Flodesk vs MailerLite

The main difference between Flodesk and MailerLite lies in their approach to email marketing platforms. Flodesk offers a visually appealing and user-friendly experience, focusing on creating stunning email campaigns with ease. In contrast, MailerLite provides a robust set of features for email marketing, automation, and subscriber management, catering to users seeking comprehensive functionality. 

In this versus, we compare Flodesk vs MailerLite in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Flodesk review and MailerLite review.

However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Flodesk vs MailerLite at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Flodesk vs MailerLite. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9
Flodesk Review – Email Marketing Made Easy

Flodesk Review – Email Marketing Made Easy

In this Flodesk review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9
Customer support
9
Value for money
9
Ease of use
9
Features
9
PROS:
  • Easily include brand logos, palettes, and other necessary elements to the platform
  • Quickly and elegantly design and customize stunning emails with Flodesk
  • Business owners can quickly design workflows that send automated emails when a specific event occurs
  • As your email list grows, you can segregate the subscribers in terms of segments to accordingly plan, customize and send emails
  • Has a library consisting of tons of visually exquisite templates for emails, pop ups, inline forms, and landing pages to choose from
  • Ability to view their user status and the activity they perform on their emails
  • Straightforward analytics
  • Can be easily integrated with WooCommerce, Zapier, Squarespace
CONS:
  • Does not allow for A/B testing
  • Does not allow for manual tagging. Users only have the option to segment the email subscribers, and tagging is done automatically by the platform based on the user's status and activity
  • Limited in its font options. There currently is no option to upload your font to match your specific brand, and you will be forced to use its available font options
9.3
MailerLite Review – Email Marketing software

MailerLite Review – Email Marketing software

In this MailerLite review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.3
Customer support
9
Value for money
9
Ease of use
9.5
Features
9.5
PROS:
  • Reasonable prices
  • Very easy to use for beginners and small and medium-sized businesses
  • Powerful design and automation tools
  • Free account with premium features
CONS:
  • A limited selection of topics
  • Although it is sufficient for beginners, the customization and payment options will seem limited to a demanding user.

Specifications comparison

DetailsFlodeskMailerLite
FeaturesA/B test / Email marketingAnalytics / Automations / Email marketing
Best suited forFreelancers, Small businesses, Mid size businesses, Large enterprisesIndividuals, Freelancers, Small businesses, Mid size businesses
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailhttp://support@flodesk.cominfo@mailerlite.com.
Live chatYesYes
Company addressSan Francisco, California, United States548 Market St, PMB 98174, San Francisco, CA 94104-5401, United States
Year founded20182010

Pricing comparison

Compare the price between Flodesk vs MailerLite

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonFlodeskMailerLite
Pricing rangeFrom $38/month to $418/monthFrom $0 to $19 per month
Pricing typesAnnual subscription / Monthly subscriptionAnnual subscription / Monthly subscription
Free planNoYes
Free trialYes, 30 daysYes, 30 days
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Flodesk Pricing details

One of the attractive aspects of Flodesk is its straightforward pricing model. Users after the 30-day free trial can pay only $38 a month or $418 yearly to gain access to each other.

flodesk pricing

Flodesk offers a 30-day free plan for users to try out the platform’s many valuable features and then offers two standard paid programs: A monthly plan at $38 and an Annual Plan at $418, providing users with access to every feature offered by the platform. 

MailerLite Pricing details

MailerLite Growing business plan starts from $9 per month. You can save up to 15% by subscribing the plan annually.

Mailerlite Pricing

One of the most common approaches to email marketing is campaign automation. Most competing services offer this feature in the premium subscription. In other words, you have to pay to use the autoresponder and conversion system options, but it’s free with MailerLite. With a free MailerLite account, you can use automation tools to send email to up to 1000 subscribers to your list. You also have access to other functions such as the registration form on the Facebook pages, the website and the form to be integrated on your website. The applied rate will change depending on the number of subscribers and therefore the number of emails you collect. Unlike other competitors who charge according to the number of emails sent by me, Mailerlite charges according to the number of subscribers. A sliding scale is applied and you can quickly be asked to pay more than $100/month if you have more than 20 000 subscribers. However, you shouldn’t worry too much because with 20 000 emails on your list, you will surely be able to generate much more than $100/month! For your information, for 100 000 subscribers, you will have to pay $360, with a restriction of sending 1 200 000 emails per month.

In terms of pricing, Flodesk offers a single flat-rate subscription at $35 per month, granting unlimited access to all features, regardless of the number of subscribers. This straightforward pricing model is suitable for those who want to avoid complexity. On the other hand, MailerLite provides tiered plans that scale based on the number of subscribers. It offers a free plan for up to 1,000 subscribers and gradually increases in price as your list grows. 

For those seeking flexibility and scalability, MailerLite’s tiered pricing may provide a more cost-effective option. In the comparison of pricing, the winner depends on your preferences.

