Moosend vs Mailchimp

The main difference between Moosend and Mailchimp is that Moosend is a comprehensive email marketing and marketing automation platform that prioritizes equipping users with powerful tools to effortlessly create newsletters segment lists and monitor campaign performance in real time. On the other hand, Mailchimp is a robust marketing automation platform that empowers users to effortlessly create, send, and analyze email and ad campaigns. With email templates, landing pages, and a mobile app, it provides a comprehensive toolkit for maximizing your marketing efforts.

In this versus, we compare Moosend vs Mailchimp in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Moosend review and Mailchimp review.

However, you can also directly find the Best Email Marketing Software Page, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Moosend vs Mailchimp at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Moosend vs Mailchimp. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

Moosend Review – Email Marketing Platform

Moosend Review – Email Marketing Platform

In this Moosend review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 8.9
Customer support
Value for money
Ease of use
  • In comparison to similarly priced rivals, automation processes are more robust
  • The majority of the features available in premium plans are included in the free plan
  • Infinite number of custom data fields and segments.
  • A/B testing
  • Landing pages
  • Customer service is restricted with the free plan
  • Moosend's third-party integrations are restricted
Mailchimp Review – The Most Popular Email Marketing Tool

Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 8.1
Customer support
Value for money
Ease of use
  • Most trusted software
  • Free plan available
  • Mobile apps
  • Many integrations
  • No native SMS feature
  • Expensive

Specifications comparison

FeaturesEmail marketingA/B test / Drag and drop builder / Email marketing / Landing Page Platform / Mobile app
Best suited forFreelancers, Small businesses, Mid size businessesIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglishDeutsch / English / French / Italian / Portuguese / Spanish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Live chatYesYes
Company addressTallis House, 2 Tallis St, London EC4Y 0AB, United KingdomThe Rocket Science Group, LLC 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Year founded20112001

Pricing comparison

Compare the price between Moosend vs Mailchimp

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonMoosendMailchimp
Pricing rangeFrom $0 to $9 per monthFrom $0 to $299 per month
Pricing typesAnnual subscription / Monthly subscriptionMonthly subscription
Free planNoYes
Free trialYes, 30 daysNo
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Moosend Pricing details

If you have less than 500 subscriber you can buy the pro plan which costs you $9 per month. If you are in a doubt about Moosend you can use the free trial also.

Moosend Pricing

The wonderful thing about Moosend’s platform is that it’s cheap, with price levels that can accommodate more than other marketing budgets. First and foremost, there are three tiers: the Free trial, Pro, and Enterprise plans: Free Forever belonged to 1,000 distinct members and is available indefinitely. As each email address count as one, you may send an infinite number of emails and get as many email lists as you like. It’s ideal for small businesses, freelancers, and solopreneurs who don’t require all the marketing tools just yet. The Pro plan costs $8 per month and is paid once a year. This is the most popular price category, since it includes all features. If you have over 1,000 subscribers and would like to see your company expand, this is the tool for you. The Enterprise plan is indeed a tailored solution for your company’s specific requirements. There’s also a fourth option for individuals who don’t send emails very frequently but want to use email marketing as part of a larger strategy, such as an outreach program or a public relations strategy. “Credits” is the name of the option. You may buy credits via the credit system, which you can then use while sending an email campaign. Each credit covers a certain number of emails rather than a certain number of subscribers, there is no time limit.

Mailchimp Pricing details

Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.

Mailchimp Pricing

There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.

$0/month Free package

The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation

The Essentials package costs $11 a month

This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.

  • 2000 contacts
  • Maximum of 500,000 emails
  • 3 audiences
  • A/B testing
  • Ability to remove the Mailchimp label
  • 1-step automation

1 month commitment, with a charge based on the amount of contacts.

Standard plan: $17/month

The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.

  • 100,000 contacts
  • 1.2 million emails maximum
  • 5 audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation
  • Dynamic content
  • Sending time optimization
  • Advanced CRM functionalities

3 months commitment, with a charge based on the amount of contacts.

$299/month for the premium deal

This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.

  • Unlimited contacts
  • 3 million emails maximum
  • Unlimited audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation; Dynamic content
  • Sending time optimization
  • Advanced CRM capabilities
  • Phone support

The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.

