Serpstat vs Semrush

The main difference between Serpstat and Semrush lies in their comprehensive feature sets and pricing models. Semrush is an all-in-one digital marketing suite with a wide range of tools, including SEO, PPC, content, and social media features. It is favored by established marketers for its robust capabilities but can be cost-prohibitive for smaller businesses. On the other hand, Serpstat offers competitive SEO and content research tools at a more budget-friendly price point which makes it appealing to startups and smaller enterprises. So, you can choose any of these according to your choice and budget constraint.

In this versus, we compare Serpstat vs Semrush in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Serpstat review and Semrush review.

However, you can also directly find the Best SEO Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Serpstat vs Semrush at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Serpstat vs Semrush. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

8.9
Serpstat Review – All In One SEO Platform

Serpstat Review – All In One SEO Platform

In this Serpstat review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 8.9
Customer support
8.8
Value for money
8.5
Ease of use
9.1
Features
9.3
PROS:
  • Scheduled, branded, & white-label reports
  • Customer & phone support
  • Serpstat website SEO checker
  • API, integrations, and task lists
  • PPC and SEO research
CONS:
  • The free plan does not offer all the features
9.3
Semrush Review – SEO and SEA software

Semrush Review – SEO and SEA software

Semrush has become an indispensable tool for SEO professionals around the world. In our article you will find our …
Try SEMrush 7 days for free
Average Score 9.3
Customer support
9.5
Value for money
9
Ease of use
8.5
Features
10
PROS:
  • Biggest Keywords and Backlinks database
  • More than 7 million users
  • Free trial and free plan
  • All in one SEO tool (all the features you need in one place)
CONS:
  • Expensive
  • Limits can be reached quickly

Specifications comparison

DetailsSerpstatSemrush
FeaturesBacklink Analysis / Content Analysis / Keyword research / Page or Site AuditAudit website / Backlink checker / Chrome extension / Competitive research / Keyword research / Lead generation / Rank tracking / SEO writing assistant
Best suited forIndividuals, Freelancers, Small businessesIndividuals, Freelancers, Small businesses, Mid size businesses
Website languagesEnglishChinese / Deutsch / English / French / Italian / Japanese / Korean / Portuguese / Russian / Spanish / Turkish / Vietnamese
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailsupport@serpstat.commail@semrush.com
Live chatYesYes
Company addressZhukovs'koho St, 22, Odesa, UkraineSemrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199
Year founded20132008

Pricing comparison

Compare the price between Serpstat vs Semrush

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonSerpstatSemrush
Pricing rangeFrom $69 to $499 per monthFrom $120 to $450 per month
Pricing typesAnnual subscription / Monthly subscriptionAnnual subscription / Monthly subscription
Free planYesYes
Free trialYes, 7 daysYes, 7 days
Money back guaranteeNoYes, 7 days
Pricing page linkSee plansSee plans

Serpstat Pricing details

Serpstat offers four different pricing plans that users can choose based on their requirements. The first is a light plan which costs $69 per month. Another is a standard plan which costs $149 per month. Advanced Plan, which costs $299 per month. The final is the enterprise plan which costs $499 per month.

Serpstat Pricing

Lite Plan ( $69 per month):

  • Access to search analytics API
  • Access to site audit API
  • 4000 searches per day
  • 1 API request per second

Standard Plan ( $149 per month):

  • 5000 searches per day
  • Access to rank-tracking API
  • All features in the lite plan
  • 10 API requests per second

Advanced Plan ( $299 per month):

  • 8000 searches per day
  • 150, 000 tools credits
  • All features in the advanced & lite plan
  • 1000 share access
  • Phone support

Enterprise Plan ( $499 per month):

  • 30000 tools credits
  • All features in the standard & advanced plan
  • White label reports
  • Development team
  • 12000 searches per day

Semrush Pricing details

Semrush by default offers three subscription models on their platform: the Pro version of $120 per month, the Guru version of $230 per month and the Business version of $450 per month. An even more complete business version is also available, but must be made on the estimate. For this purpose, a dedicated form on the Semrush website is available. As you can imagine, the Pro version offers fewer functions than the Guru version and business version. However, according to the applications, it is not necessarily justified to go for the most expensive model. If independent users are largely satisfied with the Pro version, agencies and SMEs should go to the Guru version. The business version concerns only large groups with a strong presence on the web. Below we will quickly detail what the big differences are in terms of limits for each plan.

Semrush pricing

Different pricing limits for the Domain & Keyword Analytics feature

Let’s quickly talk about the differences between the 3 plans. What you can quickly see is that there are differences in the “Domain & Keyword Analytics” section:

  • The pro plan offers 10 000 results per report, 3 000 reports per day and 250 keyword metrics updates per month.
  • The guru plan offers 30 000 results per report with 5 000 reports per day and 1 000 keyword metrics updates per month. Plus, you will get access to historical data that will allow you to travel back in time and understand how you or your competitors’ websites were performing since 2012.
  • The Business plan offers 50 000 results per report with 10 000 reports per day and 5 000 keyword metrics updates per month. You will obviously get access to historical data too and will get access to the Semrush PLA data for optimizing your Google shopping campaigns.

Different pricing limits for the Projects feature

If you go around the middle of the pricing feature comparison image, you will see that there are differences in the “Projects” section:

  • The Pro plan offers 5 projects maximum (5 websites to track), 500 keywords IN TOTAL to track, 1 target per project, 100 000 pages to crawl per month, 20 000 pages to crawl per projects, 500 SEO idea units, 50 social profiles for monitoring, 10 social profiles for posting.
  • The Guru plan offers 15 projects maximum (15 websites to track), 1 500 keywords IN TOTAL to track, 10 targets per project, 300 000 pages to crawl per month, 20 000 pages to crawl per projects, 800 SEO idea units, 100 social profiles for monitoring, 30 social profiles for posting.
  • The Business plan offers 40 projects maximum (40 websites to track), 5 000 keywords IN TOTAL to track, unlimited targets per project, 1 000 000 pages to crawl per month, 100 000 pages to crawl per projects, 2 000 SEO idea units, 300 social profiles for monitoring, 50 social profiles for posting.

