SpyFu Review, Pricing, Features with Pros and Cons

In this SpyFu review, you'll find more information about its features, pricing, pros and cons and why you should consider using it.
8.9/10 (Expert Score)
Product is rated as #19 in category SEO
8.9Expert Score
Our marketing revenue engine boosts SEO & PPC profits

Elevate your digital marketing to new heights with SpyFu’s all-encompassing toolkit. From razor-sharp SEO insights and profitable PPC strategies to unparalleled competitive intelligence, SpyFu is your one-stop solution for actionable data. Its user-friendly interface and smart recommendations make it effortless to transform complex analytics into real-world results.

Customer support
Value for money
Ease of use
  • Comprehensive SEO and PPC tools
  • User-friendly interface
  • Seamless integrations
  • White-label
  • Custom reporting options
  • Competitive intelligence features
  • Limited social media analysis
  • Learning curve

Unlock the secrets to mastering your online marketing game with SpyFu, the all-in-one platform that’s more than just a tool—it’s your roadmap to digital success.

From dissecting your competitors’ strategies to optimizing your SEO and PPC campaigns, discover how SpyFu’s comprehensive suite of features can turn you into an industry leader.

Whether you’re an individual marketer or a full-scale agency, SpyFu is the game-changer you’ve been waiting for. Uncover the nitty-gritty of what makes this platform an indispensable asset for marketers, agencies, and businesses alike.

Read further to learn more about SpyFu, in our review we will detail its features, pros and cons with our rating, and a conclusion about why you should use it.

Click on “open” if you want to see exactly what we will talk about in the rest of this article.


What is SpyFu?

SpyFu is an SEO and PPC tool designed for competitive analysis, keyword research, and backlink outreach.

The software offers a comprehensive suite of features that include tracking keyword rankings, analyzing PPC campaigns, and providing historical data on domains and keywords.

spyfu cover

SpyFu allows users to search for any domain to uncover their search marketing strategies, including their Google Ads history and organic ranks.

The platform is trusted by a wide range of users, from industry leaders to smaller competitors, and aims to turn data into actionable insights for increasing traffic and revenue.

SpyFu also offers actionable recommendations to drive clicks to your SEO or Google Ads campaigns and provides reliable contact information for building partnerships or generating sales leads.

SpyFu specifications

FeaturesCentralized Dashboard / Compare Domains / Competitor Analysis / Google Ads Integration / Keyword Grouping / Keyword research / Monitor Backlinks / PPC Insights / Rank tracking / SEO Analysis / SEO Tools / SERP Analysis / Scheduled Reports / Traffic Analysis / White Label
Best suited forFreelancers, Small businesses, Mid size businesses
Website languagesEnglish
Website URLVisit official website
Support linkSupport page
Live chatNo
Company addressScottsdale, AZ
Year founded2005


SpyFu pricing: How much does SpyFu cost?

Unlock the full potential of your digital marketing strategies with SpyFu’s flexible pricing plans, tailored to fit every need and budget.

Whether you’re a solo marketer or a full-fledged agency, SpyFu has got you covered with plans ranging from $39 to $149 per month. Dive in to find the perfect plan that aligns with your goals and takes your online marketing to the next level.

Pricing rangeFrom $39 to $149 per month
Pricing typesAnnual subscription / Monthly subscription
Free planNo
Free trialNo
Money back guaranteeYes, 30 days
Pricing page linkSee plans

SpyFu pricing plans


Basic Plan

  • Annual: $16/month (billed annually)
  • Monthly: $39/month
  • Features:
    • 10k row search results
    • 10k row data exports
    • 100 domain overview PDFs
    • 6 months historical data
    • 250 sales leads & domain contacts
    • 5k weekly tracked keyword rankings

Professional Plan

  • Annual: $36/month (billed annually)
  • Monthly: $39 for the first month, $79/month thereafter
  • Features:
    • Unlimited search results
    • Unlimited data exports
    • Unlimited domain overview PDFs
    • 10+ years historical data
    • 500 sales leads & domain contacts
    • 15k weekly tracked keyword rankings
    • API access
    • Custom branded reporting

Team Plan

  • Annual: $149/month (billed annually)
  • Monthly: $299/month
  • Features:
    • Unlimited search results
    • Unlimited data exports
    • Unlimited domain overview PDFs
    • 10+ years historical data
    • 2000 sales leads & domain contacts
    • 40k weekly tracked keyword rankings
    • API access
    • Custom branded reporting
    • 5 user logins

All plans include a 30-day money-back guarantee and can be canceled anytime. They also offer unlimited access to both US and international data.


SpyFu features: What can you do with it?

Navigating the complex landscape of online marketing requires a robust set of tools designed to tackle various challenges. Whether you’re focused on SEO, PPC, competitive intelligence, or client reporting, having the right features at your fingertips can make all the difference.

