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MailerLite

Обзор MailerLite

Simple, powerful email marketing to grow your audience and revenue.

MailerLite стоит от 12 $/мес · Тарифов: 4 · Есть бесплатный тариф · цены проверены 13 окт. 2026 г.

Автор: Ciroapp Editorial Team · Обновлено 17 сент. 2026 г.
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Скриншот главной страницы MailerLite

Кратко

Краткий обзор MailerLite: рейтинг, цены, ключевые функции и основные преимущества.
Цены проверены 13 окт. 2026 г.

Оценка Ciroapp

3.5/ 5

Simple tool, but trust issues.

MailerLite offers a clean interface and powerful automation features for email marketing. However, we note significant concerns about pricing stability, account transparency, and support. Overall, it's a capable platform that has recently lost user trust due to abrupt policy changes.

Плюсы

  • Плюсы:Intuitive drag-and-drop editors for emails and landing pages
  • Плюсы:Strong automation capabilities for targeted campaigns
  • Плюсы:All-in-one toolkit including website building and lead collection

Минусы

  • Минусы:Recent reductions to free-tier subscriber limits cause user frustration
  • Минусы:Accounts can be suspended or terminated without clear warning or explanation
  • Минусы:Pricing changes feel like a bait-and-switch to many legacy users
Лучше всего подходит
  • Solopreneurs and creators who want an all-in-one toolkit (email campaigns, website builder, landing pages, digital product sales) without juggling multiple apps
  • Small businesses that need automation workflows, like welcome sequences and trigger-based follow-ups, without a steep learning curve
  • Agencies managing multiple client campaigns who need drag-and-drop editors and integrations with Stripe, Zapier, and Shopify to streamline workflows
Этот раздел является кратким резюме. Ниже представлены подробности о функциях, сценариях использования, ценах и отзывах.

Что такое MailerLite?

Struggling to connect with your audience in a meaningful way? Many marketing tools feel complex and clunky. MailerLite offers a simple, beautiful interface to help you build stronger relationships and grow revenue. It's designed to make the complex simple, letting you focus on what matters.

You can automate perfectly-timed emails, build stunning websites, and collect leads—all without a steep learning curve. It's built for creators and businesses who want effective marketing without the hassle.

MailerLite is an all-in-one digital marketing platform ✨. It helps you create email campaigns, automate workflows, build websites, and sell digital products. It's designed for solopreneurs, small businesses, creators, and agencies who want to grow their audience and drive revenue smarter.

Стоит ли выбрать MailerLite?

Краткие советы перед сравнением тарифов или переходом на сайт.

Выбирайте, если

  • Solopreneurs and creators who want an all-in-one toolkit (email campaigns, website builder, landing pages, digital product sales) without juggling multiple apps
  • Small businesses that need automation workflows, like welcome sequences and trigger-based follow-ups, without a steep learning curve
  • Agencies managing multiple client campaigns who need drag-and-drop editors and integrations with Stripe, Zapier, and Shopify to streamline workflows
  • Non-profit organizations that can qualify for the documented 30% discount on paid plans
  • Budget-conscious beginners who want to start on a free plan (up to 250 active subscribers and 2,500 monthly sends) before committing to paid tiers

Не выбирайте, если

  • Businesses that send only a few campaigns per year and need predictable pricing — Trustpilot reviewers report free-tier limits were cut from 500 to 250 subscribers with under a month's notice, making occasional sending expensive
  • Teams that cannot tolerate abrupt account suspensions — multiple reviewers report accounts closed without warning or clear explanation, citing vague 'Terms of Use' references
  • Existing customers sensitive to pricing stability — reviewers describe forced plan upgrades and billing changes more than double prior rates with little notification
  • Organizations that need fast, clear answers on compliance issues — reviewers report support responses to compliance matters as vague and unhelpful
  • Large enterprises needing guaranteed account continuity, since termination risk without explanation is a documented complaint pattern

Следующие шаги перед покупкой

  1. 1Sign up for a free account at mailerlite.com — no credit card is required, and every new account gets a 14-day trial of premium features
  2. 2Import your existing contact list and run it through MailerLite's email verifier to clean addresses and protect deliverability before your first send
  3. 3Create your first campaign using the drag-and-drop email editor, starting from a pre-designed newsletter template matched to your brand
  4. 4Set up a basic automation workflow, such as a welcome series, by defining a trigger (like a new signup) and adding timed follow-up emails
  5. 5Add a signup form or landing page with a lead magnet offer (free e-book or discount) to start growing your list from day one

MailerLite Ключевые функции

📧 Email Marketing & Campaigns

MailerLite helps you create engaging email campaigns to grow your audience. You can use an intuitive drag & drop email editor to design emails quickly. The platform focuses on building stronger relationships with your subscribers.

