The main difference between Brevo and MailerLite lies in their approach to email marketing solutions. Brevo is a comprehensive marketing automation software that provides several capabilities in addition to email marketing. On the other hand, MailerLite is a specialized email marketing platform made to make email campaigns simpler. For firms that are primarily focused on email marketing, it offers user-friendly tools for developing, sending, and improving email campaigns.
In this versus, we compare Brevo vs MailerLite in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Brevo review and MailerLite review.
However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
Quick overview
vs at a Glance
To make your choice quick and efficient, here is a short summary about our comparison of MailerLite vs Brevo. Find out their ratings, features, prices and then discover the winner of the versus.
Pros and Cons comparison
Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)
MailerLite Review – Email Marketing software
Specifications comparison
| Details | Brevo | MailerLite |
|---|---|---|
| Features | Automation / Conversations / Landing Pages / Live chat / Marketing Platform / Sales Platform | Analytics / Automations / Email marketing |
| Best suited for | Individuals, Freelancers, Small businesses, Mid size businesses | Individuals, Freelancers, Small businesses, Mid size businesses |
| Website languages | English | English |
| Website URL | Visit official website | Visit official website |
| Support link | Support page | Support page |
| Support email | contact@brevo.com | info@mailerlite.com. |
| Live chat | Yes | Yes |
| Company address | Paris, Île-de-France | 548 Market St, PMB 98174, San Francisco, CA 94104-5401, United States |
| Year founded | 2012 | 2010 |
Pricing comparison
Compare the price between vs
Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.
| Pricing comparison | Brevo | MailerLite |
|---|---|---|
| Pricing range | From $0 to $65 per month | From $0 to $19 per month |
| Pricing types | Monthly subscription | Annual subscription / Monthly subscription |
| Free plan | Yes | Yes |
| Free trial | Yes, 30 days | Yes, 30 days |
| Money back guarantee | No | No |
| Pricing page link | See plans | See plans |
Brevo Pricing details
Brevo offers flexible pricing plans to cater to the diverse needs of businesses. The Free plan is an excellent starting point, providing essential features such as customizable email templates, SMS and WhatsApp campaigns, unlimited contacts, a drag-and-drop editor, and transactional emails.
It allows businesses to send up to 300 emails per day, making it suitable for small-scale operations. For growing businesses, the Starter plan is available for $25 per month. It offers increased email volume, starting from 20,000 emails per month, and the option to remove the Brevo logo.
With unlimited contacts, no daily sending limit, basic reporting and analytics, and email support, the Starter plan provides the necessary features to support business growth. The Business plan, priced at $65 per month, caters to marketing managers and ecommerce professionals.
It includes advanced statistics, send time optimization, phone support, marketing automation, A/B testing, and multi-user access. With the ability to send from 20,000 emails per month, this plan offers extensive features and support to enhance marketing and sales efforts.
Free ($0/month)
- Customizable email templates
- SMS & WhatsApp campaigns
- Unlimited contacts
- 300 emails/day
- Drag & drop editor
- Transactional emails
Starter ($25/month)
- From 20k emails/month
- No Brevo logo (add-on)
- Ideal for growing businesses
- Unlimited contacts
- No daily sending limit
- Basic reporting & analytics
- Email support
Business ($65/month)
- From 20k emails/month
- Advanced statistics
- Send time optimization
- Phone support
- Built for marketing managers and ecommerce pros
- Unlimited contacts
- Marketing automation
- A/B testing
- Multi-user access
Brevo Plus (Custom price)
- Advanced integrations
- Sub-account management
- With unlimited contacts
- Enterprise-grade security
- Personalized support
- Tailored onboarding
- Flexible contract
MailerLite Pricing details
MailerLite Growing business plan starts from $9 per month. You can save up to 15% by subscribing the plan annually.
One of the most common approaches to email marketing is campaign automation. Most competing services offer this feature in the premium subscription. In other words, you have to pay to use the autoresponder and conversion system options, but it’s free with MailerLite. With a free MailerLite account, you can use automation tools to send email to up to 1000 subscribers to your list. You also have access to other functions such as the registration form on the Facebook pages, the website and the form to be integrated on your website. The applied rate will change depending on the number of subscribers and therefore the number of emails you collect. Unlike other competitors who charge according to the number of emails sent by me, Mailerlite charges according to the number of subscribers. A sliding scale is applied and you can quickly be asked to pay more than $100/month if you have more than 20 000 subscribers. However, you shouldn’t worry too much because with 20 000 emails on your list, you will surely be able to generate much more than $100/month! For your information, for 100 000 subscribers, you will have to pay $360, with a restriction of sending 1 200 000 emails per month.