SEO Features

spyfu seo

Take the Guesswork Out of SEO: This feature is designed to simplify the complexities of SEO by offering a detailed analysis of various strategies.

It provides insights into backlink strategies that your competitors are using, the history of keyword rankings for any domain, and the top pages that are driving traffic.

The feature also includes keyword tracking that keeps you updated on how your keywords are performing over time. Custom reports can be generated to focus on specific aspects of your SEO strategy, allowing for a more targeted approach.

Competitor Analysis

This is a comprehensive tool that allows you to delve deep into your competitors’ online strategies. It provides a detailed overview of their SEO and PPC campaigns, including the keywords they are targeting, the backlinks they have acquired, and their advertising history.

By understanding what your competitors are doing, you can formulate a more effective strategy to outperform them. The tool also offers actionable insights and recommendations based on the data collected.

Backlinks Builder

Building a strong backlink profile is crucial for SEO success, and this feature aims to make that process easier. It scans the internet to identify potential backlink opportunities from websites that are relevant to your industry or niche.

Once these sites are identified, the tool provides actionable recommendations on how to approach these sites for backlink acquisition. It also offers a detailed analysis of each potential backlink, including metrics like domain authority and relevance.

Keyword Research

This feature offers an exhaustive analysis of keywords relevant to your niche. It provides valuable data such as search volume, competition level, and estimated profitability of each keyword.

The tool also suggests long-tail keywords that are less competitive but can drive targeted traffic. By understanding the landscape of keywords in your niche, you can make more informed decisions on which keywords to target in your SEO and PPC campaigns.

Rank Tracking

Monitoring your website’s ranking for targeted keywords is essential for measuring the success of your SEO efforts. This feature allows you to track these rankings over time and across different search engines.

You can set up custom alerts to notify you of any significant changes in your rankings, whether they are positive or negative. This real-time tracking enables you to react quickly to changes and adjust your strategy accordingly.

SERP Analysis

Understanding the search engine results pages (SERP) is crucial for SEO success. This feature provides an in-depth analysis of the SERPs for your targeted keywords. It identifies the top-ranking pages and offers insights into why they are ranking well.

The tool also analyzes various SERP features like featured snippets, local packs, and shopping results, giving you a complete picture of the competitive landscape.

Compare Domains

This feature is particularly useful for businesses that want to understand how they stack up against their competitors in terms of SEO metrics. It allows you to compare your website with other domains on various parameters such as backlinks, domain authority, and keyword rankings.

This side-by-side comparison provides a clear picture of where you stand and what areas need improvement. It also offers actionable recommendations based on the comparative data.

PPC Features

spyfu ppc

Uncover your Google Ads Competitors’ Keywords and Ads: This feature is tailored for PPC marketers who want to gain an edge over their competitors. It allows you to discover the keywords and ads that your competitors are using in their Google Ads campaigns.

The tool also provides buy recommendations, suggesting keywords that could be profitable for you. Additionally, it offers negative match suggestions to help you avoid wasteful spending on irrelevant clicks. This comprehensive suite of tools aims to optimize your PPC campaigns for maximum ROI.

Google Ads Advisor: This tool acts as a consultant for your Google Ads campaigns. It provides personalized recommendations based on the analysis of your current campaign settings and performance.

The advisor suggests changes that can improve your click-through rates, lower your cost per click, and ultimately increase your ROI. It’s like having an expert by your side, guiding you through the complexities of PPC advertising.

Ad History

This feature allows you to view the historical data of ads run by any domain. You can see how the ads have evolved over time, what kind of copy and headlines were used, and which ones were most successful.

This information is invaluable for understanding what works in your industry and can inspire your own ad creatives.

Compare Domains

Similar to the SEO compare domains feature, this tool allows you to compare your PPC metrics with those of your competitors.

You can see how your Google Ads campaigns stack up in terms of keywords targeted, ad spend, and performance metrics like click-through rate and conversion rate. This comparative analysis can offer valuable insights into areas where you can improve or outperform your competitors.

Creating effective ad campaigns can be time-consuming. This feature offers pre-designed templates that are optimized for success in various industries.

These templates can be customized to fit your specific needs and can significantly speed up the campaign creation process.

Competitor Analysis

This feature in the context of PPC allows you to dissect your competitors’ advertising strategies. You can find out which keywords they are bidding on, what kind of ad copy they are using, and how much they are spending.

This data can be used to inform your own PPC strategies and to identify gaps or opportunities in the market.

Competitive Intel Features

spyfu competitive

This feature set is designed for businesses that want a deep dive into their competitors’ online activities. It offers a comprehensive view of ranks, ads, keywords, and backlinks for any domain, with historical data going back 14 years.

SpyFu is user-friendly and aims to provide actionable insights for strategizing your own online marketing efforts.

