Helium 10 vs Sellzone

The main difference between Helium 10 and Sellzone is that Helium 10 offers 30 days money back guarantee but Sellzone does not offer any money back guarantee.

In this versus, we compare Helium 10 vs Sellzone in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Helium 10 review and Sellzone review.

However, you can also directly find the Best Amazon Marketing Software Page, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Helium 10 vs Sellzone at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Helium 10 vs Sellzone. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

Helium 10 Review – Amazon Marketing Software

Helium 10 Review – Amazon Marketing Software

In this Helium 10 review, you’ll find more information about its features, pricing, pros and cons and why you should …
50% off the first month of Helium 10 using our coupon code CIROAPP50
Average Score 9.5
Customer support
Value for money
Ease of use
  • You can move data around and launch a campaign in the simplest way possible
  • Excellent data analytic functions
  • Smooth user dashboard that allows you to switch back and forth between tools and combine them for optimum results
  • Reasonable and added value for money to make it work
  • Many tools are the best out there for Amazon or Walmart sellers, despite the competition
  • It has an inclusive set of Amazon tools to help sellers rank better on the platform
  • Not all the tools are set up with the same quality. Other competitors in the market work better for particular functions
  • It does not have an Amazon PPC manager
  • There are limited features on the starter plan
  • It can be a little bit expensive for new sellers
  • It has a steep learning curve
Sellzone Review – Amazon analytics tool (now integrated in Semrush)

Sellzone Review – Amazon analytics tool (now integrated in Semrush)

In this Sellzone review, you’ll find more information about its features, pricing, pros and cons and why you should …
Try Sellzone 14 days for free by clicking on “Visit Sellzone”
Average Score 8.9
Customer support
Value for money
Ease of use
  • Free features
  • A complete Amazon analytics tool
  • Cheap pricing
  • Made by Semrush, the most leading SEO software
  • None

Specifications comparison

DetailsHelium 10Sellzone
FeaturesAmazon listing optimization / Analytics / Chrome extension / Inventory manager / Keyword research / Product database / Rank trackingA/B test / Amazon listing optimization / Analytics / Keyword research / Monitoring / PPC optimizer
Best suited forFreelancers, Small businesses, Mid size businesses, Large enterprisesIndividuals, Freelancers, Small businesses
Website languagesEnglishChinese / English
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailcontact@helium10.commail@sellzone.com
Live chatNoNo
Company address500 Technology Dr Suite 450, Irvine, CA 92618800 Boylston Street, Suite 2475, Boston, MA 02199, USA
Year founded20152021

Pricing comparison

Compare the price between Helium 10 vs Sellzone

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonHelium 10Sellzone
Pricing rangeFrom $39 to $399 per monthFrom $0 to $85 per month
Pricing typesAnnual subscription / Monthly subscriptionAnnual subscription / Monthly subscription
Free planYesYes
Free trialNoYes, 14 days
Money back guaranteeYes, 30 daysNo
Pricing page linkSee plansSee plans

Helium 10 Pricing details

Helium 10 begins at $39 per month, offering you limited access to the full collection of tools. However, you can mainly access their most popular tool, X-ray, which offers you details on product information. These include details on sales trends, revenue estimates, and price.

Their suggested package is $99 per month, offering you keyword tracker and index tracking features.

Helium 10 pricing

Fortunately, Helium 10 seems to be pricing its services somewhat aggressively in a bid to stake out some of the market shares for itself. They do this by poaching people from the entrenched big boys in the market.

Below are the different pricing plans you can expect from Helium 10:

Starter ($39/month)

The Starter plan is ideal for beginners. The plan comes with all the training modules and tools you need to get started as an Amazon seller. The package includes complete access to Xray but limited access to the rest of the Helium 10 tool suite.

Platinum ($99/month)

This package is ideal for growing Amazon or Walmart sellers. The Platinum plan is one of the most popular plans of all and comes with all the important tools you need to scale your growing business. You will receive a full-single user license, and it also comes with:

  • Follow up (5,000 emails per month)
  • Alerts (300 ASINs per month)
  • Keyword tracker (2,500 keywords per month)
  • Index Checker (150 uses per month)

Diamond ($249/month)

The Diamond Plan is suitable for established Amazon sellers. It is tailored for those sellers as it has all the advanced and basic features. It also has everything in the plus plan, apart from having access to the following:

  • Follow up (15,000 emails per month)
  • Alerts (600 ASINs per month)
  • Keyword tracker (5,000 keywords per month)
  • Index Checker (300 uses per month)
  • Multi-user login
  • Four seller central account connections
  • Unlimited use of Walmart marketplace tools
  • Inventory management unlimited SKUs


Enterprise (custom)

The enterprise plan is a tailored solution for those advanced sellers who are seeking to scale rapidly. It has everything in the Diamond plan. You’ll also receive the following benefits:

  • Management of different clients with a single subscription
  • Added internal users for multi-user login
  • Expanded limits for keywords tracked
  • Expanded limits for market trackers for competitive intelligence
  • Expanded limits for connected accounts on Walmart and Amazon
  • APIs and bulk and custom reporting

If you are still not able to identify which plan is suitable for you, you should check your requirements first. Remember that each Amazon seller is unique, and it depends on your business model and where you currently are in your Amazon seller journey.

Sellzone Pricing details

Sellzone has 3 different packages which costs from $0 to $85 per month. You can use a free version with limited functionality or a paid one with all Sellzone features available.

Sellzone pricing

Free package

The free subscription plan includes ASIN external traffic overview, Listing Quality Check for Basic Amazon Requirements for multiple ASINs, and the Split Testing function. There are no limits of the number of tests and listings. The free subscription does not provide access to any of the Listing Protection features and limits functionality of other tools. It can be suitable for new users that still consider the paid subscription or the sellers that are mostly interested in A/B testing tool.

Growth package

The Growth subscription features an unlimited use of all Sellzone instruments. Additionally, to all the functions of the free subscription plan, the paid one provides detailed analytical data such as Google Organics, PLA, and all the features of the Listing Quality Check instrument. Listing Protection is also fully available for paid subscription users. This suite will fit the needs of Amazon sellers of any level. It can provide important insights into external traffic and listing performance, in-depth analytics, and helpful suggestions to enhance your listings. It costs $50 per month and has a 7-day trial. If you want to cancel the subscription, it might cause a little inconvenience – you have to email the Customer Support to stop the recurring payments.

Pro package

Sellzone has also set up a larger plan, called Pro plan, which allows you to have all the features of the Growth plan and get in addition:

  • Personal account manager
  • Private onboarding
  • Extended limits
Helium 10 vs Sellzone
Helium 10 vs Sellzone