Dokan is a WooCommerce and WordPress plugin for creating a multi-vendor marketplace website. With the plugin, vendors can register an account and then sell their products on their market. Vendors get access to their own dashboards with reporting data for their business and products.
- Many features and integrations
- Premium support
- Clean and easy UX/UI
- Mobile App
- Can be expensive at the beginning
Here is what we will talk about in the rest of this article:
For Dokan, Wedevs is constantly evolving in terms of functionality and maintenance. Basically, it is a great value that we recommend without question.
The Dokan plugin has the most functionalities, is the most powerful and the most trusted to establish itself in a fascinating marketplace world. This free (or paid plug-in with additional features) will transform your WordPress website into a marketplace website with multiple vendors.
Which features does Dokan offer?
Dokan adds a sufficiently comprehensive overlay to allow vendors to manage their own interface space. They can manage their online store without ever having full access to the site, so you will remain the administrator of your WordPress marketplace as the only party able to access your admin dashboard.
Without good marketplace features, vendors can’t sell properly and will experience limitations on your platform.
With a good marketing management interface, sellers can:
- Add, edit, and delete products easily
- Define which products have the best sales
- Customize the look of each individual store
- Check the status of their orders
- Withdraw money
Vendors can control everything from the UI dashboard
The Dokan dashboard is a clean and functional tool that vendors can use to increase sales and profits. Every business needs an overall picture of performance. It gives each vendor an overview of business performance. You will be able to see:
- Total pages visited
- Number of orders
- Number of products in stock
- Sales reports, spam alerts and customer questions
This video shows sellers the ability to add their products and manage their orders independently.
Vendors can add and customize their products listed with Dokan
The simplest task for a supplier is to add products to the point of sale. It is important to make things as easy as possible for your sellers.
The interface of the Dokan supplier add-in mirrors the actual product page. Sellers can upload images and add product names with descriptions on the same page. Sellers can also set prices for their products and define a category.
As an administrator, you can configure fields, categories, product types, etc. If you configure the plugin correctly, the seller will not be able to add categories or taxonomies along the way, which is reassuring. Also, you can limit vendors’ products to only digital download products, to create a digital marketplace.
Vendors can manage their customer orders
In order for sellers to know the status of their orders so they can ship them on time and prevent bad reviews – which would also be detrimental to your reputation in the market – Dokan allows sellers access to all of their orders. They see the order number, total amount, customer name and delivery date. Dokan is one of the few existing multi-vendor extensions to provide the upstream supply chain.
Salespeople gain access to analytics and reporting
Dokan’s reporting panel contains powerful analytics tools that help merchants increase sales. For example, sellers can use the ‘Reports’ view to see which of their products are the most popular.
Other marketplace WordPress plugins, such as WC Marketplace, Yith or WC Vendors, provide basic reports on marketing activities. But only Dokan offers every seller a customizable picture of the success and statistics of their online store.
The sellers can better understand the customers and the products they want to buy. Providing them with relevant sales and performance data enables them to make better decisions about how they can improve the customer’s experience. This means more time and more benefits for you.
Your sellers will be able to customize their own store
Access to products and orders is not all that makes your merchants happy and profitable. They must also be able to set up their stores and mark the brands that are for sale. Dokan makes it easy for sellers to:
- Create and update contact information
- Name the store
- Add links to social profiles
- Choose a withdrawal method
- Set up the shipping method
With Dokan, the provider’s store areas are clean, easy to navigate and responsive to mobile devices, tablets and desktops.
Make Money With Sales Commission
Dokan is designed for sellers. Effective analytics combined with automation makes it easy to manage suppliers and track sales. These are the best features of Dokan management tools.
The admin of the marketplace can specify the fees of individual sellers in percentage or offer monthly, annual or even daily subscription prices to sellers. The fee is flexible, you decide the amount or choose to not use it at all.
You will receive a commission for every sale made on your website. The percentage you get from sellers has a significant impact on the price and profit of products.
The higher your commission rate, the fewer sellers you will attract. The lower your commission, the lower your income. The balance you strike is your decision.
Dokan allows you to set up commissions for individual suppliers so that you can adjust your prices according to the value (roles) of a specific entrepreneur. For example, you can set a higher premium for sellers who sell high-margin products – i.e. electronic products – and a lower premium for those who sell low-priced products such as handmade products.