Traffic Analysis

This tool provides an in-depth look at the web traffic that a domain receives. It breaks down the traffic into various metrics such as source, geography, and user behavior.

This information can be invaluable for understanding how successful a competitor’s online strategies are and what channels are driving their traffic. It can also help you identify potential opportunities for your own traffic acquisition strategies.

Compare Domains

This feature extends to competitive intelligence by allowing you to compare your website’s performance metrics with those of your competitors. It covers a wide range of metrics including traffic, keyword rankings, backlinks, and advertising strategies.

The side-by-side comparison offers a clear understanding of where you stand in the competitive landscape and what areas need improvement.

Uncover Top SEO & PPC Strategies

This tool is designed to reveal the most effective SEO and PPC strategies that your competitors are employing. It analyzes their campaigns, keywords, backlinks, and ad copies to provide a comprehensive view of their strategy.

This information can be used to refine your own strategies and to identify new opportunities for gaining a competitive edge.

Identify New Market Players

Keeping an eye on new entrants in your market is crucial for staying ahead. This feature alerts you when new players enter your industry or niche.

It provides initial data on their online activities, such as their SEO and PPC strategies, allowing you to assess the level of threat they pose and to adjust your own strategies accordingly.


spyfu project

This feature set is designed for users who manage multiple SEO and PPC campaigns and need an organized way to keep track of them.

It allows you to create unlimited projects where you can organize keywords and keyword groups. SpyFu also enables you to set up alerts to stay informed about any changes in keyword rankings or other important metrics.

Keyword Grouping

This tool helps you categorize your keywords into different groups for easier management and tracking. By organizing your keywords, you can better understand how each group is performing and make more targeted adjustments to your SEO and PPC campaigns.

This feature is particularly useful for large-scale campaigns where tracking individual keywords can become cumbersome.

Backlinks Outreach

This SpyFu feature is designed to assist you in your backlink acquisition efforts. It integrates with the backlinks builder tool to help you reach out to potential backlink opportunities.

You can manage your outreach campaigns within the project, keeping track of who you’ve contacted, their responses, and the backlinks you’ve successfully acquired.

Integrates Seamlessly with Other SpyFu Tools

One of the key advantages of using SpyFu’s project features is the seamless integration with other tools on SpyFu.

Whether you’re conducting keyword research, competitor analysis, or backlink outreach, all the tools work together to provide a cohesive and streamlined user experience.

Research, Organize and Maintain, All in One Place

This feature emphasizes SpyFu’s capability to serve as a one-stop solution for all your SEO and PPC needs. From initial research to ongoing maintenance, everything can be managed within the confines of a single project.

This centralized approach makes it easier to keep track of various aspects of your campaigns and ensures that you’re always on top of your game.


spyfu reports

Aimed at both individual users and agencies, this feature set focuses on generating detailed reports that can be used for client presentations or internal reviews.

The reports offer insights into various aspects of SEO and PPC campaigns, highlighting missed opportunities and tracking progress over time.


The reports generated can cover both SEO and PPC aspects of your online marketing campaigns. These reports offer a comprehensive view of your keyword rankings, backlink profile, and ad performance.

They can be used to identify strengths and weaknesses in your strategies and provide actionable insights for improvement.

White Label

For agencies and consultants, the white-label feature in SpyFu allows you to generate reports with your own branding. This adds a level of professionalism when presenting reports to clients and keeps the focus on your services rather than the tool you’re using.

Scheduled Reports

Scheduled Reports: This feature allows you to set up automatic report generation at intervals that suit your needs, be it weekly, monthly, or quarterly.

At SpyFu, scheduled reports can be sent directly to your email or saved in a designated folder, ensuring that you’re always up-to-date with the latest data and trends.


SpyFu review: Why you should use it?

Using SpyFu can significantly elevate your online marketing strategies by offering a comprehensive suite of tools for SEO, PPC, and competitive intelligence.

The platform provides in-depth insights into backlink strategies, keyword rankings, and competitor analysis, with historical data going back 14 years.

Its user-friendly interface and smart recommendations make it easy to turn data into actionable steps, whether you’re looking to optimize your SEO, run profitable PPC campaigns, or gain a competitive edge in your industry.


  • Comprehensive SEO and PPC tools for keyword research, rank tracking, and backlink analysis.
  • Competitive intelligence features offer deep insights into competitors’ strategies.
  • User-friendly interface with smart recommendations for actionable insights.
  • White-label and custom reporting options for agencies.
  • Integrates seamlessly with other tools, allowing for a centralized approach to online marketing.


  • SpyFu may have a learning curve for those new to SEO and PPC.
  • Some users might find the wealth of data overwhelming initially.
  • Limited capabilities for social media analysis.


Frequently Asked Questions

SpyFu Review, Pricing, Features with Pros and Cons
SpyFu Review, Pricing, Features with Pros and Cons

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