RankTracker vs Semrush

The main difference between RankTracker and Semrush is their primary focus. RankTracker is a specialized SEO tool primarily dedicated to keyword tracking and ranking analysis. It offers in-depth insights into a website’s search engine performance and tracks keyword positions. It excels in precise keyword monitoring. On the other hand, Semrush is a comprehensive all-in-one SEO and digital marketing platform. It provides a wide array of tools, including keyword research, competitive analysis, site auditing, content optimization, and social media tracking. It is favored for its extensive suite of SEO and digital marketing capabilities which makes it a preferred choice for marketers and businesses seeking an all-encompassing solution.

In this versus, we compare RankTracker vs Semrush in-depth to help you choose one of them. If you want to know more details, we recommend you to read our RankTracker review and Semrush review.

However, you can also directly find the Best SEO Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

RankTracker vs Semrush at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of RankTracker vs Semrush. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9.2
RankTracker Review – All-in-one Platform for Effective SEO

RankTracker Review – All-in-one Platform for Effective SEO

In this RankTracker review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.2
Customer support
8.9
Value for money
9.5
Ease of use
9.1
Features
9.2
PROS:
  • Tracks Search Engine and Location Rankings Accurately
  • Sort and filter data
  • Shows keyword ranking history on a line graph
  • Track keyword visits with Google Analytics
  • Ease-of-use console for beginners with email support
CONS:
  • Data retrieval is time-dependent on internet connection and keyword count
  • You can only pull data for one customer
9.3
Semrush Review – SEO and SEA software

Semrush Review – SEO and SEA software

Semrush has become an indispensable tool for SEO professionals around the world. In our article you will find our …
Try SEMrush 7 days for free
Average Score 9.3
Customer support
9.5
Value for money
9
Ease of use
8.5
Features
10
PROS:
  • Biggest Keywords and Backlinks database
  • More than 7 million users
  • Free trial and free plan
  • All in one SEO tool (all the features you need in one place)
CONS:
  • Expensive
  • Limits can be reached quickly

Specifications comparison

DetailsRankTrackerSemrush
FeaturesKeyword Search / Monitor Backlinks / Search Engine Results Page / Web Audit FeatureAudit website / Backlink checker / Chrome extension / Competitive research / Keyword research / Lead generation / Rank tracking / SEO writing assistant
Best suited forIndividuals, Freelancers, Small businesses, Mid size businessesIndividuals, Freelancers, Small businesses, Mid size businesses
Website languagesEnglishChinese / Deutsch / English / French / Italian / Japanese / Korean / Portuguese / Russian / Spanish / Turkish / Vietnamese
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailcontact@ranktracker.commail@semrush.com
Live chatYesYes
Company address144A Clerkenwell Rd London, EC1R 5DFSemrush Inc. 800 Boylston Street Suite 2475 Boston, MA 02199
Year founded20142008

Pricing comparison

Compare the price between RankTracker vs Semrush

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonRankTrackerSemrush
Pricing rangeFrom $13 to $156 per monthFrom $120 to $450 per month
Pricing typesAnnual subscription / Monthly subscriptionAnnual subscription / Monthly subscription
Free planNoYes
Free trialYes, 7 daysYes, 7 days
Money back guaranteeNoYes, 7 days
Pricing page linkSee plansSee plans

RankTracker Pricing details

RankTracker has four pricing plans, Starter for $13.5/month, Double Data for $44.25/month, Quad data for $81.75/month, and Hex data for $156.75/month. The details of each plan are shown below.

RankTracker Pricing

STARTER ($18/month discounted as $13.5/month):

  • Save $54.00 per year
  • 100 Daily keyword tracking
  • 2 Competitors per domain
  • 100 Monthly keyword search engine lookups
  • 100 suggested keywords per search
  • 50 Keyword Demand Difficulty Checks
  • 100 Monthly SERP monitoring
  • 1,000 Pages are audited every month
  • 50,000 Backlink Checker rows
  • 10 Domains/URL Trackable
  • 10 Planned reports
  • 2 Users

DOUBLE DATA ($59/month discounted as $44.25/month):

