Moz vs Semrush

The main difference between Moz and Semrush is that Moz is an all-in-one SEO toolset that allows businesses to improve their search engine rankings, keyword research, site optimization, and more. On the other hand, Semrush is an all-in-one SEO toolkit that focuses on helping businesses improve their online visibility through competitor research, PPC campaigns, and social media management. Another major difference that differentiates Moz from Semrush is that Moz provides ranking data based on the search results of Google, Bing, and Yahoo. In comparison, Semrush focuses solely on Google data.

In this versus, we compare Moz vs Semrush in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Moz review and Semrush review.

However, you can also directly find the Best SEO Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

To make your choice quick and efficient, here is a short summary about our comparison of Semrush vs Moz. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9

Moz Review, Pricing, Features with Pros and Cons

In this Moz review, you’ll find more information about its features, pricing, pros and cons and why you should consider …

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Average Score 9

Customer support

8.8

Value for money

9

Ease of use

9.1

Features

9.1

PROS:

• Competitor benchmarking
• Custom metrics
• Affordable
• Fast crawl speed
• User-friendly

CONS:

• Less intuitive
• Delayed reports
• Poor navigation

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9.3

Semrush Review – SEO and SEA software

Semrush has become an indispensable tool for SEO professionals around the world. In our article you will find our …

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Try SEMrush 7 days for free

Average Score 9.3

Customer support

9.5

Value for money

9

Ease of use

8.5

Features

10

PROS:

• Biggest Keywords and Backlinks database
• More than 7 million users
• Free trial and free plan
• All in one SEO tool (all the features you need in one place)

CONS:

• Expensive
• Limits can be reached quickly

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Specifications comparison

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Moz Pricing details

Navigate the flexible pricing options of Moz Pro, designed to fit every SEO need and budget.

With plans ranging from $99 to $599 per month, there’s a perfect fit whether you’re a beginner in SEO or running an enterprise-level business. Each plan comes packed with essential features and the option for yearly savings!

Standard Plan – $99/month

• Target Audience: Ideal for SEO beginners or small businesses.
• Keyword Rankings: Track up to 300 keywords.
• Site Crawls: Weekly site audits.
• User Seats: 2
• Data Rows: Export up to 10,000 rows.

Medium Plan – $179/month

• Target Audience: Aimed at growing businesses and small agencies.
• Keyword Rankings: Track up to 800 keywords.
• Site Crawls: Daily site audits.
• User Seats: 10
• Data Rows: Export up to 30,000 rows.
• Branded Reports: Customizable PDF reports.

Large Plan – $299/month

• Target Audience: Suitable for large businesses with extensive SEO needs.
• Keyword Rankings: Track up to 1,900 keywords.
• Site Crawls: Daily site audits.
• User Seats: 25
• Data Rows: Export up to 40,000 rows.
• Branded Reports: Customizable PDF reports.
• API Access: Limited API access for custom data retrieval.

Premium Plan – $599/month

• Target Audience: Designed for enterprise-level businesses and large agencies.
• Keyword Rankings: Track up to 7,000 keywords.
• Site Crawls: Daily site audits.
• User Seats: 50
• Data Rows: Export up to 100,000 rows.
• Branded Reports: Customizable PDF reports.
• API Access: Full API access for extensive custom data retrieval.

Common Features Across All Plans

• MozBar Premium: Full access to MozBar, the SEO toolbar for Chrome.
• Multiple Search Engines: Track keywords across various search engines like Google, Yahoo, and Bing.
• SEO Insights: Receive actionable tips and recommendations.
• 24-Hour Online Support: Access to real-time support.
• Moz Q&A Forum: Engage with a community of SEO experts.

Note: All plans offer a 20% discount for yearly payments and tailored options with dedicated account support for those with specific needs.

Semrush Pricing details

Semrush by default offers three subscription models on their platform: the Pro version of $120 per month, the Guru version of $230 per month and the Business version of $450 per month. An even more complete business version is also available, but must be made on the estimate. For this purpose, a dedicated form on the Semrush website is available. As you can imagine, the Pro version offers fewer functions than the Guru version and business version. However, according to the applications, it is not necessarily justified to go for the most expensive model. If independent users are largely satisfied with the Pro version, agencies and SMEs should go to the Guru version. The business version concerns only large groups with a strong presence on the web. Below we will quickly detail what the big differences are in terms of limits for each plan.

Different pricing limits for the Domain & Keyword Analytics feature

Let’s quickly talk about the differences between the 3 plans. What you can quickly see is that there are differences in the “Domain & Keyword Analytics” section:

• The pro plan offers 10 000 results per report, 3 000 reports per day and 250 keyword metrics updates per month.
• The guru plan offers 30 000 results per report with 5 000 reports per day and 1 000 keyword metrics updates per month. Plus, you will get access to historical data that will allow you to travel back in time and understand how you or your competitors’ websites were performing since 2012.
• The Business plan offers 50 000 results per report with 10 000 reports per day and 5 000 keyword metrics updates per month. You will obviously get access to historical data too and will get access to the Semrush PLA data for optimizing your Google shopping campaigns.

