Omnisend vs Drip

The main difference between Omnisend and Drip is that Omnisend offers a free plan which allows users to send up to 500 emails per month and reach up to 250 contacts. On the other hand, Drip offers only 14 day free trial period without any limit on the number of emails sent or contacts reached. After the trial period is over, customers have to choose a paying plan. Another difference between the two is that Omnisend provides 24/7 email support to all customers, regardless of the plan they choose, while Drip’s email support is only available to paying customers from 9 am to 5 pm CT, Monday through Friday.

In this versus, we compare Omnisend vs Drip in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Omnisend review and Drip review.

However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Omnisend vs Drip at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Omnisend vs Drip. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

Omnisend Review, Pricing, Features with Pros and Cons

Omnisend Review, Pricing, Features with Pros and Cons

In this Omnisend review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.4
Customer support
Value for money
Ease of use
  • Really easy to use and user friendly
  • Free plan
  • Many integrations
  • Workflow automations to save time
  • Many marketing tools
  • Email design features limited
  • May be expensive
Drip Review – The Ecommerce Revenue Engine

Drip Review – The Ecommerce Revenue Engine

In this drip review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.5
Customer support
Value for money
Ease of use
  • Easy-to-use user interface
  • Customizable workflows
  • Integrates easily into tons of e-commerce platforms, shopping sites, marketing apps, social media, etc.
  • Multi-channel marketing automation services (SMS, emails, social media platforms)
  • Free trial period
  • Free migration from one plan to anothe
  • Great value for money
  • Higher conversion
  • Higher ROI
  • Considered a little pricey when compared with others
  • HTML Email building requires knowledge of coding
  • Analytics reporting lack critical details
  • No real-time sales alerts
  • Doesn’t have a mobile phone app

Specifications comparison

FeaturesA/B test / Email marketing / Marketing automation / SMS Marketing / Web Push NotificationsEcommerce / Email marketing / SMS Marketing
Best suited forFreelancers, Small businesses, Mid size businessesSmall businesses, Mid size businesses
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Live chatYesYes
Company addressVerkių g. 25C-1, LT-08223 Vilnius, Republic of Lithuania251 N. 1st Avenue, Suite 400, Minneapolis, MN 55401
Year founded20142013

Pricing comparison

Compare the price between Omnisend vs Drip

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonOmnisendDrip
Pricing rangeFrom $16 per monthFrom $19 per month
Pricing typesMonthly subscriptionMonthly subscription
Free planYesNo
Free trialNoYes, 14 days
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Omnisend Pricing details

Omnisend is a subscription-based email and SMS marketing platform that costs from $16 per month. You will surely start with the Free plan until you reach 250 contacts or need to send more email and SMS.

Omnisend Email Pricing

The Free Plan

As said earlier, the Free plan gives you 250 contacts, 500 emails per month and 60 SMS per month, plus also 500 web push. And you will get all these features for free:

  • Professional looking email templates
  • Pre-built automations & workflows
  • Popups & signup forms
  • Segmentation & customer analytics
  • Sales & performance reports
  • A/B testing
  • Customer support via email


The Standard Plan ($16/month)

The Standard plan for Omnisend costs from $16/month and gives you the following benefits: 6,000 emails per month, 500 contacts maximum and unlimited web push. When you reach the 500 contacts, you will have to pay more but will keep using the standard plan. Additionally, the plan includes 24/7 live chat support.

The Professional Plan ($59/month)

Omnisend offers a range of pricing plans, with the Professional Plan offering unlimited emails sending and much more SMS (3,900). This plan allows you to have up to 500 contacts and if you have more you will have to pay more. Additionally, the plan includes advanced reporting.

SMS Pricing Plan

Omnisend SMS Pricing

Drip Pricing details

Drips basic plan starts from only $19 per month for email marketing but if you spend only $3 more per month you will get email + sms marketing automation services with the additional features also.