Dokan offers many different payment gateways
Successful marketplaces with many retailers offer customers many payment options. If you sell internationally, you need a secure payment gateway to support foreign currencies and popular payment methods locally. Dokan offers the following payment gateways built into their system:
- Stripe Connect
- Moip Connect
But Dokan, based on WooCommerce, allows you more popular payment options. More than 100 payment services are compatible with Woocommerce.
After the customer buys, Dokan calculates the payment and the seller makes a withdrawal request. You can use the same payment gateways to debit customers and make payments to merchants. With a variety of payment platforms, it can become easy to meet the business needs of every business. And it makes your marketplace an attractive and practical online option for marketers.
Sellers can handle refund requests and refund customers
Dokan can process refunds through PayPal, a popular payment method that makes the transaction process easy.
Without Paypal, only administrators can process refunds that have to be made manually. In this case, the greatest responsibility lies with you. But the Dokan admin panel organizes and shows all pending refunds for you, and you can process them individually or in bulk.
Customers can add product reviews for each vendor individually
With Dokan, it is possible to analyze the seller and the products separately. With this essential independence, you have more control over the quality of your providers’ customer service. A seller may have great products, but terrible service.
With the Dokan Seller rating feature, customers leave individual seller ratings that appear in their window. Reviews improve the customer experience and speed up their purchase decision.
Everything you need to know about the Dokan Mobile APP
Nowadays, people use their phones on a daily basis and even more than their computers. It is therefore absolutely inevitable to adapt one’s website to mobile use but unfortunately, this is not necessarily optimized for proper navigation.
- 90% of mobile phone time is spent with apps compared to browsers
- 53% of smartphone users buy from a company-specific mobile app
- Mobile phone owners are over 50% of all online traffic
- The conversion rate is three times higher in mobile apps than in mobile phones
The solution is to create a mobile application! For your marketplace, salesmen and customers will get simplified navigation and use, the system should be faster and as the mobile application remains installed on the phone, it will increase your customer and seller retention.
Dokan Mobile App Features
As you can probably imagine, the features of the Dokan mobile application are equivalent to those offered by the WordPress plugin. However there are some differences, learn more below:
- Interactive slider: Easily manage or change your default image of the slider whenever you need it. Let your users confirm discounts, offers or categories worth mentioning at a glance.
- Layout change: Different vendors prefer different layouts and sorting systems. Give your sellers full freedom to order and arrange the products.
- Push notifications: Increase your marketplace engagement by sending regular and timely messages directly to users of your mobile app.
- Management: Your customers can buy from several providers at the same time. To ensure that the products can be ordered at the same time, the shopping cart is quickly managed in the Dokan mobile app.
- Customer profile: Offer an individual profile for each of your customers. In addition to registering, sellers can edit profiles from the app as they wish.
- Rating system: The rating of products and sellers is very important for a marketplace. Your customers can easily rate the vendors directly via the app.
- Shop Details: The seller profile is available to increase customer confidence. In addition to browsing products and reviews, users can directly contact a seller or find a store on the map from here.
- Social login: In order to simplify the registration or login process, a Facebook login function is available in the Dokan Mobile App.
- Wishlist Page: Reduce shopping cart abandonments and enable customers to easily find their favorite items later. Use the wishlist system of your mobile app.
- Order status: Customers can view their order list at any time with a tap and check the order status.
- Product search: Let your app users find their desired products using the search field at the top of their app interface.
Why should you use the Dokan Mobile App?
Creating a mobile application from scratch for your Dokan Marketplace WordPress will cost you a lot of money and will take time to develop. In addition, you will need to constantly improve the application to fix problems or add functionality.
It is also possible to find scripts on Codecanyon for a Dokan-compatible mobile application. It will probably cost you between 50 and $100 only but you will have to install everything yourself or pay a developer to take care of it. Moreover, these applications are not official.
Thanks to Dokan’s services, you will pay $59/month and get all the functionalities, Dokan’s developers will take care of putting the mobile application online, update the application and fix problems. You’ll never have to get your hands on the source code.
Dokan Mobile App Pricing
The price proposed by Dokan for its mobile application is very simple to understand. The only differences are about the choice of Android or iOS technology and the priority support.
Because of the massive use of Android and iOS phones, we strongly recommend you to take the Business offer which combines both Android and iOS applications and priority support. It will cost you a $199 setup fee and $59/ month for the subscription.
