SellerTools vs Helium 10

The main difference between SellerTools and Helium 10 is that Helium 10 offers a money back guarantee for 30 day but SellerTools does not offer this.

In this versus, we compare SellerTools vs Helium 10 in-depth to help you choose one of them. If you want to know more details, we recommend you to read our SellerTools review and Helium 10 review.

However, you can also directly find the Best Amazon Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

SellerTools vs Helium 10 at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Helium 10 vs SellerTools. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9
SellerTools Review – Pricing, features with pros and cons

SellerTools Review – Pricing, features with pros and cons

In this SellerTools review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9
Customer support
8.9
Value for money
9
Ease of use
9.1
Features
9.1
PROS:
  • Comprehensive Feature Set
  • Data-Driven Insights
  • Automation Capabilities
  • Amazon Optimization
  • User-Friendly Interface
CONS:
  • Expensive pricing for growth plan
9.5
Helium 10 Review – Amazon Marketing Software

Helium 10 Review – Amazon Marketing Software

In this Helium 10 review, you’ll find more information about its features, pricing, pros and cons and why you should …
50% off the first month of Helium 10 using our coupon code CIROAPP50
Average Score 9.5
Customer support
9
Value for money
10
Ease of use
9.5
Features
9.5
PROS:
  • You can move data around and launch a campaign in the simplest way possible
  • Excellent data analytic functions
  • Smooth user dashboard that allows you to switch back and forth between tools and combine them for optimum results
  • Reasonable and added value for money to make it work
  • Many tools are the best out there for Amazon or Walmart sellers, despite the competition
  • It has an inclusive set of Amazon tools to help sellers rank better on the platform
CONS:
  • Not all the tools are set up with the same quality. Other competitors in the market work better for particular functions
  • It does not have an Amazon PPC manager
  • There are limited features on the starter plan
  • It can be a little bit expensive for new sellers
  • It has a steep learning curve

Specifications comparison

DetailsSellerToolsHelium 10
FeaturesAdvertising Campaign Management / Alerts / Automation / Chrome extension / Competition Research / Free Trial and Subscription / Inventory Management / Listing Optimization / Product Manager / Sales AnalyticsAmazon listing optimization / Analytics / Chrome extension / Inventory manager / Keyword research / Product database / Rank tracking
Best suited forIndividuals, Small businesses, Mid size businessesFreelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailcontact@sellertools .comcontact@helium10.com
Live chatNoNo
Company addressLAS VEGAS, NEVADA500 Technology Dr Suite 450, Irvine, CA 92618
Year founded20162015

Pricing comparison

Compare the price between SellerTools vs Helium 10

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonSellerToolsHelium 10
Pricing rangeFrom $0 to $357 per monthFrom $39 to $399 per month
Pricing typesMonthly subscriptionAnnual subscription / Monthly subscription
Free planYesYes
Free trialYesNo
Money back guaranteeNoYes, 30 days
Pricing page linkSee plansSee plans

SellerTools Pricing details

SellerTools offers a range of pricing plans to cater to the diverse needs of Amazon sellers. The Free plan allows users to access basic functionalities, making it a suitable option for sellers who are just starting out or have minimal requirements.

For those seeking additional features and capabilities, the Chrome Only plan is available at $37 per month, providing access to the Chrome Extension functionality for enhanced browsing and insights on Amazon.

The Lite plan, priced at $67 per month, offers a more comprehensive set of features, including inventory management and review management.

The Starter plan, priced at $117 per month, further expands on the Lite plan with additional features such as keyword research and listing optimization.

Finally, the Growth plan, available at $357 per month, provides access to the full suite of SellerTools features, including advanced functionalities like sales analytics, advertising campaign management, and promotions.

SellerTools pricing

Free ($0/Month)

  • Try for free as you get started

Chrome Only ($37/Month)

  • Everything on Free + Pro features
  • Access to the complete extension

Lite ($67/Month)

  • Everything on Chrome Only plus Sub Account Access
  • Essential tools
  • Automated Review Request

Starter ($117/Month)

  • PPCs Limited Access
  • Everything on Lite plus API Access

Growth ($357/Month)

  • Everything on Pro plus up to 100k Customers
  • Up to 10k Seller Accounts
  • Expanded access for brands looking to scale

Helium 10 Pricing details

Helium 10 begins at $39 per month, offering you limited access to the full collection of tools. However, you can mainly access their most popular tool, X-ray, which offers you details on product information. These include details on sales trends, revenue estimates, and price.

Their suggested package is $99 per month, offering you keyword tracker and index tracking features.

Helium 10 pricing

Fortunately, Helium 10 seems to be pricing its services somewhat aggressively in a bid to stake out some of the market shares for itself. They do this by poaching people from the entrenched big boys in the market.

Below are the different pricing plans you can expect from Helium 10:

Starter ($39/month)

The Starter plan is ideal for beginners. The plan comes with all the training modules and tools you need to get started as an Amazon seller. The package includes complete access to Xray but limited access to the rest of the Helium 10 tool suite.

Platinum ($99/month)

This package is ideal for growing Amazon or Walmart sellers. The Platinum plan is one of the most popular plans of all and comes with all the important tools you need to scale your growing business. You will receive a full-single user license, and it also comes with:

  • Follow up (5,000 emails per month)
  • Alerts (300 ASINs per month)
  • Keyword tracker (2,500 keywords per month)
  • Index Checker (150 uses per month)

Diamond ($249/month)

The Diamond Plan is suitable for established Amazon sellers. It is tailored for those sellers as it has all the advanced and basic features. It also has everything in the plus plan, apart from having access to the following:

  • Follow up (15,000 emails per month)
  • Alerts (600 ASINs per month)
  • Keyword tracker (5,000 keywords per month)
  • Index Checker (300 uses per month)
  • Multi-user login
  • Four seller central account connections
  • Unlimited use of Walmart marketplace tools
  • Inventory management unlimited SKUs

 

Enterprise (custom)

The enterprise plan is a tailored solution for those advanced sellers who are seeking to scale rapidly. It has everything in the Diamond plan. You’ll also receive the following benefits:

  • Management of different clients with a single subscription
  • Added internal users for multi-user login
  • Expanded limits for keywords tracked
  • Expanded limits for market trackers for competitive intelligence
  • Expanded limits for connected accounts on Walmart and Amazon
  • APIs and bulk and custom reporting

If you are still not able to identify which plan is suitable for you, you should check your requirements first. Remember that each Amazon seller is unique, and it depends on your business model and where you currently are in your Amazon seller journey.

SellerTools vs Helium 10
SellerTools vs Helium 10

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