Google Optimize 360 vs VWO

The main difference between Google Optimize 360 and VWO is that Google Optimize 360 offers lifetime payment feature and VWO offers annual subscription.

In this versus, we compare Google Optimize 360 vs VWO in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Google Optimize 360 review and VWO review.

However, you can also directly find the Best A/B Testing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Google Optimize 360 vs VWO at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of VWO vs Google Optimize 360. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9.5
Google Optimize 360 Review – The A/B Testing Tool made by Google

Google Optimize 360 Review – The A/B Testing Tool made by Google

In this Google Optimize 360 review, you’ll find more information about its features, pricing, pros and cons and why you …
Average Score 9.5
Customer support
9.6
Value for money
9.5
Ease of use
9.5
Features
9.4
PROS:
  • Easy integration with other Google Marketing Platform tools, such as Google Analytics and Google Ads
  • User-friendly interface and easy-to-use tools, even for beginners.
  • Advanced targeting and personalization options
  • Comprehensive reporting tools
  • Free version available for businesses with basic optimization needs
CONS:
  • Limited functionality in the free version
  • Steep learning curve for advanced features
  • Limited support options for users
9.3
VWO Review – A/B Test Anything and Measure its Impact Everywhere

VWO Review – A/B Test Anything and Measure its Impact Everywhere

In this VWO review, you’ll find more information about its features, pricing, pros and cons and why you should consider …
Average Score 9.3
Customer support
9.3
Value for money
9.4
Ease of use
9.1
Features
9.3
PROS:
  • VWO makes it easy to create A/B tests and implement changes on your website
  • The tool integrates with a wide range of other platforms and tools
  • Allowing you to segment your audience based on a range of criteria
  • You get detailed reports to track your test results and make data-driven decisions
  • VWO offers a variety of features beyond A/B testing, such as heatmaps and session recordings
CONS:
  • VWO can be relatively expensive
  • The tool's visual editor can be limited in terms of customization options

Specifications comparison

DetailsGoogle Optimize 360VWO
FeaturesA/B Testing / Multivariate Testing / Native Integrations with Google Analytics / Personalization / Reporting and Analytics / Visual EditorCampaign Editor / Campaign Editor Library / Campaign Reports / Campaign Settings / Campaign Targeting / Platform & Account Management / Security & Compliance / Support And Email
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprisesFreelancers, Small businesses, Mid size businesses, Large enterprises
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailcontact@googleoptimize360.comsupport@vwo.com
Live chatNoYes
Company addressMountain View, CaliforniaNew Delhi, Delhi
Year founded20122009

Pricing comparison

Compare the price between Google Optimize 360 vs VWO

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonGoogle Optimize 360VWO
Pricing rangeFreeFrom $0 to $1151
Pricing typesLifetime paymentAnnual subscription
Free planYesYes
Free trialYesYes, 30 days
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Google Optimize 360 Pricing details

In terms of pricing, Google Optimize 360 is a premium tool and can be expensive for small businesses or those with limited budgets. However, its advanced features and capabilities make it a worthwhile investment for larger organizations looking to improve website performance and increase conversions. Google Optimize 360 offer single pricing plan and one free plan. Paid plan is for custom pricing. The free plan is Basic for $0 forever. The details of all the plans are shown below.

Google Optimize 360 Pricing

Free:

  • Small to medium-sized businesses just getting started with experimentation.
  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT): Limited
  • Experiment objectives: Pre-selected Simultaneous experiment capabilities: Basic
  • User and account administration Support and services: Self- service Help Center and community forums
  • Payment options: Free

Custom:

  • Larger enterprises or those businesses with more sophisticated testing needs
  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT): Full
  • Experiment objectives: Ad-hoc
  • Simultaneous experiment capabilities: Advanced User and account administration
  • Support and services: Services, support and SLAs provided by Google and global partner network
  • Payment options: Invoiced monthly

VWO Pricing details

VWO has a variety of pricing options to accommodate enterprises of all shapes and sizes. Businesses may test out the tool before committing to a plan thanks to the free trial option. A/B testing, heatmaps, and conversion monitoring are just a few of the fundamental features included in the Starter plan, which is free. The Growth plan starts at $286 per month and includes advanced features such as multi-page experiments, behavioral targeting, and advanced analytics.

The Pro plan starts at $657 per month and includes additional features such as personalization and product recommendations. Last but not least, the Enterprise plan has a monthly starting price of $1,151 and offers all the benefits of the Pro plan in addition to customized pricing, a personal account manager, and other sophisticated features.

VWO Pricing

Starter (Free)

  • Split URL Testing
  • Limited Goals/ Metrics
  • Add/ Edit Elements
  • Unlimited Concurrent Experiments
  • Code Editor
  • A/B Testing
  • Mobile Website Testing
  • Limited Variations
  • Visual Editor

Growth ($286)

  • User Type Targeting
  • Download Summary Report
  • OS Targeting
  • Limited Version History
  • Add-Ons Available
  • Elements Library
  • Create Sub-Accounts
  • Everything in STARTER Plus
  • Unlimited Variations
  • Unlimited Goals/Metrics
  • Traffic Source Targeting
  • Share Report
  • Chat Support

Pro ($657)

  • Everything in GROWTH Plus
  • Geo & Cookie Targeting
  • Unlimited Campaign Version History
  • Multi-Device Campaigns
  • Device & OS Report Filter
  • Apply & Save Conditional Filters
  • Campaign Scheduling
  • Query & UTM Parameter Targeting
  • Traffic Source Report Filter
  • Geo Report Filter
  • Multivariate Testing
  • Multi-Browser QA
  • Cross-Domain Campaigns
  • Browser & Screen Resolution Targeting
  • Phone support

Enterprise ($1,151)

  • Everything in PRO Plus
  • Widget Library
  • Self Hosting
  • Campaign Activation Triggers
  • Single Sign On (SSO)
  • Dedicated Account Manager
  • Download Detailed Report
  • Mutually Exclusive Groups
  • Login Restrictions
  • Multi Arm Bandit
  • Personalized Text
  • Widget Triggers
  • Behavioral Targeting
  • IP Targeting
  • API Access
  • Onboarding and Training
Google Optimize 360 vs VWO
Google Optimize 360 vs VWO

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