Mailpoet vs Mailchimp

The main difference between Mailpoet and Mailchimp is that Mailpoet is only usable on a WordPress website and is really WordPress + Woocommerce oriented compared to Mailchimp.

In this versus, we compare Mailpoet vs Mailchimp in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Mailpoet review and Mailchimp review.

However, you can also directly find the best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Mailpoet vs Mailchimp at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Mailpoet vs Mailchimp. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

8.6
Mailpoet Review – Mailing system made for WordPress

Mailpoet Review – Mailing system made for WordPress

In this Mailpoet review, you’ll find more information about its features, pricing, pros and cons and why you should …
Get 30% OFF on your subscription with the coupon code: Limited30 (Using our link will automatically add the discount)
Average Score 8.6
Customer support
8
Value for money
9
Ease of use
8.5
Features
9
PROS:
  • Drag-and-drop builder
  • Fully integrated to WordPress and Woocommerce
  • Offers high email deliverability rates
  • Segmentation and automated emails scheduling
  • Integration with elementor and Gutenberg
CONS:
  • Can be expensive
  • No A/B testing
  • No sending optimization
8.1
Mailchimp Review – The Most Popular Email Marketing Tool

Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 8.1
Customer support
7.5
Value for money
8
Ease of use
8
Features
9
PROS:
  • Most trusted software
  • Free plan available
  • Mobile apps
  • Many integrations
CONS:
  • No native SMS feature
  • Expensive

Specifications comparison

DetailsMailpoetMailchimp
FeaturesEmail marketing / Woocommerce compatible / Wordpress PluginA/B test / Drag and drop builder / Email marketing / Landing Page Platform / Mobile app
Best suited forIndividuals, Freelancers, Small businessesIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglishDeutsch / English / French / Italian / Portuguese / Spanish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support email[email protected][email protected]
Live chatNoYes
Company address6 rue Dieudé, Marseille, Provence-Alpes-Cote d'Azur, 13006, FranceThe Rocket Science Group, LLC 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA
Year founded20112001

Pricing comparison

Compare the price between Mailpoet vs Mailchimp

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonMailpoetMailchimp
Pricing rangeFrom 0€ to 30€ per monthFrom $0 to $299 per month
Pricing typesAnnual subscription / Monthly subscriptionMonthly subscription
Free planYesYes
Free trialNoNo
Money back guaranteeYes, 30 daysNo
Pricing page linkSee plansSee plans

Mailpoet Pricing details

MailPoet offers extremely low-cost options. It’s completely free until you get 1,000 subscribers. You’ll get access to practically all of the features available to paying (Premium) clients.

Mailpoet Pricing

MailPoet offers extremely low-cost options. It’s completely free until you get 1,000 subscribers. You’ll get access to practically all of the features available to paying (Premium) clients. The only things lacking are sophisticated analytics and certain types of specialist assistance.

Mailpoet Sending pricing

Mailpoet sendind pricing 1500 subscribers

After you reach 1,000 subscribers, you must upgrade to the Premium plan. For up to 1 500 members, it costs 20€ every month. The price will rise in tandem with the amount of subscribers. However, as a WordPress user, these packages are still less expensive than other ESPs.

mailpoet sending pricing 10 000 subscribers

Mailpoet NO Sending pricing

Three Premium subscriptions with “No Sending” options are also available from MailPoet. The Blogger License, which costs 149€ per year, is one of them. This is just for a single website.

Mailpoet NO Sending pricing

The Freelancer License costs 249€ per year and allows you to work on 4 websites, while an Agency License is 499€ per year and allows you to work on unlimited websites. This license covers an infinite number of websites. All three “No Sending” options come with an unlimited number of subscribers. Even if you currently have much more than 1,000 subscribers, we suggest joining up for a free trial, trying it out for a few weeks, and then choosing which plan is best for you.

Mailchimp Pricing details

Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.

Mailchimp Pricing

There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.

$0/month Free package

The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation

The Essentials package costs $11 a month

This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.

