Gumroad vs Etsy

The main difference between Gumroad and Etsy is that Gumroad functions as a digital sales platform that is useful for creators, authors, and artists who sell digital products such as eBooks, courses, and digital artwork. It empowers individuals to directly sell their creations to consumers. It specializes in digital content. On the other hand, Etsy is a diverse marketplace connecting sellers of handmade, vintage, and craft items with a broad consumer base. It supports physical and digital products by fostering a community of artisans. It is a comprehensive marketplace which embraces both handmade and vintage goods by offering a wider array of products.

In this versus, we compare Gumroad vs Etsy in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Gumroad review and Etsy review.

However, you can also directly find the Best Ecommerce Platform, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Gumroad vs Etsy at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Etsy vs Gumroad. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

Gumroad Review, Pricing, Features with Pros and Cons

Gumroad Review, Pricing, Features with Pros and Cons

In this Gumroad review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9
Customer support
Value for money
Ease of use
  • Built-in membership platform
  • Discount codes
  • Easy to navigate
  • Payment flexibility
  • Multiple sales option
  • Limited customer support
  • No upsells or downsells
  • Limited advanced features
Etsy Review, Pricing, Features with Pros and Cons

Etsy Review, Pricing, Features with Pros and Cons

In this Etsy review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.2
Customer support
Value for money
Ease of use
  • Seller education and support
  • Well-known and trusted platform
  • Easy to setup and maintain
  • Built-in audience
  • Established payment system
  • More SEO and Marketing work
  • Rude competition
  • Lack of brand loyalty
  • Lack of control

Specifications comparison

FeaturesAdvanced Analytics / Audience Insights / Automated Workflows / Broadcasts / Built-in page editor / Custom Fields / Digital products / Memberships / Multi-Currency / Multiple Payment Options / Online Store / Performance Reports / Real-time analytics / Regular Updates / Security and encryption / Store Builder / Templates library / Various subscription modelsAttribute Editing / Buyer Reviews / Create Lists / Easy to set up and sync / Easy-to-follow Video Tutorials / Educational Resources and Support / Free Courses and Tutorials / Insights / Listing Optimization / Listing Stats / Notification System / Share Listings / Vacation Mode
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprisesFreelancers, Small businesses, Mid size businesses
Website languagesEnglishDeutsch / English / Italian / Japanese / Nederlands / Polsky / Portuguese / Russian / Spanish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Live chatNoNo
Company addressSan Francisco, CaliforniaUnited States
Year founded20112005

Pricing comparison

Compare the price between Gumroad vs Etsy

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonGumroadEtsy
Pricing rangeFrom 10% per saleFrom $0.20 fee for each item
Pricing typesCommission basedCommission based
Free planNoNo
Free trialNoNo
Money back guaranteeYes, 90 daysNo
Pricing page linkSee plansSee plans

Gumroad Pricing details

Discover the simplicity of Gumroad’s pricing—no monthly fees, just a 10% flat fee per sale.

Whether you’re selling digital art, eBooks, or memberships, you only pay when you earn. It’s a hassle-free, budget-friendly approach to online selling.

Gumroad pricing

10% Flat Fee

Gumroad’s 10% flat fee structure is one of its most appealing features, especially for those who are just starting out or operate on a smaller scale. Unlike other platforms that charge monthly or annual fees regardless of your sales, Gumroad only takes a cut when you make a sale.

This fee includes all the features Gumroad offers, from customizable storefronts to analytics. Essentially, you’re not incurring any costs to maintain your store; you only share a small percentage of your earnings with the platform.

Payment Methods

When it comes to receiving your hard-earned money, Gumroad offers two primary methods: direct deposit and PayPal. The availability of these methods can vary based on your country, providing a level of flexibility for international sellers.

This means you don’t have to worry about currency conversions or international fees, as Gumroad handles that complexity for you. You get to choose the most convenient way to access your funds, making the financial aspect of online selling less cumbersome.


If your business model includes recurring revenue streams like memberships or subscriptions, Gumroad has you covered. The platform allows you to easily set up and manage memberships for a variety of content types, be it podcasts, online courses, or SaaS products.

This feature is included in the 10% flat fee, so you won’t incur additional charges for offering subscriptions. It’s an all-in-one solution for creators who want to offer more than just one-time products.

Etsy Pricing details

Navigating the cost landscape of Etsy is a breeze once you understand its straightforward fee structure. From a minimal listing fee of $0.20 to transaction fees based on your sale price, Etsy offers a transparent pricing model designed for sellers of all sizes. Here’s your go-to guide for demystifying Etsy’s fees and making the most of your online shop.

etsy pricing

Listing Fees

  • Charge: A fee of $0.20 USD is applied for each item you list on the platform.
  • Duration: Each listing remains active for four months or until the item is sold.
  • Auto-renew: If you opt for automatic renewals, an additional $0.20 is charged each time the listing renews.

Transaction Fees

  • Rate: Etsy charges a transaction fee of 6.5% on the sale price, which includes the item cost, shipping, and any gift wrapping services you offer.

