The main difference between Wilcity and Shoptimizer is that Shoptimizer offers a money back guarantee for 10 days but Wilcity does not offer this.
In this versus, we compare Wilcity vs Shoptimizer in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Wilcity review and Shoptimizer review.
However, you can also directly find the Best WordPress themes, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
Wilcity vs Shoptimizer at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of Shoptimizer vs Wilcity. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
Wilcity Review, Pricing, Features with Pros and Cons
Shoptimizer Review, Pricing, Features with Pros and Cons
Specifications comparison
Details | Wilcity | Shoptimizer |
---|---|---|
Features | Claim Listings / Event Listings / Mobile app / Paid Listings and Promoted Listings | 100% customizable / Conversion Tools / Custom domain / Drag and drop builder / Elementor / Hooks and filters / Mega menu / Optimized for Speed / Pre-Designed Templates / SEO Optimization / SEO Rankings Lift / Translation Ready / WooCommerce Builder |
Best suited for | Freelancers, Small businesses, Mid size businesses | Freelancers, Small businesses, Mid size businesses |
Website languages | English | English |
Website URL | Visit official website | Visit official website |
Support link | Support page | Support page |
Support email | ||
Live chat | No | No |
Company address | 1002312 State Street, 20th Floor Boston A | Dublin 4, Ireland |
Year founded | 2018 | 2016 |
Pricing comparison
Compare the price between Wilcity vs Shoptimizer
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
Pricing comparison | Wilcity | Shoptimizer |
---|---|---|
Pricing range | From $69 to $2100 | From $49 to $99 |
Pricing types | One-time payment | One-time payment |
Free plan | No | No |
Free trial | No | No |
Money back guarantee | No | Yes, 10 days |
Pricing page link | See plans | See plans |
Wilcity Pricing details

Wilcity offers two main pricing plans for its WordPress theme:
- Regular License
- Price: $69
- Usage: This plan is suitable for you or one client, in a single end product where end users are not charged for the product.
- Inclusions: The total price includes the item price and a buyer fee.
- Features: This license is ideal for standard websites where monetization is not directly from end users. It’s a cost-effective solution for creating a directory or listing site without the need for extensive commercial usage rights.
- Limitations: The regular license restricts the charging of end users for the final product, making it less suitable for subscription-based or pay-to-access directories.
- Extended License
- Price: $2100
- Usage: This plan is designed for either you or one client, in a single end product where end users can be charged for the product.
- Inclusions: Similar to the regular license, this includes both the item price and a buyer fee.
- Features: The extended license is tailored for projects that intend to charge end users, such as premium directories or listings with subscription access.
- Advantages: It offers broader commercial usage rights, making it ideal for more extensive, revenue-generating projects.
- Considerations: The significantly higher price point reflects the extended commercial usage rights, making it a substantial investment.
Both plans include quality checks by Envato and future updates. The choice between these two licenses depends largely on the intended use and monetization strategy of the end product.
Shoptimizer Pricing details

Shoptimizer’s pricing information, as per the latest details available, includes a special offer:
- Special Offer: Shoptimizer for WooCommerce is available for $49, which is a $50 discount from the regular price of $99.
The pricing plan for Shoptimizer includes a comprehensive set of features designed to enhance the user experience and provide value:
- Stress-free Automatic Updates: Ensures that your theme is always up to date with the latest features and security improvements, without any manual intervention required.
- Instant Theme Download: After purchase, you can download the theme immediately, allowing for quick and easy installation on your website.
- Use on Unlimited Domains: Offers the flexibility to use the theme across multiple websites without any additional cost, ideal for web developers or businesses with multiple online stores.
- 1-Click Demo Data Install: Simplifies the setup process by allowing you to quickly import demo data, making it easier to visualize and customize your site’s layout and content.
- 10-Day Money-Back Guarantee: Provides a risk-free opportunity to try the theme, with the option to get a full refund within 10 days if it doesn’t meet your needs.
- 1 Year of Fast, Friendly Support and Updates: Access to dedicated customer support and regular theme updates for a year, ensuring your site remains compatible with the latest web standards and technologies.