Different pricing limits for the Projects feature

If you go around the middle of the pricing feature comparison image, you will see that there are differences in the “Projects” section:

• The Pro plan offers 5 projects maximum (5 websites to track), 500 keywords IN TOTAL to track, 1 target per project, 100 000 pages to crawl per month, 20 000 pages to crawl per projects, 500 SEO idea units, 50 social profiles for monitoring, 10 social profiles for posting.
• The Guru plan offers 15 projects maximum (15 websites to track), 1 500 keywords IN TOTAL to track, 10 targets per project, 300 000 pages to crawl per month, 20 000 pages to crawl per projects, 800 SEO idea units, 100 social profiles for monitoring, 30 social profiles for posting.
• The Business plan offers 40 projects maximum (40 websites to track), 5 000 keywords IN TOTAL to track, unlimited targets per project, 1 000 000 pages to crawl per month, 100 000 pages to crawl per projects, 2 000 SEO idea units, 300 social profiles for monitoring, 50 social profiles for posting.

Different pricing limits for the Content Marketing Platform feature

If you are interested in improving your content for the search engines, then we would recommend you to get the content marketing platform feature. Unfortunately, it’s not available for the cheapest plan and for the other plans, there are some limitations:

• The Guru plan offers 800 SEO content templates, 20 000 pages to audit, 5 countries to track, 50 posts to track, 1 calendar and 5 plagiarism checks per month (don’t worry you can buy additional checks).
• The Business plan offers 2 000 SEO content templates, 20 000 pages to audit, 10 countries to track, 50 posts to track, unlimited calendars and 10 plagiarism checks per month (don’t worry you can buy additional checks).

The starting price of Moz is $69 per month, which includes all the core SEO features. Plus, Moz offers its users a free 30-day trial. On the other hand, Semrush’s starting price is $129.95 per month, which includes all the basic features for SEO and marketing. It also offers a free trial and a 7-day money-back guarantee. Overall, both Moz and Semrush are priced reasonably for the number of features they offer. However, regarding value for money, Moz is the winner with its lower starting price.

🏆 Winner: Moz

Learn more in the section below with our comparison of the different features of Moz vs Semrush.

Here is a quick summary of the differences between the features and services offered by Moz vs Semrush:

Features overview

Moz vs Semrush

VS

In this section, we will compare only the big differences between Moz and Semrush, and we will assign a winner for each feature or service.
So we will compare first:

• Keyword Research
• Rank Tracking
• SEO Insights & Reporting
• Language Support
• Extra Tools

Keyword Research

Both Moz and Semrush are popular SEO tools that offer a range of keyword research features to help you identify the best keywords for your website. Moz comes with a Keyword Explorer that boasts over 1.25 billion traffic-driving keywords to streamline your workflow and save you time by providing comprehensive data in one place.

On the flip side, Semrush has a Keyword Magic Tool that lets you generate thousands of keyword combinations from one seed keyword and explore a keyword toolbox with over 25 billion keywords. So, in terms of keyword research, both are great, but Semrush has a slight edge due to its vast database and additional features.

🏆 Winner: Semrush

Rank Tracking

Moz and Semrush offer powerful rank-tracking features, allowing you to monitor your website’s keyword performance and visibility on the search engine results page (SERP) over time. With Moz, you can track your website’s rankings and those of your competitors to gain insights into their strategies and identify potential gaps in your own.

Semrush, on the other hand, also offers the ability to track, spot, and fix any ranking fluctuations and monitor SERP features and volatility. However, Semrush only focuses on Google and Baidu data, while Moz tracks rankings across all three major search engines: Google, Bing, and Yahoo.

🏆 Winner: Moz

SEO Insights & Reporting

For any online business, up-to-date reports are critical. In terms of SEO insights & reporting, both Moz and Semrush offer top-notch features to help you stay on top of your website’s performance. Moz provides scheduled reports, branded reports, and customizable report templates for your convenience. On the other hand, Semrush offers scheduled reports, PDF template sharing, and integration with Looker Studio for advanced data visualization. So here in this section, both Moz and Semrush are head-to-head.

🏆 Winner: Both

Language Support

Both Moz and SEMrush offer English language support as it’s an international language spoken by millions of individuals worldwide. However, Semrush goes a step further by offering support in multiple languages, catering to the needs of non-English speakers as well. This includes Spanish, German, French, Italian, Chinese, Japanese, and more. If you’re looking to expand your SEO and marketing strategies in different regions or countries, Semrush is a better option.

🏆 Winner: Semrush

Extra Tools

Moz features a wide range of tools to help you improve your SEO game, such as domain analysis, link explorer, competitive research, MozBar, and more. In comparison, Semrush takes things to the next level with tools like SEO writing assistant, content analyzer, PPC keyword research, brand monitoring, competitor PR monitoring, website monetization, and even more. So, in this round, Semrush is the winner, offering more comprehensive and advanced tools for all aspects of SEO and online marketing.

🏆 Winner: Semrush

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Moz or Semrush, to help our community to choose.

Moz Reviews

9

Moz Review, Pricing, Features with Pros and Cons

In this Moz review, you’ll find more information about its features, pricing, pros and cons and why you should consider …

Visit Moz

Read full review

Semrush Reviews

9.3

Semrush Review – SEO and SEA software

Semrush has become an indispensable tool for SEO professionals around the world. In our article you will find our …

Visit Semrush

Read full review

Try SEMrush 7 days for free

Now that you have read everything and know all the differences between Moz and Semrush, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

The winner of this comparison is Semrush, as it offers a more diverse range of tools, better language support, and an overall user-friendly experience. It also offers more advanced features, making it a one-stop solution for all your SEO and marketing needs.

Moz is also a great option for those who want to focus solely on keyword research and link building, but for a complete SEO and marketing solution, Semrush takes the lead. Both are great options, but ultimately, it comes down to your specific needs and preferences.

Moz vs Semrush

• 1Quick overview
• 2Pricing comparison
• 3Features comparison
• 4User Reviews
• 5Winner