ClickFunnels vs Instapage

The main difference between ClickFunnels and Instapage lies in their primary focus and approach towards creating effective and high-converting landing pages and sales funnels. ClickFunnels is renowned for its all-in-one sales funnel platform, enabling users to create complete sales processes with ease. In contrast, Instapage places a strong emphasis on creating optimized landing pages that drive conversions through tailored design and testing. 

In this versus, we compare ClickFunnels vs Instapage in-depth to help you choose one of them. If you want to know more details, we recommend you to read our ClickFunnels review and Instapage review.

However, you can also directly find the Best Funnel Builder Software Page, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

ClickFunnels vs Instapage at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of ClickFunnels vs Instapage. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

8.3
ClickFunnels Review – The most Popular Funnel Builder

ClickFunnels Review – The most Popular Funnel Builder

In this ClickFunnels review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 8.3
Customer support
8.5
Value for money
7.5
Ease of use
8.5
Features
8.5
PROS:
  • Most popular Funnel builder
  • Free trial
  • A/B testing and Analytics
  • Drag and drop page builder
  • Bunch of marketing tools and strategies
CONS:
  • Overrated
  • Really expensive
  • No built-in email services (only for expensive plan)
  • No built-in webinar system
8.8
Instapage Review – Landing Page Platform

Instapage Review – Landing Page Platform

Visit official website Thousands of projects and solutions are created every day and most of them require …
Average Score 8.8
Customer support
9
Value for money
8.5
Ease of use
8.5
Features
9
PROS:
  • A/B testing
  • Loading fast
  • Improve conversions
  • Easy to use
CONS:
  • Expensive

Specifications comparison

DetailsClickFunnelsInstapage
FeaturesFunnel builderFunnel builder / Landing Page Platform
Best suited forFreelancers, Small businesses, Mid size businessesSmall businesses, Mid size businesses, Large enterprises
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailsupport@clickfunnels.comhelp@instapage.com
Live chatNoYes
Company address3443 W. Bavaria Street, Eagle, Idaho 83616.Instapage Inc. 303 2nd St. Suite 901 San Francisco, CA 94107, United States
Year founded20142012

Pricing comparison

Compare the price between ClickFunnels vs Instapage

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonClickFunnelsInstapage
Pricing rangeFrom $97 to $297 per monthFrom $89 to $299 per month
Pricing typesMonthly subscriptionAnnual subscription / Monthly subscription
Free planNoNo
Free trialYes, 14 daysYes, 14 days
Money back guaranteeYes, 30 daysNo
Pricing page linkSee plansSee plans

ClickFunnels Pricing details

ClickFunnel isn’t inexpensive. It’s available in two sizes which is $97 per month and $297 per month.

Clickfunnels pricing

Clickfunnels ($97 per month) — With this package, you may register three domains, build 20 marketing funnels with 100 pages, and get up to 20,000 visits. Additionally, you get access to all editing tools, pre-built funnel sets and templates, as well as email and eCommerce connections. The Etison Suite ($297 a month) provides you unrestricted access to all of Clickfunnels’ features as well as the ability to build as many sites, funnels, and webpages as you need. Actionetics and Backpack are also included in the Etison Suite. Because Clickfunnels isn’t inexpensive, take full advantage of this 14-day free trial before deciding whether it’s the appropriate tool for you.

Instapage Pricing details

Instapage costs from $89 per month and you can save some money on your subscription by subscribing yearly. In the yearly subscription your costing will be $59 per month.

Instapage startup pricing plan

Instapage offer 2 plans and there is not a big difference between them. The Startup plan is just more suitable for one project that don’t require many workspaces, experiences or team members. Also, you are capped at 1,000 visitors per month maximum. Instapage Pricing In fact, what is not included in the building plan is :

  • Enterprise SSO (Okta & OneLogin)
  • 1:1 Ad-to-Page Personalization
  • Real-Time Visual Collaboration
  • Editable Global Blocks
  • AMP Pages & Experiences
  • Direct Lead-Bypass
  • Audit Logs
  • Guaranteed Uptime-Enterprise SLA
  • Ad Spend Conversion Attribution
  • Page Migration Services
  • Dedicated Launch Specialist
  • Customer Success Manager
  • Custom Feature Implementation

So as you can see, the Converting Plan does not offer important features such as the personalization system, block modification system, and AMP system with experiments. To get these functionalities, you have to go through the building plan and explain your needs to them. Then, you will have a monthly fee adapted to your needs. For information, the Building plan is $299/month and decreases to $199/month if you pay annually (i.e. $2388 per year).

ClickFunnels provides two main pricing tiers: the Basic plan at $147 per month and the Platinum plan at $157 per month. While the Basic plan covers core features, the Platinum plan unlocks advanced functionalities and additional resources. On the other hand, Instapage offers multiple plans, with the Business plan starting at $199 per month and the Enterprise plan tailored to specific requirements. Considering the pricing aspect, ClickFunnels’ Basic plan offers a more accessible entry point for users seeking sales funnel solutions. 

