Kartra vs Instapage

The main difference between Kartra and Instapage is that Kartra offers a 14-day trial for $1 to its users so that they can get a feel for the platform before day committing to it. On the other hand, Instapage offers a 14-day trial for free without any charges. Another difference between Kartra and Instapage is that Kartra comes with a 30-day money-back guarantee if users are not satisfied with their service, while Instapage does not offer this option.

In this versus, we compare Kartra vs Instapage in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Kartra review and Instapage review.

However, you can also directly find the Best Funnel Builder Software Page, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Kartra vs Instapage at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Kartra vs Instapage. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

Kartra Review – All in One Marketing Platform

Kartra Review – All in One Marketing Platform

In this Kartra review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.1
Customer support
Value for money
Ease to use
  • All in one solution
  • Many features
  • Scalable
  • Easy to use
  • Can be expensive
Instapage Review – Landing Page Platform

Instapage Review – Landing Page Platform

Visit official website Thousands of projects and solutions are created every day and most of them require …
Average Score 8.8
Customer support
Value for money
Ease of use
  • A/B testing
  • Loading fast
  • Improve conversions
  • Easy to use
  • Expensive

Specifications comparison

FeaturesEcommerce / Funnel builder / Lead NurturingFunnel builder / Landing Page Platform
Best suited forIndividuals, Freelancers, Small businessesSmall businesses, Mid size businesses, Large enterprises
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support email[email protected][email protected]
Live chatYesYes
Company addressGenesis Digital LLC 4730 S. Fort Apache Rd. Suite 300 Las Vegas, NV 89147-7947Instapage Inc. 303 2nd St. Suite 901 San Francisco, CA 94107, United States
Year founded20132012

Pricing comparison

Compare the price between Kartra vs Instapage

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonKartraInstapage
Pricing rangeFrom $99 to $499 per monthFrom $89 to $299 per month
Pricing typesAnnual subscription / Monthly subscriptionAnnual subscription / Monthly subscription
Free planNoNo
Free trialYes, 14 daysYes, 14 days
Money back guaranteeYes, 30 daysNo
Pricing page linkSee plansSee plans

Kartra Pricing details

Kartra starter plan starts from $99 per month. You can save money up to 25% by subscribing annual plan.

kartra pricing

Kartra offers several monthly subscription packages, each with different prices. However, the main differences between the plans are the number of monthly contacts and e-mails and the monthly bandwidth.

Each package offers equal access to Kartra’s different tools, features and benefits. Since Kartra offers a monthly subscription service, this means that you are also not bound by any contract.

The starter plan is a great start at the beginning and costs $99/month.

What includes in the package:

  • Up to 2,500 Leads
  • 1 custom domain
  • 15,000 emails /mo
  • 50 GB bandwidth
  • Host 100 pages
  • Host 50 videos
  • Sell 20 products
  • Build 2 membership sites
  • Add 1 additional team member
  • Connect 1 helpdesk

The silver plan will come in handy once you’ve exceeded 2500 leads and you’ll need an unlimited number of emails, membership sites or anything else. It costs 2 times more than the starter plan, $199/month.

You will be able to get:

  • Up to 12,500 Leads
  • 3 custom domains
  • Unlimited emails
  • Unlimited bandwidth
  • Unlimited pages
  • Unlimited videos
  • Unlimited products
  • Unlimited membership sites
  • Unlimited team members
  • Unlimited helpdesks
  • Kartra Agency

The gold plan is based on the same features as the silver plan but gives you more leads and custom domains. The gold plan costs $299/month.

  • Everything included in the Silver plan
  • Up to 25,000 Leads
  • 5 custom domains

When you need to subscribe to the platinum plan, the cost of the subscription will no longer be a worry for you. However, for $499/month you can get up to 50,000 leads and 10 custom domains.

  • Everything included in the Silver plan
  • Up to 50,000 Leads
  • 10 custom domains

Don’t worry, if you get to the point where you need a plan that gets you more than 50,000 leads, all you have to do is contact Kartra’s support to get a customized plan. You will never be limited by Kartra and can grow your business to infinity!

Instapage Pricing details

Instapage costs from $89 per month and you can save some money on your subscription by subscribing yearly. In the yearly subscription your costing will be $59 per month.