Drip Pricing for email

Drip offers three pricing plans from which you can choose. For software such as Drip that is valuable and immensely helpful in driving and generating sales, it wouldn’t be surprising if nothing about it is free. However, this is not the case as drip offers not only three subscribers/businesses suited pricing plans, but also affords you the opportunity of taking advantage of their two weeks (14 days) free trial usage… and that is without even submitting your credit card details! Hence, drip offers the following pricing plans:

  •  Free Trial
  • Basic Pricing Plan
  • Pro Pricing Plan
  • Enterprise Varies Pricing Plan

Please note that all of Drip’s three pricing plans come with 14 days free trial period. Within the trial period, you will get access to that specific plan’s automation service after which you may then decide to pay and continue enjoying the service. It is like giving you a taste of what you’ll be getting if you subscribe to that plan. This is a nice strategy on the part of the developers of Drip because having seen just how effective this marketing automation software can be, users would certainly want to continue enjoying the sales-driven benefits and thereby pay for the plan. Below, therefore, is a breakdown of what you’ll be getting when you subscribe to any of Drip’s pricing plans.

Free 14 Days Trial

Within the stipulated two weeks of a free trial, you will be granted access to use all of Drip’s workflows and marketing automation (including email marketing, and SMS marketing). However, you can only send between 1 and 500 emails.

Drip’s Basic Pricing Plan

Drip’s lowest and most basic pricing plan starts at $19 per month. If you choose this most basic plan, you will be able to send unlimited emails to between 1 and 500 email contacts you may have plus full integration services. However, you wouldn’t be able to utilize their SMS automation service. This is because Drip offers two variants for every monthly pricing plan; the first is for users who want access to only email marketing automation and the second variant is for users who want access to both email and SMS marketing automation. This means that Drip charges a little extra if you wish to use its SMS marketing automation. While the most basic email marketing automation monthly plan costs $19, the most basic email + SMS marketing automation plan costs $22 monthly. However, it doesn’t stop there; there are other basic pricing plans all of which are dependent on the number of contacts you’ll be sending emails to and the number of SMS messages you’ll be sending. Please note that the default number of messages (SMS) is 200 but this can be increased but would also lead to an increase in the plan’s price.

Drip’s Pro Pricing Plan

Drip Pricing for email and sms The pro pricing plan was initiated to cater to the business needs of subscribers with a higher email contact volume (5,000+ contacts). The lowest pro plan starts at $99 as it offers the added benefit of being able to chat with Drip’s customer care/support. To be able to utilize both email and SMS marketing automation, however, the most basic pro plan starts at $102 per month with the default 200 SMS messages. With $99 per month, users get to be able to send unlimited emails to as many as 6,000 contacts. If you opt for the $102 per month pricing plan, you’ll get the added advantage of 200 SMS messages.

Enterprise Varies Pricing Plan

This is the most exclusive and expensive of Drip’s pricing plans as it is reserved for only the crème de la crème business enterprises. It is meant for varying business enterprises with numerous email and SMS contacts. Those enterprises with nothing less than 160,000 email contacts and the need to send up to 1,920,000 emails and above fall within this category. The maximum number of email contacts is 10 million, and the maximum number of emails that can be sent under this pricing plan is 120 million emails. When you subscribe to the Enterprise Varies Pricing Plan, you get the perks and benefits that come with both the basic and pro plans plus the option of discussing with an expert, and you are assigned a dedicated customer success manager to help with whatever marketing automation, workflows, and business-related advise you may require.

Omnisend pricing starts from $16 per month, which allows users to send 500 emails and up to 500 web pushes per month. It also provides a free plan which is perfect for starting businesses or for exploring Omnisend. While Drip pricing starts from $39 per month will unlimited email and free migration. It also provides a 14-day free trial to try out all its features before signing up for the paid plans. However, Omnisend is the clear winner when it comes to the pricing since its plans are more affordable and offer a free plan.

🏆 Winner: Omnisend

Learn more in the section below with our comparison of the different features of Omnisend vs Drip .