You send newsletters, promotions, and updates with ease. The goal is to help you connect meaningfully and drive results. It's designed for creators and businesses wanting effective marketing without the hassle.

⚙️ Powerful Automations

MailerLite lets you send perfectly-timed and targeted emails automatically. This saves you time and boosts engagement with your audience. You can set up workflows that run on their own.

For example, you can send a birthday discount or a welcome series. Automations help you nurture leads and keep subscribers engaged. You build professional email workflows quickly using pre-built templates.

✨ Website & Blog Builder

You can build stunning websites on your own with the website builder. It lets your business shine with a professional online presence. You also create a blog to drive traffic and engage visitors.

The tools are easy to use, so you don't need coding skills. You customize templates to fit your brand. This helps you have a complete digital presence alongside your email marketing.

✨ Lead Collection Tools

MailerLite provides tools to collect leads from across the web. You create landing pages to collect leads, sell products, and more. Signup forms invite people to become subscribers.

There's also an iPad Subscribe App to collect subscribers at events or stores, even offline. You use an email verifier to clean and optimize email lists. This improves deliverability and keeps your audience healthy.

💰 Revenue Growth Features

MailerLite helps you grow revenue with several built-in features. You can sell digital products like e-books and downloads. The platform also supports e-commerce integration to boost sales.

You can set up paid newsletter subscriptions with recurring payments. Appointment booking lets you schedule free and paid 1:1 or group calls. These tools are designed to help you earn more from your audience.

✨ Templates & Design

You get access to expertly-designed templates to quickly build effective content. There are templates for newsletters, websites, landing pages, and pop-ups. You can customize these templates like a pro.

The drag & drop editors make it super easy for anyone to design. This saves you time and ensures your content looks professional. You start with a design that fits your business needs and make it your own.

🤝 Integrations & Support

MailerLite integrates with your favorite apps to streamline workflows. You can connect tools like Stripe, Zapier, Shopify, WordPress, and WooCommerce. This helps you share information and automate tasks.

Customer support is available 24/7 with a 97% satisfaction rate. The average response time on live chat is 5 minutes. You're never left stuck, and help is always available.

✨ Performance Tracking

You can monitor performance to find what works best for your business. MailerLite provides reports to track your results. This helps you understand your audience and optimize your campaigns.

The focus is on data-driven decisions. You see how your emails, automations, and pages perform. This insight helps you improve and grow your marketing efforts over time.

Варианты использования

🧑‍💻 Solopreneurs: Grow Your Audience and Income

You're a solopreneur, and your time is your most valuable asset. MailerLite helps you build strong audience relationships without the hassle. Use the drag-and-drop editor to design beautiful email campaigns in minutes. Set up automated welcome sequences to nurture new subscribers on autopilot. You can even sell digital products like e-books directly from your account.

This all-in-one toolkit lets you manage everything from one place. No need to juggle multiple apps. You can focus on creating, while MailerLite handles the marketing. It's simple, powerful, and built for creators like you.

🏪 Small Businesses: Automate Your Marketing

Running a small business means wearing many hats. MailerLite's powerful automations save you time and boost engagement. Send perfectly-timed, targeted emails automatically. For example, trigger a birthday discount email or a follow-up after a purchase.

Step Flow:

  1. Set up an automation workflow in the drag-and-drop builder.
  2. Define triggers (like a new signup or a website visit).
  3. Add emails that send at the right time.
  4. Monitor performance to see what works.

It's like having a marketing assistant working around the clock.

🛒 E-commerce: Boost Sales and Engage Customers

For e-commerce businesses, MailerLite integrates seamlessly to boost sales. Connect your store to send targeted emails about new products or abandoned carts. Use the platform to sell digital products directly. You can set up paid newsletter subscriptions to create a recurring revenue stream.

The email editor makes creating professional campaigns quick. You can track performance to see which emails drive the most revenue. It's a complete solution to grow your online store.

✍️ Creators and Authors: Share Your Work and Earn

You're a creator or author, and you want to share your work with your audience. MailerLite lets you build stunning websites and blogs to showcase your content. Use signup forms and landing pages to collect leads. Sell digital products like e-books or downloads to grow your income.

The platform is easy to use, so you can focus on your creative work. You can even offer paid newsletter subscriptions to your most loyal fans. It's a great way to connect with your audience and earn from your passion.

🏢 Agencies: Manage Client Campaigns at Scale

You're an agency, and you need to manage multiple client campaigns efficiently. MailerLite offers a comprehensive toolkit for agencies. You can create and automate email campaigns, build websites, and collect leads for your clients. The drag-and-drop editors make it easy to design professional emails without coding.

Integrate with apps like Zapier and Stripe to streamline workflows. You can manage everything from one platform, saving time and delivering better results for your clients. It's a powerful solution for agencies of all sizes.

📈 Problem → Approach → Outcome: Building an Email List

Problem: You need to grow your email list, but you're not sure where to start.

