Brevo vs Drip

The main difference between Brevo and Drip lies in their core focus. Drip is a marketing automation platform designed to help businesses nurture leads and engage customers through personalized email marketing. It offers advanced email marketing tools, segmentation, and automation. It excels email marketing and sales automation. On the other hand, Brevo is an all-in-one platform that combines marketing, sales, and customer relationship management (CRM). It not only offers email marketing but also sales automation, lead management, and customer support. It provides a broader suite of tools to manage the entire customer journey which makes it ideal for organizations seeking integrated marketing and sales solutions.

In this versus, we compare Brevo vs Drip in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Brevo review and Drip review.

However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Brevo vs Drip at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of Drip vs Brevo. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

In this Brevo review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.5
Customer support
Value for money
Ease of use
  • Comprehensive HR Management
  • Automated Workflows
  • Insights and Analytics
  • Integration Capabilities
  • Intuitive Interface
  • Learning Curve
  • Cost Factor
Drip Review – The Ecommerce Revenue Engine

Drip Review – The Ecommerce Revenue Engine

In this drip review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.5
Customer support
Value for money
Ease of use
  • Easy-to-use user interface
  • Customizable workflows
  • Integrates easily into tons of e-commerce platforms, shopping sites, marketing apps, social media, etc.
  • Multi-channel marketing automation services (SMS, emails, social media platforms)
  • Free trial period
  • Free migration from one plan to anothe
  • Great value for money
  • Higher conversion
  • Higher ROI
  • Considered a little pricey when compared with others
  • HTML Email building requires knowledge of coding
  • Analytics reporting lack critical details
  • No real-time sales alerts
  • Doesn’t have a mobile phone app

Specifications comparison

FeaturesAutomation / Conversations / Landing Pages / Live chat / Marketing Platform / Sales PlatformEcommerce / Email marketing / SMS Marketing
Best suited forIndividuals, Freelancers, Small businesses, Mid size businessesSmall businesses, Mid size businesses
Website languagesEnglishEnglish
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Live chatYesYes
Company addressParis, Île-de-France251 N. 1st Avenue, Suite 400, Minneapolis, MN 55401
Year founded20122013

Pricing comparison

Compare the price between Brevo vs Drip

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonBrevoDrip
Pricing rangeFrom $0 to $65 per monthFrom $19 per month
Pricing typesMonthly subscriptionMonthly subscription
Free planYesNo
Free trialYes, 30 daysYes, 14 days
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Brevo Pricing details

Brevo offers flexible pricing plans to cater to the diverse needs of businesses. The Free plan is an excellent starting point, providing essential features such as customizable email templates, SMS and WhatsApp campaigns, unlimited contacts, a drag-and-drop editor, and transactional emails.

It allows businesses to send up to 300 emails per day, making it suitable for small-scale operations. For growing businesses, the Starter plan is available for $25 per month. It offers increased email volume, starting from 20,000 emails per month, and the option to remove the Brevo logo.

With unlimited contacts, no daily sending limit, basic reporting and analytics, and email support, the Starter plan provides the necessary features to support business growth. The Business plan, priced at $65 per month, caters to marketing managers and ecommerce professionals.

It includes advanced statistics, send time optimization, phone support, marketing automation, A/B testing, and multi-user access. With the ability to send from 20,000 emails per month, this plan offers extensive features and support to enhance marketing and sales efforts.

Brevo Pricing

Free ($0/month)

  • Customizable email templates
  • SMS & WhatsApp campaigns
  • Unlimited contacts
  • 300 emails/day
  • Drag & drop editor
  • Transactional emails

Starter ($25/month)

  • From 20k emails/month
  • No Brevo logo (add-on)
  • Ideal for growing businesses
  • Unlimited contacts
  • No daily sending limit
  • Basic reporting & analytics
  • Email support

Business ($65/month)

  • From 20k emails/month
  • Advanced statistics
  • Send time optimization
  • Phone support
  • Built for marketing managers and ecommerce pros
  • Unlimited contacts
  • Marketing automation
  • A/B testing
  • Multi-user access
Brevo Plus (Custom price)
  • Advanced integrations
  • Sub-account management
  • With unlimited contacts
  • Enterprise-grade security
  • Personalized support
  • Tailored onboarding
  • Flexible contract

Drip Pricing details

Drips basic plan starts from only $19 per month for email marketing but if you spend only $3 more per month you will get email + sms marketing automation services with the additional features also.

Drip Pricing for email

Drip offers three pricing plans from which you can choose. For software such as Drip that is valuable and immensely helpful in driving and generating sales, it wouldn’t be surprising if nothing about it is free. However, this is not the case as drip offers not only three subscribers/businesses suited pricing plans, but also affords you the opportunity of taking advantage of their two weeks (14 days) free trial usage… and that is without even submitting your credit card details! Hence, drip offers the following pricing plans:

  •  Free Trial
  • Basic Pricing Plan
  • Pro Pricing Plan
  • Enterprise Varies Pricing Plan

Please note that all of Drip’s three pricing plans come with 14 days free trial period. Within the trial period, you will get access to that specific plan’s automation service after which you may then decide to pay and continue enjoying the service. It is like giving you a taste of what you’ll be getting if you subscribe to that plan. This is a nice strategy on the part of the developers of Drip because having seen just how effective this marketing automation software can be, users would certainly want to continue enjoying the sales-driven benefits and thereby pay for the plan. Below, therefore, is a breakdown of what you’ll be getting when you subscribe to any of Drip’s pricing plans.