Features comparison

We highlight the main differences between Omnisend vs Drip

Here is a quick summary of the differences between the features and services offered by Omnisend vs Drip:

Features overview

Omnisend vs Drip
Omnisend Review
Drip logo
Ease of useVisual workflow builder                                
Email TemplatesReady-made design and email templates         
IntegrationsDoes it offer more integrations?                        
Segmentation & PersonalizationSophisticated yet easy-to-apply segmentation   
Popups & FormsDynamic forms and website popups                    

In this section, we will compare only the big differences between Omnisend and Drip, and we will assign a winner for each feature or service.
So we will compare first:

  • Ease of use
  • Email Templates
  • Integrations
  • Segmentation & Personalization
  • Popups & Forms

Ease of use

Omnisend and Drip offer a user-friendly interface that makes setting up emails, messages, and campaigns effortless. Omnisend comes with intuitive drag-and-drop editors that drive it leisurely for businesses of all sizes to create beautiful emails without any coding knowledge. In comparison, Drip has a powerful yet easy-to-use visual workflow builder that simplifies complex automation. Both tools are designed to simplify email marketing, but Drip is slightly easy to use than Omnisend.

🏆 Winner: Drip

Email Templates

Omnisend gives users access to a wide selection of professionally designed, mobile-responsive email templates. From playful designs to corporate styles, you can find something to fit your brand. On the other hand, Drip’s also comes with an array of pre-built templates that are easy to customize. It also offers pre-built playbooks for automation for those who want to create advanced customer journeys. So the winner here is a tie—both come with a good selection of email templates.

🏆 Winner: Both


Omnisend offers integrations with 130+ apps across various categories, making it easy to connect your ecommerce tech stack. With Omnisend’s powerful integrations, you can create personalized customer journeys that generate real sales and build loyalty. Drip, on the other hand, comes with fewer integrations, but you can also suggest your own to be added, making it a great choice for tech-savvy entrepreneurs.

🏆 Winner: Omnisend

Segmentation & Personalization

Both email marketing platforms provide e-commerce-tailored segmentation and personalization features. Omnisend lets you create segments based on customer engagement and purchase data, as well as set up automated segmentation rules. Drip also provides segmentation but focuses more on using customer data to optimize content and drive conversions which makes it slightly better at personalization.

🏆 Winner: Drip

Popups & Forms

Omnisend provides a suite of tools to help you easily create and customize website popups & signup forms. With Omnisend, you can choose from multiple popup types and customize colors, sizes, fonts, images, and more. On the other hand, Drip provides more dynamic forms and popups that give you full control over when and how they appear, who sees them, and what kind of offers you provide.

🏆 Winner: Drip

User Reviews

Find out what current users think about Omnisend and Drip

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Omnisend or Drip, to help our community to choose.

Omnisend Reviews

Omnisend Review, Pricing, Features with Pros and Cons

Omnisend Review, Pricing, Features with Pros and Cons

In this Omnisend review, you’ll find more information about its features, pricing, pros and cons and why you should …

Drip Reviews

Drip Review – The Ecommerce Revenue Engine

Drip Review – The Ecommerce Revenue Engine

In this drip review, you’ll find more information about its features, pricing, pros and cons and why you should …

Now that you have read everything and know all the differences between Omnisend and Drip, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.


Omnisend vs Drip: Who is the winner?

The winner of this versus is Drip. Drip’s ease of use, point-and-click visual workflow builder, sophisticated segmentation and personalization features, and dynamic forms and website popups make it the better choice for businesses looking to create powerful customer journeys.

On the other hand, Omnisend is also a great tool for those looking for an affordable solution, as it comes with more integrations, and its plans are more flexible than Drip. It also offers a free plan, so it could be worth considering if you’re on a consolidated budget. At the end of the day, the pick is yours and will depend on your email marketing needs and budget.


Drip vs Omnisend: Which one will you use?

At Ciroapp, we are always striving to provide the best possible experience for our readers. We understand that making a decision between two software can be a difficult task. That’s why we want to hear from you! Your valuable opinion can help us improve our future versus articles and guide our readers in making informed decisions. By casting your vote, you not only help us, but also the community of readers who rely on our content. So, share your thoughts with us and let us know which software you prefer!

Which one will you use?