitment. You don't have subscription fatigue. High-volume digital sellers save substantially on Payhip's Pro ($99/month) or Plus ($29/month) plans. Eliminating the 5% platform fee quickly offsets the monthly subscription cost, maximizing profit margins.

Digital Product Suitability

Payhip is engineered for digital products and services. Etsy’s ecosystem prioritizes physical, vintage, and craft goods.

Payhip

Payhip offers extensive, built-in features specifically for digital creators and educators. These include professional course builders, membership tools, and 1:1 coaching scheduling. The platform handles digital delivery smoothly. While you can sell digital items on Etsy, it lacks specialized tools like drip content or automated completion certificates. Etsy’s focus remains on handmade goods, making niche digital services harder to manage. If your primary offering is an ebook or a software template, Payhip offers superior tools and compliance handling. Payhip automatically manages complex digital EU/UK VAT rules for you. Etsy is geared toward selling PDF patterns relating to a physical craft, not delivering a full online educational curriculum efficiently.

Customer Support

Payhip offers prompt, dedicated 24/7 support. Etsy’s customer support is widely reported as nonexistent and unhelpful.

Payhip

Payhip earns extremely high praise for its support team, often described as prompt, knowledgeable, and responsive. Users report support quickly assists with product migration and custom domain issues. They offer dedicated 24/7 contact support. Users consistently report that Etsy’s customer service is inadequate, unhelpful, or inaccessible via standard channels. Sellers often face generic, pre-written responses when dealing with crucial account suspensions or payment holds. The difference here is reliability: Payhip offers human assistance when issues arise. Etsy relies on automation and self-service, which often fails critical sellers. If responsive support is your top priority for business security, Payhip is the clear, decisive winner based on external reviews and sentiment.

Store Customization

Payhip lets you build a fully custom, branded store. Etsy limits you to standard marketplace layouts and branding.

Payhip

Payhip provides a fully customizable store builder that requires absolutely no coding knowledge to use. You can easily connect your own custom domain for free, instantly establishing your professional brand identity. Etsy controls the entire user experience; your store is just a section within their massive marketplace structure. Sellers have minimal control over fonts, layouts, or overall branding aesthetics. Creators who want to build a distinct, memorable brand presence should choose Payhip’s customization options. Payhip gives you control over the entire shopping journey. Etsy’s strength is its uniform interface, which offers familiarity to shoppers but restricts seller creativity in design.

Account Reliability

External reviews report frequent unexplained suspensions on Etsy. Payhip reviews show high stability and reliable operations.

Payhip

Etsy sellers frequently report arbitrary account suspensions, sometimes with accompanying warnings about funds being withheld for up to 180 days. Buyers also report high incidents of scam listings and confusing technical bugs at checkout. Payhip offers a stable, simple, and controlled environment built and optimized for creators. Its operational focus on digital sales minimizes many common physical-goods fraud issues. If your business stability depends on consistent access to your funds and account dashboard, the risks associated with Etsy are considerable. You face high volatility. Payhip’s high reliability and dedicated support counteract the risks of inexplicable system failures or account locks common on large marketplaces.

Our Verdict

Objective guidance based on features, pricing, and user fit.

The choice between Etsy and Payhip is simple: Do you need instant market access, or do you need control and reliability? For most creators building a sustainable long-term business, Payhip is the superior, safer, and more scalable platform. Payhip’s dedicated support and powerful digital tools offer security and growth potential. Etsy’s true superpower is its massive, built-in audience of millions of buyers. If you sell unique handmade items or vintage goods, Etsy gives you immediate visibility. You simply pay the listing fee ($0.20) and wait for shoppers to find you immediately on their marketplace search. Etsy is unparalleled for organic traffic quantity right out of the gate. Payhip’s specialty is minimizing technical headaches and maximizing long-term profit. Payhip automatically handles tricky issues like digital EU and UK VAT requirements. High-volume sellers maximize profits by upgrading to Payhip's Pro plan, eliminating platform transaction fees entirely. The decisive factor is the feature set and reliability for your product type. If you sell courses, memberships, or 1:1 coaching, Payhip is the only viable option here. If you need responsive support and full brand ownership, Payhip is the runaway winner. Choose Payhip if you sell digital goods and prioritize reliability, cost control, and ownership. Stick with Etsy if you sell physical, handmade, low-volume goods and absolutely must rely on their existing buyer ecosystem to generate sales.

Frequently Asked Questions

Which platform is better for selling digital products: Etsy or Payhip?

Payhip is explicitly designed for digital products like courses, software, and ebooks. It includes superior features like membership functionality and course builders. While Etsy allows digital sales, Payhip manages delivery and handles complicated digital EU+UK VAT for you automatically.

Does Etsy or Payhip offer better long-term scalability?

Payhip offers better scalability because businesses own the customer data and store branding. The Pro plan eliminates the Payhip transaction fee entirely, maximizing profit margins for high-volume sellers. Etsy's high transaction fee (6.5%) remains fixed, capping profitability potential.

Is Payhip worth the monthly subscription cost over fee-based Etsy?

If your sales volume is consistent or high, Payhip’s paid plans quickly become cheaper than Etsy’s fees. Upgrading Payhip plans reduces the platform transaction fee from 5% down to 0%. The subscription cost often saves you more than 6.5% of gross revenue, making it more cost-effective.

Can I use Payhip with my existing custom website, unlike Etsy?

Yes, flexibility is a huge Payhip advantage. You can easily embed Payhip’s products and secure checkout directly onto pages of your existing website. Etsy requires that all purchases be completed entirely within their marketplace environment.

Which platform is safer regarding account suspensions and fund holds?

Based on user reports, Payhip is significantly safer and more reliable. Etsy users frequently report arbitrary account suspensions, payment holds, and unhelpful customer support when issues arise. Payhip offers high stability and responsive 24/7 human support.

Does Payhip require a listing fee like Etsy?

No, Payhip does not charge a per-item listing fee like Etsy’s $0.20 charge. All Payhip plans, including the Free Forever tier, include unlimited product listings. This is a great benefit for sellers with large and frequently updated product catalogs.

Ready to Choose?

Both tools have their strengths. Choose based on your specific needs.