The main difference between Brightpearl CRM and Freshmarketer is that Freshmarketer is quite more expensive than Brightpearl CRM.
In this versus, we compare Brightpearl CRM vs Freshmarketer in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Brightpearl CRM review and Freshmarketer review.
However, you can also directly find the Best Customer Relationship Management (CRM) Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
To make your choice quick and efficient, here is a short summary about our comparison of Freshmarketer vs Brightpearl CRM. Find out their ratings, features, prices and then discover the winner of the versus.
360-degree customer view / Contact timelines and activities / Customer management including credit terms, limits, status updates, helpdesk tickets, calls and more. / Customer segmentation / Full order history
CRM Marketing / Project Management
Best suited for
Mid size businesses, Large enterprises
Small businesses, Mid size businesses, Large enterprises
When it comes to pricing, Brightpearl CRM presents a range that reflects its premium capabilities and target market of medium to large-sized businesses. Starting at around $375 per month, the pricing structure is tailored to suit the diverse needs of fast-growing enterprises.
Whether you’re a burgeoning business or an established player, understanding Brightpearl’s pricing is key to assessing its fit for your operational and financial landscape.
Brightpearl’s Pricing Structure: Brightpearl’s pricing is tailored to suit the needs of fast-growth and larger businesses. It is particularly aimed at merchants trading $1M or above, or those expecting to reach this threshold in the near future. This indicates that the pricing model is scalable and designed to accommodate the growing needs of businesses.
Starting Price Point: According to the information found, Brightpearl’s pricing starts at around $375.00 per month. This starting price is for a basic plan, which typically includes a set number of users and core functionalities.
Customizable Plans: Brightpearl offers pricing based on a formula that likely takes into account factors such as the number of users, the scale of operations, and specific feature requirements. This suggests that businesses can customize their plans based on their unique needs, which is a common approach for enterprise-level software solutions.
Additional Costs: It’s important to consider that there may be additional costs involved, depending on the specific needs of the business, such as additional modules, integrations, or advanced features.
Brightpearl’s CRM includes a range of features designed to enhance customer relationship management and streamline various business processes. These features are:
360-Degree Customer View: This feature provides a comprehensive overview of each customer, consolidating all relevant data in one place. It includes purchase history, interaction records, and personal details, allowing businesses to gain a full understanding of their customers’ behaviors and preferences.
Full Order History: Brightpearl’s CRM tracks and stores the complete order history for each customer. This includes details of all past purchases, returns, and exchanges, providing valuable insights into buying patterns and preferences.
Contact Timelines & Activities: This tool captures and displays a chronological timeline of all interactions and activities related to each customer. It includes communications, transactions, and any other customer-related activities, offering a clear view of the customer journey.
Customer Segmentation: The CRM allows for the segmentation of customers based on various criteria such as purchasing behavior, demographics, and engagement levels. This feature is crucial for targeted marketing efforts and personalized customer service.
Customer Management: This encompasses a wide range of functionalities including the management of credit terms, setting and monitoring credit limits, updating customer status, and handling helpdesk tickets. It also includes tracking customer calls and other interactions, providing a holistic approach to managing customer relationships.
Automated Communication Reminders: This feature automates the scheduling of customer communications, ensuring timely and consistent contact. It includes reminders for follow-up emails, promotional messages, and other important communications, helping businesses stay connected with their customers effectively.
These features collectively contribute to a robust and efficient CRM system, enabling businesses to manage their customer relationships more effectively and make data-driven decisions.
When it comes to pricing, you can choose from Freshmarketer’s four plan pricing options. You can also choose between monthly or annual payments. If you want to enjoy up to 17% discount, go for the annual plans. Every time you upgrade your plan, you can unlock additional features with improved marketing contacts your teams can reach each month.
Here is the software’s pricing plans for a bigger picture: When to compared to other CRM software options, Freshmarketer allows users to enjoy highly competitive pricing. For example, the highest price tier plan Enterprise only costs $3,588 at annual payment, while others may offer their highest price tier at over $38,000. Even if Freshmarketer is cheaper than its competitors, the software still offers an incredible set of features and even outperforms them.
