Google Optimize 360 vs Improvely

The main difference between Google Optimize 360 and Improvely is that Google Optimize 360 offer a free plan but Improvely does not offer this.

In this versus, we compare Google Optimize 360 vs Improvely in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Google Optimize 360 review and Improvely review.

However, you can also directly find the Best A/B Testing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Google Optimize 360 vs Improvely at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Improvely vs Google Optimize 360. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9.5
Google Optimize 360 Review – The A/B Testing Tool made by Google

Google Optimize 360 Review – The A/B Testing Tool made by Google

In this Google Optimize 360 review, you’ll find more information about its features, pricing, pros and cons and why you …
Average Score 9.5
Customer support
9.6
Value for money
9.5
Ease of use
9.5
Features
9.4
PROS:
  • Easy integration with other Google Marketing Platform tools, such as Google Analytics and Google Ads
  • User-friendly interface and easy-to-use tools, even for beginners.
  • Advanced targeting and personalization options
  • Comprehensive reporting tools
  • Free version available for businesses with basic optimization needs
CONS:
  • Limited functionality in the free version
  • Steep learning curve for advanced features
  • Limited support options for users
7.6
Improvely Review – Conversion Tracking and Click Fraud Monitoring

Improvely Review – Conversion Tracking and Click Fraud Monitoring

In this Improvely review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 7.6
Customer support
7
Value for money
8.5
Ease of use
7.5
Features
7.5
PROS:
  • Anti-fraud feature
  • A/B split test
  • 14 days free trial
  • White label for large agencies
CONS:
  • The platform has Outdated design
  • No documentation and video tutorials

Specifications comparison

DetailsGoogle Optimize 360Improvely
FeaturesA/B Testing / Multivariate Testing / Native Integrations with Google Analytics / Personalization / Reporting and Analytics / Visual EditorA/B test / Affiliate system / Click fraud monitoring / Conversion tracking
Best suited forIndividuals, Freelancers, Small businesses, Mid size businesses, Large enterprisesSmall businesses, Mid size businesses, Large enterprises
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailcontact@googleoptimize360.comhello@improvely.com
Live chatNoNo
Company addressMountain View, CaliforniaAwio Web Services LLC, 6608 Truxton Ln, Raleigh, NC 27616
Year founded20122012

Pricing comparison

Compare the price between Google Optimize 360 vs Improvely

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonGoogle Optimize 360Improvely
Pricing rangeFreeFrom $29 to $299 per month
Pricing typesLifetime paymentMonthly subscription
Free planYesNo
Free trialYesYes, 14 days
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Google Optimize 360 Pricing details

In terms of pricing, Google Optimize 360 is a premium tool and can be expensive for small businesses or those with limited budgets. However, its advanced features and capabilities make it a worthwhile investment for larger organizations looking to improve website performance and increase conversions. Google Optimize 360 offer single pricing plan and one free plan. Paid plan is for custom pricing. The free plan is Basic for $0 forever. The details of all the plans are shown below.

Google Optimize 360 Pricing

Free:

  • Small to medium-sized businesses just getting started with experimentation.
  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Multivariate testing (MVT): Limited
  • Experiment objectives: Pre-selected Simultaneous experiment capabilities: Basic
  • User and account administration Support and services: Self- service Help Center and community forums
  • Payment options: Free

Custom:

  • Larger enterprises or those businesses with more sophisticated testing needs
  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Personalization capabilities
  • Advanced customization (includes geographic and user attributes)
  • Support for single-page web applications
  • Google Analytics audience customization
  • Multivariate testing (MVT): Full
  • Experiment objectives: Ad-hoc
  • Simultaneous experiment capabilities: Advanced User and account administration
  • Support and services: Services, support and SLAs provided by Google and global partner network
  • Payment options: Invoiced monthly

Improvely Pricing details

Improvely has 4 different kind of pricing plans. If you have 10-50 thousands visitor on your website you should buy “Freelancer” or “Startup” Plan. If you have more than 50 thousands visitors per month then you should go for the small agency or large agency plan.

Improvely pricing

The program has a variety of price options to suit any kind of company, from either a freelance to a big agency. Each bundle has a comparable set of accessible features. Therefore, the difference is determined not just by the number of sessions recorded each month, but also by other factors.

The Freelancer plan will cost you $29/month with 10 000 visits tracked per month and 1 team member.

The Startup plan will cost you $79/month with 50 000 visits tracked per month and 3 team members.

The Small Agency plan will cost you $149/month with 100 000 visits tracked per month, unlimited team members and Sub-accounts.

The Large Agency plan will cost you $299+/month with 250 000+ visits tracked per month, unlimited team members, Sub-accounts and White label reporting.

There is a 14 days free trial so you may try any plan for free.

Google Optimize 360 vs Improvely
Google Optimize 360 vs Improvely

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