  • 2000 contacts
  • Maximum of 500,000 emails
  • 3 audiences
  • A/B testing
  • Ability to remove the Mailchimp label
  • 1-step automation

1 month commitment, with a charge based on the amount of contacts.

Standard plan: $17/month

The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.

  • 100,000 contacts
  • 1.2 million emails maximum
  • 5 audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation
  • Dynamic content
  • Sending time optimization
  • Advanced CRM functionalities

3 months commitment, with a charge based on the amount of contacts.

$299/month for the premium deal

This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.

  • Unlimited contacts
  • 3 million emails maximum
  • Unlimited audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation; Dynamic content
  • Sending time optimization
  • Advanced CRM capabilities
  • Phone support

The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.

Based on the pricing for 10 000 contacts, Mailpoet is cheaper than Mailchimp. However, they both offer a free plan until you reach 1000 contacts.

🏆 Winner: Mailpoet

Features comparison

We highlight the main differences between Mailpoet and Mailchimp

Here is a quick summary of the differences between the features offered by Mailpoet vs Mailchimp:

Features overview

Mailpoet vs Mailchimp
mailpoet logo 2
VS
Mailchimp logo
Ease of useBased on UX
VS
Email campaigns and templatesAll the email features + templates
VS
Analytics and reportingStatistics for open rate, clics…
VS
Customer supportContact via support
VS
Woocommerce integrationIntegration with the ecommerce platform Woocommerce
VS

In this section, we will compare only the big differences between Mailpoet vs Mailchimp, and we will assign a winner for each feature.
So we will compare first:

  • Ease of use
  • Email campaigns and templates
  • Analytics and reporting
  • Customer support
  • Woocommerce integrations

Ease of use

We must acknowledge that Mailchimp has a little learning curve for sending newsletters. Don’t get us wrong; it has an excellent user interface and a plethora of amazing functions. However, before you can send a newsletter in Mailchimp, you must do a substantial amount of setting (although once) – including domain verification, tying your API key inside the Mailchimp WordPress plugin, and a few more procedures (if required).

While this approach may be exciting for marketing professionals, it may be intimidating for those seeking a straightforward email marketing solution. This is where MailPoet excels.

Setting up MailPoet is as easy as adding a WordPress plugin. You just need to choose your email delivery provider (more on this in a moment), and you’re all set. You may instantly start developing campaigns! There is no need to learn a new user interface. The campaign builder is simple and straightforward.

In addition, you’ll find that MailPoet makes it much simpler to create campaigns that are a little more complex, such as automatic post notification emails.

🏆 Winner: Mailpoet

Email campaigns and templates

The drag-and-drop email builders in MailPoet and Mailchimp are both excellent. MailPoet’s free edition has more than 50 pre-built email templates, whereas Mailchimp’s subscription plan contains the majority of its layouts.

Mailchimp’s email builder provides a number of handy additions, like the ability to include GIFs, Instagram posts, and more. (Their email builder has been renamed as “Content Studio”).

In addition to newsletters, Mailchimp and MailPoet both allow you to create drip email campaigns.

Currently, the two Email Service Providers are tied (ESPs). MailPoet is superior than MailChimp, however, when it comes to email post-notifications.

Mailchimp delivers post notification emails by scanning the RSS feed of your WordPress site. By default, WordPress transmits the whole article content through RSS feed. (You may also select to email merely the post’s summary as opposed to the whole text.)

This restriction stops Mailchimp from effectively personalizing the email post-notifications. It can only get individual posts (i.e., entries) from the RSS feed and insert them into the email.

MailPoet’s tight interaction with WordPress, on the other hand, allows it to get post information straight from the WordPress database. This enables MailPoet to provide a vast array of customisation options for the Automatic Latest Content module. These choices include the post’s title, excerpt, complete text, author information, featured picture, category, and tags, among others.

MailPoet allows you to produce post notification emails that are far more personalized than MailChimp.

