The main difference between Mailchimp and MailerLite is that Mailchimp does not provide any free trial, while Mailerlite offers a 30-day free trial with access to all premium features to help customers get familiar with their services. Another key difference is that Mailchimp’s free plan allows users to send 2500 emails per month. In comparison, Mailerlite’s free plan allows users to send 12,000 emails per month with access to all key features.
In this versus, we compare Mailchimp vs MailerLite in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Mailchimp review and MailerLite review.
However, you can also directly find the Best Email Marketing Software Page, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.
$0/month Free package
The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation
The Essentials package costs $11 a month
This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.
Maximum of 500,000 emails
Ability to remove the Mailchimp label
1 month commitment, with a charge based on the amount of contacts.
Standard plan: $17/month
The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.
1.2 million emails maximum
Ability to remove the Mailchimp footer
Sending time optimization
Advanced CRM functionalities
3 months commitment, with a charge based on the amount of contacts.
$299/month for the premium deal
This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.
3 million emails maximum
Ability to remove the Mailchimp footer
Multi-step automation; Dynamic content
Sending time optimization
Advanced CRM capabilities
The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.
MailerLite Growing business plan starts from $9 per month. You can save up to 15% by subscribing the plan annually.
One of the most common approaches to email marketing is campaign automation. Most competing services offer this feature in the premium subscription. In other words, you have to pay to use the autoresponder and conversion system options, but it’s free with MailerLite. With a free MailerLite account, you can use automation tools to send email to up to 1000 subscribers to your list. You also have access to other functions such as the registration form on the Facebook pages, the website and the form to be integrated on your website. The applied rate will change depending on the number of subscribers and therefore the number of emails you collect. Unlike other competitors who charge according to the number of emails sent by me, Mailerlite charges according to the number of subscribers. A sliding scale is applied and you can quickly be asked to pay more than $100/month if you have more than 20 000 subscribers. However, you shouldn’t worry too much because with 20 000 emails on your list, you will surely be able to generate much more than $100/month! For your information, for 100 000 subscribers, you will have to pay $360, with a restriction of sending 1 200 000 emails per month.
Mailchimp pricing starts from $13 per month with a limit to sending 5000 emails monthly. Mailerlite, on the other hand, pricing starts from $19 per month for unlimited monthly emails. They both offer a free plan, but Mailerlite’s free plan is more generous with its features, so, in terms of pricing, Maillerlite is the winner.
In this section, we will compare only the big differences between Mailchimp and MailerLite, and we will assign a winner for each feature or service. So we will compare first:
Ease of use
Email Campaigns & Templates
Analytic & Reporting
Ease of use
The UI/UX of both Mailchimp and Mailerlite is easy to use and navigate. With both, you can create beautiful email campaigns with a few mouse clicks. However, Mailerlite offers a more intuitive drag-and-drop editor, which makes creating campaigns faster and easier, so in terms of ease of use, Mailerlite is slightly better than Mailchimp.
Both Mailchimp and Mailerlite offer users a range of email campaigns and template options that they can use to create exquisite emails. However, Mailerlite also provides landing pages & newsletter templates for users to create more effective & captivating campaigns. So here in this category, Mailerlite has the edge over Mailchimp.
Both platforms allow users to monitor trends, track perfomance and optimize campaigns to gain insights. They both also provide automation, real-time reports, and advanced tracking. However, Mailchimp also offers advanced segmentation and content optimizer, which help you to organize and send personalized emails to targeted users.
Both Mailchimp and Mailerlite understand the importance of providing excellent customer service to their users. That’s why they offer 24/7 email and chat support to ensure that their customers can reach out to them anytime, day or night, if they need assistance. So in terms of customer support, both Mailchimp and Mailerlite are equivalent.
🏆 Winner: Both
Both Mailchimp and Mailerlite offer WooCommerce integration. This allows you to track customers, segment them into specific lists, and send automated emails based on their purchase history. However, Mailerlite also allows users to connect third-party integrations with WooCommerce, such as WP Fusion, Zapier Appypie, and more.
Find out what current users think about Mailchimp and MailerLite
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Mailchimp or MailerLite, to help our community to choose.
Now that you have read everything and know all the differences between Mailchimp and MailerLite, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
Mailchimp vs MailerLite: Who is the winner?
The winner of this versus is Mailerlite. It offers an intuitive drag-and-drop editor, more features in its free plan, and better WooCommerce integration. It is also slightly cheaper than Mailchimp and provides excellent customer service.
On the other hand, Mailchimp offers advanced segmentation and content optimization, which can be beneficial for users who want to personalize their campaigns. Ultimately, it all comes down to what you need in a platform and which fits your needs better.
At Ciroapp, we are always striving to provide the best possible experience for our readers. We understand that making a decision between two software can be a difficult task. That’s why we want to hear from you! Your valuable opinion can help us improve our future versus articles and guide our readers in making informed decisions. By casting your vote, you not only help us, but also the community of readers who rely on our content. So, share your thoughts with us and let us know which software you prefer!