Generally, Useproof is an amazing tool to increase sales and optimize the website to match your and your clients’ needs. It may not be cheap but is worth its price with all the useful features it offers. However, the customer support isn’t responding and that can be damaging if you subscribe to their services.
- Interface is easy to use
- Unlimited notifications
- A/B Tests & analytics
- Targeting system
- 14 days FREE trial
- No live chat support
Here is what we will talk about in the rest of this article:
Useproof, also referred as Proof, is the number one social proof application. Founded in Texas in 2017, the company grew and gained popularity fast. The key Useproof features such as simple, appealing design, intuitive interface, and high functionality helped Proof to get to the top of the charts.
As we say in the review title above, the customer support of Useproof are not responding, maybe it’s because they are 100% focus on Jarvis…
What makes it great is its innovational and creative attitude towards software programming and design. For example, Useproof was the first company among social proof software developers to apply pop-up notifications technology. The company is constantly working on its products to keep them up-to-date and provide customers with the best social proof solutions for their businesses.
Social Proof Software
The term social proof refers to a psychological sensation people experience when they are not sure how to behave in a given situation and try to copy others. In marketing, this phenomenon is used to direct uncertain customers and influence their decisions to increase sales.
Social proof applications use this psychological technique in multiple ways. Skipping a bit ahead, Useproof features a few of those such as Live Visitor count and Hot Streaks notifications. The first one creates a sense of scarcity of goods, the second assures customers in credibility of your website. These features are a good example of use of social proof applications to make customers decide on purchase faster and thus increase conversion rate.
Features offered by UseProof
Useproof provides two products – Experiences and Pulse. Both applications are dedicated to increase conversion rates and optimize company sites for higher sales. Both Experiences and Pulse serve the same purpose – to provide B2Bs with effective and reliable social proof tools, yet, they present different approaches to the issue.
Depending on your needs, you may choose between two Useproof products. The two are very different in their functionality; however, there are some features they have in common.
It is a method of marketing research that is used to compare a control group with a set of test groups. It is a useful tool to boost sales and determine the optimal settings, which increase conversion rates. This Useproof feature parts traffic and analyzes the effects of individual configurations on conversions. Then, it shows analytical data for control and test groups featuring number of visitors, sales, and conversions. In case of Experiences, it also assesses how well personalized settings work and their influence on sales.
Both applications provide analytics on your website work. In Pulse, the data is shown on the dashboard. It features number of sales, conversion rate, and number of visitors in a chosen day or time interval. In Experiences, analytics provide information on lift and statistical significance – the probability of deal negotiation. Since Experiences is mostly goal-based, these particular data sets help to understand the impact of personalization on goals progress.
Increase your conversions with Experiences
This software allows you to personalize and optimize the company website. This application is designed in a way that even inexperienced users could develop and operate a webpage. To work with Experiences, you or your marketing team do not have to write a single row of code. The application has an easy to understand interface that uses graphical editing instead of actual website coding. The software provides a range of features that help to design your site and configure it to enhance the customer experience.
This Useproof feature allows you to edit text, images, and CTAs. These basic functions help to personalize the looks of your website and build a striking interface to attract customers. You can edit, delete, and move the elements around the page, set different backgrounds and spacings, and change corners of CTAs. Besides that, it is also possible to hide these objects, so they will not be displayed in desktop or mobile site versions. On top of all, these Useproof features work on any kind of website building platform. It also supports single page apps as well as more traditional ones. This could increase load speed of your site and give it a refreshed look.
If you do not want to design your own information blocks from a scratch, you may use templates offered by Useproof. This feature provides top bar and inline block templates that you could use to insert new sections, highlight particular information, or provide fast access to other site resources. This simple function will save you time and effort and give a fresh look to your webpage.
To assess the specific actions that users take on your website, you may want to set conversion goals. These actions may include adding a product in a cart, making a purchase, visiting a particular page on your site, looking up product reviews, etc. This tool tracks the effect of personalized site settings on conversion goals. Thus, it helps to understand the behavior of the visitors and impacts of site personalization of conversion rates.
Targeting Audience by Behavior or Traits and Events
This feature helps to personalize the experience for the visitors that show set behaviors or traits or participate in particular events on the site. For example, you may set the program to display order placement section for those who visited pricing page. This comes in useful to optimize visitor experiences and offer relevant services and products to target audience.