Dokan offers you 14 days free trial to get an idea of the strength of their service.
How much does Dokan cost?
For users wanting to discover the Dokan plugin, there is a free version in the WordPress store. Dokan’s free formula may be enough for you and isn’t exactly limited. However, it won’t have all of the features essential to the rapid development and growth of your marketplace. You also won’t have the benefits of Dokan customer service.
Simply put, you will have providers with very basic features and that’s it.
Dokan’s pricing model starts with long-term planning. It is designed to evolve with you as your marketplace grows. Even new store owners on a budget can access the Dokan plan for free and still benefit from the service.
Dokan offers five different pricing plans, from the free tier to the business tier. Market operators need different roles at different stages of store growth. Plus, you have the option to pay annually or take advantage of their lifetime offer, which takes about 3 years.
The Starter plan costs $149/year or $596 lifetime and offers all the features as the free version while including some additional features:
- Commission Types
- Frontend Products Vendor Management
- Powerful Reports
- Social Login
- 1 Premium Module
- 1 Site License
- Ticket Based Support
The Professional plan costs $249/year or $933 lifetime and offers all the features as the first version while including some additional features:
- WC Product Add-on Integration
- Vendor Review
- Store Support
- Vendor Verification
- PayPal, Stripe, and Moip
- 9 Premium Modules
- 3 Site License
The Business Package costs $ 499/year or $1746 lifetime and offers all the features as the Professional Plan while including some additional features:
- Product Plan
- WC Reservation Integration
- Staff Manager
- 17 Premium Modules
- 5 Sites License
And the most expensive package, the Enterprise plan costs $999/year or $3246 lifetime and offers all the features as the Business plan while including some additional features:
- 1-hour theme compatibility
- 1-hour basic setup
- Live chat support
- 17 premium modules
- 10 site license
If you are planning a long-term plan and think your Marketplace will be online for more than 3 years, you may want to consider paying for a lifetime offer. You get the exact same features as their annual plans, but you get their subscription for life.
FREE vs PAID
What are the differences between the free and paid Dokan plug-in?
Dokan is available as a free version (Lite) but I do advise that you upgrade to the professional version. Unlike the free version, with very limited functionality, the Pro version gives you everything you need to create a powerful and reliable marketplace, especially thanks to the PayPal and Stripe gateways.
The free version of Dokan includes:
- Unlimited Vendors
- Frontend Vendor Dashboard
- Order Management
- Vendor withdraw system
- Store Widgets
Dokan really shows its full potential in market management, starting with the ‘Professional’ version. In fact, this package offers features that are quickly becoming indispensable, such as:
- Subscription management (Subscriptions) allows you to bill your sales reps a fixed monthly amount so they can sell on your marketplace.
- The choice of commission type: do you keep a percentage or a fixed amount for every sale?
- Stripe Connect integration: Stripe Connect manages multiple vending vehicles that automatically distribute money to each provider and reduce commissions fairly. This module is essential for a marketplace.
- 9 premium modules: With these, you can expand the functionality of your store.
Dokan has more features than some multi-vendor marketplace plugins. Perhaps the most important feature, is the integration with one of the world’s most popular e-commerce platforms (WooCommerce) and the world’s leading content management system (WordPress).
Quality products, reputable suppliers, and effective marketing are just as important as sales volume. A plugin that works well with popular ecommerce platforms will make it easy to get started and profitable.
Why should you use Dokan for your WordPress Marketplace?
Dokan integrates seamlessly with WordPress and WooCommerce. WooCommerce is one of the largest open-source ecommerce platforms in the world. WooCommerce works with WordPress, the most used content management program in the world.
One of Dokan’s key advantages is its support team, ready to help you at any time. There is nothing more unbearable than having your site broken and having to wait several days for support to respond. Dokan offers you premium support via ticket system and also via live chat.
Dokan adds duplication to WooCommerce, but does not replace it – the two complement each other. This means you take advantage of the robust features that Dokan has brought to the market and the integration of hundreds of WooCommerce plugins. There are several themes designed specifically for Dokan. With these, you can adapt your webshop to your business area.
The Dokan integration with WordPress and WooCommerce means you can add any WordPress plugin and feature. For example, you can add a multilingual system for your marketplace thanks to the Translatepress plugin to generate international sales and attract international suppliers.