Aweber vs Mailchimp

The main difference between Aweber and Mailchimp is that Aweber is a robust platform that primarily focuses on email marketing automation. In contrast, MailChimp provides a wider variety of marketing options beyond only email campaigns. Aweber offers integrations with popular tools such as WordPress, PayPal, Shopify, and more. Mailchimp provides a vast array of integrations, covering popular e-commerce platforms, CRM tools, content management systems, and analytics services.

In this versus, we compare Aweber vs Mailchimp in-depth to help you choose one of them. If you want to know more details, we recommend you to read our Aweber review and Mailchimp review.

However, you can also directly find the Best Email Marketing Software, we list them by ranking (based on our review rating), you can find all the comparisons we made and we explain how you should choose the proper one.

Here is what we will talk about in the rest of this article:

To make your choice quick and efficient, here is a short summary about our comparison of Mailchimp vs Aweber. Find out their ratings, features, prices and then discover the winner of the versus.

Pros and Cons comparison

9.1

Aweber Review – Send Emails, Create Landing Pages, and Automate your Marketing

In this Aweber review, you’ll find more information about its features, pricing, pros and cons and why you should …

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Average Score 9.1

Customer support

8.9

Value for money

9

Ease of use

9.1

Features

9.5

PROS:

• Aweber offers a wide range of features, including email templates, autoresponders, subscriber management, and analytics
• Aweber has a high deliverability rate, ensuring that your emails reach your subscribers' inboxes
• Even for novice users, Aweber is simple to use
• Aweber provides excellent customer support
• Affordable pricing plans

CONS:

• Difficult to design an email campaign that is really one of a kind
• Aweber's drag-and-drop email builder is easy to use, but it lacks advanced design capabilities
• Aweber does not offer A/B testing

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8.1

Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you’ll find more information about its features, pricing, pros and cons and why you should …

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Average Score 8.1

Customer support

7.5

Value for money

8

Ease of use

8

Features

9

PROS:

• Most trusted software
• Free plan available
• Mobile apps
• Many integrations

CONS:

• No native SMS feature
• Expensive

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Specifications comparison

Find out which software has the best valuable pricing, which one offers a free trial and money back guarantee.

Aweber Pricing details

Aweber offers a range of pricing plans to meet the needs of businesses of all sizes. The Free plan is available for up to 500 subscribers and includes basic email marketing features such as email newsletters and landing pages. The Lite plan is priced at $12.50 per month and allows up to 500 subscribers. It includes additional features such as email automation and the ability to connect to third-party apps. The Plus plan is priced at $20 per month and allows up to 1,000 subscribers.

It includes all of the features of the Lite plan plus advanced features such as behavioral automation, tag management, and more. The Unlimited package from Aweber costs $899 per month and is suitable for companies with bigger email addresses. This subscription offers an unlimited number of subscribers, all the capabilities of the Plus plan, as well as extra benefits like specialized support and personalized email designs.

All of Aweber’s services come with a free trial that lasts for 30 days, letting companies try the software before committing to a premium subscription.

Free ($0.00/month)

• Up to 500 subscribers
• 1 Email list
• 1 Landing page
• 1 Email automation
• Basic email support
• Basic templates

Lite ($12.50/month)

• 1 Email list
• 24/7 Support
• Advanced message analytics
• Billed annually
• Unlimited subscribers
• additional subscriber fees apply
• 3 Landing pages
• 3 Email automations
• Basic templates

Plus ($20.00/month)

• Unlimited email lists
• Full template library
• Advanced landing page features
• Remove AWeber branding
• Billed annually
• Unlimited subscribers
• additional subscriber fees apply
• Unlimited landing pages
• Unlimited email automations
• Priority, 24/7 support
• Advanced reporting and analytics
• Sales tracking and low transaction fees

Unlimited ($899/month)

• Unlimited landing pages
• Personalized account management
• Advanced reporting and analytics
• Send 12x subscriber volume, monthly
• Sales tracking and low transaction fees
• Unlimited subscribers
• Billed monthly
• Single fixed price
• Unlimited email lists
• Unlimited email automations
• Full template library
• Advanced landing page features
• Remove AWeber branding

Mailchimp Pricing details

Mailchimp essential plan costs you $11 per month. But if you are an individual or running a small business then you are enough with the free plan.

There are four formulae that may be used. The cost of your membership is also determined by the quantity of contacts in your database. Be cautious, since the price might soon rise. The purpose of this section “prices” is not to transcribe prices, but to interpret, explain, and disseminate the variations between the offerings. The pricing in euros is calculated automatically on the Mailchimp webpage.

$0/month Free package

The free version enables you to send 10,000 emails to 2,000 subscribers every month. For personal reasons, a strategy like this is beneficial to small prospective enterprises and entrepreneurs. This free option provides you with a plethora of tools and templates. The application also includes a built-in marketing CRM, a MailChimp domain, forms, landing pages, a creative assistant and a website builder. 2000 contacts; maximum of 10000 emails; 1 audience; 1 phase automation

The Essentials package costs $11 a month

This package is excellent for those who simply wish to send emails and want ongoing assistance. This subscription includes all of the features of the free plan, as well as all email templates, custom branding, 24/7 email and chat support, multi-step journeys and A/B testing.

• 2000 contacts
• Maximum of 500,000 emails
• 3 audiences
• A/B testing
• Ability to remove the Mailchimp label
• 1-step automation

1 month commitment, with a charge based on the amount of contacts.

Standard plan: $17/month

The basic edition provides data-driven processes and tools to help businesses expand faster. Everything in the Essentials plan is included, as well as behavioral targeting, dynamic content, bespoke templates, send-time optimization, and a client path builder with branching points.