Segment, Clearbit, and Advanced Integration
As the name suggests, this feature allows you to connect to Segment and Clearbit as well as other apps like Pardot, Marketo, and Hubspot. Segment and Advanced Integration options import data from outer sources to enhance personalization experiences. These two features target the audience based on the visitors’ traits and events like in the previous feature. The Clearbit Useproof feature also uses audience targeting and supports 80 firmographic traits to personalize the setting for cold visitors.
Other Professional Features
Besides all other functions, Useproof may offer an assistance of professional engineers and experts to boost conversion rate and optimize experiences. Those include SLA support, custom code injections with HTML and CSS, changes history audit, and personalized messages to customers. The audit option will display the history of changes to the website and who logged those changes in. The personalized messages function will greet or fit the messages to customer’s needs.
Those are all Useproof features offered in Experiences. There are certain limitations on the use of these functions depending on the pricing plan you choose. However, it is possible to create a good-looking, personalized website for your business even with the cheapest one.
Social Proof Features
Pulse is another product offered by Useproof. It is an analytical tool that aims to help to boost your business and increase credibility and conversion rate. It features a few useful functions for eCommerce businesses that will increase sales and conversions.
Notifications are a good way of informing your customers about important events and activities. Keeping visitors informed about sales, new offers, and other things you may find important is a significant part of success. Useproof does not charge for every individual notifications, so your customers will always get up-to-date information. This could help to make potential clients take quicker decisions, which will increase conversions and sales.
Recent Activity Notifications
Unlike the last feature, this one will keep you informed instead. When a visitor takes an action on your website, you will get a notification containing details about the action. This way, you can always keep track on users’ activity, see common patterns, and look up your progress. It is a good option for pages such as webinar registration and homepages. Seeing users taking particular actions will also keep you motivated, especially after lift increase.
Live Visitor Count Notification
This Useproof feature shows the number of visitors on your website in a live format. This option could be useful to create a sense of competition among potential buyers when there is a limited offer. This will encourage customers to take quick actions in case of finite number of goods or services available on the site at the moment.
Hot Streaks notifications inform you and visitors about the recent activities on your website. It shows the number of customers who recently made a purchase and displays it live on the site. This tool helps to enhance credibility and show website guests that others already made the positive decision. Thus, it will encourage new client to buy your products and therefore increase conversion rate.
This is the basic website editing tool. It helps to personalize your site and optimize its work. You can edit position, timing, duration, personalization and display settings for every campaign. With this feature, you can highlight more recent or more demanded ones to boost sales.
How much does UseProof cost?
If you found something that might interest you and address your needs, this is the time to get some information on how much it will cost you. It is not a secret that UseProof products are not the cheapest on the market. However, they have a few pricing plans that might suit your interests and budget.
Note that prices also depend on the number of unique visitors you get each month.
Experiences Pricing Plan
As you can see above, there are three price plans for Experiences. The base price for 10k unique visitors per month starts from $599. This plan includes an access for two different users, an option to contact the Useproof support team via email, Standard Editor tools (text, image editing), targeting Audience by Behavior, up to 5 Conversion Goals, and A/B testing. For up to 50k unique visitors, you will pay $799 per month. 100k and 300k unique visitors will cost you $999 and $1499 relatively.
The second Useproof pricing plan is called Growth and has a price starting with $799 per month for 10k unique visitors. It will provide an access for a team of 10 users, Account Manager tool, Advanced Editor tools (text, image, and CPAs editing), targeting Audience by Traits and Events, up to 15 Conversion Goals, Merge Tag personalization, Single Page Apps support, and Segment, Clearbit, and Advanced integration tools. You will have to pay $999, $1199, and $1799 for 50k, 100k, and 300k unique visitors relatively.
There are no exact details on Scale pricing plan. This one includes the features provided by software engineers and experts, as it was discussed previously. If you are interested in this package, you should contact the Useproof team for more information regarding the price.
Pulse Pricing Plan
Unlike Experiences, Pulse also offers annual subscription plans. The price starts from $29 for 1k unique visitors per month, or $24 if you choose annual subscription. This plan includes all features discussed previously, except for Live Visitor Count and Hot Streaks.