Advertising and Promotional Fees

  • Etsy Ads: You can set your own budget for Etsy Ads, which will promote your listings in Etsy search results.
  • Offsite Ads:
    • For shops with less than $10,000 USD in sales over the prior 365 days, a 15% fee is applied to sales made through Offsite Ads.
    • For shops with sales of $10,000 USD or more, the fee is reduced to 12%.

Subscription Fees

  • Etsy Plus: This subscription costs $10 USD per month and offers premium features like advanced shop customization and restock alerts.

Payment Processing Fees

  • These fees vary depending on the country where your bank account is located. They are automatically deducted from the sale amount.

Shipping Fees

  • Shipping costs are determined by the carrier, weight of the package, and its dimensions. Etsy offers discounted shipping labels for certain carriers.

Regulatory Operating Fees

  • These are fixed percentages of the listing price plus shipping and are specific to each country’s regulations.

Pattern Fees

  • If you opt for a custom website powered by Etsy, known as Pattern, you’ll be charged $15.00 USD per month after a 30-day free trial.

Additional Notes

  • All the fees mentioned are exclusive of any value-added tax (VAT) or other applicable taxes.
  • Fees are deducted from your Etsy balance as and when transactions occur, so it’s essential to maintain a positive balance.

Gumroad offers a simple pricing structure. It does not charge you any subscription or monthly fee. In fact, it only charges you 10% for each sale that you make through this platform. So, you don’t have any trouble calculating the fee for this platform. On the other hand, Etsy does include the platform subscription fee which costs $10 per month. And apart from subscription fee, it also charges you $0.20 per item that you list on the platform. A transaction fee for 6.5% is also charged for each transaction that you make. So, in terms of pricing, we can clearly see that Etsy has a complex pricing structure whereas Gumroad has simple and affordable pricing structure. This makes Gumroad winner in this category.

🏆 Winner: Gumroad

Learn more in the section below with our comparison of the different features of Gumroad vs Etsy .

Features comparison

We highlight the main differences between Gumroad vs Etsy

Here is a quick summary of the differences between the features and services offered by Gumroad vs Etsy:

Features overview

In this section, we will compare only the big differences between Gumroad and Etsy, and we will assign a winner for each feature or service.
So we will compare first:

  • Pricing and Affordability
  • Product Diversity
  • Ease of Use
  • Community and Branding
  • Customization

Pricing and Affordability

Gumroad operates on a straightforward pricing structure. You are charged a small fee per transaction, which includes a percentage of the sale plus a fixed fee. There are no upfront costs or monthly fees which also make it a cost-effective choice for creators. On the other hand, Etsy has a listing fee, transaction fee, and a payment processing fee for each sale. You are also charged for any optional advertising or promotional services. So, Gumroad is clearly winner in this category for straightforward pricing.

🏆 Winner: Gumroad

Product Diversity

Gumroad primarily focuses on digital products such as eBooks, courses, and digital artwork. On the other hand, Etsy offers a diverse range of products that include handmade, vintage, and craft items.

🏆 Winner: Etsy

Ease of Use

Gumroad is known for its user-friendly interface, especially for creators selling digital products. It also has a simple setup and minimal learning curve. On the other hand, Etsy provides an intuitive platform, but the complexity may vary for sellers dealing with physical items and navigating various customization options.

🏆 Winner: Gumroad

Community and Branding

Gumroad focuses on individual creators by fostering a community around digital products and enabling creators to build their brands. Whereas Etsy is known for its vibrant community of artisans and sellers emphasizes the uniqueness and personal touch of handmade and vintage items.

🏆 Winner: Etsy


Gumroad offers a degree of customization for creators to brand their storefronts. You can personalize the appearance of your Gumroad pages to align with your brand identity. On the other hand, Etsy also provides customization options for shop owners by allowing them to create a unique storefront with banners, logos, and personalized shop policies. It generally offers more options as compared to Gumroad.

🏆 Winner: Etsy

User Reviews

Find out what current users think about Gumroad and Etsy

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Gumroad or Etsy, to help our community to choose.

Gumroad Reviews

Gumroad Review, Pricing, Features with Pros and Cons

Gumroad Review, Pricing, Features with Pros and Cons

In this Gumroad review, you’ll find more information about its features, pricing, pros and cons and why you should …

Etsy Reviews

Etsy Review, Pricing, Features with Pros and Cons

Etsy Review, Pricing, Features with Pros and Cons

In this Etsy review, you’ll find more information about its features, pricing, pros and cons and why you should …

Now that you have read everything and know all the differences between Gumroad and Etsy, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.


Gumroad vs Etsy: Who is the winner?

In this comparison, Etsy is the winner for its diverse features and strengths. It has an expansive marketplace that caters to both physical and digital products. It provides a rich platform for sellers to showcase handmade, vintage, and unique items.

On the other hand, Gumroad excels in specific areas such as ease of use and is especially for digital product creators. It also has a transparent pricing structure with no upfront costs, which makes it the runner-up. So, if you are looking for a simple and cost-effective digital marketplace, Gumroad is the right choice for you to try.