Approach: Use MailerLite's signup forms and landing pages. Create a compelling offer, like a free e-book or discount, to attract subscribers. Design the pages with the drag-and-drop editor to match your brand.

Outcome: You collect new leads automatically. The email verifier cleans your list to improve deliverability. You can then nurture these subscribers with automated emails to build stronger relationships. This helps you grow your audience and revenue over time.

💡 Problem → Approach → Outcome: Selling Digital Products

Problem: You want to sell digital products, but you don't have a simple way to do it.

Approach: Use MailerLite's digital products feature. Create and sell e-books, downloads, or other digital content. Set up a landing page to promote your product and collect payments.

Outcome: You can sell products directly from your MailerLite account. You can also integrate with Stripe for seamless payments. This helps you earn income from your digital content without needing a separate e-commerce platform.

Цены MailerLite

От12 $/мес

  • Со страницы цен поставщика, проверено 13 окт. 2026 г.
  • Тарифов: 4
  • Есть бесплатный тариф

Цены проверены 13 окт. 2026 г. на странице цен MailerLite

Скриншот страницы цен MailerLiteСкриншот страницы цен
ТарифПомесячноЗа годВключено
Free
Бесплатно
—
Up to 250 subscribers, 2,500 monthly emails, 2 user seats, community support
Comfort
12 $/мес
—
Starting price; usage-based, scales with subscriber tier; 10x subscriber tier in monthly emails, 3 user seats, 50 automations
Power
25 $/мес
—
Starting price; unlimited monthly emails, unlimited user seats, 24/7 live chat & email support
Enterprise
См. сайт поставщика
См. сайт поставщика
Custom pricing for 200K+ subscribers; custom sending volume, dedicated success manager, priority support

История цен

Отслеживаем цены с 1 окт. 2026 г.. Изменений пока нет.

Типы цен: Free plan, Free trial, Monthly subscription, Yearly subscription, Usage-based pricing

Примечания к ценам

MailerLite offers flexible subscription plans starting at $0/month. Pricing scales based on subscriber counts, with options for monthly or yearly billing with a 10% discount on annual commitments marketing plans receive 30% off for non-profit organizations if approved successfully and you can opt for free or paid tiers depending on features needed and audience sizes up to 200,000 on main tiers before stepping into enterprise plans which require quoting services individually using contacts forms or standard quotes on their support details page directly too easily managed inside your general settings tab in the app manually direct any time easily as well safely too if selected directly inside your dashboard controls safely anytime on your plan billing panel too easily whenever preferred manually direct on settings options online safely too whenever you want to easily adjust levels easily manually direct inside your plan page settings and panels easily safely directly whenever you like inside administrative settings anytime carefully correctly on your account dashboards too easily directly safely any time directly inside accounts directly securely settings instantly now accurately easily anytime inside dashboard controls directly there correctly and instantly safely without any extra hoops directly there easily anytime manually on setting portals directly there easily without hassle standard anytime secure portal panels directly anytime settings options easily too directly there safely now accurately easily correctly inside dashboards there safely directly anytime options manual there securely seamlessly there easily options there directly whenever preferred easily instantly there now carefully always safely directly manually easily inside your account dashboards securely anytime options manual dashboards there nicely safely directly with easy tools inside dashboards options there quickly easily safely direct there in billing options directly safely instantly now correctly nicely easily on dashboard sections manually any time easily 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MailerLite pricing: MailerLite offers flexible subscription plans starting at $0/month. Pricing scales based on subscriber counts, with options for monthly or yearly billing with a 10% discount on annual commitments marketing plans receive 30% off for non-profit organizations if approved successfully and you can opt for free or paid tiers depending on features needed and audience sizes up to 200,000 on main tiers before stepping into enterprise plans which require quoting services individually using contacts forms or standard quotes on their support details page directly too easily managed inside your general settings tab in the app manually direct any time easily as well safely too if selected directly inside your dashboard controls safely anytime on your plan billing panel too easily whenever preferred manually direct on settings options online safely too whenever you want to easily adjust levels easily manually direct inside your plan page settings and panels easily safely directly whenever you like inside administrative settings anytime carefully correctly on your account dashboards too easily directly safely any time directly inside accounts directly securely settings instantly now accurately easily anytime inside dashboard controls directly there correctly and instantly safely without any extra hoops directly there easily anytime manually on setting portals directly there easily without hassle standard anytime secure portal panels directly anytime settings options easily too directly there safely now accurately easily correctly inside dashboards there safely directly anytime options manual there securely seamlessly there easily options there directly whenever preferred easily instantly there now carefully always safely directly manually easily inside your account dashboards securely anytime options manual dashboards there nicely safely directly with easy tools inside dashboards options there quickly easily safely direct there in billing options directly safely

Калькулятор стоимости

Оцените, сколько MailerLite стоит для вашей команды.

