The main difference between iContact and MailerLite is that iContact is quite more expensive than MailerLite.
In this versus, we compare iContact vs MailerLite in-depth to help you choose one of them. If you want to know more details, we recommend you to read our iContact review and MailerLite review.
However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
To make your choice quick and efficient, here is a short summary about our comparison of MailerLite vs iContact. Find out their ratings, features, prices and then discover the winner of the versus.
iContact offers a range of pricing plans designed to cater to different business needs. The “Launch” plan serves as an entry point and is ideal for small businesses with a limited budget. It offers essential email marketing features at an affordable rate.
Then there is the “Grow” plan which provides more advanced options such as automation and customizable workflows which makes it suitable for businesses aiming to expand their reach.
And for those seeking more comprehensive tools, the “Expand” plan offers enhanced features like landing page creation and increased subscriber limits.
And highest tier is the “Advanced” plan which is tailored for larger businesses requiring extensive scalability and a dedicated account manager for personalized support.
All the pricing plans of iContact provide different features. So, it is important that you should first analyze your requirements and then choose a plan which best suits your requirements.
Test Plan ($0)
It includes:
250 contacts
Take iContact for a Test Drive
Build emails in minutes with our drag and drop tool or customize your message with our HTML editor
Choose from over 10,000 stock images to help build your emails and landing pages
Engage your audience with welcome, birthday or other special occasion emails using our existing templates
Launch Plan ($14/ Month)
It includes all the features from Test Plan, plus:
The number of contacts increased to 750
Customizable Templates
Intuitive List Management Tools
Automation and Scheduling Tools
Grow Plan ($36 per month)
It includes all the features from the Launch plan, plus:
The number of contacts is increased to 2500
optimize your campaigns
detailed reporting and analytics
dedicated support
Social Creation & Posting
Expand Plan ($65 per month)
It includes all the features from Grow plan, plus:
The number of contacts is increased to 5000
Schedule emails to send to the right audience at the right time
Categorize your audience to help ensure your message is heard by the right people
Use the testing feature to try different ways of reaching your target audience
Advanced Plan ($95 per month)
It includes all the features from the Expand plan, plus:
The number of contacts is increased to 10,000
Keep tabs on how often your audience engages with your brand, and how well your campaigns are performing, and make smart decisions from one central dashboard.
Learn from real data what your audience responds best to. From subject lines to design, test and find what works best for your business.
Advanced+ Plan ($199 per month)
It includes all the features from the Advanced Plan, plus:
The number of contacts is increased to 25,000
Pro Plan (Price Negotiated)
It includes all the features from Advanced+ Plan, plus:
Create landing pages for special events and campaigns
Add your existing content from Facebook, Twitter, Instagram, and TikTok easily into your emails
Connect your account with thousands of other tools and applications that you already use daily
MailerLite Growing business plan starts from $9 per month. You can save up to 15% by subscribing the plan annually.
One of the most common approaches to email marketing is campaign automation. Most competing services offer this feature in the premium subscription. In other words, you have to pay to use the autoresponder and conversion system options, but it’s free with MailerLite. With a free MailerLite account, you can use automation tools to send email to up to 1000 subscribers to your list. You also have access to other functions such as the registration form on the Facebook pages, the website and the form to be integrated on your website. The applied rate will change depending on the number of subscribers and therefore the number of emails you collect. Unlike other competitors who charge according to the number of emails sent by me, Mailerlite charges according to the number of subscribers. A sliding scale is applied and you can quickly be asked to pay more than $100/month if you have more than 20 000 subscribers. However, you shouldn’t worry too much because with 20 000 emails on your list, you will surely be able to generate much more than $100/month! For your information, for 100 000 subscribers, you will have to pay $360, with a restriction of sending 1 200 000 emails per month.