Instapage startup pricing plan

Instapage offer 2 plans and there is not a big difference between them. The Startup plan is just more suitable for one project that don’t require many workspaces, experiences or team members. Also, you are capped at 1,000 visitors per month maximum. Instapage Pricing In fact, what is not included in the building plan is :

  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

So as you can see, the Converting Plan does not offer important features such as the personalization system, block modification system, and AMP system with experiments. To get these functionalities, you have to go through the building plan and explain your needs to them. Then, you will have a monthly fee adapted to your needs. For information, the Building plan is $299/month and decreases to $199/month if you pay annually (i.e. $2388 per year).

Kartra’s pricing starts from $99 per month with access to all basic features. It offers a 14-day trial for $1 and a 30-day full refund. In comparison, Instapage pricing starts from $299 per month with all essential tools needed for high-converting landing pages. It offers a 14-day trial for free but doesn’t comes with a refund option. So the winner is clear: Kartra wins hands down regarding pricing.

🏆 Winner: Kartra

Learn more in the section below with our comparison of the different features of Kartra vs Instapage 👇.

Features comparison

We highlight the main differences between Kartra vs Instapage

Here is a quick summary of the differences between the features and services offered by Kartra vs Instapage:

Features overview

Kartra vs Instapage
kartra favicon
Instapage logo black
Different Use CasesIs it best for larger organizations?
Page SpeedLightning-fast landing pages
IntegrationsAPI access with every plan
Ease Of UseMore straightforward and intuitive
Customer Support24/7 live support and training

In this section, we will compare only the big differences between Kartra and Instapage, and we will assign a winner for each feature or service.
So we will compare first:

  • Different Use Cases
  • Page Speed
  • Integrations
  • Ease Of Use
  • Customer support

Different Use Cases

Kartra is an ideal tool for individuals, freelancers, and small businesses who need powerful yet easy-to-use marketing automation and ecommerce tools. In contrast, Instapage is the world’s most advanced landing page platform, perfect for medium to large businesses that need more advanced campaigns and analytics capabilities. Both offer great features and benefits, but Instapage is the perfect solution for larger organizations with a greater budget.

🏆 Winner: Instapage

Page Speed

Both Kartra and Instapage offer page speed optimization features to help your site load faster. However, Instapage takes things a step further with their proprietary Thor Render Engine. The Thor Render Engine is an advanced rendering technology that combines the power of AMP (Accelerated Mobile Pages) and server-side rendering to help your landing pages load up to three times faster than traditional web pages. So the winner here is Instapage in terms of page speed optimization.

🏆 Winner: Instapage


Integrations are an important factor for any online business, and both Kartra and Instapage have options that offer plenty of flexibility. Kartra offers native integrations with more than 20 different third-party services, from WordPress plugins to email marketing and payment processing tools. On the other hand, Instapage offers 120+ integrations with popular and lesser-known services. However, Kartra offers API access with every plan to create custom integrations, while Instapage does not offer this feature.

🏆 Winner: Kartra

Ease Of Use

Kartra and Instapage offer easy-to-use interfaces that allow users to quickly create and manage their campaigns and pages. They come with drag-and-drop builders, so you don’t need to know any coding to create an attractive page. However, Instapage is more straightforward than Kartra because of its more intuitive design and layout.

🏆 Winner: Instapage

Customer Support

When it comes to customer service, both Kartra, and Instapage, provide support via blogs, FAQs, and knowledge bases to get customers started. However, Kartra takes the extra step by providing step-by-step training for every feature and 24/7 live support with a team of experts. So in terms of customer support, Kartra clearly has a leg up over Instapage.

🏆 Winner: Kartra

User Reviews

Find out what current users think about Kartra and Instapage

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Kartra or Instapage, to help our community to choose.

Kartra Reviews

Kartra Review – All in One Marketing Platform

Kartra Review – All in One Marketing Platform

In this Kartra review, you’ll find more information about its features, pricing, pros and cons and why you should …

Instapage Reviews

Instapage Review – Landing Page Platform

Instapage Review – Landing Page Platform

Visit official website Thousands of projects and solutions are created every day and most of them require …

Now that you have read everything and know all the differences between Kartra and Instapage, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.


Kartra vs Instapage: Who is the winner?

The winner of this versus is Instapage. It offers a better combination of features, including lightning-fast page speed, deeper integrations, and a more intuitive design.

On the flip side, Kartra provides more budget-friendly pricing options and better customer service. Both tools have their own unique benefits and features, so depending on your specific needs and budget, you can choose the one that works best for you. But in terms of overall value, Instapage is the clear winner.