Pricing is a significant factor when choosing an email marketing solution. Brevo offers a starter plan of $25 along with a free plan. There is also a choice for business plan that costs $65 per month. Pricing details are available upon request, and Brevo works with businesses to provide a pricing plan that aligns with their marketing requirements. MailerLite, on the other hand, offers transparent pricing plans.
The “Free” plan is available for users with up to 1,000 subscribers and includes essential email marketing features. The “Growing Business” plans start at $9 per month, increasing in price based on the number of subscribers. MailerLite’s transparent pricing and free plan make it accessible to businesses of varying sizes.
🏆 Winner: MailerLite
Learn more in the section below with our comparison of the different features of Brevo vs MailerLite .
Features comparison
We highlight the main differences between vs
Here is a quick summary of the differences between the features and services offered by Brevo vs MailerLite:
Features overview
In this section, we will compare only the big differences between Brevo and MailerLite, and we will assign a winner for each feature or service.
So we will compare first:
- Email Campaign Creation
- Marketing Automation
- Subscriber Management
- Reporting and Analytics
- A/B Testing
- Integrations
Email Campaign Creation
Brevo offers a feature-rich email campaign creation tool that allows users to create and customize email campaigns with various templates, drag-and-drop editors, and personalization options. It focuses on providing a wide range of creative tools for marketers to craft engaging emails. MailerLite specializes in email campaign creation with user-friendly tools. It offers a simple yet effective email editor, customizable templates, and automation workflows for email campaigns.
MailerLite’s focus on simplicity and ease of use is beneficial for businesses looking to quickly create and send email campaigns.
🏆 Winner: Tie
Marketing Automation
Brevo excels in marketing automation, offering a robust platform for creating automation workflows, personalized customer journeys, and drip campaigns. MailerLite also provides marketing automation features, including automation workflows and email automation. While it may not offer the same level of complexity as Brevo, it provides essential automation tools for businesses to streamline their email marketing efforts.
🏆 Winner: Brevo
Subscriber Management
Both Brevo and MailerLite offer subscriber management capabilities. Brevo provides features for segmenting and organizing subscribers, allowing businesses to target specific audience segments with personalized content. It also offers subscriber analytics to track subscriber engagement. MailerLite offers subscriber management features, including list segmentation, subscriber tagging, and customizable forms for subscriber opt-ins. It focuses on simplifying the process of managing and organizing subscriber lists.
🏆 Winner: Tie
Reporting and Analytics
Brevo provides in-depth reporting and analytics tools to track email campaign performance. It provides in-depth information on subscriber behavior as well as open rates, click-through rates, and conversion rates. These data may be used by businesses to gauge the success of their marketing initiatives. Additionally, MailerLite delivers reporting and analytics services that give users the critical numbers they need to evaluate the success of their campaigns.
Brevo may not give as much granularity, but it still provides useful information for enhancing email marketing campaigns.
🏆 Winner: Brevo
A/B Testing
Brevo provides A/B testing features so users may improve their email marketing. It enables marketers to test various email components, such as call-to-action buttons, content, and subject lines, to see which iterations work the best. A/B testing increases the efficiency and conversion rates of email campaigns. A/B testing options are also offered by MailerLite, enabling customers to test various email elements and find the winning combinations. Businesses may improve their email tactics and content with the aid of A/B testing.
🏆 Winner: Tie
Integrations
Users may link their email marketing initiatives with other components of their marketing stack using the variety of connectors Brevo offers with other marketing tools and platforms. To simplify marketing operations, it offers connectors with CRM systems, analytics programs, and e-commerce platforms. MailerLite also offers integrations with various third-party applications, facilitating seamless data sharing and automation.
Users can connect MailerLite with e-commerce platforms, content management systems (CMS), and lead generation tools to enhance their email marketing capabilities.
🏆 Winner: Tie
User Reviews
Find out what current users think about and
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Brevo or MailerLite, to help our community to choose.
Brevo Reviews
Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)
MailerLite Reviews
MailerLite Review – Email Marketing software
Now that you have read everything and know all the differences between Brevo and MailerLite, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
Winner
vs : Who is the winner?
Brevo is a clear winner with its versatile capabilities, particularly in marketing automation and reporting. It offers a comprehensive platform for businesses seeking not only email marketing but also advanced marketing automation features, making it an ideal choice for those looking to nurture leads, engage customers, and optimize their marketing strategies.
While MailerLite may not have claimed the top spot, it stands as a strong runner-up with its user-friendly approach to email marketing. Its transparent pricing plans, easy-to-use email campaign creation tools, and accessibility through a free plan make it an attractive option for businesses, especially small to medium-sized ones, seeking simplicity and efficiency in their email marketing efforts.