🏆 Winner: ClickFunnels

Learn more in the section below with our comparison of the different features of ClickFunnels vs Instapage .

Features comparison

We highlight the main differences between ClickFunnels vs Instapage

Here is a quick summary of the differences between the features and services offered by ClickFunnels vs Instapage:

Features overview

ClickFunnels vs Instapage
Clickfunnels logo
VS
Instapge Logo
CustomizationLanding Page Design
VS
LeadsSales Funnel Building
VS
TestingA/B Testing and Optimization
VS
IntegrationsIntegration and Compatibility
VS
FriendlinessUser Interface and Ease of Use
VS

In this section, we will compare only the big differences between ClickFunnels and Instapage, and we will assign a winner for each feature or service.
So we will compare first:

  • Customization
  • Leads
  • Testing
  • Integrations
  • Friendliness

Customization

ClickFunnels offers a collection of pre-designed templates tailored to various stages of the sales funnel. While customization is possible, Instapage takes customization to the next level. With Instapage, users can exercise pixel-perfect design control, ensuring every aspect of the landing page aligns with their brand identity. This level of customization provides marketers with the power to craft landing pages that truly resonate with their target audience, enhancing user engagement and conversions. 

🏆 Winner: Instapage

Leads

ClickFunnels is designed as an all-in-one platform for building sales funnels, streamlining lead generation, engagement, and conversion. It simplifies the process of linking different elements like landing pages, email sequences, and payment gateways into a cohesive funnel structure. While Instapage doesn’t prioritize full sales funnels, it excels in creating stand-alone landing pages. 

This specialization makes Instapage an ideal choice for marketers seeking to optimize specific campaigns without the need for extensive funnel structures. 

🏆 Winner: ClickFunnels

Testing

In the area of A/B testing and optimization, Instapage takes the spotlight. Its dedicated focus on refining landing page performance through continuous testing ensures that marketers can make informed decisions based on data-driven insights. While ClickFunnels also offers A/B testing capabilities, Instapage’s emphasis on this aspect positions it as a prime choice for those aiming to enhance conversion rates through meticulous testing. 

🏆 Winner: Instapage

Integrations

Both ClickFunnels and Instapage recognize the importance of integration with third-party tools to enhance their functionality. ClickFunnels boasts seamless integration with a wide array of third-party applications, facilitating connections with email marketing platforms, payment gateways, and more. Instapage, while not as extensive in integration options, offers compatibility with popular marketing automation tools, allowing users to enhance their marketing efforts. 

🏆 Winner: ClickFunnels

Friendliness

ClickFunnels’ user interface is strategically designed to simplify the creation of sales funnels. This user-friendly approach caters to both beginners and experienced marketers, allowing them to efficiently build funnel structures. Similarly, Instapage’s intuitive drag-and-drop builder empowers users to create visually appealing landing pages without the need for coding expertise. Both platforms prioritize user experience, making them accessible to marketers at all skill levels. 

🏆 Winner: ClickFunnels

User Reviews

Find out what current users think about ClickFunnels and Instapage

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of ClickFunnels or Instapage, to help our community to choose.

ClickFunnels Reviews

8.3
ClickFunnels Review – The most Popular Funnel Builder

ClickFunnels Review – The most Popular Funnel Builder

In this ClickFunnels review, you’ll find more information about its features, pricing, pros and cons and why you should …

Instapage Reviews

8.8
Instapage Review – Landing Page Platform

Instapage Review – Landing Page Platform

Visit official website Thousands of projects and solutions are created every day and most of them require …

Now that you have read everything and know all the differences between ClickFunnels and Instapage, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

Winner

ClickFunnels vs Instapage: Who is the winner?

Based on the comparison above, ClickFunnels is a clear winner with its comprehensive approach to sales funnel creation, providing an all-in-one solution for lead generation, engagement, and conversions. Its user-friendly interface and broad integration options make it a valuable tool for businesses seeking streamlined funnel management. However, Instapage shines as a notable runner-up, showcasing its prowess in crafting finely tuned landing pages that excel in conversions. 

Its emphasis on A/B testing and optimization lends it a distinct advantage for marketers focused on achieving higher conversion rates through continuous refinement.  Overall, both ClickFunnels and Instapage offer essential tools to help businesses thrive. Your choice between the two will hinge on your specific marketing objectives. If you require complete funnel solutions with easy integration, ClickFunnels stands as the preferred choice. 

On the other hand, if your priority lies in creating exceptional landing pages that are optimized for conversion rates, Instapage is a commendable option. Ultimately, your decision should align with your marketing goals and the scope of your campaigns.


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