The prices for 10k, 50k, 100k, and 200kunique visitors per month are $79, $129, $199, and $299 (or $66, $108, $166, and $249 per month with annual subscription) respectively. These plans include all the features available for Pulse. Starting from 50k unique visitors, you will also receive priority support feature.
The Pros and Cons of UseProof products
Why Useproof is Worth Purchasing?
Useproof products are some of the best on the social proof software market. The applications are easy to set; they provide a simple, intuitive interface that can be used even by customers with zero experience. The whole process of personalization will take just a short while, after that, you will be able to launch the software on your site.
It provides plenty of personalization options. You may connect your Segment, Clearbit, HubSpot and other accounts to transfer data and make it even easier to optimize. Useproof features audience targeting by different behavior, traits, and events to provide the site visitors the most relevant and helpful information. You can choose what your customers will see next and therefore provide personalized experience for everyone. Besides that, some of the tools offered by Useproof software can be used to personalize the looks of your website. The best thing about it is that you do not need to be expert in website coding. In fact, you will not have to program anything to get your site going.
The products by Useproof feature well-designed analytics tools. They provide most appropriate analytical data that is easy to follow and apprehend. Besides traditional general site analytics, it also offers A/B testing feature to assess different personalization settings.
Most importantly, Useproof is a powerful tool to increase conversion rate and sales. It provides some of the most demanded features of social proof applications such as Hot Streaks. Even after personalized targeted experience, some of the site visitors may still be in doubt. These tools will direct customers to make the right decision based on others’ experiences. Thus, these Useproof features will affect conversion rate and sales directly.
Why Useproof is not Worth Purchasing?
Frankly speaking, there are not many reasons to change your mind if you were about to get Useproof software. The most significant of them is the price per product. It can be somewhat repulsive to pay $79 per month for just trying all the features offered by Pulse. Even more doubtful would be to spend $599 for Experiences. Some of the users mentioned that it could be a little hard to cancel your account if you did not like the software. However, there is a simple solution to this problem. Useproof provides 14-days trial before actually purchasing their products.
The second significant setback is that you will have to pay more for better technical support. Some customers mentioned that it might be hard to get an answer to their problems via email, which is covered by the basic pricing package. This could be annoying to find out that your site does not work correctly and a solution cannot be expected very soon.
Why should you use Useproof?
Most users had an overall great experience with Useproof software. It is straightforward and well designed and does not require any previous knowledge to use. The Useproof products are the best on the social proof market, according to user reviews and ratings. They provide many useful features that will boost your sales.
The pricing seems a bit high, but it is worth the money. It features a few different pricing plans and you can be sure that one of them will suit your interests. Yet, you may just use the trial version for two weeks and decide on purchase then.
The software will provide personalized experience for your customers. You can choose where to take them next on your site, what they will see there, and which actions they are supposed to take. This is an easy and legitimate way to increase conversions and credibility of your webpage. This also optimizes the experiences of the visitors and helps them make a decision.
Moreover, you will get nicely looking analytics for your website. You can see the number of visitors and conversions; assess the lift and statistical significance. Along with different notification tools, this will provide a good overall view on your site’s functionality and customer’ behaviors. Then, you can use this information to apply more precise personalization settings. If you want to test them first, there is A/B testing available for any Useproof pricing package.
Finally yet importantly, if you experience any difficulty with the software, you may contact the support. According to user reviews, they always try to keep it quick, accurate, and friendly to their customers.
Generally, Useproof is an amazing tool to increase sales and optimize the website to match your and your clients’ needs. It may not be cheap but is worth its price with all the useful features it offers.
Frequently Asked Questions
What is UseProof?
Useproof is an amazing tool to increase sales and optimize your website to match your clients’ needs. Learn more about the Useproof Features
We can’t answer this question without knowing your needs. However, you can read our recap about Useproof or contact us directly.
Is UseProof the best solution to increase sales?
According to many tests, increasing the social proof on a website increases the conversion rate of the site. So it is one of the many solutions to increase your sales.
Is useproof.com legit?
Yes, UseProof is legit! You can read their reviews from 20k customers. Their Pulse product has an average review rating of 4.8/5 stars.