Brevo vs ActiveCampaign

The main difference between Brevo and ActiveCampaign lies in their primary focus. Brevo is a CRM suite designed to streamline customer relationship management, with robust features for sales, contact management, and customer support. On the other hand, ActiveCampaign is a versatile platform that not only offers CRM capabilities but also specializes in email marketing and marketing automation. ActiveCampaign provides a more comprehensive marketing toolkit which makes it suitable for those seeking an all-in-one solution for customer engagement and email campaigns.

In this versus, we compare Brevo vs ActiveCampaign in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Brevo review and ActiveCampaign review.

However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

Quick overview

Brevo vs ActiveCampaign at a Glance

To make your choice quick and efficient, here is a short summary about our comparison of ActiveCampaign vs Brevo. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9.5
Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

In this Brevo review, you’ll find more information about its features, pricing, pros and cons and why you should …
Average Score 9.5
Customer support
9.2
Value for money
9.8
Ease of use
9.5
Features
9.5
PROS:
  • Comprehensive HR Management
  • Automated Workflows
  • Insights and Analytics
  • Integration Capabilities
  • Intuitive Interface
CONS:
  • Learning Curve
  • Cost Factor
9.1
ActiveCampaign Review – Email Marketing

ActiveCampaign Review – Email Marketing

In this Activecampaign review, you’ll find more information about its features, pricing, pros and cons and why you …
Average Score 9.1
Customer support
9
Value for money
9.5
Ease of use
9.5
Features
8.5
PROS:
  • Many integrations
  • All in one tool
  • Easy to use
  • Multilingual
CONS:
  • Can be expensive

Specifications comparison

DetailsBrevoActiveCampaign
FeaturesAutomation / Conversations / Landing Pages / Live chat / Marketing Platform / Sales PlatformCRM Marketing / Marketing automation
Best suited forIndividuals, Freelancers, Small businesses, Mid size businessesSmall businesses, Mid size businesses
Website languagesEnglishDeutsch / English / French / Italian / Portuguese
Website URLVisit official websiteVisit official website
Support linkSupport pageSupport page
Support emailcontact@brevo.cominfo@activecampaign.com
Live chatYesYes
Company addressParis, Île-de-France1 North Dearborn Street, 5th Floor, Chicago, IL 60602
Year founded20122003

Pricing comparison

Compare the price between Brevo vs ActiveCampaign

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Pricing comparisonBrevoActiveCampaign
Pricing rangeFrom $0 to $65 per monthFrom $9 to $149 per month
Pricing typesMonthly subscriptionAnnual subscription / Monthly subscription
Free planYesNo
Free trialYes, 30 daysYes, 14 days
Money back guaranteeNoNo
Pricing page linkSee plansSee plans

Brevo Pricing details

Brevo offers flexible pricing plans to cater to the diverse needs of businesses. The Free plan is an excellent starting point, providing essential features such as customizable email templates, SMS and WhatsApp campaigns, unlimited contacts, a drag-and-drop editor, and transactional emails.

It allows businesses to send up to 300 emails per day, making it suitable for small-scale operations. For growing businesses, the Starter plan is available for $25 per month. It offers increased email volume, starting from 20,000 emails per month, and the option to remove the Brevo logo.

With unlimited contacts, no daily sending limit, basic reporting and analytics, and email support, the Starter plan provides the necessary features to support business growth. The Business plan, priced at $65 per month, caters to marketing managers and ecommerce professionals.

It includes advanced statistics, send time optimization, phone support, marketing automation, A/B testing, and multi-user access. With the ability to send from 20,000 emails per month, this plan offers extensive features and support to enhance marketing and sales efforts.

Brevo Pricing

Free ($0/month)

  • Customizable email templates
  • SMS & WhatsApp campaigns
  • Unlimited contacts
  • 300 emails/day
  • Drag & drop editor
  • Transactional emails

Starter ($25/month)

  • From 20k emails/month
  • No Brevo logo (add-on)
  • Ideal for growing businesses
  • Unlimited contacts
  • No daily sending limit
  • Basic reporting & analytics
  • Email support

Business ($65/month)

  • From 20k emails/month
  • Advanced statistics
  • Send time optimization
  • Phone support
  • Built for marketing managers and ecommerce pros
  • Unlimited contacts
  • Marketing automation
  • A/B testing
  • Multi-user access
Brevo Plus (Custom price)
  • Advanced integrations
  • Sub-account management
  • With unlimited contacts
  • Enterprise-grade security
  • Personalized support
  • Tailored onboarding
  • Flexible contract

ActiveCampaign Pricing details

ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database.