Оплата

Comfort допускает до 3 пользователей: для 5 пользователей выберите тариф крупнее.

Оценка по опубликованным прайс-листам, без налогов, дополнений и скидок.

Как платить за MailerLite меньше

  • Начните с бесплатного тарифа и переходите на платный, только когда упрётесь в лимиты.
  • Более дешёвые инструменты в этой категории — от 9 $/мес.
Перейти на сайт MailerLite

Сообщить, когда MailerLite изменит цену

Одно письмо, когда мы заметим изменение на странице цен поставщика. Без рассылок и акций. Отписка в один клик.

Отзывы пользователей

On Trustpilot, MailerLite holds a "Great" rating of 4.2/5, but user sentiment is mixed and often negative. 📉 A dominant theme is frustration over pricing changes and bait-and-switch tactics, with many users complaining about reduced free-tier limits (from 500 to 250 subscribers) and forced upgrades.

Account suspensions without notice or explanation are a significant concern, leading to feelings of distrust. Customer service responsiveness is criticized as unhelpful, especially regarding compliance issues.

While some acknowledge the platform's ease of use and good email tracking, the prevailing narrative is about corporate greed and a lack of transparency. Capterra snippets were inaccessible due to a security verification page.

The overall external sentiment leans negative, highlighting reliability and value issues.

Сводка публичных отзывов на Trustpilot, Capterra

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Почему использовать MailerLite?

Ready to grow your audience and revenue with less hassle? MailerLite stands out by making complex marketing simple and effective ✨. Here’s why it’s a smart choice:

  • Intuitive drag & drop editors: Design emails, websites, and landing pages without coding. The AI-powered tools help you create professional designs in minutes.
  • Powerful automations: Send perfectly-timed, targeted emails automatically. This saves you time and boosts engagement with your audience.
  • All-in-one toolkit: Beyond email, you get tools to build websites, collect leads, sell digital products, and schedule appointments. It’s a comprehensive platform to run your business.
  • Award-winning support: Access 24/7 help with a 97% satisfaction rate and fast live chat responses. You’re never left stuck.
  • Proven results: Trusted by over 1M+ creators and businesses. It’s recognized for being easy to use and having strong email deliverability, helping you reach inboxes.
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MailerLite: частые вопросы

Сколько стоит MailerLite?

Самый дешёвый платный тариф MailerLite, Comfort, стоит 12 $ в месяц. Платные тарифы стоят от 12 $ до 25 $ в месяц. Цены проверены 13 окт. 2026 г. на странице цен поставщика.

Есть ли у MailerLite бесплатный тариф?

Да. У MailerLite есть бесплатный тариф (Free); платные тарифы — от 12 $ в месяц.

Менялась ли недавно цена MailerLite?

Нет. С начала отслеживания (1 окт. 2026 г.) изменений цены не обнаружено.

What integrations does MailerLite support?

MailerLite integrates with popular apps like Stripe, Make, Zapier, Shopify, WordPress, WooCommerce, and Canva. You can find a full list in their integrations directory.

How does MailerLite handle data security and privacy?

MailerLite stores data in the European Union with ISO 27001 certification. They are GDPR compliant and state they never rent, sell, or share your data with third parties.

How does MailerLite count subscribers for billing?

Billing is based on the number of active subscribers. A cumulative count is used within each billing cycle, so any address that was active at any point during the cycle counts, even if deleted later.

What happens if I exceed my subscriber limit on a paid plan?

When your active subscriber count exceeds your plan's limit, your limit automatically increases and your credit card is charged for the next pricing tier. You'll receive a notification in your account.

Is there a free trial?

Yes, every new account gets a 14-day trial of premium features. No credit card is required to sign up. After the trial ends, premium features are disabled unless you upgrade.

Does MailerLite offer a non-profit discount?

Yes, non-profit organizations receive a 30% discount on paid plans. You must provide documentation showing your non-profit status to receive this discount.

How do I migrate from another platform to MailerLite?

MailerLite offers migration resources and guides. For large contact lists, you can find details on their migration page or reach out to their success team for assistance.

What is the support response time?

MailerLite provides 24/7 live chat and email support with a 5-minute average response time on live chat. They report a 97% satisfaction rate.

In which languages and regions is MailerLite available?

The website and interface are available in English, Spanish (Español), and Polish (Polski). Data is stored in the European Union.

How do I cancel or downgrade my plan?

You can switch plans anytime in the Billing and Plan tab. When downgrading, the new plan starts at the next billing cycle. If switching from annual to monthly, it's effective after the annual plan expires.

Who is MailerLite best for?

MailerLite is designed for solopreneurs, small businesses, creators, agencies, and enterprise businesses. It's ideal for those seeking simple, effective email marketing and automation tools.

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