  • Save $177.00 per year
  • 7-Days Free Trial
  • 500 Daily tracked keywords
  • 5 Competitors per domain
  • 500 Monthly keyword finder lookups
  • 125 Keyword suggestions per search
  • 250 On Demand Keyword Difficulty checks
  • 250 Monthly SERP checks
  • 2,500 Pages audited monthly
  • 150,000 Backlink Checker rows
  • Unlimited Trackable Domains/URL
  • Unlimited Scheduled reports
  • Unlimited Users

QUAD DATA ($109/month discounted as $81.75/month):

  • MOST POPULAR
  • Save $327.00 per year
  • 7-Days Free version Trial
  • 1,000 Daily tracked keywords
  • 10 Competitors per domain
  • 1,000 Monthly keyword finder lookups
  • 250 Keyword suggestions per search
  • 500 On Demand Keyword Difficulty checks
  • 500 Monthly SERP checker checks
  • 5,000 Pages audited monthly
  • 300,000 Backlink Checker rows
  • Unlimited Trackable Domains/URL
  • Unlimited Scheduled reports
  • Unlimited Users

HEX DATA ($209/month discounted as $156.75/month):

  • Save $627.00 per year
  • 2,000 Daily tracked keywords
  • 20 Competitors per domain
  • 2,000 Monthly keyword finder lookups
  • 500 Keyword suggestions per search
  • 1,000 On Demand Keyword Difficulty checks
  • 1,000 Monthly SERP checker checks
  • 10,000 Pages audited monthly
  • 600,000 Backlink Checker rows
  • Unlimited Trackable Domains/URL
  • Unlimited Scheduled reports
  • Unlimited Users

Semrush Pricing details

Semrush by default offers three subscription models on their platform: the Pro version of $120 per month, the Guru version of $230 per month and the Business version of $450 per month. An even more complete business version is also available, but must be made on the estimate. For this purpose, a dedicated form on the Semrush website is available. As you can imagine, the Pro version offers fewer functions than the Guru version and business version. However, according to the applications, it is not necessarily justified to go for the most expensive model. If independent users are largely satisfied with the Pro version, agencies and SMEs should go to the Guru version. The business version concerns only large groups with a strong presence on the web. Below we will quickly detail what the big differences are in terms of limits for each plan.

Semrush pricing

Different pricing limits for the Domain & Keyword Analytics feature

Let’s quickly talk about the differences between the 3 plans. What you can quickly see is that there are differences in the “Domain & Keyword Analytics” section:

  • The pro plan offers 10 000 results per report, 3 000 reports per day and 250 keyword metrics updates per month.
  • The guru plan offers 30 000 results per report with 5 000 reports per day and 1 000 keyword metrics updates per month. Plus, you will get access to historical data that will allow you to travel back in time and understand how you or your competitors’ websites were performing since 2012.
  • The Business plan offers 50 000 results per report with 10 000 reports per day and 5 000 keyword metrics updates per month. You will obviously get access to historical data too and will get access to the Semrush PLA data for optimizing your Google shopping campaigns.

Different pricing limits for the Projects feature

If you go around the middle of the pricing feature comparison image, you will see that there are differences in the “Projects” section:

  • The Pro plan offers 5 projects maximum (5 websites to track), 500 keywords IN TOTAL to track, 1 target per project, 100 000 pages to crawl per month, 20 000 pages to crawl per projects, 500 SEO idea units, 50 social profiles for monitoring, 10 social profiles for posting.
  • The Guru plan offers 15 projects maximum (15 websites to track), 1 500 keywords IN TOTAL to track, 10 targets per project, 300 000 pages to crawl per month, 20 000 pages to crawl per projects, 800 SEO idea units, 100 social profiles for monitoring, 30 social profiles for posting.
  • The Business plan offers 40 projects maximum (40 websites to track), 5 000 keywords IN TOTAL to track, unlimited targets per project, 1 000 000 pages to crawl per month, 100 000 pages to crawl per projects, 2 000 SEO idea units, 300 social profiles for monitoring, 50 social profiles for posting.

Different pricing limits for the Content Marketing Platform feature

If you are interested in improving your content for the search engines, then we would recommend you to get the content marketing platform feature. Unfortunately, it’s not available for the cheapest plan and for the other plans, there are some limitations:

  • The Guru plan offers 800 SEO content templates, 20 000 pages to audit, 5 countries to track, 50 posts to track, 1 calendar and 5 plagiarism checks per month (don’t worry you can buy additional checks).
  • The Business plan offers 2 000 SEO content templates, 20 000 pages to audit, 10 countries to track, 50 posts to track, unlimited calendars and 10 plagiarism checks per month (don’t worry you can buy additional checks).