🏆 Winner: MailerLite

Learn more in the section below with our comparison of the different features of Flodesk vs MailerLite .

Features comparison

We highlight the main differences between Flodesk vs MailerLite

Here is a quick summary of the differences between the features and services offered by Flodesk vs MailerLite:

Features Overview

Flodesk vs MailerLite
Flodesk Logo
VS
MailerLite Logo
CustomizationEmail Template Design and Customization
VS
WorkflowAutomation and Workflows
VS
ManagementSubscriber Management and Segmentation
VS
ReportsReporting and Analytics
VS
IntegrationsIntegrations Support
VS
User ExperienceEase of Use and User Interface
VS

In this section, we will compare only the big differences between Flodesk and MailerLite, and we will assign a winner for each feature or service.
So we will compare first:

  • Customization
  • Workflow
  • Management
  • Reports
  • Integrations
  • User Experience

Customization

Flodesk is known for its visually striking email templates that emphasize aesthetics and creative expression. The platform provides a user-friendly drag-and-drop editor, enabling users to customize templates easily. Flodesk focuses on responsive designs to ensure emails look appealing across devices, helping businesses make a memorable visual impact. On the other hand, MailerLite offers customizable email templates, its design focus is more straightforward. 

It provides a range of templates, but the emphasis lies in efficient content creation and responsive design for optimal readability.

🏆 Winner: Flodesk

Workflow

Flodesk offers basic automation features designed for ease of use. Users can create simple workflows based on subscriber actions, such as signups or clicks. It’s suitable for businesses seeking straightforward automation without the complexity of intricate sequences. MailerLite stands out in the automation category, providing a comprehensive automation builder with advanced triggers, actions, and conditions. This enables users to craft intricate workflows tailored to various subscriber interactions and behaviors.

🏆 Winner: MailerLite

Management

Flodesk offers basic subscriber management and segmentation tools. While you can create segments based on subscriber actions, the segmentation options might be more limited compared to MailerLite. MailerLite provides robust subscriber management and segmentation features. Users can create detailed segments based on subscriber behaviors, demographics, interests, and more, enabling targeted campaigns.

🏆 Winner: MailerLite

Reports

Flodesk offers essential reporting metrics, including open rates and click-through rates. While it provides a snapshot of campaign performance, the analytics might not be as detailed compared to MailerLite. MailerLite provides comprehensive reporting and analytics tools, offering insights into subscriber engagement, click maps, A/B testing results, subscriber growth, and more. Detailed analytics help businesses refine their email strategies effectively.

🏆 Winner: MailerLite

Integrations

Flodesk is actively expanding its integration offerings, with a focus on popular platforms like Shopify and WordPress. While the integrations might not be as extensive as those offered by MailerLite, Flodesk is working to enhance its ecosystem. MailerLite offers a wide range of integrations with popular tools and platforms, including e-commerce, CRM, and content management systems. Its comprehensive integrations allow seamless connectivity with various business applications.

🏆 Winner: MailerLite

User Experience

Flodesk is designed for simplicity and aesthetics. Its user-friendly interface and intuitive email editor make it ideal for users without extensive technical experience. The platform’s focus on user-centered design simplifies the email creation process. MailerLite also provides a user-friendly interface, but its design leans more toward functionality than aesthetics. The interface is straightforward and easy to navigate, catering to users seeking efficient campaign management.

🏆 Winner: Flodesk

User Reviews

Find out what current users think about Flodesk and MailerLite

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Flodesk or MailerLite, to help our community to choose.

Flodesk Reviews

9
Flodesk Review – Email Marketing Made Easy

Flodesk Review – Email Marketing Made Easy

In this Flodesk review, you’ll find more information about its features, pricing, pros and cons and why you should …

MailerLite Reviews

9.3
MailerLite Review – Email Marketing software

MailerLite Review – Email Marketing software

In this MailerLite review, you’ll find more information about its features, pricing, pros and cons and why you should …

Now that you have read everything and know all the differences between Flodesk and MailerLite, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

Winner

Flodesk vs MailerLite: Who is the winner?

After a comprehensive exploration of the features offered by Flodesk and MailerLite, the winner is MailerLite. Its strong emphasis on automation, segmentation, and in-depth reporting provides a powerful solution for businesses seeking a comprehensive email marketing platform. It is clear that each platform has specific advantages.

On the other hand, Flodesk is a fantastic option for organizations wanting to easily develop attractive campaigns because of its aesthetically appealing email templates and user-friendly interface.

Poll

MailerLite vs Flodesk: Which one will you use?

At Ciroapp, we are always striving to provide the best possible experience for our readers. We understand that making a decision between two software can be a difficult task. That’s why we want to hear from you! Your valuable opinion can help us improve our future versus articles and guide our readers in making informed decisions. By casting your vote, you not only help us, but also the community of readers who rely on our content. So, share your thoughts with us and let us know which software you prefer!

Which one will you use?


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