Activecampaign Pricing

Note that ActiveCampaign has a very comprehensive list of features and so we expected high prices. But surprisingly, they have made their overall strategy quite competitive, with a relatively inexpensive plan for all business categories. ActiveCampaign is available in four main plans, each with different values: Lite, Plus, Professional and Enterprise. Therefore, the price also varies depending on the number of contacts in the database. We advise you to pay annually because there is a big difference in price, especially on the lite offer. However, keep in mind that you may be able to try this service for free for 14 days and no credit-card required.

Brevo and ActiveCampaign offer different pricing structures based on their services. Brevo primarily focuses on customer relationship management and offers a free plan as well as paid plans. The prices for paid plans range from $25 to $65 per month, depending on the features and resources required. ActiveCampaign, on the other hand, provides a more diverse range of features include email marketing and marketing automation. It does not offer a free plan, and its prices range from $29 to $149 per month. Both of these also include Enterprise plans, which have custom pricing as per your needs. So, in terms of pricing, Brevo is clearly the winner.

🏆 Winner: Brevo

Learn more in the section below with our comparison of the different features of Brevo vs ActiveCampaign .

Features comparison

We highlight the main differences between Brevo vs ActiveCampaign

Here is a quick summary of the differences between the features and services offered by Brevo vs ActiveCampaign:

Features overview

Brevo vs ActiveCampaign
Brevo review
VS
ActiveCampaign logo 1
Pricing and AffordabilityDoes it offer affordable and budget-friendly pricing?
VS
Customer SupportDoes it offer extended Customer Support?
VS
Contact ManagementDoes it offer versatile contact management system?
VS
Email MarketingDoes it offer comprehensive Email marketing features?
VS
Sales AutomationDoes it offer dedicated sales automation?
VS

In this section, we will compare only the big differences between Brevo and ActiveCampaign, and we will assign a winner for each feature or service.
So we will compare first:

  • Pricing and Affordability
  • Customer Support
  • Contact Management
  • Email Marketing
  • Sales Automation

Pricing and Affordability

Brevo offers more budget-friendly options, especially for the CRM needs on a tight budget. It also offers a free plan for small businesses. Whereas ActiveCampaign has expensive pricing plans as compared to Brevo. So, in terms of pricing and affordability, Brevo has clear edge.

🏆 Winner: Brevo

Customer Support

Brevo offers customer support through email and phone during regular business hours. It also provides online documentation, tutorials, and a knowledge base for self-help. The quality of support can vary depending on the specific plan you choose. On the other hand, ActiveCampaign provides a range of customer support options, including email, live chat, and phone support. It also offers extensive online resources such as a knowledge base, video tutorials, and a community forum. So, ActiveCampaign has clear edge.

🏆 Winner: ActiveCampaign

Contact Management

Brevo offers robust contact management capabilities which allow you to store and organize detailed information about leads, customers, and contacts. It provides features like custom fields, segmentation, and activity tracking. On the other hand, ActiveCampaign also provides solid contact management features which allow you to store contact information, create custom fields, and segment contacts based on various criteria. But it also excels in email list management and automation. So, this gives ActiveCampaign an edge.

🏆 Winner: ActiveCampaign

Email Marketing

Brevo offers basic email campaign functionality and tracking. And it may not be as feature-rich or specialized as ActiveCampaign in this aspect. Whereas ActiveCampaign is known for its powerful email marketing tools, including email templates, automation workflows, A/B testing, and advanced tracking and reporting.

🏆 Winner: ActiveCampaign

Sales Automation

Brevo offers sales automation features which allow you to automate sales processes, track leads, and manage sales pipelines. Whereas ActiveCampaign excels in marketing automation. 

🏆 Winner: Brevo

User Reviews

Find out what current users think about Brevo and ActiveCampaign

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Brevo or ActiveCampaign, to help our community to choose.

Brevo Reviews

9.5
Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

Brevo Review – Email Marketing and CRM suite (formerly Sendinblue)

In this Brevo review, you’ll find more information about its features, pricing, pros and cons and why you should …

ActiveCampaign Reviews

9.1
ActiveCampaign Review – Email Marketing

ActiveCampaign Review – Email Marketing

In this Activecampaign review, you’ll find more information about its features, pricing, pros and cons and why you …

Now that you have read everything and know all the differences between Brevo and ActiveCampaign, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

Winner

Brevo vs ActiveCampaign: Who is the winner?

It is clear from this comparison that ActiveCampaign is the overall winner due to its comprehensive and powerful feature set, particularly in email marketing and marketing automation. It excels in helping businesses engage with their audience effectively.

Brevo on the other hand, deserves recognition as a worthy runner-up for its affordable pricing plans which makes it an attractive choice for budget-conscious businesses. Its sales automation capabilities also aid in the efficient management of sales processes and pipelines. So, you should try it too.


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