The main difference between MailerLite and ActiveCampaign is that MailerLite is purely an email marketing tool that provides basic autoresponder features. In contrast, ActiveCampaign takes email marketing to the next level by providing advanced segmentation and CRM (Customer Relationship Management) features. Another difference is that MailerLite offers a freemium plan which allows users to send 12,000 emails per month. It also offers a 30-day free trial with every plan. While ActiveCampaign only offers a free trial but does not offer any free plan.
In this versus, we compare MailerLite vs ActiveCampaign in-depth to help you choose one of them. If you want to know more details, we recommend you to read our MailerLite review and ActiveCampaign review.
However, you can also directly find the Best Email Marketing Software Page, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
To make your choice quick and efficient, here is a short summary about our comparison of MailerLite vs ActiveCampaign. Find out their ratings, features, prices and then discover the winner of the versus.
One of the most common approaches to email marketing is campaign automation. Most competing services offer this feature in the premium subscription. In other words, you have to pay to use the autoresponder and conversion system options, but it’s free with MailerLite. With a free MailerLite account, you can use automation tools to send email to up to 1000 subscribers to your list. You also have access to other functions such as the registration form on the Facebook pages, the website and the form to be integrated on your website. The applied rate will change depending on the number of subscribers and therefore the number of emails you collect. Unlike other competitors who charge according to the number of emails sent by me, Mailerlite charges according to the number of subscribers. A sliding scale is applied and you can quickly be asked to pay more than $100/month if you have more than 20 000 subscribers. However, you shouldn’t worry too much because with 20 000 emails on your list, you will surely be able to generate much more than $100/month! For your information, for 100 000 subscribers, you will have to pay $360, with a restriction of sending 1 200 000 emails per month.
ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database.
Note that ActiveCampaign has a very comprehensive list of features and so we expected high prices. But surprisingly, they have made their overall strategy quite competitive, with a relatively inexpensive plan for all business categories. ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database. We advise you to pay annually because there is a big difference in price, especially on the lite offer. However, keep in mind that you may be able to try this service for free for 14 days and no credit-card required.
MailerLite pricing starts from $10 per month, allowing users to send unlimited emails. It also offers a free plan for $0 and a 30-day free trial, making it a very attractive option for small & medium businesses. On the other hand, ActiveCampaign pricing starts from $29 per month, perfect for solopreneurs who need their marketing to run effortlessly. It also provides a free trial to test the services before committing. However, it does not offer a freemium plan, so the winner in terms of pricing is MailerLite.
Tracking & ReportingIs it offer advanced reports and tracking features?
A/B Split TestingSplit-test of different versions of an email
Customer SupportFree 24-hour email support
In this section, we will compare only the big differences between MailerLite and ActiveCampaign, and we will assign a winner for each feature or service. So we will compare first:
Ease of use
Tracking & Reporting
A/B Split Testing
Ease of use
Both MailerLite and ActiveCampaign offer user-friendly interfaces that make it easy for users to create and send email campaigns. However, MailerLite takes the lead regarding ease of use because it offers three different editors, each with a drag-and-drop interface and interactive content blocks. While ActiveCampaign offers only one editor, which may not be as customizable for users with more specific design needs. Overall, MailerLite’s variety of editors makes it the winner in ease of use.
MailerLite and ActiveCampaign are powerful email marketing tools that offer a wide range of email templates. MailerLite provides a variety of pre-designed templates for newsletters, promotions, and other types of email campaigns. On the other hand, ActiveCampaign provides access to over 150 email templates, including automation templates, making it easy for users to create effective email campaigns with minimal effort. So in terms of pre-designed email automation templates, both platforms are equivalent.
🏆 Winner: Both
MailerLite offers 139+ integrations with popular services that your business may need, such as Salesforce, Shopify, BigCommerce, WordPress, Hubspot, Hana CRM, and more. On the other side, ActiveCampaign offers 910+ integrations with popular services and tools, including Stripe, PayPal, Slack, Adobe Creative Cloud, Google Ads, and more. Both platforms offer comprehensive integrations that should cover most of your needs. However, it’s worth noting that ActiveCampaign offers an impressive range of integrations.
Both MailerLite and ActiveCampaign provide robust tracking & reporting features to help businesses monitor the performance of their email campaigns and automation sequences. MailerLite offers individual subscriber profiles, click maps, e-commerce sales tracking, and real-time automation reports, while ActiveCampaign provides site tracking, link, and event tracking, customizable reports on automation, campaigns, goals, revenue, and more. Both platforms allow users to analyze their reports and customize date ranges to gain insights into their list growth, store performance, and marketing attribution.
🏆 Winner: Both
A/B Split Testing
MailerLite and ActiveCampaign both provide the option to A/B split test emails. This is a great way to determine which of your emails are the most successful and get the most engagement. With A/B split testing, you can test different elements, such as:
Email subject lines
Calls to action
Both MailerLite and ActiveCampaign provide an easy-to-use interface for setting up your A/B tests, so you don’t have to be tech-savvy to get the most out of them. With both, you can split-test up to five different versions of the same email, so you can really gauge which one is most successful.
🏆 Winner: Both
For both email marketing tools, customer support is an essential aspect of their offering. MailerLite provides its users with a comprehensive knowledge base, MailerLite Academy, email support, and 24/7 live chat support. ActiveCampaign also offers a knowledge base, video tutorials, accelerated onboarding, and 24/7 chat and email support. However, MailerLite stands out in terms of customer support with its faster response time and more personal approach to handling user issues.
Find out what current users think about MailerLite and ActiveCampaign
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of MailerLite or ActiveCampaign, to help our community to choose.
Now that you have read everything and know all the differences between MailerLite and ActiveCampaign, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
MailerLite vs ActiveCampaign: Who is the winner?
The winner of this versus is MailerLite. It offers an affordable pricing plan, a variety of user-friendly email editors, and exceptional customer support that make it the perfect tool for businesses of all sizes. It also offers a free plan that is great for small businesses and start-ups.
ActiveCampaign, on the other hand, offers more integrations and tools than MailerLite, making it a great option for larger businesses that need more features. Overall, both MailerLite and ActiveCampaign are great email marketing tools, but MailerLite is the clear winner as it offers the most value for money.