Moosend offers pricing starting at just $9 per month for up to 500 subscribers, giving you access to unlimited emails, automation workflows, landing pages/forms, and transactional emails. They also provide a free trial for you to test out its usability. On the other hand, Mailchimp’s essential pricing begins at just $6.50 per month and includes a subscriber limit of 500. With this plan, you’ll get 5000 monthly email sends, round-the-clock email and chat support, and up to 4 journey points. Further, there’s a free trial available to test its usability. So, in terms of pricing, Mailchimp is a winner as it offers more features and services at a lower price than Moosend.

🏆 Winner: Mailchimp

Learn more in the section below with our comparison of the different features of Moosend vs Mailchimp .

Features comparison

We highlight the main differences between Moosend vs Mailchimp

Here is a quick summary of the differences between the features and services offered by Moosend vs Mailchimp:

Features overview

In this section, we will compare only the big differences between Moosend and Mailchimp, and we will assign a winner for each feature or service.
So we will compare first:

  • Marketing Automation
  • Email Marketing
  • Audience Management
  • Integrations

Marketing Automation

Moosend easily connects with the automation workflows of top-notch ecommerce platforms, allowing you to track customer behavior at every stage. Its automation workflows are infinitely scalable, and with user-friendly drag-and-drop features and triggers, it simplifies your business operations day by day. On the other side, Mailchimp’s automation and multichannel tools allow personalized messages to be aligned with your business. It seamlessly connects with platforms like Shopify, using audience behavior data to trigger actions. You can send a product-specific email based on a customer’s website search history. This integration enhances communication, making it more effective and tailored to their needs. So, the winner of this round is a tie, with both platforms offering robust automation capabilities.

🏆 Winner: Both

Email Marketing

Both Moosend and Mailchimp are popular email marketing platforms businesses of all sizes use. However, they have slight differences when it comes to email marketing strategies. Moosend offers powerful features such as automation for hyper-personalized emails, simplified segmentation, extensive testing capabilities, and lightning-fast data analytics. In contrast, Mailchimp excels in automation features such as stunning designs, templates, advanced segmentation options, powerful analytics, AI-driven insights, and more. So, in terms of email marketing, the clear winner is Mailchimp, which provides a stunning design, template, and more.

🏆 Winner: Mailchimp

Audience Management

Moosend optimizes your email marketing strategy. It intelligently manages your audience, unlocking the full potential of your email lists. With features like targeted segmentation, seamless imports, data-driven insights, automated CRM workflows, and double opt-out, Moosend empowers you to create effective campaigns. On the other hand, Mailchimp explores strategies to maximize the potential of your customer relationship management software. With features like segmentation, CRM automation, customer retention, and audience insights, Mailchimp empowers you to optimize your campaigns for superior results. So the clear victor of this debate is Moosend, as it offers more advanced features to manage your audience effectively.

🏆 Winner: Moosend


Both Moosend and Mailchimp have a wide range of integrations, allowing you to seamlessly connect your email marketing platform with other tools and platforms. Moosend provides over 1000 integrations, allowing you to seamlessly connect and enhance your business with your favorite tools and platforms, even without coding skills. It can unleash the full potential of your business by seamlessly integrating the essential tools needed to drive its growth. In contrast, Mailchimp offers over 300 integrations that can significantly enhance your experience. These integrations provide immense value and convenience by seamlessly connecting your store, accounting tools, social media platforms, and more. So, the winner is Moosend, with a larger number of integrations.

🏆 Winner: Moosend

User Reviews

Find out what current users think about Moosend and Mailchimp

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Moosend or Mailchimp, to help our community to choose.

Moosend Reviews

Moosend Review – Email Marketing Platform

Moosend Review – Email Marketing Platform

In this Moosend review, you’ll find more information about its features, pricing, pros and cons and why you should …

Mailchimp Reviews

Mailchimp Review – The Most Popular Email Marketing Tool

Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you’ll find more information about its features, pricing, pros and cons and why you should …

Now that you have read everything and know all the differences between Moosend and Mailchimp, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.


Moosend vs Mailchimp: Who is the winner?

The winner of this comparison is Moosend. It offers more advanced features, a more significant number of integrations, and a user-friendly interface. With its powerful automation tools, data-driven insights, and advanced segmentation options, Moosend empowers businesses to create effective campaigns and drive growth.

However, Mailchimp is also a popular choice for email marketing with its wide range of features and integrations. It ultimately depends on your business goals and requirements to determine which platform best fits you.