The main difference between Brevo and ActiveCampaign lies in their primary focus. Brevo is a CRM suite designed to streamline customer relationship management, with robust features for sales, contact management, and customer support. On the other hand, ActiveCampaign is a versatile platform that not only offers CRM capabilities but also specializes in email marketing and marketing automation. ActiveCampaign provides a more comprehensive marketing toolkit which makes it suitable for those seeking an all-in-one solution for customer engagement and email campaigns.
In this versus, we compare Brevo vs ActiveCampaign in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Brevo review and ActiveCampaign review.
However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.
Here is what we will talk about in the rest of this article:
To make your choice quick and efficient, here is a short summary about our comparison of ActiveCampaign vs Brevo. Find out their ratings, features, prices and then discover the winner of the versus.
Brevo offers flexible pricing plans to cater to the diverse needs of businesses. The Free plan is an excellent starting point, providing essential features such as customizable email templates, SMS and WhatsApp campaigns, unlimited contacts, a drag-and-drop editor, and transactional emails.
It allows businesses to send up to 300 emails per day, making it suitable for small-scale operations. For growing businesses, the Starter plan is available for $25 per month. It offers increased email volume, starting from 20,000 emails per month, and the option to remove the Brevo logo.
With unlimited contacts, no daily sending limit, basic reporting and analytics, and email support, the Starter plan provides the necessary features to support business growth. The Business plan, priced at $65 per month, caters to marketing managers and ecommerce professionals.
It includes advanced statistics, send time optimization, phone support, marketing automation, A/B testing, and multi-user access. With the ability to send from 20,000 emails per month, this plan offers extensive features and support to enhance marketing and sales efforts.
ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database.
Note that ActiveCampaign has a very comprehensive list of features and so we expected high prices. But surprisingly, they have made their overall strategy quite competitive, with a relatively inexpensive plan for all business categories. ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database. We advise you to pay annually because there is a big difference in price, especially on the lite offer. However, keep in mind that you may be able to try this service for free for 14 days and no credit-card required.
Brevo and ActiveCampaign offer different pricing structures based on their services. Brevo primarily focuses on customer relationship management and offers a free plan as well as paid plans. The prices for paid plans range from $25 to $65 per month, depending on the features and resources required. ActiveCampaign, on the other hand, provides a more diverse range of features include email marketing and marketing automation. It does not offer a free plan, and its prices range from $29 to $149 per month. Both of these also include Enterprise plans, which have custom pricing as per your needs. So, in terms of pricing, Brevo is clearly the winner.
Learn more in the section below with our comparison of the different features of Brevo vs ActiveCampaign .
Features comparison
We highlight the main differences between Brevo vs ActiveCampaign
Here is a quick summary of the differences between the features and services offered by Brevo vs ActiveCampaign:
Features overview
In this section, we will compare only the big differences between Brevo and ActiveCampaign, and we will assign a winner for each feature or service. So we will compare first:
Pricing and Affordability
Customer Support
Contact Management
Email Marketing
Sales Automation
Pricing and Affordability
Brevo offers more budget-friendly options, especially for the CRM needs on a tight budget. It also offers a free plan for small businesses. Whereas ActiveCampaign has expensive pricing plans as compared to Brevo. So, in terms of pricing and affordability, Brevo has clear edge.
Brevo offers customer support through email and phone during regular business hours. It also provides online documentation, tutorials, and a knowledge base for self-help. The quality of support can vary depending on the specific plan you choose. On the other hand, ActiveCampaign provides a range of customer support options, including email, live chat, and phone support. It also offers extensive online resources such as a knowledge base, video tutorials, and a community forum. So, ActiveCampaign has clear edge.
Brevo offers robust contact management capabilities which allow you to store and organize detailed information about leads, customers, and contacts. It provides features like custom fields, segmentation, and activity tracking. On the other hand, ActiveCampaign also provides solid contact management features which allow you to store contact information, create custom fields, and segment contacts based on various criteria. But it also excels in email list management and automation. So, this gives ActiveCampaign an edge.
Brevo offers basic email campaign functionality and tracking. And it may not be as feature-rich or specialized as ActiveCampaign in this aspect. Whereas ActiveCampaign is known for its powerful email marketing tools, including email templates, automation workflows, A/B testing, and advanced tracking and reporting.
Brevo offers sales automation features which allow you to automate sales processes, track leads, and manage sales pipelines. Whereas ActiveCampaign excels in marketing automation.
Find out what current users think about Brevo and ActiveCampaign
If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Brevo or ActiveCampaign, to help our community to choose.
Now that you have read everything and know all the differences between Brevo and ActiveCampaign, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.
Winner
Brevo vs ActiveCampaign: Who is the winner?
It is clear from this comparison that ActiveCampaign is the overall winner due to its comprehensive and powerful feature set, particularly in email marketing and marketing automation. It excels in helping businesses engage with their audience effectively.
Brevo on the other hand, deserves recognition as a worthy runner-up for its affordable pricing plans which makes it an attractive choice for budget-conscious businesses. Its sales automation capabilities also aid in the efficient management of sales processes and pipelines. So, you should try it too.
