The main difference between VWO and Improvely is that VWO offer a free plan but Improvely does not offer this.
In this versus, we compare VWO vs Improvely in-depth to help you choose one of them. If you want to know more details, we recommend you to read our VWO review and Improvely review.
However, you can also directly find the Best A/B Testing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
VWO vs Improvely at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of Improvely vs VWO. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
VWO Review – A/B Test Anything and Measure its Impact Everywhere
Improvely Review – Conversion Tracking and Click Fraud Monitoring
Specifications comparison
Details | VWO | Improvely |
---|---|---|
Features | Campaign Editor / Campaign Editor Library / Campaign Reports / Campaign Settings / Campaign Targeting / Platform & Account Management / Security & Compliance / Support And Email | A/B test / Affiliate system / Click fraud monitoring / Conversion tracking |
Best suited for | Freelancers, Small businesses, Mid size businesses, Large enterprises | Small businesses, Mid size businesses, Large enterprises |
Website languages | English | English |
Website URL | Visit official website | Visit official website |
Support link | Support page | Support page |
Support email | support@vwo.com | hello@improvely.com |
Live chat | Yes | No |
Company address | New Delhi, Delhi | Awio Web Services LLC, 6608 Truxton Ln, Raleigh, NC 27616 |
Year founded | 2009 | 2012 |
Pricing comparison
Compare the price between VWO vs Improvely
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
Pricing comparison | VWO | Improvely |
---|---|---|
Pricing range | From $0 to $1151 | From $29 to $299 per month |
Pricing types | Annual subscription | Monthly subscription |
Free plan | Yes | No |
Free trial | Yes, 30 days | Yes, 14 days |
Money back guarantee | No | No |
Pricing page link | See plans | See plans |
VWO Pricing details
VWO has a variety of pricing options to accommodate enterprises of all shapes and sizes. Businesses may test out the tool before committing to a plan thanks to the free trial option. A/B testing, heatmaps, and conversion monitoring are just a few of the fundamental features included in the Starter plan, which is free. The Growth plan starts at $286 per month and includes advanced features such as multi-page experiments, behavioral targeting, and advanced analytics.
The Pro plan starts at $657 per month and includes additional features such as personalization and product recommendations. Last but not least, the Enterprise plan has a monthly starting price of $1,151 and offers all the benefits of the Pro plan in addition to customized pricing, a personal account manager, and other sophisticated features.

Starter (Free)
- Split URL Testing
- Limited Goals/ Metrics
- Add/ Edit Elements
- Unlimited Concurrent Experiments
- Code Editor
- A/B Testing
- Mobile Website Testing
- Limited Variations
- Visual Editor
Growth ($286)
- User Type Targeting
- Download Summary Report
- OS Targeting
- Limited Version History
- Add-Ons Available
- Elements Library
- Create Sub-Accounts
- Everything in STARTER Plus
- Unlimited Variations
- Unlimited Goals/Metrics
- Traffic Source Targeting
- Share Report
- Chat Support
Pro ($657)
- Everything in GROWTH Plus
- Geo & Cookie Targeting
- Unlimited Campaign Version History
- Multi-Device Campaigns
- Device & OS Report Filter
- Apply & Save Conditional Filters
- Campaign Scheduling
- Query & UTM Parameter Targeting
- Traffic Source Report Filter
- Geo Report Filter
- Multivariate Testing
- Multi-Browser QA
- Cross-Domain Campaigns
- Browser & Screen Resolution Targeting
- Phone support
Enterprise ($1,151)
- Everything in PRO Plus
- Widget Library
- Self Hosting
- Campaign Activation Triggers
- Single Sign On (SSO)
- Dedicated Account Manager
- Download Detailed Report
- Mutually Exclusive Groups
- Login Restrictions
- Multi Arm Bandit
- Personalized Text
- Widget Triggers
- Behavioral Targeting
- IP Targeting
- API Access
- Onboarding and Training
Improvely Pricing details
Improvely has 4 different kind of pricing plans. If you have 10-50 thousands visitor on your website you should buy “Freelancer” or “Startup” Plan. If you have more than 50 thousands visitors per month then you should go for the small agency or large agency plan.

The program has a variety of price options to suit any kind of company, from either a freelance to a big agency. Each bundle has a comparable set of accessible features. Therefore, the difference is determined not just by the number of sessions recorded each month, but also by other factors.
The Freelancer plan will cost you $29/month with 10 000 visits tracked per month and 1 team member.
The Startup plan will cost you $79/month with 50 000 visits tracked per month and 3 team members.
The Small Agency plan will cost you $149/month with 100 000 visits tracked per month, unlimited team members and Sub-accounts.
The Large Agency plan will cost you $299+/month with 250 000+ visits tracked per month, unlimited team members, Sub-accounts and White label reporting.
There is a 14 days free trial so you may try any plan for free.