Mailchimp vs ActiveCampaign

The main difference between Mailchimp and ActiveCampaign is that Mailchimp does not offer any free trial but ActiveCampaign offer 14 days free trial.

In this versus, we compare Mailchimp vs ActiveCampaign in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Mailchimp review and ActiveCampaign review.

However, you can also directly find the Best Email Marketing Software Page, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Mailchimp vs ActiveCampaign at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Mailchimp vs ActiveCampaign. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

8.1
Mailchimp Review – The Most Popular Email Marketing Tool

Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 8.1
Customer support
7.5
Value for money
8
Ease of use
8
Features
9
PROS:
  • Most trusted software
  • Free plan available
  • Mobile apps
  • Many integrations
CONS:
  • No native SMS feature
  • Expensive
9.1
ActiveCampaign Review – Email Marketing

ActiveCampaign Review – Email Marketing

In this Activecampaign review, you’ll find more information about its features, pricing, pros and cons and why you …
Average Score 9.1
Customer support
9
Value for money
9.5
Ease of use
9.5
Features
8.5
PROS:
  • Many integrations
  • All in one tool
  • Easy to use
  • Multilingual
CONS:
  • Can be expensive

Specifications comparison

DetailsMailchimpActiveCampaign
FeaturesA/B test / Drag and drop builder / Email marketing / Landing Page Platform / Mobile appCRM Marketing / Marketing automation
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprisesSmall businesses, Mid size businesses
Website languagesDeutsch / English / French / Italian / Portuguese / SpanishDeutsch / English / French / Italian / Portuguese
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support email[email protected][email protected]
Live chatYesYes
Company addressThe Rocket Science Group, LLC 675 Ponce de Leon Ave NE Suite 5000 Atlanta, GA 30308 USA1 North Dearborn Street, 5th Floor, Chicago, IL 60602
Year founded20012003

Pricing comparison

Compare the price between Mailchimp vs ActiveCampaign

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonMailchimpActiveCampaign
Pricing rangeFrom $0 to $299 per monthFrom $9 to $149 per month
Pricing typesMonthly subscriptionAnnual subscription / Monthly subscription
Free planYesNo
Free trialNoYes, 14 days
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Mailchimp Pricing details

Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.

Mailchimp Pricing

There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise.
The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.

$0/month Free package

The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder.

2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation

The Essentials package costs $11 a month

This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.

  • 2000 contacts
  • Maximum of 500,000 emails
  • 3 audiences
  • A/B testing
  • Ability to remove the Mailchimp label
  • 1-step automation

1 month commitment, with a charge based on the amount of contacts.

Standard plan: $17/month

The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.

  • 100,000 contacts
  • 1.2 million emails maximum
  • 5 audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation
  • Dynamic content
  • Sending time optimization
  • Advanced CRM functionalities

3 months commitment, with a charge based on the amount of contacts.

$299/month for the premium deal

This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.

  • Unlimited contacts
  • 3 million emails maximum
  • Unlimited audiences
  • A/B testing
  • Ability to remove the Mailchimp footer
  • Multi-step automation; Dynamic content
  • Sending time optimization
  • Advanced CRM capabilities
  • Phone support

The fee is depending on the number of contacts and is committed for 18 months.

It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.

ActiveCampaign Pricing details

ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database.

Activecampaign Pricing

Note that ActiveCampaign has a very comprehensive list of features and so we expected high prices. But surprisingly, they have made their overall strategy quite competitive, with a relatively inexpensive plan for all business categories.

ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database.

We advise you to pay annually because there is a big difference in price, especially on the lite offer.

However, keep in mind that you may be able to try this service for free for 14 days and no credit-card required.

Mailchimp vs ActiveCampaign
Mailchimp vs ActiveCampaign

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