Semrush offers several pricing tiers. The most affordable plan starts at $129.95 per month. The pricing increases for higher-tier plans which offer more advanced features and increased limits and can go up to $499.95 per month. Apart from all these plans, it also offers a Custom plan for larger organizations where you can negotiate prices according to your requirements and needs. On the other hand, RankTracker allows you to choose between paying on monthly or yearly basis. If you decide to choose monthly, then its prices range from $24 per month to $209 per month depending on the features that you need. And if you decide to go for annual plans, then you can save some amount as it ranges from $19.20 per month to $167.20 per month. So, we can clearly see that RankTracker is the winner.

🏆 Winner: RankTracker

Learn more in the section below with our comparison of the different features of RankTracker vs Semrush .

Features comparison

We highlight the main differences between RankTracker vs Semrush

Here is a quick summary of the differences between the features and services offered by RankTracker vs Semrush:

Features overview

RankTracker vs Semrush
RankTracker logo
VS
Semrush Logo
Pricing and AffordabilityDoes it offer budget friendly pricing?
VS
Keyword ResearchDoes it offer keyword research features?
VS
Site Audit and Health AnalysisDoest in include site audit features?
VS
Backlink Analysis Does it include backlink analysis tool?
VS
Competitor AnalysisDoes it include competitor analysis tool?
VS

In this section, we will compare only the big differences between RankTracker and Semrush, and we will assign a winner for each feature or service.
So we will compare first:

  • Pricing and Affordability
  • Keyword Research
  • Site Audit and Health Analysis
  • Backlink Analysis
  • Competitor Analysis

Pricing and Affordability

Semrush offers tiered pricing structure, but it is designed for larger organization. This makes it costly to use and handle. On the other hand, RankTracker is designed for smaller to medium organizations, that’s why it offers budget friendly pricing. So, RankTracker is winner.

🏆 Winner: RankActive

Keyword Research

RankTracker specializes in tracking keywords and their rankings. Although it does not offer extensive keyword research features, but up to some extent it provides the keyword research feature. On the other hand, Semrush excels in keyword research and provides a comprehensive keyword database, search volume data, competitive keyword analysis, and keyword difficulty scores. So, this makes it a tie.

🏆 Winner: Tie

Site Audit and Health Analysis

RankTracker does not include site audit or health analysis features in its toolset. On the other hand, Semrush offers a robust site audit tool that examines a website’s health, identifying issues, and suggesting improvements for SEO optimization.

🏆 Winner: Semrush

Backlink Analysis

RankTracker lacks backlink analysis features and focuses primarily on keyword tracking. On the other hand, Semrush offers extensive backlink analysis capabilities, including identifying backlinks, analyzing referring domains, and assessing backlink quality.

🏆 Winner: Semrush

Competitor Analysis

RankTracker does not offer specific competitor analysis tools. Whereas Semrush includes comprehensive competitor analysis features that allows you to compare your website’s performance with that of competitors and identify opportunities.

🏆 Winner: Semrush

User Reviews

Find out what current users think about RankTracker and Semrush

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of RankTracker or Semrush, to help our community to choose.

RankTracker Reviews

9.2
RankTracker Review – All-in-one Platform for Effective SEO

RankTracker Review – All-in-one Platform for Effective SEO

In this RankTracker review, you’ll find more information about its features, pricing, pros and cons and why you should …

Semrush Reviews

9.3
Semrush Review – SEO and SEA software

Semrush Review – SEO and SEA software

Semrush has become an indispensable tool for SEO professionals around the world. In our article you will find our …
Try SEMrush 7 days for free

Now that you have read everything and know all the differences between RankTracker and Semrush, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

Winner

RankTracker vs Semrush: Who is the winner?

Semrush is the winner due to its extensive and feature-rich suite of SEO and digital marketing tools which makes it a top choice for marketers and businesses looking for a comprehensive solution. 

On the other hand, RankTracker is the runner-up as excels in precise keyword tracking and ranking analysis along with the affordable pricing plans. So, if you are looking for a precise keyword tracking solution in a budget friendly cost, then you should try RankTracker.


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