With addition, producing post notification emails in MailPoet is straightforward and takes about 15 minutes. However, Mailchimp requires you to comprehend and apply RSS merge tags for even the smallest amount of personalization, which may be too hard for many users.

🏆 Winner: Both

Analytics and Reporting

The free edition of MailPoet includes basic email statistics such as open and click rate. For sophisticated delivery reports and open/click rates, a subscription version of the plugin is required. FYI, MailPoet provides a Premium subscription for free if you have 1,000 or less users.

However, Mailchimp’s metrics are on an entirely different level. The free edition provides extensive delivery data, open/click rates, industry average comparisons, top links, top locations, and much more. Obviously, Mailchimp wins this measure by a landslide!

🏆 Winner: Mailchimp

Customer support

Being able to contact the customer support is really important. And if you can get an answer fast, it’s definitely much better. Because Mailpoet doesn’t have a live chat but Mailchimp does, we think that Mailchimp is the winner.

🏆 Winner: Mailchimp

Woocommerce integration

MailChimp enables WooCommerce integration using their plugin. However, the WooCommerce plug-in has some dependability despite the poor evaluations it has received.

On the MailPoet website, however, Woo-commerce functionalities have been added to MailPoet, allowing online shop owners to streamline their email marketing.

The WooCommerce Email Plug-In from MailPoet is available in their premium edition and enables you to add a sign-up form that complies with GDPR requirements to your WooCommerce checkout page.

Besides that, you may also send them tailored emails based on their prior purchases, complete with elegant templates that can be utilized to promote your items to their category. Now, when a consumer makes a purchase from your WooCommerce store, you might be able to automatically send them valuable and relevant emails.

🏆 Winner: MailPoet

User Reviews

Find out what current users think about Mailpoet and Mailchimp

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Mailpoet or Mailchimp, to help our community to choose.

Mailpoet Reviews

8.6
Mailpoet Review – Mailing system made for WordPress

Mailpoet Review – Mailing system made for WordPress

In this Mailpoet review, you’ll find more information about its features, pricing, pros and cons and why you should …
Get 30% OFF on your subscription with the coupon code: Limited30 (Using our link will automatically add the discount)

Mailchimp Reviews

8.1
Mailchimp Review – The Most Popular Email Marketing Tool

Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you’ll find more information about its features, pricing, pros and cons and why you should …

Now that you have read everything and know all the differences between Mailpoet and Mailchimp, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

Winner

Mailpoet vs Mailchimp: Who’s the winner?

Mailchimp is for those that need a comprehensive marketing platform that allows them to do much more than simply email marketing. Social networking, sponsored advertisements, retargeting advertisements, revenue management, etc. If you anticipate employing these promotional tools in the coming years – and wouldn’t mind paying a little more to get them all under a consolidated dashboard (Mailchimp) – then Mailchimp is your best option.

MailPoet is a basic email marketing tool that can be managed from inside the WordPress admin. MailPoet is the solution for you if you want to completely reduce your email marketing costs and have everything in one place.

Email marketing is ultimately a method for expanding your company. You should choose the tool that meets your needs and allows you to smash your metrics.

FAQ

Frequently Asked Questions

Which is better Mailchimp or MailPoet?

Both Mailchimp and MailPoet offer powerful email marketing tools that can help you to communicate with your customers more effectively. However, there are a few key differences between the two that may make one better for you specific situation.

For example, MailPoet has an easier user interface which makes it easier for new users to get started quickly. Additionally, its automation capabilities allow you to schedule and manage your emails easily from within WordPress.

Mailchimp on the other hand have more advanced feature like A/B testing or more analytics.
Ultimately, it is important to choose a tool based on your specific needs and goals.

Is MailPoet a SMTP?

No, MailPoet is not a SMTP. However, it provides an easy way to push email content out to your subscribers through your existing email account. MailPoet offers two Sign Up Forms that give you access to our powerful Email Marketing Tools and Subscriber list Builder.

Once you have subscribed your recipients, simply use our powerful drag-and-drop editor to create custom emails with just the right message for them!


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