Different pricing limits for the Content Marketing Platform feature

If you are interested in improving your content for the search engines, then we would recommend you to get the content marketing platform feature. Unfortunately, it’s not available for the cheapest plan and for the other plans, there are some limitations:

  • The Guru plan offers 800 SEO content templates, 20 000 pages to audit, 5 countries to track, 50 posts to track, 1 calendar and 5 plagiarism checks per month (don’t worry you can buy additional checks).
  • The Business plan offers 2 000 SEO content templates, 20 000 pages to audit, 10 countries to track, 50 posts to track, unlimited calendars and 10 plagiarism checks per month (don’t worry you can buy additional checks).

Semrush offers several pricing tiers. The most affordable plan starts at $129.95 per month. The pricing increases for higher-tier plans which offer more advanced features and increased limits and can go up to $499.95 per month. Apart from all these plans, it also offers a Custom plan for larger organizations where you can negotiate prices according to your requirements and needs. On the other hand, Serpstat provides pricing plans that are generally more budget-friendly. Its lowest plan costs $50 per month. And the highest plan costs you $410 per month. And just like Semrush, it also offers a custom plan where you can negotiate and decide price for the features that you require. So, we can clearly see the difference and declare Serpstat winner.

🏆 Winner: Serpstat

Learn more in the section below with our comparison of the different features of Serpstat vs Semrush .

Features comparison

We highlight the main differences between Serpstat vs Semrush

Here is a quick summary of the differences between the features and services offered by Serpstat vs Semrush:

Features overview

Serpstat vs Semrush
Serpstat review
VS
Semrush Logo
Pricing and AffordabilityDoes it offer budget friendly and affordable pricing plans?
VS
Site AuditDoes it offer tools to identify SEO issues?
VS
Backlink Analysis Does it offer comprehensive Backlink analysis tools?
VS
Competitor AnalysisDoes it provide data on competitor analysis?
VS
Content Marketing ToolsDoes it offer extensive tools for marketing?
VS

In this section, we will compare only the big differences between Serpstat and Semrush, and we will assign a winner for each feature or service.
So we will compare first:

  • Pricing and Affordability
  • Site Audit
  • Backlink Analysis
  • Competitor Analysis
  • Content Marketing Tools

Pricing and Affordability

Semrush offers tiered pricing structure, but as mentioned early it is designed for larger organization. This makes it costly to use and handle. On the other hand, Serpstat is designed for smaller organizations, that’s why it offers budget friendly pricing. So, Serpstat is winner.

🏆 Winner: Serpstat

Site Audit

Semrush includes a site audit tool to identify technical SEO issues, such as broken links, duplicate content, and page speed optimization recommendations. On the other hand, Serpstat also provides a site audit feature for identifying technical SEO issue which makes it suitable for improving website performance. So, it’s a tie.

🏆 Winner: Tie

Backlink Analysis

Semrush offers comprehensive backlink analysis by allowing you to analyze your own and your competitors’ backlink profiles which includes data on referring domains and anchor text. On the other hand, Serpstat provides limited backlink analysis tools for understanding your backlink profile and tracking your competitors’ backlinks.

🏆 Winner: Semrush

Competitor Analysis

Semrush excels in competitor analysis by providing data on competitors’ keywords, traffic, and advertising strategies. It helps you identify opportunities and gaps in your own strategies. On the other hand, Serpstat offers competitor analysis features that allow you to analyze your competitors’ SEO and advertising tactics, but they are not as extensive as offered by Semrush.

🏆 Winner: Semrush

Content Marketing Tools

SEMrush offers an extensive suite of content marketing tools that empower you to perform in-depth content research and analysis. You can identify relevant keywords and topics, conduct content gap analysis to discover opportunities, and optimize your content for SEO. On the other hand, Serpstat also provides content marketing features that include keyword and content research tools but it does not have the same level of content planning and optimization features as Semrush.

🏆 Winner: Semrush

User Reviews

Find out what current users think about Serpstat and Semrush

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Serpstat or Semrush, to help our community to choose.

Serpstat Reviews

8.9
Serpstat Review – All In One SEO Platform

Serpstat Review – All In One SEO Platform

In this Serpstat review, you’ll find more information about its features, pricing, pros and cons and why you should …

Semrush Reviews

9.3
Semrush Review – SEO and SEA software

Semrush Review – SEO and SEA software

Semrush has become an indispensable tool for SEO professionals around the world. In our article you will find our …
Try SEMrush 7 days for free

Now that you have read everything and know all the differences between Serpstat and Semrush, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

Winner

Serpstat vs Semrush: Who is the winner?

In this comparison SEMrush is the winner because of the comprehensive features that it offers, which include content marketing tools, backlink analysis, and competitor analysis. On the other hand, Serpstat is the runner-up for its competitive pricing and a range of valuable SEO and content research features. So, if you are looking for a budget friendly platform with SEO and content research features, Serpstat is the tool that you must try.

Poll

Semrush vs Serpstat: Which one will you use?

At Ciroapp, we are always striving to provide the best possible experience for our readers. We understand that making a decision between two software can be a difficult task. That’s why we want to hear from you! Your valuable opinion can help us improve our future versus articles and guide our readers in making informed decisions. By casting your vote, you not only help us, but also the community of readers who rely on our content. So, share your thoughts with us and let us know which software you prefer!

Which one will you use?


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