• 100,000 contacts
• 1.2 million emails maximum
• 5 audiences
• A/B testing
• Ability to remove the Mailchimp footer
• Multi-step automation
• Dynamic content
• Sending time optimization
• Advanced CRM functionalities

3 months commitment, with a charge based on the amount of contacts.

$299/month for the premium deal

This option includes extensive capabilities for professionals who are concerned about personalization and brand growth. Everything in the basic package is included, plus phone assistance, multivariate testing, unlimited seats, role-based access, sophisticated segmentation, and comparative reporting.

• Unlimited contacts
• 3 million emails maximum
• Unlimited audiences
• A/B testing
• Ability to remove the Mailchimp footer
• Multi-step automation; Dynamic content
• Sending time optimization
• Advanced CRM capabilities
• Phone support

The fee is depending on the number of contacts and is committed for 18 months. It is obvious that different strategies provide varying levels of assistance. The free version is excellent but gaining access to features that will really differentiate your company or profile may be fairly costly. It is necessary to analyze if the cost element will outweigh the advantages.

Aweber customers have the option to select from a range of subscription tiers designed to cater to their specific requirements. They provide a free plan that offers certain features at no cost. Additionally, they offer several paid plans with different pricing structures. The Lite annual plan is priced at $12.50 per month, the Plus yearly plan costs $20.00 per month, and the Unlimited monthly plan is available at $899.00 per month.

Similarly, Mailchimp offers multiple subscription plans tailored to meet the diverse needs of their users. They provide four distinct plans available on a monthly basis. The free plan includes certain features without any cost. The Essential plan costs $13 a month after a free trial period of one month. The Standard plan costs $20.00 per month and also offers a one-month free trial. Additionally, they offer a Premium plan priced at $350.00 per month.

🏆 Winner: Mailchimp

Learn more in the section below with our comparison of the different features of Aweber vs Mailchimp .

Here is a quick summary of the differences between the features and services offered by Aweber vs Mailchimp:

Features overview

In this section, we will compare only the big differences between Aweber and Mailchimp, and we will assign a winner for each feature or service.
So we will compare first:

• User Interface and Ease of Use
• Email Automation and Campaigns
• Template Designs and Customization
• Integrations and Third-Party Tools
• Analytics and Reporting

User Interface and Ease of Use

Aweber and Mailchimp feature user-friendly interfaces, making them accessible even to beginners. The user-friendly interface provided by Aweber makes it easy to browse through the numerous functions. Mailchimp, known for its sleek and modern interface, also offers a smooth user experience. Both platforms provide drag-and-drop editors for creating visually appealing emails without any coding knowledge.

🏆 Winner: Both

Email Automation and Campaigns

Aweber and Mailchimp excel in providing robust automation capabilities. Users of Aweber’s “Campaigns” function may build automatic email sequences depending on triggers like subscriber behavior or certain occurrences. It also offers advanced segmentation options for targeted campaigns. Mailchimp’s “Automation” feature enables users to set up automated emails triggered by various actions, such as sign-ups or purchases. It also integrates with e-commerce platforms for seamless product recommendation emails.

🏆 Winner: Mailchimp

Template Designs and Customization

There are several well designed email templates available on both platforms. Aweber provides over 700 templates, while Mailchimp offers more than 100. Aweber’s templates are highly customizable, allowing users to tailor them to their brand’s identity. Mailchimp’s templates are equally customizable, and users can modify the layout, fonts, colors and add their own branding elements.

🏆 Winner: Aweber

Integrations and Third-Party Tools

Both Aweber and Mailchimp integrate with popular third-party tools and platforms, enhancing their functionalities. Aweber offers integrations with numerous services such as WordPress, Shopify, PayPal, and more. Additionally, Mailchimp offers several integrations, such as those with social networking sites, CRM systems, and e-commerce platforms. It’s worth noting that Mailchimp offers a more extensive list of integrations compared to Aweber.

🏆 Winner: Mailchimp

Analytics and Reporting

Measuring the success of your email campaigns is essential for making data-driven decisions. Both Aweber and Mailchimp include reporting and analytics tools to monitor the effectiveness of your campaigns. Aweber offers thorough data on subscriber growth, open rates, and click-through rates. Mailchimp offers similar analytics, along with additional features like revenue tracking and Google Analytics integration.

🏆 Winner: Mailchimp

If you need some external reviews of Ciroapp, you can read the reviews written by their users. Feel free to add your own on these platforms once you are an experienced user of Aweber or Mailchimp, to help our community to choose.

Aweber Reviews

9.1

Aweber Review – Send Emails, Create Landing Pages, and Automate your Marketing

In this Aweber review, you’ll find more information about its features, pricing, pros and cons and why you should …

Visit Aweber

Read full review

Mailchimp Reviews

8.1

Mailchimp Review – The Most Popular Email Marketing Tool

In this Mailchimp review, you’ll find more information about its features, pricing, pros and cons and why you should …

Visit Mailchimp

Read full review

Now that you have read everything and know all the differences between Aweber and Mailchimp, it’s time to define a winner! Find out in the following whom the winner of this versus is ⚡.

Aweber and Mailchimp are both powerful email marketing platforms, but the winner is Mailchimp. Mailchimp offers a user-friendly interface, a generous free plan, and a wide range of integrations. Mailchimp uses “Segments” that help users divide their subscribers into smaller groups based on specific conditions, ensuring more personalized communication.

On the other hand, Aweber stands out for its affordability, advanced automation capabilities, and extensive template library.

Aweber vs Mailchimp

• 1Quick overview
• 2Pricing comparison
• 3Features comparison
• 4User Reviews
• 5Winner