Free 14 Days Trial

Within the stipulated two weeks of a free trial, you will be granted access to use all of Drip’s workflows and marketing automation (including email marketing, and SMS marketing). However, you can only send between 1 and 500 emails.

Drip’s Basic Pricing Plan

Drip’s lowest and most basic pricing plan starts at $19 per month. If you choose this most basic plan, you will be able to send unlimited emails to between 1 and 500 email contacts you may have plus full integration services. However, you wouldn’t be able to utilize their SMS automation service. This is because Drip offers two variants for every monthly pricing plan; the first is for users who want access to only email marketing automation and the second variant is for users who want access to both email and SMS marketing automation. This means that Drip charges a little extra if you wish to use its SMS marketing automation. While the most basic email marketing automation monthly plan costs $19, the most basic email + SMS marketing automation plan costs $22 monthly. However, it doesn’t stop there; there are other basic pricing plans all of which are dependent on the number of contacts you’ll be sending emails to and the number of SMS messages you’ll be sending. Please note that the default number of messages (SMS) is 200 but this can be increased but would also lead to an increase in the plan’s price.

Drip’s Pro Pricing Plan

Drip Pricing for email and sms The pro pricing plan was initiated to cater to the business needs of subscribers with a higher email contact volume (5,000+ contacts). The lowest pro plan starts at $99 as it offers the added benefit of being able to chat with Drip’s customer care/support. To be able to utilize both email and SMS marketing automation, however, the most basic pro plan starts at $102 per month with the default 200 SMS messages. With $99 per month, users get to be able to send unlimited emails to as many as 6,000 contacts. If you opt for the $102 per month pricing plan, you’ll get the added advantage of 200 SMS messages.

Enterprise Varies Pricing Plan

This is the most exclusive and expensive of Drip’s pricing plans as it is reserved for only the crème de la crème business enterprises. It is meant for varying business enterprises with numerous email and SMS contacts. Those enterprises with nothing less than 160,000 email contacts and the need to send up to 1,920,000 emails and above fall within this category. The maximum number of email contacts is 10 million, and the maximum number of emails that can be sent under this pricing plan is 120 million emails. When you subscribe to the Enterprise Varies Pricing Plan, you get the perks and benefits that come with both the basic and pro plans plus the option of discussing with an expert, and you are assigned a dedicated customer success manager to help with whatever marketing automation, workflows, and business-related advise you may require.

Brevo and Drip offer different pricing structures based on their services. Brevo primarily focuses on customer relationship management and offers a free plan as well as paid plans. The prices for paid plans range from $25 to $65 per month, depending on the features and resources required. On the other hand, Drip offers a simple pricing structure. For a minimum of 2500 people on your email list, it costs you $39 per month. This price increases and goes up to $1899 per month for 1,70,000 people. If you exceed that number. Then you can contact the sales and subscribe to a custom plan. So, in terms of low pricing, Brevo is the winner.

🏆 Winner: Brevo

Learn more in the section below with our comparison of the different features of Brevo vs Drip .

Features comparison

We highlight the main differences between Brevo vs Drip

Here is a quick summary of the differences between the features and services offered by Brevo vs Drip:

Features overview

In this section, we will compare only the big differences between Brevo and Drip, and we will assign a winner for each feature or service.
So we will compare first:

  • Pricing and Affordability
  • Email Marketing
  • Automation
  • Segmentation
  • Integration

Pricing and Affordability

Brevo offers more budget-friendly options, especially for the CRM needs on a tight budget. It also offers a free plan for small businesses. Whereas Drip has expensive pricing plans as compared to Brevo. So, in terms of pricing and affordability, Brevo has clear edge.

🏆 Winner: Brevo

Email Marketing

Drip is renowned for its robust email marketing capabilities that offers advanced automation, email personalization, and A/B testing. On the other hand, Brevo also provides email marketing features, although its focus extends beyond this. It offers email campaigns, templates, and audience segmentation.

🏆 Winner: Drip


Drip is well-known for its powerful marketing automation that allows users to create intricate workflows for lead nurturing, customer engagement, and e-commerce. On the other hand, Brevo includes marketing automation features but also extends automation to sales processes, lead scoring, and customer support.

🏆 Winner: Drip


Drip provides advanced segmentation options that allows users to create highly targeted email lists based on various criteria. On the other hand, Brevo offers audience segmentation for personalized email campaigns, as well as lead and customer segmentation for sales and support purposes.

🏆 Winner: Drip


Drip offers integrations with various e-commerce platforms, CRM systems, and marketing tools, facilitating a seamless connection with other business applications. On the other hand, Brevo’s integration ecosystem extends beyond marketing and connects with sales and customer support tools to create a unified customer journey.

🏆 Winner: Brevo

User Reviews

Find out what current users think about Brevo and Drip

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Brevo or Drip, to help our community to choose.

Brevo Reviews

Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

In this Brevo review, you’ll find more information about its features, pricing, pros and cons and why you should …

Drip Reviews

Drip Review – The Ecommerce Revenue Engine

Drip Review – The Ecommerce Revenue Engine

In this drip review, you’ll find more information about its features, pricing, pros and cons and why you should …

Now that you have read everything and know all the differences between Brevo and Drip, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.


Brevo vs Drip: Who is the winner?

Drip is the winner particularly for its advanced features in email marketing, automation, and segmentation. Its specialization in these areas makes it an excellent choice for businesses looking to create highly personalized and automated email campaigns.

On the other hand, Brevo is the runner up for its pricing and unique blend of marketing, sales, and customer support features. It offers a comprehensive, all-in-one solution for managing the entire customer journey. So, if you are looking for a cost effective and budget friendly marketing and sales solution, then you should try Brevo.